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Unify Raises $40 Million to Power GTM with AI
Unify's Series B Funding, led by Battery Ventures, is set to expand its AI-powered platform that helps sales teams automate outreach and scale go-to-market strategies. Unify has announced it closed $40 million in Series B Funding led by Battery Ventures. The round included participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, and follows a $12 million Series A raised just nine months prior. 'In today's extremely competitive sales environment, distribution has become the barrier to success,' said Austin Hughes, Co-Founder and CEO, Unify. 'Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn't work anymore.' 'We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics. With Unify, sellers can then focus on what they uniquely do best: building relationships with humans.' ALSO READ: Treasure Data Launches MCP Server Unify helps go-to-market teams identify the right prospects, personalise outreach at scale and automate repetitive tasks typically handled by humans. The system of action uses AI agents to surface high-intent leads and orchestrate targeted campaigns — allowing reps to focus on closing deals, not chasing signals. The platform serves as a unified layer of intelligence that enables growth and outbound sales teams to reach out to the right customer, at the right time, with the right message, at scale. Customers such as Airwallex, Cursor, Flock Safety, Perplexity, and Together AI use Unify to scale outbound efforts and improve results. 'Unify delivers pipeline directly to our sales team's inbox,' said Jenny Sung, Product Marketing Lead at Perplexity. 'Its intent triggers and touchpoints help us reach prospects at the right moment.' As part of the new round, Battery General Partner Dharmesh Thakker has joined Unify's board. 'Unify's approach represents the next evolution in go-to-market (GTM) technology, a trend Battery has backed through previous investments in companies such as Marketo, Gong and Braze,' said Dharmesh Thakker. 'The Unify team has built an innovative AI platform that uncovers and prioritises signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalised messages. We're thrilled to back this team as it continues to revolutionise the GTM process.' ALSO READ: CPV Funds Marketing Ecosystem for Creators The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
5 days ago
- Business
- Business Wire
Unify Raises $40 Million Series B to Transform Go-To-Market with AI
SAN FRANCISCO--(BUSINESS WIRE)--Unify, an AI-native platform transforming go-to-market and accelerating pipeline growth, today announced it closed $40 million in Series B funding led by Battery Ventures. The round included participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project and Capital49, and follows a $12 million Series A raised just nine months prior. Unify helps go-to-market teams identify the right prospects, personalize outreach at scale and automate repetitive tasks typically handled by humans. Share "In today's extremely competitive sales environment, distribution has become the barrier to success. Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search and more. The status quo for growth doesn't work anymore,' said Austin Hughes, Unify's co-founder and CEO. 'We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics. With Unify, sellers can then focus on what they uniquely do best: building relationships with humans." Unify helps go-to-market teams identify the right prospects, personalize outreach at scale and automate repetitive tasks typically handled by humans. The system of action uses AI agents to surface high-intent leads and orchestrate targeted campaigns — allowing reps to focus on closing deals, not chasing signals. The platform serves as a unified layer of intelligence that enables growth and outbound sales teams to reach out to the right customer, at the right time, with the right message, at scale. Customers including Airwallex, Cursor, Flock Safety, Perplexity and Together AI use Unify to bring intelligence and scale to outbound and drive measurable results. The company's revenue has grown 8x over the past year, with customers generating hundreds of millions of dollars in sales pipeline through the platform. "Unify drives pipeline directly into our sales team's inbox,' said Jenny Sung, product marketing lead at Perplexity. 'The platform's intent triggers and touch points give us the opportunity to talk to prospects at the right time." As part of the new round, Battery General Partner Dharmesh Thakker has joined Unify's board. 'Unify's approach represents the next evolution in go-to-market (GTM) technology, a trend Battery has backed through previous investments in companies such as Marketo, Gong and Braze,' said Thakker. 'The Unify team has built an innovative AI platform that uncovers and prioritizes signals buried deep in disconnected systems, facilitating targeted outreach with relevant, personalized messages. We're thrilled to back this team as it continues to revolutionize the GTM process.' About Unify Unify ( is an AI-native platform for modern go-to-market teams. By combining prospecting data, AI agents, and email sequencing in one unified workflow, Unify helps go-to-market teams generate qualified pipeline at scale. Founded in 2023, the company has grown revenue 8x year-over-year and is used by hundreds of teams globally. Learn more at
Irish Independent
26-06-2025
- Business
- Irish Independent
Nearly one in four can't afford a holiday this year, survey finds
Close to one in four said they will not be able to afford a holiday this year, according to the June Credit Union Consumer Sentiment Index. Those most likely to say they cannot afford a holiday included women, those aged 45 to 54, and those struggling to make ends meet. This is despite the fact that the cost of travelling abroad is lower than last year. However, domestic restaurant and hotel prices are higher. The survey, carried out in partnership with Core Research, indicates that the vast majority of consumers do not intend to spend more on their holidays this year. One in four plan to spend more on their holiday than they did a year ago Economist Austin Hughes, who oversees the compiling of the consumer sentiment index, said this suggests discretionary spending power remains limited for most Irish households. The survey showed roughly one in four consumers plan to spend more on their holiday than they did a year ago. Broadly similar numbers plan to spend the same amount. But 22pc said they are unable to afford to go on holidays this year. 'So, these results are consistent with a range of other responses to special questions in previous sentiment surveys in that they highlight wide variations in financial circumstances that might be summarised as suggesting a three-tier breakdown in the financial health of Irish households that ranges from fit to feeble,' Mr Hughes said. ADVERTISEMENT He added that the results are marginally more positive than a year ago, as the share of consumers spending the same or more is fractionally up. The share of those unable to afford a holiday is marginally down. However, there is also a small increase in the share of consumers who say they will spend less on holiday this year, Mr Hughes said. The demographic breakdown suggests consumers in Dublin, those on higher incomes and those aged 25 to 34, are more likely to plan to spend more on holidays this year than others. Men are more also likely to plan to spend more than women. Overall, consumer sentiment improved marginally in June. This was due to tariff threats easing slightly, oil prices and interest rates falling, and the economy continuing to post strong growth in activity and employment. The survey for June has an index reading of 62.5, up slightly on the 60.8 figure for May.
Irish Examiner
25-06-2025
- Business
- Irish Examiner
Consumer confidence creeps up amid trade war lull and easing costs
A lull in the global trade war and a slight easing in living costs have led to a marginal increase in consumer confidence here. The Credit Union Consumer Sentiment Index's reading for June remains well below the reading in June 2024, suggesting households remain concerned about their economic future. While the increases in the index in both between May and June were fractional, they represent the first back-to-back gains in sentiment since July 2024. Alongside a pause in tariff-related conflict, the survey of consumers took place against a backdrop of falling interest rates, energy costs and strong economic data. Economist Austin Hughes said: "As uncertainty and a threatening geopolitical landscape are now almost permanent features of the Irish economic landscape, consumers have already adapted their behaviour to these developments in recent years. So, the threat of a trade war or even the increased threat of military conflict are not altogether radical changes in the landscape. The survey also sought consumers' views on their summer travel plans. It found Irish consumers appeared to be in a slightly stronger position in terms of their holiday spending power now than they were a year ago. However, the improvement is quite small. About one in four consumers (26%) plan to spend more on their holiday than they did a year ago. Broadly similar numbers plan to either spend the same amount (25%) or say they are unable to afford to go on holidays this year (22%). Overall, the results suggest no significant change in planned holiday spend this year, which in turn hints at no marked change in the financial circumstances of most Irish consumers. Read More Irish consumers more worried about food prices than global peers, survey finds
Hamilton Spectator
10-06-2025
- Business
- Hamilton Spectator
Wind energy company finishes Sussex-area project, plans two more
A $90-million wind farm near Sussex is fully operational and two more are in the early stages, according to developer Natural Forces. Natural Forces, a Halifax-based wind energy firm, announced last month that the Neweg Energy Project between Springdale and Portage Vale went fully operational in February. Work on the six-turbine, 25.2 megawatt project about 20 kilometres east of Sussex began in April, 2024, with construction finishing in October followed by commissioning work, the firm said in December. The project is a partnership with the Mi'gmaq United Investment Network, a development company representing eight Mi'gmaq First Nation communities. It's the second phase of the Wowcason Energy Project, after five turbines were finished in 2020 in partnership with Neqotkuk (Tobique) First Nation. 'Super proud to be a part of the project,' Austin Hughes, vice-president of corporate relations for Natural Forces, told Brunswick News Thursday. 'It's very capital-intensive when we're developing and constructing the project, but during operation, it allows for long-term unsourced revenue for our Indigenous partners, which I think is very important.' The project has a 25-year agreement to sell energy to NB Power, Hughes said. Natural Forces estimated the output as enough to power around 8,000 homes annually. 'Wind is intermittent by nature but it's very predictable, so we can say with certainty how much we think the project will produce by way of energy production and by way of revenue,' Hughes said. 'Seeing this project come online is a big moment for our communities and for the province,' Chief Rebecca Knockwood of Amlamgog (Fort Folly) First Nation is quoted as saying on behalf of MUIN in the announcement. Hughes said that they were able to complete work without having to build over winter and that having the two projects together has meant synergies between the two sites such as a shared snowplow contract. 'We were able to share some of the infrastructure between the projects, which would be a cost savings for both,' he said. When selecting a site for the project, Hughes said they scanned New Brunswick for locations close to wind resources and electrical infrastructure but distanced from houses and sensitive areas. 'When we build all these restraints, what's left is certain pockets of geographical areas that we feel would be suitable for a wind project,' he said, saying they would then speak with landowners or local governments. The firm is now developing two more projects due southwest of the Neweg site. The Paqt'smawei Sipu project, near Springdale, would involve a first phase of 15 turbines for a proposed 105 MW in conjunction with MUIN and L'nui Menikuk (Indian Island) First Nation, according to a project page. The 203 MW Salmon River project, near Hammondvale, would involve up to 34 turbines, built in conjunction with Wolastoqey Resource Developments, Inc., which represents six Wolastoqey Nation communities, according to the project page. According to documents, work on environmental impact assessments for the projects is underway, with a goal to submit the documents by summer 2025 and begin construction in summer 2026, with each planned to take two years. Hughes said that power purchase agreements with NB Power for both projects are in place. 'We're just starting on the development phase ... but I think everyone's really happy with how things have gone so far,' Hughes said. He said 50 plus people attended a recent open house for the Salmon River project and about 30 attended an open house for the Paqt'smawei Sipu project. Hughes says the progress on new projects is 'great for the province,' saying that the province is seeking to procure 1,400 MW by 2026, which he called a 'progressive' target. He said the benefits include tax revenues, employment during construction, revenue for the communities and 'greening the grid.' 'I think it's a win win win, wind power is the cheapest source of new energy in Canada right now,' Hughes said. Error! Sorry, there was an error processing your request. There was a problem with the recaptcha. Please try again. You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy . This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply. Want more of the latest from us? Sign up for more at our newsletter page .
