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Newsweek
a day ago
- Automotive
- Newsweek
Which Automaker Startups Will Be a Success? Analysts Weigh In
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. The road to automaker profitability is littered with names that are both familiar and long since forgotten. Even in today's business climate, where vast amounts of data are available at the fingertips, creating a car that people are willing to pay for is a moonshot. Henrik Fisker tried twice. VinFast has already pulled out of the U.S. Peugeot promised to come to America and is now firmly against it. "Ultimately, surviving in the automotive industry isn't just about vision—it's about endurance. The startups that win will be the ones that don't just launch well, but scale wisely, deliver consistently, and adapt faster than the giants they're trying to disrupt," Paul Waatti, director of industry analysis at AutoPacific, told Newsweek. Newsweek asked some of the world's top auto industry analysts to weigh in on the potential future of six companies, all of which fit into the category of startup, even if they have been around for a while: Rivian, Lucid Motors, Tesla, Slate, Dacora and Scout Motors. Rivian Rivian is the standout in this group, turning a profit where others have struggled. In the fourth quarter of 2024, the automaker had a gross profit of $170 million. In the first quarter of 2025, a gross profit of $206 million was achieved. Rivian R3 front three quarter view. The Rivian R3 will be smaller and less expensive than the R2. Rivian R3 front three quarter view. The Rivian R3 will be smaller and less expensive than the R2. Rivian "Rivian, despite still experiencing financial growing pains, is on a good path. The recent mid-cycle actions on the R1 models have resulted in truly world class software that actually rivals Chinese efforts," Ed Kim, president and chief analyst at AutoPacific, told Newsweek. Rivian's future was more securely put in place when its joint venture with Volkswagen was announced. VW invested $5.8 billion in Rivian VW Group Technology, LLC to develop an electric vehicle platform and software based on current and future Rivian technologies. "With Amazon as a flagship customer, and a Volkswagen partnership, Rivian is aggressively scaling its EV footprint across delivery fleets and consumer vehicles. But this transition year brings production costs and margin pressure into focus, as competition from legacy automakers intensifies. If successful, Rivian's strategic partnerships and expanding charger network could secure its place as a dominant player — but sustainable profitability remains the most important objective," Tony Salerno, vice president at J.D. Power, told Newsweek. The next major hurdle Rivian looks to clear is the production of its R2 SUV, which is smaller than the established R1 model. With a lower price point and larger market appeal, it could be the home run that the company needs to find even firmer footing. A woman walks on the sidewalk at the Rivian Charging Outpost in Joshua Tree, California. A woman walks on the sidewalk at the Rivian Charging Outpost in Joshua Tree, California. Rivian "Now, Rivian faces its biggest make-or-break moment yet, the introduction of its R2 electric SUV. The R2 will be Rivian's first volume model with pricing expected to start below $50,000, and it's conceived to take Rivian into the mainstream. Plenty of consumers seem to be excited as it will offer all the style and capability of the R1S with a smaller and more manageable size and price tag. The success or failure of R2 will largely determine Rivian's fortunes going forward," Kim said. What Rivian's CEO RJ Scaringe told Newsweek: "As we head into the second half of 2025, there's tremendous amount of momentum as we work towards the launch of R2. I couldn't be more excited for what's ahead, and can't wait for R2 deliveries to start next year." Lucid Motors Lucid Motors started its work on its first car in 2014 and debuted the Lucid Air sedan in 2016. Production of the model commenced in 2021. A year prior, the company showed off an SUV concept that would evolve into the Gravity production model. Deliveries of Gravity began late last year. "Launching a luxury car might be seen as misreading the market, but the Air's lower profile and lighter weight compared to an SUV allowed them to hit that magic 500-mile mark for EV range, which established their technological capabilities. Early reviews on the Gravity are positive, but, like Rivian, they are waiting for their 'Model 3' moment to scale up with their new affordable SUV (and face the same challenges as Rivian in that regard). Their chances of survival are not quite as strong as Rivian but still good," Adam Bernard, founder and principal at AutoPerspectives, told Newsweek. 2025 Lucid Motors Gravity 2025 Lucid Motors Gravity Courtesy of Lucid Motors "Backed by the deep pockets of Saudi Arabia's sovereign wealth fund, Lucid has built some of the most technically advanced luxury EVs on the road. Yet it continues to struggle with sales and profitability targets, putting pressure on execution. The Gravity SUV may offer a much-needed volume boost, but the company's success hinges on continued foreign backing and its ability to navigate current EV market headwinds," Salerno added. The California-based automaker is looking ahead to its next model, Earth, a smaller crossover. "As it prepares to launch its more attainable sub-$50K electric crossover by the end of this year, it - like Rivian - aims to enter the mainstream auto market and utilize its signature Lucid strengths detailed above to make its mark among regular, non-luxury customers," Kim said. Lucid Motors did not reply to a request for comment from Newsweek. Tesla Tesla was early to the electric vehicles (EVs) game and continues to make models that buyers want. The company has struggled as of late between political controversies surrounding the business and its leaders, and the Cybertruck not reaching its perceived potential with customers. But, with its Cybercab robotaxi fleet aimed to come to fruition soon, there's fresh meat on the horizon. "Tesla remains the undisputed heavyweight of the EV industry, with unmatched scale, brand awareness, and a vertically integrated model few can replicate. However, regulatory pressures, intensifying competition, political climate, and a maturing EV market are beginning to challenge its long-held dominance. That being said, Elon is a fierce competitor that should not be underestimated," Salerno said. A rendering of a Tesla Cybercab robotaxi. A rendering of a Tesla Cybercab robotaxi. Tesla Is Tesla a startup? Is it one of America's new legacy automakers (a grouping that usually includes General Motors, Ford Motor Company and Stellantis)? At two decades old, it fits somewhere in between. If it's going to stick around, it needs to weather the current storm and continue to evolve. "This company is no longer a startup. They have plants in three countries and sold more than 1.8 million units last year—twice Subaru's global sales and more than Mazda," Stephanie Brinley, associate director of AutoIntelligence at S&P Global Mobility, told Newsweek. "Tesla's opportunity is still in its EV accomplishments, even with consumer concerns over the CEO's affiliation with U.S. politics, and his other controversial statements. Tesla's sales challenges in the past year or so are more deeply rooted in the impact of inconsistent pricing strategies and aging models than the headlines. "The updates to Model 3 and Y are not enough to get loyal buyers to upgrade or buy for a third time. For new EV buyers, there is much more competition, and most of it looks fresh compared with the older Tesla designs. Delayed products and minimal updates for existing models are fundamental car company problems, and Tesla has them. "The Cybertruck has been polarizing and not met the sales targets Tesla wanted. Even if it turns out to be a miss, a single product miss isn't enough to end most car companies, and it won't end this one," she said. Tesla did not reply to a request for comment from Newsweek. Slate Slate made big headlines this year when it first debuted a peek at its upcoming model in the pages of Newsweek, then again a few weeks later at its formal brand and company launch event. The company plans an American-made truck that converts into a number of other body-style configurations, including an SUV. Slate intends to begin selling the vehicle by the end of next year. Renderings of Slate vehicles modified for perspective consumers. Renderings of Slate vehicles modified for perspective consumers. Slate Kim calls the company's offering, "a true countercultural proposition." He also said: "Many car enthusiasts like to wax poetic about bare bones vehicles of the past, but the reality is that most of today's new vehicle shoppers want amenities. Are there enough people who want a bare-bones DIY electric trucklet to the tune of 150,000 units a year? Slate thinks so and is betting its future on it." Salerno warns that Slate, "...faces some vulnerability if one of the established automakers like Ford shifts the playing field." Brinley sees vulnerabilities elsewhere as well saying, "The Slate also underscores that to get something affordable or inexpensive means giving up features and technology – though there are some buyers who will appreciate that it isn't connected. A two-door pickup formula is easier to engineer and cheaper to build, but U.S. consumers shun two-door pickup trucks for almost anything but work trucks. The two-door configuration will limit sales. Slate is intriguing and will be a great formula for some buyers. But will it be enough buyers for a sustainable business? We'll see." What Slate told Newsweek: "Slate is revolutionizing the build process by simplifying it, allowing us to get to high quality volume production and pass the savings on to our customers. Having a reliable, affordable vehicle may be a life-changing opportunity for those who thought it was impossible." Dacora Dacora is hoping to break into the super high-end market with an electric vehicle that is designed and engineered in the U.S. The company is just beginning to talk about its business and take reservations. "Dacora is still largely unproven publicly, but like any stealth startup, it will need to prove that its idea translates not just to a cool prototype but to a business with staying power. As with many mobility upstarts, the runway is short, and expectations are high," Waatti said. Bernard is equally skeptical: "With Bentley and Ferrari boasting about the profit-generating capabilities of their bespoke services, Dacora is going after a relatively small but valid niche (where Rolls-Royce and Cadillac's Celestiq already play). However, information on the business plan is difficult (or impossible) to find. The website is sparsely populated; buyers interested in dropping $50,000 will have to dig through LinkedIn to find who will be spending their money. They will soon discover many functions aren't represented (yet) and there's not a lot of automotive experience in the existing team. Right now, this seems like a fascinating idea that hasn't been fleshed out enough to know if it will work." Once up and producing, scaling production is key to Dacora's success, even with few orders to execute per year, Salerno said. "Dacora is entering the EV market with a uniquely American, ultra-luxury offering — handcrafted and priced north of $300,000. Its exclusive, retro-inspired design targets an elite clientele, but scaling sustainable profitable production with heavyweight rivals like Rolls-Royce and Bentley presents obstacles." What Dacora told Newsweek: "Dacora truly stands apart. We've fused the rich culture and heritage of ultra-luxury automotive with a powerhouse team — deep technical talent alongside seasoned industry veterans who know what it takes to scale and succeed," said Kristie D'Ambrosio-Correll, co-founder and CEO of Dacora Motors. "The ultra-luxury segment is vastly underserved and offers exceptional unit economics. Our coachbuilding approach reduces upfront capital needs and allows us to rewrite the traditional EV go-to-market playbook. And it's working — pre-orders already represent nearly $40 million in first-year revenue." Scout Motors Last year, Scout publicly revealed plans to bring a Terra truck and Traveler SUV to market in two years. Building on the roots of decades of branding from the mid-1900s, Scout Motors, though a thoroughly American company in terms of product and engineering, is financed under the Volkswagen Group umbrella. The company plans a direct-to-consumer sales model but has been challenged in court by new car dealers over the legality of those plans, something that Salerno notes adds complications to its launch. In the pros column, Kim lists the company's plug-in hybrid powertrain variant as being on track to appeal to customers in ways a fully-electric vehicle does not. And, Scout's manufacturing plant near Columbia, South Carolina, is poised to benefit Volkswagen Group brands in the future as the company looks to regionalize production, he explained. "Having VW support will be critical, in terms of funding but also in terms of expertise and talent. Scout has drawn heavily from Volkswagen Group ranks and been able to poach respected industry veterans from other companies. Scout's plans to use the Rivian architecture via a Rivian-VW joint venture is an illustration of the importance of having a strong parent," Brinley said. "At first blush and on paper, the Scout products look terrific. They are attractive, have plenty of technology delivered in a more familiar setting, and the mix of range-extended electric and battery electric powertrains provide choice." Bernard sees parallels between the history of General Motors and today's Volkswagen Group business plan. "In many ways, Scout is intending to do for SUVs and VW Group what Saturn did for small cars and General Motors; for VW Group, it's a new brand, a new architecture, a new plant, and a new way of selling vehicles. America's continued interest in SUVs may offset lower-than-expected demand for the pickup, and the range extender (which uses a configuration that no other automaker has yet tried) should address concerns over EV demand," Bernard said. There are additional concerns. "Expectations are high, and success hinges on the flawless execution of both product and manufacturing in the U.S.—something VW hasn't always nailed in the past," Waatti said. What Scout Motors told Newsweek: "A storied legacy and a running start combine to create an enduring brand and business built for success. Scout Motors meets the American market by entering the core of the U.S. automotive segments – rugged SUVs and full-size pickup trucks. The Scout Traveler SUV and Terra truck will address roughly 40 percent of the U.S. auto market and will be built in America in a way that combines American entrepreneurship with the backing, scale, and manufacturing know-how of the Volkswagen Group. This enables Scout Motors to deliver upon a competitive cost base and move with speed. Scout Motors meets the American moment by supporting the revitalization of American manufacturing through its multibillion-dollar investment into its Production Center in Blythewood, South Carolina. Spanning 1,100 acres and creating more than 4,000 good-paying jobs, Scout Motors' Production Center will have the capacity to build more than 200,000 Scout vehicles per year when fully ramped up. Construction is on track, and factory hiring will start soon. Across categories, the most successful American brands and products have always had a bit of magic. Scout Motors combines highly credible vehicles with a beloved brand and a passionate community that has kept the scout spirit alive for decades. By combining its product heritage with modern ingenuity while leaning in and listening to the existing Scout community and fans, Scout Motors is unlike any other new automotive entrant. Consumer response to the reveal of the Scout Traveler and Terra is extremely positive. The Harvester range-extender option, connection-focused features like the bench seat, and a return to tactility and utility are resonating with consumers. That enthusiasm is reflected in reservation counts. There's plenty of road ahead as Scout Motors works to bring these incredible vehicles to life and invest in communities and people."
USA Today
5 days ago
- Automotive
- USA Today
General Motors' 2026 Chevrolet Corvette ZR1X is the automaker's most powerful
General Motors is rolling out the world's most powerful Corvette near the end of 2025 – and it's a hybrid. The 2026 Chevrolet Corvette ZR1X, the sister to the ZR1, boasts 1,250 horsepower, a record for the automaker, and comes with a button to release the entire stable at once. The driving force behind the vehicle's propulsion stems from the decision in 2020 to move the engine to the center of the vehicle. 'From day one, we designed the midengine Corvette architecture with ZR1X in mind,' General Motors Senior Vice President Ken Morris said in a statement. 'This is the most revolutionary platform in Corvette history.' The Detroit automaker said June 17 that the ZR1X also borrows features launched in previous models, such as all-wheel drive and a dual powertrain first seen on the 2024 Chevrolet Corvette E-Ray. GM calculates the neck-breaking power through combining the two propulsion methods. A battery pack and electric motor drives the front axle and a V8 engine propels the rear, the company said, but there is no physical connection between the two power sources on the ZR1X. The ZR1X credits 1,064 horsepower from the LT7 5.5L V8 engine and 186 horsepower from the electric unit ― making it the most powerful, fastest Corvette ever. The battery capacity, 1.9 kWh, is the same as the E-Ray, but GM said the ZR1X has more usable energy to provide greater lapping capability. This higher peak operating voltage increases the power output from the front drive unit. The electrified propulsion system also does not require a plug – regenerative energy from the front drive unit charges the vehicle as it goes. In case you missed it: Iconic Corvette faces changes ahead, but enthusiasts are confident GM previously confirmed an all-electric Corvette is in the works, but did not provide an update about a potential time frame on a recent media call. The ZR1X will be built at the Bowling Green Assembly Plant in Kentucky. The company said prospective buyers can expect pricing details later this year. Paul Waatti, director of industry analysis for AutoPacific, said it's likely the ZR1X will be the brand's most expensive. Hypercar territory 'The ZR1X launches Corvette into true hypercar territory and sets a new benchmark for full-line automakers,' he said. 'What's striking is the range it crowns: From the attainable Stingray to the electrified E-Ray, and now the ZR1X, the C8 lineup spans a remarkable spectrum of performance.' Notably, the 2025 ZR1 started at $174,995, the most expensive Corvette for the market and a steep jump from the 2019 Corvette ZR1, which started at $121,000. Rick Hendrick, a Chevrolet dealer and NASCAR Hall of Fame team owner, broke records this January when he purchased the 2025 ZR1 for $3.7 million. Stephanie Brinley, associate director of Auto Intelligence at S&P Global Mobility, said in the scope of ultra sports car development, Corvette's advancements tend to offer good value. 'If you're doing product progression correctly, every new Corvette is the most advanced Corvette yet,' she said. 'This is power beyond what most vehicles can do.'
Yahoo
02-06-2025
- Automotive
- Yahoo
Detroit Grand Prix draws fans, families from far and wide
When the doors opened on a full People Mover car at the Millender Center station in downtown Detroit, the unmistakable whine of race cars enveloped the space like a thunderclap. The passengers, some of whom had been looking down at their phones or talking amongst each other, stopped at the sound and looked toward the windows facing Jefferson Avenue. After all, people love cars, said Stephanie Brinley, associate director of Auto Intelligence at S&P Global Mobility. While the race has undergone many changes since its first run in 1982, there is still a strong draw to the track – and the city – that inspires residents across the state, even if they wouldn't consider themselves car enthusiasts. More: Detroit Grand Prix signs new contract through 2028 'Is this race important to Detroit? Yes, it is,' Brinley said. 'Because it keeps coming back. The city loves it.' The Detroit Grand Prix roared across downtown streets on Sunday, June 1, with the featured NTT IndyCar race won by Kyle Kirkwood before the organizers announced the event would stay in Detroit through at least 2028. The Grand Prix draws more than 100,000 people each year to downtown Detroit, according to the organizers. In the third year since making the switch from Belle Isle, the Detroit Grand Prix likely has more attendance than ticket sales can account for. Up in the corporate suites, Paul Waatti, director of industry analysis for AutoPacific, pointed out there were far more spectators watching the race from the parking structures than in the paid stands. 'Belle Isle is literally an island. The economic impact to Detroit may be negligible, but it is right downtown,' he said, of the move. 'You don't have to bypass the city to get to the race.' Detroit resident Lauryn Barlow, a traveling bartender, rates the Christmas Tree Lighting as the most attended event she works, with the Grand Prix falling slightly behind the Detroit Auto Show. As for those she served this weekend, she said most spectators arrived from out of town. 'Everybody that I talk to is either from Ohio, Wisconsin," shes said, "and I was just like, "Well dang, where's everybody from Detroit?'' Families congregated on Woodward Avenue and in Hart Plaza to enjoy free events throughout the weekend and the cooler weather. This is the third Grand Prix for Aaron Norton, who drove from Owosso with his son Evan, an incoming freshman of Michigan State University. 'It's something to do,' he said. 'I just drove an hour and forty minutes to get here. My other kids didn't want to come.' The two walked through to Hart Plaza to admire GM's latest vehicles and ask questions of the product specialists on staff. During their stroll, they caught a bit of the race. 'I've learned a lot watching this, and Googling to see how fast they're going. I'm blown away with how much they're worth,' Norton said. 'The safety gear, the halo, is like $17,000 just to protect their head. The crazy prices of the motor. I never knew that.' Sponsoring the race serves a dual purpose for automakers like Honda and General Motors. In addition to seeding goodwill at the community level and showcasing vehicles around the city in an open-air showroom, the race itself acts as a proving ground, S&P Global Mobility's Brinley said. Participating automakers calculate vehicle performance on the track, such as engine fatigue, steering, suspension, lift and driving dynamics, and apply what they learn to the vehicles they retail. 'Not every street car needs to drive like a race car, but lessons learned about performances and tolerances can be applied to street cars,' she said, adding that tire manufacturers also learn about tire wear and performance from extreme racing. Sitting in the center of the track and host to many media events surrounding the Grand Prix is the Renaissance Center, the soon to be former headquarters of GM, which is relocating this year to the new Hudson's Detroit building on Woodward Avenue. While the RenCen's massive office and commercial retail space remains an icon of the city's skyline, it no longer serves its original purpose, Waatti said. Because of GM's broad footprint, with offices across the U.S. as well as other countries, maintaining such a large property no longer makes good business sense. 'The Detroit Grand Prix is a powerful showcase of GM's performance brands and a celebration of Detroit's comeback story. That's what makes GM's decision to leave the RenCen all the more bittersweet,' he said. 'While the race energizes the riverfront and spotlights GM's roots, the company itself is stepping back from the landmark that defines both.' Detroit resident Travis Foster said he's 'heartbroken' that it would be GM's last time hosting the event from its RenCen headquarters. 'As a native Detroiter, I'm really hoping that at the last minute someone is either going to have a change of heart or there's some type of financial decision that will make them at least give that a second thought,' he said. 'This building is iconic when it comes to the city of Detroit. These buildings are supposed to be here, it's meant to be here, it deserves to be here, and we need it here.' Foster, a federal employee, considers the Detroit Grand Prix a pivotal part of the city's summer event schedule. He pointed to the diversity in the crowd and said the race shows off the beauty of downtown and invite tourists and other Michigan residents into the fabric of the community. Embracing change is necessary for GM's success and the city of Detroit, according to Anthony Abbott, a retired GM employee from Farmington Hills who has attended the Detroit Grand Prix 10 times. 'Belle Isle was a beautiful place to have a race, it almost seems like it was built to have a race. But I really enjoy it down here better,' he said. 'And you can watch the event from the garages and see so much.' For Abbott, changes to the Renaissance Center could improve the riverfront landscape and open up more space for future Grand Prix events. 'Embrace change. GM moved down here, I forgot how many years ago, and rehabbed the towers, did a really great job with it. They're not leaving, they're just moving down the street. They're going to blow up a few towers and really open it up,' he said. 'It's iconic, it still will be – just with one or two less towers.' Christian Romo contributed to this report. Jackie Charniga covers General Motors for the Free Press. Reach her at jcharniga@ This article originally appeared on Detroit Free Press: Detroit Grand Prix draws fans, families from far and wide
Daily Mail
22-05-2025
- Automotive
- Daily Mail
Toyota redesigns America's top-selling RAV4 SUV
America's favorite car is getting a major facelift . After months of cryptic teasers and close-up shots that revealed little more than headlights and body lines, Toyota has finally pulled the cover off the redesigned RAV4. Next year's RAV4 ditches gas-only entirely, going all-in on hybrids and plug-in hybrids. Aesthetically, it sports a chunkier, more upright stance that gives the compact SUV a more menacing vibe — and early impressions are positive. 'There's a RAV4 for everyone's taste,' Robby DeGraff, a product and consumer insights expert at AutoPacific, told 'The sixth-gen RAV4's boxier shape rewards consumers with a much bigger, wider appearance.' Toyota's new plug-in system cranks out up to 320 horsepower — an 18 hp increase over the outgoing model — and now delivers an estimated 50 miles of all-electric range. It also brings DC fast-charging to the table, which juices the battery from 10 to 80 percent in about 30 minutes. The plug-in charging speed is not impressive: other EVs can reach the same levels in shorter periods of time with much larger batteries. But hybridizing the RAV4 felt like an obvious choice for the brand. Toyota has been relaunching several best-selling cars, like the Camry, as an all-hybrid lineup. Toyota's hybrid system adds a boost of electric torque during low-end speeds and optimizes fuel efficiency on the highway. The engineneering allows drivers to enjoy enhanced driving dynamics and less pain at the gas pump. Toyota has not released pricing or mileage estimates yet. But scuttlebutt around the release is estimating a base-price in the mid $30,000s and top-end models fetching a little less than $50,000. Expect Toyota to make hundreds of thousands of copies at its battery and assembly plant in Kentucky. US-based production will make the popular SUV less susceptible to President Donald Trump's 25 percent automotive tariffs. For those prices, Toyota can expect the RAV4 to virtually print money for the corporation. The Japanese brand shocked the automotive world last year, outpacing the Ford F-150 as America's best-selling vehicle with 475,193 units sold from American dealerships. The 2026 model year also introduces a trio of new spec options: core, rugged, and sport, each tailored to a different kind of SUV owner. Drivers can opt for the LE, XLE, and Limited trims and upgrade to ventilated seats, a bigger infotainment display, and 20-inch wheels. The rugged models are off-roading focused. Toyota slaps on its recently-released Woodland badge onto the tougher model. Toyota also surprised with an athletic GR model. Tuned by Toyota's Gazoo Racing division, the GR SPORT gets a unique suspension setup, sharper steering, summer tires, and aggressive styling including wing-type spoilers. Previously, GR models were exclusive to Toyota's more enthusiast-focused models , like the Corolla Hatch. But now, the division is making its mass-market debut. 'It's worth applauding Toyota on ensuring each of the new RAV4 trims have their own unique design, from the outdoorsy Woodland to the boy-racer GR Sport,' DeGraff added. Shoppers on social media have also been supporting the car's latest design. 'These are gonna keep selling like hotcakes,' one gearhead commented on Reddit. 'It looks handsome and the interior has a mix of traditional buttons and screens. They haven't messed it up like so many manufacturers do with redesigns.' Recently, Toyota has been on a tear with new model announcements. The car company unveiled its new C-HR: the diminutive SUV is making its American reintroduction, three years after it was pulled form the market. This time, it's reappearing as a $35,000 EV with a 300-mile range. The company also redesigned the bZ4X, its only current mass-market battery-operated car. Next year's design smooths out some of the EV's funky angles and improves on the battery's efficiency. It also simplifies the name to just bZ.
Daily Mail
22-05-2025
- Automotive
- Daily Mail
America's top-selling car finally gets a redesign after eight years... and ditches the gas engine
America's favorite car is getting a major facelift. After months of cryptic teasers and close-up shots that revealed little more than headlights and body lines, Toyota has finally pulled the cover off the redesigned RAV4. Next year's RAV4 ditches gas-only entirely, going all-in on hybrids and plug-in hybrids. Aesthetically, it sports a chunkier, more upright stance that gives the compact SUV a more menacing vibe — and early impressions are positive. 'There's a RAV4 for everyone's taste,' Robby DeGraff, a product and consumer insights expert at AutoPacific, told 'The sixth-gen RAV4's boxier shape rewards consumers with a much bigger, wider appearance.' Toyota's new plug-in system cranks out up to 320 horsepower — an 18 hp increase over the outgoing model — and now delivers an estimated 50 miles of all-electric range. It also brings DC fast-charging to the table, which juices the battery from 10 to 80 percent in about 30 minutes. The plug-in charging speed is not impressive: other EVs can reach the same levels in shorter periods of time with much larger batteries. But hybridizing the RAV4 felt like an obvious choice for the brand. Toyota has been relaunching several best-selling cars, like the Camry, as an all-hybrid lineup. Toyota's hybrid system adds a boost of electric torque during low-end speeds and optimizes fuel efficiency on the highway. The engineneering allows drivers to enjoy enhanced driving dynamics and less pain at the gas pump. Toyota has not released pricing or mileage estimates yet. But scuttlebutt around the release is estimating a base-price in the mid $30,000s and top-end models fetching a little less than $50,000. Expect Toyota to make hundreds of thousands of copies at its battery and assembly plant in Kentucky. US-based production will make the popular SUV less susceptible to President Donald Trump's 25 percent automotive tariffs. For those prices, Toyota can expect the RAV4 to virtually print money for the corporation. The RAV4 gets a new front fascia with a more upright look - it modernizes America's favorite car for the first time in seven years Simon Humphries, Toyota's head of design, was one of the presenters at last night's unveil The Japanese brand shocked the automotive world last year, outpacing the Ford F-150 as America's best-selling vehicle with 475,193 units sold from American dealerships. The 2026 model year also introduces a trio of new spec options: core, rugged, and sport, each tailored to a different kind of SUV owner. Drivers can opt for the LE, XLE, and Limited trims and upgrade to ventilated seats, a bigger infotainment display, and 20-inch wheels. The rugged models are off-roading focused. Toyota slaps on its recently-released Woodland badge onto the tougher model. Toyota also surprised with an athletic GR model. Tuned by Toyota's Gazoo Racing division, the GR SPORT gets a unique suspension setup, sharper steering, summer tires, and aggressive styling including wing-type spoilers. Previously, GR models were exclusive to Toyota's more enthusiast-focused models, like the Corolla Hatch. But now, the division is making its mass-market debut. Off-roading trims of the RAV4 will get orange highlights and seat stitching in the interior The RAV4's new nose might look familiar - it borrows headlamp designs from the Camry and badge placement from the Corolla Toyota also added a flip-able center console that can act as a elbow cushion on one side and a hard-cover table on the other The RAV4's boot opts for chromed lettering instead of a brand badge 'It's worth applauding Toyota on ensuring each of the new RAV4 trims have their own unique design, from the outdoorsy Woodland to the boy-racer GR Sport,' DeGraff added. Shoppers on social media have also been supporting the car's latest design. 'These are gonna keep selling like hotcakes,' one gearhead commented on Reddit. 'It looks handsome and the interior has a mix of traditional buttons and screens. They haven't messed it up like so many manufacturers do with redesigns.' Recently, Toyota has been on a tear with new model announcements. The car company unveiled its new C-HR: the diminutive SUV is making its American reintroduction, three years after it was pulled form the market. This time, it's reappearing as a $35,000 EV with a 300-mile range. The company also redesigned the bZ4X, its only current mass-market battery-operated car. Next year's design smooths out some of the EV's funky angles and improves on the battery's efficiency. It also simplifies the name to just bZ. The bZ's update extends Toyota's cooperation with fellow Japanese automaker Subaru. Both companies also released a wagon-like model that has a longer wheelbase and more off-roading capabilities. Toyota named the new model the bZ Woodland.
