Latest news with #AutomobiliLamborghini
Arabian Post
07-07-2025
- Automotive
- Arabian Post
Digital Toro: Lamborghini's Temerario Charges into Metaverse
Automobili Lamborghini has launched its Temerario model and its GT3 variant as limited-edition digital collectibles, paving the way for a blend of automotive prestige and Web3 innovation. Set to debut in Wilder World, a metaverse platform, the digital Temerarious will also be available via OpenSea and Lamborghini's proprietary Fast ForWorld ecosystem, with minting beginning on 11 July at $300 each. The Italian marque's venture comes amidst a broader metaverse slowdown following the peak of 2021. Yet Lamborghini appears undeterred, doubling down on its partnership with Animoca Brands—first established in October 2024—for immersive digital experiences. By integrating these digital collectibles into Wilder World, the company is laying the groundwork for a future where automotive culture spans both physical and virtual realms. Lamborghini is offering a total of 600 digital cars: 590 street versions and a mere 10 GT3 editions designed to echo the high-performance pedigree of their physical counterparts. The GT3 variant follows Lamborghini's storied motorsport lineage and signals a strategic pivot toward blockchain-enabled fan engagement. The company's earlier launch of the Fast ForWorld platform gives further context: customers leverage the system to interact, trade and utilise digital assets across various gaming environments. ADVERTISEMENT On the technical front, the physical Temerario super‑sports car is a landmark for Sant'Agata Bolognese. Its hybrid architecture blends a twin‑turbocharged 4.0 l V8 with three electric motors, producing 920 CV and achieving a 0 to 100 km/h sprint in just 2.7 seconds. The top speed is rated at 343 km/h. This plug‑in hybrid design marks Lamborghini's second entry in its High‑Performance Electrified Vehicle range, a continuation of the trailblazing Revuelto lineup. Squadra Corse driver Andrea Caldarelli recently pushed the Temerario to its limits on the Misano circuit, showcasing high‑rev dynamics up to 10 000 rpm. With motorsport‑derived components such as a flat‑plane crankshaft, titanium connecting rods and DLC‑coated finger followers, the car blends race‑focused engineering with hypercar refinement. Caldarelli commended its 'fun‑to‑drive character' and the seamless experience as the tachometer climbed. Lamborghini's move follows a cautious recalibration of its electrification strategy. While an all‑electric model has been deferred to 2029, the company continues to emphasise hybrids and synthetic fuels to navigate emissions standards—positioning the Temerario as a flagship of this transition. The metaverse offering thus becomes part of a larger narrative: the fusion of technological innovation in both physical and digital domains. The metaverse has long been touted as the next frontier for digital engagement. Early enthusiasm in 2021 waned under the weight of slow user uptake, but luxury brands such as Gucci, Nike and now Lamborghini have remained optimistic about leveraging Web3 for brand activation. Lamborghini's execution, via its own platform and established marketplaces, gives it a tangible edge in a crowded digital space. By aligning the debut of the digital Temerario with its physical capabilities, Lamborghini is crafting a cohesive narrative: from hardware to software, from exhaust to ethernet. The limited edition drops foster exclusivity—mirroring the scarcity of physical supercars—while empowering a growing segment of digital-native collectors. Minting opens in just days, making this one of the earliest instances of a hypercar brand offering a dual launch: a real-world launch announcement in early July, followed by digital collectible sales in mid-July. Whether collectors take to their digital garages or gamers feature their Temerarious in Wilder World's virtual roadways, Lamborghini is staking a clear claim in the evolution of branded digital assets.
Geek Culture
23-06-2025
- Automotive
- Geek Culture
Secretlab x Lamborghini Pinnacle Edition Races Towards 24 June Release With Only 100 Units Worldwide
Secretlab is gearing up for another collaboration with luxury sports car manufacturer Automobili Lamborghini, and this time, they are going all out with the limited Lamborghini Pinnacle Superleggera Edition, with only 100 units made worldwide. Paying homage to the supercar's legacy, each Pinnacle Superleggera Edition is built for both performance and comfort, wrapped in a high-end Dinamica, a non-woven microsuede often used for luxury car seats, providing equal parts durability and softness. The chair will also feature the same Y-shaped motif at its rear, a feature which has defined all of Secretlab's Lamborghini Collection chairs, capturing the elegance the supercar is known for. The Pinnacle Superleggera Edition will be paired with the same technologies from Secretlab's TITAN Evo line-up, including its proprietary medium-firm cold-cure foam mix, four-way L-ADAPT lumbar support, and its sculpted pebble seat base. For that added touch of Lamborghini style, the chair also features a top shell at the rear of its headrest crafted from forged carbon fibre inspired by Lamborghini's signature Forged Composites, with each having its own distinct pattern of carbon fibre flecks to ensure that no two chairs are the same. In a similar vein, each of the 100 units available will be individually serialised with a laser-engraved number badge, a mark of honour for collectors to show off its rarity and distinction. The Secretlab Lamborghini Pinnacle Superleggera Edition will be available in Singapore, the United States, Europe, and Australia, and will be priced at S$2,099. The one-of-a-kind masterpiece will launch on 24 June at 12 AM SGT (23 June, 9 AM PDT), with only 100 units available worldwide. Kevin is a reformed PC Master Race gamer with a penchant for franchise 'duds' like Darksiders III and Dead Space 3 . He has made it his life-long mission to play every single major game release – lest his wallet dies trying.
Forbes
29-05-2025
- Automotive
- Forbes
Lamborghini Reveals Revuelto Driving Sim At DreamHack Dallas
Lamborghini has taken a new approach to expand the brand's reach towards a younger generation by attending DreamHack Dallas 2025, a three-day immersive gaming festival that took place last weekend at the Kay Bailey Hutchison Convention Center in Dallas, Texas. 'This was a bold presence — a clear statement of intent,' said Christian Mastro, marketing director of Automobili Lamborghini. 'DreamHack Dallas marked our debut in the gaming festival scene and the start of a new dialogue with a vibrant, forward-thinking community. Automobili Lamborghini brought its dream to life in a new dimension—through performance, design, and digital innovation—aiming to reach new generations and affirm its role as an innovator in the digital world.' Automobili Lamborghini, a principal partner at the event, was the first-ever automotive brand to take the stage at the festival. Its display merged the excitement of esports, the thrill of professional vehicle simulation racing, and the reality of cutting-edge Web3.0 innovation. The crowd-pleasing eye-candy, and highlight of the display, was a Lamborghini Revuelto—the world's first production High Performance Electrified Vehicle (HPEV) hybrid super sports car. With a price tag north of $600,000, the two-seat exotic boasts a mid-mounted V-12 complemented by three electric motors. The total output of the plug-in hybrid is 1001 hp and 1044 lb-ft of torque, paired with a 4,300-pound curb weight. The 0-60 mph sprint takes a mere 2.2 seconds as the vehicle races to a top speed of 217 mph. Unlike the standard production models, the one-of-a-kind Lamborghini Revuelto was emblazoned with a custom, dedicated livery digitally replicated in-game on a driving simulator sharing the stage. According to the Italian automaker, the application was 'a powerful representation of Automobili Lamborghini's commitment to interoperability between the physical and virtual worlds.' The Italian automaker chose the show to debut the Versaro x Automobili Lamborghini simulator—the result of a partnership between the Italian automaker's Centro Stile and U.K.-based sim-specialist Vesaro. The precision-engineering racing rig (offered in yellow, green, blue, and orange) puts the driver into a detailed replica of a racing cockpit. Crafted from a carbon shell, the one-of-a-kind simulator is fitted with a genuine Lamborghini Revuelto sport racing bucket seat and Moza's new Revuelto steering wheel—a duplicate of the steering wheel placed in the actual road vehicle. Simulator hardware includes the Simucube 2 Sport wheelbase (that delivers 17Nm, or 12.54 pound-feet, of torque) paired with Vesaro's Pro-R pedal box (featuring a 3mm carbon steel build) with load cell brakes. Dual box actuators provided FIA-approved pitch and roll movement, delivering full motion immersion to the gamer. The simulator was running Assetto Corsa Competizione and Assetto Corsa Evo software, two popular simulation platforms. Bridgestone Tire, an OE supplier for Lamborghini, was also in attendance. The tire company hosted an 'Asphalt' tournament from within the Automobili Lamborghini booth, featuring competition and live commentary from top gamers and social media influencers. Expect DreamHack Dallas 2026, another three-day weekend of special announcements, top-tier esports, cosplay, special guests, and performances, to be scheduled next May—specific dates have yet to be released.
Hypebeast
23-05-2025
- Automotive
- Hypebeast
Balenciaga Gets Fast and Furious With New Automobili Lamborghini Collaboration
Summary The worlds of avant-garde luxury fashion and super sports car excellence have officially collided with the launch of theBalenciagaxAutomobili Lamborghinicollaboration. The collection was originally revealed as a part of the brand'sFall 2025celebrating a shared commitment to cutting-edge innovation and design. The extensive series spans ready-to-wear, leather goods, jewelry, and accessories, seamlessly blending Lamborghini's iconic automotive aesthetics with Balenciaga's distinctive codes and volumes. For RTW, oversized bomber jackets, motorsports-inspired leather racing jackets, T-shirts, hoodies, and trompe-l'œil layered shirts featuring artwork depicting the 2025 Lamborghini Temerario. The leather goods selections feature versions of Balenciaga's popular Rodeo, Hourglass, Explorer, and Carrie bags are adorned with the Automobili Lamborghini Shield emblem. The collection also introduces the Dashboard Clutch and charms inspired by the Shield emblem and the Temerario's key fob. Balenciaga is rolling out a series of immersive global activations in its flagship stores worldwide. Lamborghini Revuelto models with unique Balenciaga graffiti decals will be displayed outside flagship stores in major cities like Paris, Shanghai, New York, Miami, Tokyo, Dubai, and Seoul. An exclusive Balenciaga x Automobili Lamborghini edition of German artist Yngve Holen's 'Platooning Facial Skeleton' series, recontextualizing Lamborghini car components as art, will be exhibited in select stores as wells. Automobili Lamborghini driving simulators by Vesaro, incorporating genuine Lamborghini components, will be installed in Balenciaga flagships in Paris, London, and Shanghai, offering an interactive experience. The campaign, lensed by photographer Stef Mitchell, features models alongside the Lamborghini Revuelto, further cementing the visual dialogue between luxury fashion and high-performance automotive design. The collection is available in select Balenciaga stores worldwide andonline.
Man of Many
22-05-2025
- Automotive
- Man of Many
Balenciaga x Automobili Lamborghini is the Fastest Meeting of Automotive Aesthetics Yet
By Ben McKimm - News Published: 22 May 2025 Share Copy Link Readtime: 3 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. Rarely do automotive and fashion brands work together and create something more than a PR opportunity. There's Porsche at the top of the list, and their collaborative efforts with Aimé Leon Dore will go down as some of the best. Then, somewhere down the bottom, McLaren, whose RHUDE collaboration tried to hit the mark, but ultimately failed. Now, a new brand is ready to put its name on the list, Lamborghini, whose new Balenciaga | Automobili Lamborghini campaign is a near-perfect match between the two brands. Every brand wants to create an image beyond the vehicle—an automotive aesthetic. However, so many automotive collaborations feel forced. Impressively, Balenciaga | Automobili Lamborghini does not. Maybe it's because we've seen so much Balenciaga at Lamborghini customer events over the years that it just makes sense. Surprisingly, we don't even dislike how they've released an AUD$1,250 car key charm for people who can't get their hands on the near $1 million vehicles here in Australia, it just works. So do the pieces that feel closer to advertisements than clothes, including the Lamborghini Temerario T-shirt that puts the 907HP twin-turbo V8 hybrid beast smack on the front. Where our heart lies, however, is the leather goods and jackets, so let's take a closer look already! Balenciaga | Automobili Lamborghini | Image: Supplied On one hand, you have the industry-leading Italian super sports car manufacturer Automobili Lamborghini, renowned for its high-performance super sports cars. On the other hand, there's Balenciaga, whose ready-to-wear collections, leather goods, jewellery, and accessories are amongst the most sought-after on the planet. Balenciaga | Automobili Lamborghini keeps things true to the automotive aesthetic, with sticker-style logo slaps across key styles, including oversized bomber jackets, motorsports-inspired leather racing jackets, T-shirts, hoodies, and trompe-l'œil layered shirts. On the leather goods front, the collection reintroduces the Rodeo (AUD$13,900), Hourglass (AUD$4,290), Explorer (AUD$1,750), and Carrie (AUD$7,350) bags, in new styles, now adorned with the Automobili Lamborghini Shield emblem, alongside the Dashboard Clutch (AUD$3,050) and charms inspired by the Shield emblem and the Temerario's key fob. Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied The Balenciaga | Automobili Lamborghini campaign featured throughout this article is photographed by Stef Mitchell and features models Agel, Liz, Abdou, and Mihai next to the 1,001HP Lamborghini Revuelto supercar, powered by a plug-in hybrid V12 powertrain. We've included a link to purchase all of the items in the nearly 40-piece collection below, but you can also shop in-store at select Balenciaga stores worldwide, as well as on and Going a step further, special activations will take place worldwide featuring customised super sports cars, artworks, videos, and an in-store Automobili Lamborghini Apple Vision Pro virtual experience (yes, they still exist, apparently). Lastly, there's an in-store activation featuring special driving simulators by Vesaro at select locations. Sadly, Sydney will miss out on the festivities, but if you're in Avenue Montaigne in Paris, Taikoo Hui in Shanghai, Greene Street in New York, the Design District in Miami, Dubai Mall, The Hyundai in Seoul, as well as a special location in the Toranomon district in Tokyo, there's unique colourways of the Lamborghini Revuelto super sports cars with Balenciaga graffiti decals for your viewing pleasure. Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied Balenciaga | Automobili Lamborghini | Image: Supplied
