Latest news with #AymanBeydoun
Campaign ME
06-05-2025
- Business
- Campaign ME
Brands for Less reveals its first complete AI-generated summer campaign
Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. At its core, the initiative showcases Brands For Less' exclusive summer collection, featuring clothing, toys and home products from a curated range of high-quality, authentic brands. But beyond products, the campaign also demonstrates a creative exploration of how generative AI can enhance brand storytelling, not by replacing human creativity, but by unlocking new dimensions of it. 'This campaign is more than just a first in the region, it's an indication of where we believe the future of retail is headed,' said Ayman Beydoun, Chief Executive Officer of Brands For Less Group. 'We approached this not just as a marketing initiative, but as a strategic innovation experiment. Our goal was to test how AI can accelerate the creative process, amplify visual storytelling, and ultimately drive deeper engagement with our audience, all while staying true to our core values of accessibility, quality, and originality,' Beydoun added. View this post on Instagram A post shared by BFL Group (@bflgroup) The campaign launches at a time when AI is transforming industries across the globe. By embracing this technology with intention and creativity, the brand aims to open up exciting new possibilities for storytelling, content creation, and customer engagement. In August 2024, the off-price retailer Brands for Less revealed a campaign collaborating with AI influencers. Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood. The first campaign was rolled out across multiple channels to maximise reach and engagement on social media platforms such as Instagram and TikTok. More recently, Brands for Less' The Agent campaign, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offered audiences an inside look at the sourcing process behind the brand. The campaign aimed to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Beydoun concluded, 'At Brands For Less, we are committed to embracing digital transformation and leading with innovation. Whether through AI integration, hoping on trends, or data-driven strategies, we continuously seek out forward-thinking solutions to keep us relevant and ahead of the curve.'
Mid East Info
06-03-2025
- Business
- Mid East Info
Brands For Less Group Embarks on a Digital Transformation Journey with Google Cloud - Middle East Business News and Information
Off-Price Retail Leader to Leverage Google Cloud's Data Analytics and AI Capabilities for Enhanced Efficiency and Customer Experience. Dubai, UAE – March, 2025 – Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, today announced a strategic partnership with Google Cloud to accelerate its digital transformation journey. This collaboration will empower BFL Group to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. BFL Group, which has recently sold a 35% stake valued at $360M to TJX Companies,, has ambitious plans for expansion. By harnessing the power of Google Cloud's BigQuery, a highly scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its business. This partnership will bring several key benefits to the group. With smarter inventory management, BFL Group can accurately predict demand, optimize inventory levels, and minimize costs associated with overstocking and clearance sales by analyzing sales data with BigQuery. Enhanced supply chain visibility will enable BFL Group to identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery to customers. By leveraging BigQuery's ability to analyze historical data and competitor pricing, the group can implement dynamic pricing strategies to optimize revenue and remain competitive. Furthermore, through advanced analytics and AI, BFL Group will be able to create personalized product recommendations and deliver a unique omnichannel shopping experience for each customer. By analyzing customer feedback and support tickets, the group can identify pain points and proactively address them, leading to increased customer satisfaction and loyalty. This collaboration will be instrumental in supporting BFL's growth strategy and strengthening its position as a leader in the off-price retail market. 'We are pleased to partner with Google Cloud on this transformative journey,' said Ayman Beydoun, CEO of BFL Group. ' With a strong commitment to harnessing emerging technologies and digital transformation, we leverage Google Cloud's cutting-edge technology and deep expertise to unlock the full potential of our data, optimize our operations, and deliver exceptional customer experiences. This collaboration will be instrumental in supporting our growth strategy and further strengthening our position as a leader in the off-price retail market.' Ziad Jammal, General Manager UAE, Levant and North Africa at Google Cloud said, 'Brands For Less is a true innovator in the off-price retail sector, and we are thrilled to be their technology partner on this digital transformation journey. Google Cloud's AI and data analytics solutions are purpose-built to help retailers like BFL gain a deeper understanding of their customers, optimize their operations, and ultimately deliver exceptional shopping experiences. We are confident that this collaboration will further solidify BFL's position as a leader in this dynamic and competitive market.' This partnership marks a significant step forward in BFL's commitment to innovation and digitalization. By embracing Google Cloud's advanced technologies, BFL is well-positioned to thrive in the rapidly evolving retail landscape and deliver even greater value to its customers.
TECHx
06-03-2025
- Business
- TECHx
TECHx Media BFL Group Teams Up with Google Cloud for Digital Growth
BFL Group Teams Up with Google Cloud for Digital Growth News Desk - Share Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, has announced a strategic partnership with Google Cloud to fuel its digital transformation journey. This collaboration will enable BFL Group to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. Recently, BFL Group sold a 35% stake valued at $360M to TJX Companies and has ambitious plans for expansion. By utilizing Google Cloud's BigQuery, a scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its operations. The partnership brings key benefits, including smarter inventory management. BFL Group can now predict demand more accurately, optimize inventory levels, and minimize costs associated with overstocking and clearance sales through data analysis with BigQuery. Enhanced supply chain visibility will help the group identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery. With BigQuery's ability to analyze historical data and competitor pricing, BFL Group can implement dynamic pricing strategies that optimize revenue and keep the business competitive. The advanced analytics and AI also allow BFL Group to create personalized product recommendations, offering customers a unique omnichannel shopping experience. By analyzing customer feedback and support tickets, the company can proactively address pain points, boosting customer satisfaction and loyalty. Ayman Beydoun, CEO of BFL Group, said, 'We are pleased to partner with Google Cloud on this transformative journey. Leveraging Google Cloud's cutting-edge technology, we aim to unlock the full potential of our data, optimize operations, and deliver exceptional customer experiences. This partnership is essential in supporting our growth strategy and strengthening our leadership in the off-price retail market.' Ziad Jammal, General Manager UAE, Levant, and North Africa at Google Cloud, commented, 'Brands For Less is a true innovator in the off-price retail sector, and we are excited to be their technology partner on this digital transformation. Google Cloud's AI and data analytics solutions are purpose-built to help retailers like BFL understand their customers better, optimize operations, and deliver outstanding shopping experiences.' This partnership marks a significant milestone in BFL Group's commitment to innovation and digitalization. With Google Cloud's advanced technologies, BFL Group is well-positioned to thrive in the rapidly evolving retail landscape and continue delivering exceptional value to its customers.
Zawya
03-03-2025
- Business
- Zawya
Brands For Less Group embarks on a digital transformation journey with Google Cloud
Dubai, UAE – Brands For Less (BFL) Group, a leading off-price retailer in the GCC and Southeast Asia, today announced a strategic partnership with Google Cloud to accelerate its digital transformation journey. This collaboration will empower BFL Group to leverage Google Cloud's advanced data analytics, artificial intelligence (AI), and machine learning (ML) capabilities to optimize operations, enhance customer experiences, and drive future growth. BFL Group, which has recently sold a 35% stake valued at $360M to TJX Companies,, has ambitious plans for expansion. By harnessing the power of Google Cloud's BigQuery, a highly scalable and cost-effective multicloud data warehouse, BFL Group will unlock valuable insights from its data to make smarter, data-driven decisions across its business. This partnership will bring several key benefits to the group. With smarter inventory management, BFL Group can accurately predict demand, optimize inventory levels, and minimize costs associated with overstocking and clearance sales by analyzing sales data with BigQuery. Enhanced supply chain visibility will enable BFL Group to identify bottlenecks, improve logistics, negotiate better deals with suppliers, and ensure timely product delivery to customers. By leveraging BigQuery's ability to analyze historical data and competitor pricing, the group can implement dynamic pricing strategies to optimize revenue and remain competitive. Furthermore, through advanced analytics and AI, BFL Group will be able to create personalized product recommendations and deliver a unique omnichannel shopping experience for each customer. By analyzing customer feedback and support tickets, the group can identify pain points and proactively address them, leading to increased customer satisfaction and loyalty. This collaboration will be instrumental in supporting BFL's growth strategy and strengthening its position as a leader in the off-price retail market. "We are pleased to partner with Google Cloud on this transformative journey," said Ayman Beydoun, CEO of BFL Group. " With a strong commitment to harnessing emerging technologies and digital transformation, we leverage Google Cloud's cutting-edge technology and deep expertise to unlock the full potential of our data, optimize our operations, and deliver exceptional customer experiences. This collaboration will be instrumental in supporting our growth strategy and further strengthening our position as a leader in the off-price retail market." Ziad Jammal, General Manager UAE, Levant and North Africa at Google Cloud said, "Brands For Less is a true innovator in the off-price retail sector, and we are thrilled to be their technology partner on this digital transformation journey. Google Cloud's AI and data analytics solutions are purpose-built to help retailers like BFL gain a deeper understanding of their customers, optimize their operations, and ultimately deliver exceptional shopping experiences. We are confident that this collaboration will further solidify BFL's position as a leader in this dynamic and competitive market." This partnership marks a significant step forward in BFL's commitment to innovation and digitalization. By embracing Google Cloud's advanced technologies, BFL is well-positioned to thrive in the rapidly evolving retail landscape and deliver even greater value to its customers.
