Latest news with #Ayn
Observer
15-07-2025
- Entertainment
- Observer
Khareef Dhofar media programmes from today
SALALAH: The Ministry of Information will launch today the media programmes accompanying the Khareef Dhofar (monsoon) Season 2025 as part of a comprehensive plan to highlight the tourism, cultural, natural and heritage attractions of Dhofar Governorate during the season. The integrated plan, running until August 31, includes producing and broadcasting visual, audio and digital programmes with interactive content and live field coverage to ensure wide outreach locally and internationally. Oman TV will begin its coverage with the programme 'People and Khareef', returning this year with a refreshed, more in-depth format. The daily show (2:30 pm – 4 pm) will feature diverse locations showcasing Dhofar's landscapes and tourism activities, with participation from Omani and GCC media professionals as well as Arab journalists. The evening programme 'Khareef Nights' will broadcast live from the 'Return of the Past' event site in Al Saada, Salalah (9 pm – 10 pm) on Oman General and Oman Cultural channels, covering heritage, cultural and artistic activities. Oman Radio will air Khareef's Radio Programme codenamed 'Atheer' daily (5 pm – 7 pm) from the 'Return of the Past' location, featuring studio interviews, AI-powered segments on Dhofar, and live video content shared via the ministry's and radio's platforms. Youth Radio will broadcast 'Khareef and Youth' from Jabal Ateen studio (2 pm – 4 pm daily), focusing on artistic, cultural and social themes for young audiences. Oman News Agency (ONA) has commenced its coverage with news reports, features, photos and videos across digital platforms, social media and smart apps, as well as radio/TV bulletins, highlighting tourism assets and socio-cultural interactions. Oman newspaper continues its coverage (since June 21) through print/digital reports and social media, offering rich content on the festivities. Moreover, the Ministry of Information's General Directorate of Digital Media enhances engagement via interactive competitions, drone-captured scenic vignettes and multilingual visitor interviews. The 'Ayn' platform provides live coverage from Oman Radio and TV for all programmes and activities related to the Khareef Dhofar Season. Ayn also launched a children's programme promoting Dhofar as a family-friendly destination through edutainment content. Furthermore, Oman's Information Portal, available in eight languages (Arabic, English, French, Spanish, Russian, Chinese, Japanese and German), features dedicated khareef content to amplify Oman's global digital presence. The portal is one of the Ministry of Information's most prominent platforms. - ONA
Observer
18-06-2025
- Business
- Observer
Oman participates in Beijing book fair
MUSCAT: The Sultanate of Oman, represented by the Ministry of Culture, Sports and Youth and the Ministry of Information, is participating in the Beijing International Book Fair 2025, which runs until 22 June in the Chinese capital, Beijing. Oman's participation aims to activate its pavilion as a literary and intellectual hub, offering visitors insights into the nation's past, present and future. The pavilion features a diverse and extensive collection of publications across literary, artistic, intellectual and scientific fields, with a particular focus on titles in English and Chinese. Additionally, visual presentations highlight Oman's cultural, historical and civilisational landmarks, alongside digital and visual publications through the "Ayn' platform. The participation also seeks to strengthen cultural and media cooperation between Oman and China, fostering intellectual and literary exchange. It aims to promote cultural collaboration in authorship, publishing and book production, while introducing Omani writers to audiences in Arab, Islamic and international markets. The pavilion also promotes Muscat International Book Fair and attracts new publishing houses to participate, reflecting Oman's commitment to active engagement and positive influence in the global cultural landscape. Oman's presence at the fair underscores the significance of cultural and intellectual exchange as a cornerstone of the country's cultural strategy and a key pillar of Oman Vision 2040. — ONA
Observer
29-04-2025
- Entertainment
- Observer
Shaping a safe digital identity for the next generation
Child safety policies are rooted in human rights frameworks, emphasising the importance of protecting children and ensuring their access to educational and cultural opportunities that nurture growth. With the rapid expansion of digital technologies and social media, safeguarding children has evolved into a pressing global priority. The widespread availability of devices and access to open digital platforms have granted children and adolescents unparalleled opportunities for learning and connection. Yet, this digital access also exposes them to new risks — disinformation, exploitation and online violence among them. Recognising both the benefits and dangers of this environment, modern societies understand that abandoning technology is not an option. Instead, they must create national digital content frameworks that ensure safe, ethical, and culturally anchored spaces for youth. Protecting children today means more than regulating harmful activities — it means building safe, positive digital environments. These spaces must offer educational and recreational content that strengthens social values, critical thinking, self-expression and responsible citizenship. They must empower children with skills for independent learning, self-protection and ethical digital participation. Nations are racing to offer safe digital content for their young populations, a competition intensified by the rapid evolution of generative AI technologies. In this context, platforms like (Ayn for Children) represent a significant milestone. Launched recently during the 29th Muscat International Book Fair by the Ministry of Information, (Ayn for Children) is part of the larger (Ayn Media Platform). It offers children a safe cultural environment focused on education and entertainment through flexible, engaging programmes. This platform expresses the aspirations of Omani children, connecting them to knowledge and creativity while grounding them in their national identity and global horizons. Rather than relying on rigid instruction, (Ayn for Children) embraces the philosophy of 'useful enjoyment', where learning and fun are interwoven. The platform features both local and global content. Locally, it offers culturally themed programmes like (Children's Folk Songs), (Names from Oman), (Palm Harvests) and (Wissam's Journeys), as well as educational series like (Before Bedtime Stories) and future-oriented shows such as (Team 2040) and (I Belong to My Homeland). Programmes like (Studio Ulfa) promote scientific curiosity, while others, such as (Entrepreneurship for Children) and (Hammam in the World of Commerce), encourage economic awareness. Globally, (Ayn for Children) brings beloved classics like (Little Women), (Haydi) and (Football Heroes), alongside adventurous series like (Marco Polo) and (Flory's Dragons). The platform also encourages creative young users to contribute original content, offering them a protected space to develop their talents and build a responsible digital footprint. Importantly, (Ayn for Children) is designed to help users cultivate a safe digital identity, offering secure profiles, search tools and direct access to age-appropriate content. The platform's vibrant design, intuitive navigation and careful categorisation make it especially appealing to young audiences. However, despite its strong foundation, (Ayn for Children) would benefit from broader promotion across media channels and digital platforms to ensure it reaches not only Omani children but young audiences across the Arab world. Expanding its library of audiobooks and adapting Omani children's literature into animations and educational programmes would further enrich its offerings. The launch of a platform dedicated to children is a critical step towards enriching the digital space for youth. In an age where technology shapes identities from an early age, (Ayn for Children) lays a vital foundation for nurturing future citizens — rooted in values, open to the world and prepared for a bright future. AISHA AL DARMAKI The writer is a researcher specialising in semiotics and a member of the State Council The original version of this article was published in the print edition of Oman Arabic daily on April 27. Translated by Badr al Dhafari
Times of Oman
28-04-2025
- Times of Oman
Ayn for Kids Interface: Kid-friendly content in comprehensive learning environment
Muscat: Amid the so-called Fourth Industrial Revolution and the rapid advancements in artificial intelligence—coupled with the evolution of media content delivery technologies such as smartphones and tablets, modern parenting faces genuine challenges in many societies. These challenges revolve around preserving principles, identity, and ethical values in the face of child-targeted content from various satellite and digital channels carrying foreign cultures, customs, and values. The Ministry of Information launched last Thursday 'Ayn for Kids', a kid's interface on Ayn platform, designed to enrich content tailored for this age group. The initiative aims to provide children with knowledge resources that shape their awareness, develop their personalities, and strengthen their national identity, aligning with the Royal vision and directives, as well as the objectives of Oman Vision 2040. Noura Mohammed Al Zadjali, a parent, expressed her joy at the launch, stating: "The newly-launched interface will serve as a vital model connecting generations to the authentic values of Omani society through content rooted in our culture and reinforcing our national identity—all via easily accessible programs for our children." Speaking to Oman News Agency (ONA), she noted that what sets this interface apart is its alignment with the rapid developments in life and the dominance of technology across all fields. "Our children cannot remain isolated from it; they engage with what platforms broadcast, and we cannot deny the valuable content that enriches them with information and skills." She added that these platforms have replaced traditional TV channels for several reasons, including content diversity, choices, and flexible viewing schedules. "As parents, we highly value anything that contributes to raising children soundly, ensuring their exposure to safe content. The 'Kids Interface' on Ayn platform will significantly ease our selection of secure, thought-provoking content that enriches their free time," she added. On his turn, Dr. Maamar Ali Al Toubi, an AI specialist, told Oman News Agency that the launch represents a qualitative shift in Oman's media landscape. "This initiative should not be viewed merely as additional children's content but as a milestone in the national transition toward interactive digital media—a strategic step responding to technological changes reshaping humanity's relationship with knowledge, especially among younger generations,' affirmed Dr. Maamar. 'In a world where smart screens surpass paper and a 'click' is faster than flipping pages, media institutions must reformulate their tools to align with new consumption patterns," he said. He described 'Aynfor Kids' as a conscious response to this challenge, offering not just traditional child-oriented content but a holistic vision where knowledge is framed in contemporary language and media literacy begins in childhood—when cognitive perceptions and identity are formed. He emphasized that the interface's significance lies in transitioning Omani children from passive consumers of globalized digital content—often influenced by unregulated digital globalization—to active participants in a culturally and ethically tailored digital environment. 'This shifts media from one-way broadcasting to interactive engagement, granting children the right to explore and experiment within a safe space." He stressed that 'Ayn for Kids' is not an imitation of foreign models but an Omani-designed framework merging educational messaging with technical appeal. From another technical perspective, he noted that the interface reflects a deep understanding of digital security needs, providing children with curated content that shields their awareness from misinformation. "It offers an attractive alternative to the randomness of globalized content, which often lacks alignment with our Arab and Islamic cultures,' he further noted. He regarded Ayn for Kids as a digital incubator for Omani identity, explaining that the Ministry of Information launched it not merely as a technical solution but as part of a national project transitioning from traditional media to an interactive, inclusive, and innovative media environment—proactively shaping the new generation's consciousness. For her part, Dr. Ahoud Said Al Balushi, member of the State Council told Oman News Agency that the launch of a dedicated digital platform for children in the Sultanate of Oman holds significant educational, cultural, and social value—especially amid the vast digital exposure children face today. The platform will provide a safe online environment, mitigating risks associated with children accessing age-inappropriate or culturally unsuitable websites and applications, she affirmed. She added that the platform will also help bridge the digital gap in Arabic child-oriented content by offering interactive, enriching educational material aligned with Oman's core values and principles, while reinforcing national identity. The initiative considers the diverse needs of different age groups, particularly in promoting digital inclusion for children with visual and hearing impairments. Additionally, allocating space for child content creators will directly nurture their creativity in content production and foster future media talents, enhancing Oman's media landscape, she further added. Dr. Al Balushi emphasized that shaping young minds requires collaborative efforts across societal institutions. This child-centric platform will undoubtedly serve as a key educational tool, strengthening Omani culture and values—integral elements in all its programs—though the primary guidance must still come from the child's immediate environment. As a digital platform tailored to this generation's interests, she noted, it will have a direct impact by delivering knowledge through engaging, enjoyable experiences. However, its success hinges on effective content curation by creators and administrators, as well as strategic marketing amid the vast competition in the virtual space. Meanwhile, Abdullah Hamad Al Harthy, Head of the Media, Tourism, and Culture Committee at the Shura Council, stresses to Oman News Agency the importance of the launch, which seeks to foster a generation equipped with knowledge, values, and ethics—capable of navigating change while preserving identity. 'The platform steers the course correctly with its Omani-centric values and ethics, directly engaging Omani society, especially children,' he said. He stressed the need for collaboration with child literature specialists to develop captivating scientific content aligned with Oman's nature, values, and heritage—rooted in religion, civilization, and timeless traditions. 'Content must match children's ambitions and goals, focusing on science paired with games and entertainment,' he affirmed. He highlighted that the launch comes amid rapid technological acceleration, serving as an essential alternative for children—ensuring their future safety, behavioral correction, and habit formation. 'The interface provides a safe environment combining diverse ideas, activities, and fields." He urged partnerships between the platform, the Ministry of Education, and other institutions to encourage student engagement. 'Delivering information in an engaging manner is among the platform's core tasks—to nurture and showcase children's talents, establishing a base for gifted contributors,' added Al Harthy. He noted that interacting with digital content is now an inevitable reality, necessitating child awareness and monitoring. 'Self-regulation must be reinforced through values instilled at home, school, and society, highlighting the dangers of global digital content." He underscored the importance of encouraging children to embrace scientific and technological advancements while fostering creativity in producing content aligned with Omani values—protecting society from disruptive influences that alter behaviors and attitudes. For her part, Dr. Wafa Salim Al Shamsi, a child literature specialist, told Oman News Agency that the kids interface in Ayn platform is a strategic step toward building a safe, rich digital knowledge environment for Omani children—bridging cultural authenticity and technological modernity. She added that the interface can deliver literary content respecting local cultural context, promoting Arabic reading to strengthen linguistic and national identity. It also provides opportunities for Omani writers and illustrators to contribute to high-quality digital literary content, fostering internal cultural movement and regional collaboration. On how the content enhances children's awareness, she said: 'Awareness isn't built solely on information but through stories, examples, and internal dialogue. When content is presented intelligently, it cultivates critical thinking, discernment, empathy, and imagination via enjoyable, interactive texts—simplifying complex concepts like environmental protection, tolerance, and digital security in developmentally appropriate ways. Values should be woven into dramatic contexts where children empathize with characters, not just receive lessons." She suggested parents use the interface for shared daily reading, strengthening family bonds and developing language and listening skills. 'The platform can offer audiobooks and visual content, suitable even for preschoolers, while allowing parents to track interests and engage in post-reading discussions—transforming stories into dialogue gateways." A parental guide on maximizing content for value reinforcement would be essential. On the importance of child interaction with digital content, she stressed: 'Interaction is key in the digital age. Passive consumption is insufficient—today's children crave touch, choice, and influence. The interface can enhance this through interactive stories, literary-based educational games, and creative competitions, fostering not just language skills but creativity, artistry, and decision-making—vital 21st-century competencies." The kids interface in Ayn platform offers multifaceted content—educational, entertaining, and cultural—including cartoons, programs, audio content, audiobooks, and more for ages 4–18. It delivers a carefully designed digital edutainment experience with a visually appealing, child-friendly interface featuring vibrant colors inspired by Ayn. Accessibility for children with hearing or visual impairments is prioritized. The key features include safe content reinforcing national identity and ethics; Exclusive Ayn platform content; Personalized child accounts with cartoon avatars; Offline content download; Search functionality for audio/visual materials; Resume-watching/listening features; And a space for child content creators, showcasing young innovators and fostering future media models. The interface hosts diverse media, including radio/TV programs, Ayn-exclusive productions, animations, audiobooks, and over 65,000 visual/audio materials—8,000+ dedicated to children.
Observer
26-04-2025
- Entertainment
- Observer
Minister highlights Ayn for kids as knowledge hub
MUSCAT: Dr Abdullah bin Nasser al Harrasi, Minister of Information has affirmed that the Ministry of Information's launch of the Kids' Interface on Ayn platform is inspired by the vision of His Majesty Sultan Haitham bin Tarik and his dedication to nurturing Omani children and developing their potential. In a press statement, he said: 'This is a strategic step towards creating meaningful media content for children, who represent a vital part of Oman's future. This interface is not just a source of entertainment, but a comprehensive learning space that supports the psychological, educational and moral needs of Omani children, while staying aligned with global digital developments.' He added: 'Today's children are active contributors to knowledge and the future. That's why the Kids' Interface was designed to provide content that speaks their language, sparks curiosity and strengthens Omani identity and values. It features illustrated stories, simple educational programmes and engaging audiovisual materials that help develop thinking, language and communication skills in an age-appropriate and appealing way.' 'We believe that building a strong society starts in childhood. The interface offers a safe, enjoyable alternative that connects children to their heritage, their identity and life in Oman. Looking ahead, we plan to expand its features by adding interactive educational games that support creative and innovative learning,' pointed out Dr Abdullah. He concluded: 'We are committed to continuously developing the platform in collaboration with experts in childhood, education, digital media and pedagogy. Our goal is to make it a national initiative that brings together families, educators and communities — helping raise a generation that contributes to Oman's growth and advancement.' It may be noted that the Ministry of Information had on Thursday launched 'Ayn for Children', a dedicated media platform for young audiences. The launch took place during the opening of the 29th Muscat International Book Fair under the auspices of HH Sayyid Dr Fahd bin Al Julanda al Said, Vice-Chancellor of Sultan Qaboos University, in the presence of Dr Abdullah bin Nasser al Harrasi, Minister of Information. The platform aims to enrich child-focused media content by providing youth with knowledge resources that shape their awareness, develop their personalities and strengthen their national identity. It offers content that reflects Omani culture and values while nurturing future-ready generations capable of engaging effectively with modern technology. Ayn for Children features diverse educational, entertainment and cultural content, including cartoons, programmes, audio content, audiobooks and other age-appropriate materials for children aged 4 to 18. Dr Amal Mohammed al Nawfali, Director General of Digital Media at the Ministry of Information, stated that the platform delivers a carefully designed digital edutainment experience with an intuitive, child-friendly interface featuring vibrant colours inspired by the Ayn platform. It ensures accessibility for all children, including those with visual or hearing impairments and offers exclusive content that reinforces national identity and ethical values. — ONA
