Latest news with #B.longum
Yahoo
25-06-2025
- Health
- Yahoo
Align Probiotic and Alison Sweeney Transform Classic NYC Streetscapes Into Unmissable Messages About Gut Health
Shining a spotlight on gut health, Align's new campaign reimagines everyday city signs to be unmissable and offers one lucky winner the chance to visit a national landmark sign NEW YORK, June 25, 2025--(BUSINESS WIRE)--Occasional bloating, gas, and abdominal discomfort are all signs that your gut needs attention. Yet, too often, we ignore the signs our bodies send us. Today, Align Probiotic — the #1 doctor and gastroenterologist recommended probiotic brand‡ — is teaming up with award-winning actress and health advocate Alison Sweeney to make gut health impossible to overlook by creatively altering everyday New York City sights into powerful reminders to listen to your body. This unique activation will take place at the Oculus Plaza, where Align Probiotic will transform common NYC street elements into bold, attention-grabbing displays about digestive health. Visitors will encounter classic city fixtures strikingly reimagined as signs that it's time to pay more attention to your gut health: a street sign named "Bloating Ave," a park bench and a newspaper box vandalized with graffiti messages like "Gas" and "Bloating." The immersive installation will also feature local taxi cabs and a souvenir pop-up shop filled with items cleverly designed with messages your gut has been trying to tell you. This can't-miss experience serves as a powerful reminder that gut health deserves just as much attention as the signs we see every day. Alison Sweeney will be present at the Oculus Plaza to engage with the public, share her own experiences, and encourage everyone to tune into their gut health. "Like most people, I'm constantly juggling family and work obligations, often tuning out the little signs my body occasionally gives me," said Alison Sweeney. "Together with Align Probiotic, our goal is to ensure people don't dismiss occasional feelings of bloating or discomfort but instead learn to listen to and trust their gut." Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance and relieve occasional bloating and gas.* With this campaign, Align wants to emphasize the importance of taking care of one's gut and encourage consumers to listen to the subtle signals their bodies send every day. "Occasional digestive issues can hold us back and make us feel uncomfortable. And with busy lifestyles, it's easy to overlook the signs our body is giving us, but there is a point when we realize we might be ignoring an important issue," said Ryan Parker, Brand Director, Align Probiotic. "That's why we're here – to help reframe the signs of digestive issues as your inner voice to be trusted. We want to help people see the signs, listen to their body, and take action. If you're experiencing and frustrated by occasional bloating and gas, this is your gut giving you a message. It's a sign that it's time to try Align." Iconic signs are everywhere, not just in your gut! Align Probiotic is extending the message nationwide by hosting a sweepstakes for a chance to win a trip for two to visit an iconic American 'sign' (Hollywood, Welcome to Las Vegas, or Radio City). To enter, consumers can follow, like and tag a friend in the campaign post on Align Probiotic's Instagram page @AlignProbiotic. The sweepstakes encourages everyone to tune into their gut health, ensuring that this critical wellness priority receives the attention it deserves. To learn more about Align Probiotic, please visit ABOUT ALIGN PROBIOTIC Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system.* The digestive benefits in our Align 24/7 Digestive Support *§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research. Along with Align 24/7 Digestive Support *§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women's Dual Action, which has probiotics to help support vaginal health and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut* Even medical experts prefer Align, as it is recommended over 2 times more often than any other probiotic brand by gastroenterologists. ‡ ABOUT PROCTER & GAMBLE P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. ‡Among doctors and gastroenterologists who recommended a brand of probiotic in a ProVoice 2024 survey. View source version on Contacts Amara Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
05-06-2025
- Health
- Yahoo
First bacteria we ever meet can keep us out of hospital
The first bacteria our bodies meet – in the hours after we're born – could protect us from dangerous infections, UK scientists say. They have shown, for the first time, that good bacteria seem to halve the risk of young children being admitted to hospital with lung infections. The researchers said it was a "phenomenal" finding and could lead to therapies that boost good bacteria in babies. Our early encounters with microbes are thought to be crucial in how our immune system develops. We come out of the womb sterile, but this doesn't last for long. All the nooks and crannies of the human body become home to a world of microbial life, known as the microbiome. More than half your body is not human Microbiome podcast: The Second Genome Researchers at University College London and the Sanger Institute investigated the earliest stages in our body's colonisation by bacteria, fungi and more. They collected stool samples from 1,082 newborns in the first week of life. The team then performed a massive genetic analysis on all the DNA in the samples to work out exactly which species were present and how common they were in each child. They then tracked what happened to those babies, using hospital data, for the next two years. One particular early inhabitant of the human body, Bifidobacterium longum, seemed to have a protective effect. Only 4% of babies with this species would spend a night in hospital with a lung infection over the next two years. Babies with different starter-bacteria were two-to-three times more likely to need to stay in hospital. It is the first data to show the formation of the microbiome affects the risk of infection. "I think it's really phenomenal. It's amazing to be able to show this. I'm excited," Prof Nigel Field, from UCL, told the BBC. The most likely culprit for children ending up in hospital is respiratory syncytial virus (RSV), but what joins the dots between this and B. longum? That is the "million dollar question" for Prof Field. We know B. longum starts off digesting breast milk which both contains food for the baby and encourages good bacteria. The exact details have not yet been worked out, but either the bacteria themselves or the compounds they make by digesting food are interacting with the immune system "and are influencing the way in which the immune system matures and is able to recognise friend from foe," according to Prof Field. The protective bacteria were found only in babies that came into the world via a vaginal delivery rather than a caesarean. Even then they were not discovered after every vaginal delivery. The researchers say their findings do not justify the practice of vaginal seeding, where some new parents smear babies with a swab taken from the vagina. How method of birth alters babies' bacteria The good bacteria seem to be coming from the end of the mother's digestive system, an idea known in the field as the "first lick". "I feel pretty confident in saying that vaginal seeding is not a good thing," said Prof Field. However, the long-term ambition is to come up with microbial therapies – like a probiotic yogurt – that could be given to babies to set their microbiomes on a healthy path. Prof Louise Kenny, from the University of Liverpool and a consultant obstetrician and gynaecologist, said: "A caesarean section is often a life-saving procedure, and can be the right choice for a woman and her baby." She said that while the benefit was seen only in babies born vaginally, it was not in every child born that way so "further research is needed to create a full, nuanced picture".
Yahoo
05-06-2025
- Health
- Yahoo
First bacteria we ever meet can keep us out of hospital
The first bacteria our bodies meet – in the hours after we're born – could protect us from dangerous infections, UK scientists say. They have shown, for the first time, that good bacteria seem to halve the risk of young children being admitted to hospital with lung infections. The researchers said it was a "phenomenal" finding and could lead to therapies that boost good bacteria in babies. Our early encounters with microbes are thought to be crucial in how our immune system develops. We come out of the womb sterile, but this doesn't last for long. All the nooks and crannies of the human body become home to a world of microbial life, known as the microbiome. More than half your body is not human Microbiome podcast: The Second Genome Researchers at University College London and the Sanger Institute investigated the earliest stages in our body's colonisation by bacteria, fungi and more. They collected stool samples from 1,082 newborns in the first week of life. The team then performed a massive genetic analysis on all the DNA in the samples to work out exactly which species were present and how common they were in each child. They then tracked what happened to those babies, using hospital data, for the next two years. One particular early inhabitant of the human body, Bifidobacterium longum, seemed to have a protective effect. Only 4% of babies with this species would spend a night in hospital with a lung infection over the next two years. Babies with different starter-bacteria were two-to-three times more likely to need to stay in hospital. It is the first data to show the formation of the microbiome affects the risk of infection. "I think it's really phenomenal. It's amazing to be able to show this. I'm excited," Prof Nigel Field, from UCL, told the BBC. The most likely culprit for children ending up in hospital is respiratory syncytial virus (RSV), but what joins the dots between this and B. longum? That is the "million dollar question" for Prof Field. We know B. longum starts off digesting breast milk which both contains food for the baby and encourages good bacteria. The exact details have not yet been worked out, but either the bacteria themselves or the compounds they make by digesting food are interacting with the immune system "and are influencing the way in which the immune system matures and is able to recognise friend from foe," according to Prof Field. The protective bacteria were found only in babies that came into the world via a vaginal delivery rather than a caesarean. Even then they were not discovered after every vaginal delivery. The researchers say their findings do not justify the practice of vaginal seeding, where some new parents smear babies with a swab taken from the vagina. How method of birth alters babies' bacteria The good bacteria seem to be coming from the end of the mother's digestive system, an idea known in the field as the "first lick". "I feel pretty confident in saying that vaginal seeding is not a good thing," said Prof Field. However, the long-term ambition is to come up with microbial therapies – like a probiotic yogurt – that could be given to babies to set their microbiomes on a healthy path. Prof Louise Kenny, from the University of Liverpool and a consultant obstetrician and gynaecologist, said: "A caesarean section is often a life-saving procedure, and can be the right choice for a woman and her baby." She said that while the benefit was seen only in babies born vaginally, it was not in every child born that way so "further research is needed to create a full, nuanced picture".
