Latest news with #BEAMSJAPAN
Hypebeast
5 days ago
- Entertainment
- Hypebeast
BEAMS JAPAN to Bring 'All Things Japan' Stateside For LA Pop-Up
Following up on a series of pop-ups for its main line andBEAMS Plus, Japanese brandBEAMSis continuing its charge into the US. The multi-label powerhouse is bringing its cultural initiative, BEAMS JAPAN, to Los Angeles, offering a curated selection of traditional crafts and contemporary souvenirs. This time, BEAMS JAPAN will showcase the beauty of Japan and the 'people, products, and practices' that have come to define Japan's modern cultural identity. From regional crafts to urban subcultures and modern design, the label feeds the growing affinity for Japanese culture worldwide. The assortment will include pieces from Aomori Hiba Cul de Sac-JAPON , and furniture from Tendo Mokko by Sori Yanagi, and art displays by Tadanori Yokoo and photographer Daido Moriyama. BEAMS JAPAN made its first visit to the US in 2019 at Fred Segal Sunset, also in Los Angeles. Recreating the atmosphere of BEAMS JAPAN Shinjuku, the pop-up offered an immersive experience complete with 101 lanterns on the façade. Since then, the brand has increased its global presence, establishing the BEAMS America web store in 2025. July 30 – August 26, 2025609 S Imperial St. Arts District Los Angeles, CA 90013 USA
Hypebeast
06-06-2025
- Entertainment
- Hypebeast
NEEDLES and BEAMS Come Together For Special 2Tone Jersey Collection
Summary Japanese cult favoriteNEEDLESis once again teaming up with retail giant BEAMS JAPAN for a special order '2TONE JERSEY COLLECTION,' set to launch on this weekend. This collaboration brings a fresh take on classic athletic wear, blending NEEDLES' signature relaxed silhouettes withBEAMS JAPAN's keen eye for curated style. The collection is expected to feature a range of comfortable yet stylish jersey pieces, including a track jacket and pants. NEEDLES is renowned for its iconic tracksuits, and this collaboration will likely offer them in new '2TONE' (two-tone) colorways, adding a subtle yet distinctive twist to the beloved design. The brand's signature butterfly (papillon) embroidery is on the front chest as well as the pants. Other jersey apparel include t-shirts, hoodies, or mock neck tees, all imbued with the unique two-tone aesthetic and NEEDLES' relaxed fit. This collaboration continues the consistent history of tie-ups between the two Japanese brands, known for producing concise capsules that highlight brand iconography with classic silhouettes and a tastefully pared-back lineup. These special order items are highly anticipated by fans of both brands, offering exclusive pieces that blend comfort, style, and heritage. The '2TONE JERSEY COLLECTION' will be available for purchase starting June 7, 2025, through BEAMS JAPAN channels.
