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Newsweek
21-07-2025
- Business
- Newsweek
Applebee's Announces Major Menu Change
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Applebee's is revamping its 2 for $25 menu to include two new entrées: Chicken Parmesan Fettuccine and the BIG Bangin' Burger. Applebee's says the additions promise both value and bold flavors, targeting customers that are looking to mix up their summer eats. Why It Matters Many well-known restaurant chains have been updating their menus this summer in an attempt to boost sales and draw in consumers. While Domino's revived its popular "Best Deal Ever" by offering any pizza with any toppings for $9.99 in online orders through August 3, KFC introduced fried pickles to its menu alongside a nationwide promotion offering free buckets of chicken to eligible customers. With fast food prices rising 47 percent over the past decade, many Americans have pulled back on both fast food and fast casual restaurants alike, according to WalletHub. A sign is posted in front of an Applebee's restaurant on June 12, 2024, in Hayward, California. A sign is posted in front of an Applebee's restaurant on June 12, 2024, in Hayward, To Know Applebee's says the new Chicken Parmesan Fettuccine features a "crispy, chicken breast filet, smothered in marinara sauce and topped with Parmesan cheese on a bed of fettuccine pasta in a Parmesan cream sauce. Served with a golden-brown signature breadstick with buttery garlic and parsley." According to Allrecipes, the combination works surprisingly well, balancing acidity and creaminess—a standout described as "savory and saucy chicken pasta that keeps you coming back for more." The company said the portion size also offers value and enough food for leftovers. "Whether you're looking to channel an 'Italian summer' or relax with a backyard cookout, we've got you covered with our new Chicken Parmesan Fettuccine and Big Bangin' Burger," Reid Leslie, Vice President of Marketing at Applebee's, said in a statement. Another additions to the menu is the BIG Bangin' Burger. The company says this burger "features a juicy all-beef patty topped with two slices of American cheese and Applebee's new sweet and spicy secret sauce made with jalapeños and bacon. Served with lettuce, tomato, onion, and pickles on a Brioche bun." "They recognize the economy is slowing and consumers are feeling the pressure on discretionary spending," Kevin Thompson, the CEO of 9i Capital Group and the host of the 9innings podcast, told Newsweek. "By introducing new value-focused offerings like 2-for-meals, they're trying to get people back in the door." Applebee's is also rolling out new beverages. Guests can try the Perfect Watermelon Margarita—a blend featuring 1800 Reposado Tequila, Grand Marnier, Cointreau, watermelon, and lime—or the Watermelon Lime Rush, a nonalcoholic concoction with Red Bull, strawberry, and lemon lime soda. There's also the Strawberry Lemon Sunshine, with proceeds supporting Alex's Lemonade Stand Foundation. Dine Brands Global, Applebee's parent company, saw same-restaurant sales drop 2.2 percent in quarter 1. "The entire restaurant sector is facing serious headwinds: rising food costs, wage pressure, and margin compression," Thompson said. "This move is reactionary to a tightening and competitive market." Newsweek reached out to Applebee's for comment via email. What People Are Saying Kevin Thompson, the CEO of 9i Capital Group and the host of the 9innings podcast, told Newsweek: "Applebee's, as well as the broader industry, is hoping customers view these offerings as a deal, something worth showing up for on a date night or a casual evening out. However, the landscape is getting tougher." Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek: "The latest additions to Applebee's menu are yet another attempt by major restaurant chains to draw in customers who have been favoring eating at home more recently due to increasing prices. Marketing an '2 for $25' deal could certainly garner interest, but the chain is hoping by introducing new items like Chicken Parmesan Fettuccine Pasta and a bigger burger that novelty items combined with cheaper prices will lure patrons back. It certainly could, but so far, we've seen mixed results from other chains that have tried similar offers." What Happens Next Both new entrées are available nationwide as part of the 2 for $25 menu, which includes two full-size entrées and either an appetizer or two side salads. The deal is perfect for date nights, group outings, or takeout, offering both value and a taste of summer's freshest flavors. "Ultimately, new deals may not go far with customers if they're still uncertain about other aspects of the economy, and that uncertainty is keeping them at home," Beene said.
Yahoo
14-07-2025
- Entertainment
- Yahoo
Applebee's 2 for $25 Menu Adds NEW Chicken Parmesan Fettuccine and NEW BIG Bangin' Burger
Plus, beat the heat with Applebee's Summertime Sips featuring the $6 Backyard Blackberry Lemonade and NEW Perfect Watermelon Margarita PASADENA, Calif., July 14, 2025--(BUSINESS WIRE)--Applebee's favorite two-person pairing, the 2 for $25 deal, just got better. Now for a limited time, guests can enjoy the NEW Chicken Parmesan Fettuccine, NEW BIG Bangin' Burger, or fan-favorite Oriental Chicken Salad, paired with an appetizer or two side salads for only $25!* Savor the taste of summer with every bite of these delicious entrées, available for dine-in, To Go, or delivery, all for an unbeatable value. Perfect for any occasion, whether celebrating date night or going out with friends and family, Applebee's 2 for $25 deal takes dining to the next level with these savory summer dishes including: NEW Chicken Parmesan Fettuccine features a crispy, chicken breast filet, smothered in marinara sauce and topped with Parmesan cheese on a bed of fettuccine pasta in a Parmesan cream sauce. Served with a golden-brown signature breadstick with buttery garlic and parsley. NEW BIG Bangin' Burger features a juicy all-beef patty topped with two slices of American cheese and Applebee's new sweet and spicy secret sauce made with jalapeños and bacon. Served with lettuce, tomato, onion, and pickles on a Brioche bun. Oriental Chicken Salad features crispy chicken tenders on a bed of fresh Asian greens, crunchy noodles and almonds tossed in our Oriental vinaigrette. Paired to perfection with popular appetizers, guests can enjoy Applebee's fan-favorite Boneless Wings, Spinach & Artichoke Dip, Crunchy Onion Rings or Mozzarella Sticks – or two side salads with their entrée. "Indulge in an 'Applebee's summer' with the latest additions to our popular 2 for $25 menu," said Reid Leslie, Vice President of Marketing, Applebee's. "Whether you're looking to channel an 'Italian summer' or relax with a backyard cookout, we've got you covered with our NEW Chicken Parmesan Fettuccine and BIG Bangin' Burger. Pairing perfectly with some of our most popular appetizers, like Boneless Wings, or two side salads – don't miss your chance to enjoy this unbeatable deal!" But that's not all. Guests can beat the heat and sip something sweet with Applebee's Summertime Sips! Kick back and relax with the $6 Backyard Blackberry Lemonade featuring Tito's Handmade Vodka, Ole Smoky Blackberry Moonshine, premium lemon sour and refreshing lemonade served in Applebee's signature Mucho glass or sip the summer away with the NEW Perfect Watermelon Margarita featuring 1800 Reposado Tequila, Grand Marnier, Cointreau, watermelon and lime, served with a Shaker Tin for multiple pours. Guests can also enjoy a cold Coors Light draft beer served in Applebee's signature Brewtus glass.** Plus, guests looking for a non-alcoholic option can enjoy Applebee's NEW Watermelon Lime Rush, a citrus and watermelon fusion of Red Bull Red Edition, strawberry, and lemon lime soda. "Celebrate summer with fruity, flavorful, and fun drinks at Applebee's," said Nathan Grover, Executive Director, Bar & Beverage at Applebee's. "Beat the heat with our refreshing $6 Backyard Blackberry Lemonade, NEW Perfect Watermelon Margarita or NEW non-alcoholic Watermelon Lime Rush!" To find your local restaurant to dine in, visit To order Applebee's To Go or delivery, visit or the Applebee's mobile app (iOS, Google). For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Applebee's E-Club and receive a welcome offer! *For a limited time. Price & participation varies. Tax and gratuity excluded. Restrictions may apply. ** Must be 21+. Void where prohibited. Tax & gratuity excluded. Available for dine-in only except where carry-out alcohol is permitted by law. Participation may vary. About Applebee's® As one of the world's largest casual dining brands, Applebee's Neighborhood Grill + Bar serves as America's kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee's makes it easy for family and friends to connect with one another, whether it's in a dining room or in the comfort of a living room, Eatin' Good in the Neighborhood™ is a familiar and affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food, but also building up the communities that we call home. From raising money for local charities to hosting community fundraisers, Applebee's is always Doin' Good in the Neighborhood®. Applebee's and its franchise operations together consisted of 1,594 Applebee's restaurants in the United States, two U.S. territories and 15 countries outside the United States as of March 30, 2025. This number does not include one domestic Applebee's ghost kitchen (small kitchens with no store-front presence, used to fill off-premise orders) and six Applebee's international ghost kitchens. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies. Follow us:Instagram: @applebeesTikTok: @applebeesX: @applebeesFacebook: BR-APPB View source version on Contacts For media inquiries, email us at media@ Sign in to access your portfolio
