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Daily Tribune

India-Bahrain digital bridge

TDT | Manama India-based gamification company Gamezop has announced a USD 4 million investment to establish its Middle East headquarters in Bahrain, positioning the Kingdom as its strategic entry point into the region's fast-expanding digital economy. The move marks a significant step in strengthening digital collaboration between India and Bahrain, as Gamezop aims to transform how apps and websites across the Middle East engage users. The expansion is backed by BITKRAFT Ventures and supported by the Bahrain Economic Development Board (EDB). Strategic gateway Founded by brothers Yashash and Gaurav Agarwal in 2016, Gamezop allows apps and websites to embed casual games, quizzes, astrology, and cricket content to increase user engagement and ad revenue. With its Bahrain hub, the company plans to onboard more than 1,000 new partner platforms across the region and double its global revenue within 18 months. Gamezop's co-founder Gaurav Agarwal said the company chose Bahrain for its business-friendly policies, digital readiness, and regional accessibility. 'Our presence here marks the beginning of what we hope will become a strong digital bridge between India and the Middle East,' he said. Backing Bahrain's vision According to Musab Abdulla, Executive Director of ICT at the Bahrain EDB, the arrival of Gamezop aligns with the Kingdom's vision to become a regional creative and digital content hub. 'Bahrain's gaming and content creation ecosystem is building strong momentum, powered by robust digital infrastructure and a growing pool of creative talent,' he said. The company's model is simple but powerful: it allows digital platforms to embed games and share the ad revenue generated. With over 45 million monthly users across 70+ countries and integration into more than 9,000 platforms, Gamezop brings international experience to its MENA expansion. Digital future Bahrain's selection as Gamezop's headquarters signals growing interest from Indian tech firms in using the Kingdom as a launchpad into the Gulf. The region's high smartphone usage, young population, and surging demand for interactive digital content make it a promising market for gamification-driven growth. Gamezop's entry is expected to create local job opportunities, foster partnerships with regional platforms, and contribute to Bahrain's long-term strategy of becoming a digital innovation leader.