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Mint
28-06-2025
- Automotive
- Mint
BMW India launches comprehensive monsoon service campaign for 2025
As the monsoon rains begin to pour across India, BMW Group India is stepping up to ensure its customers enjoy uninterrupted performance and peace of mind during the wet season. The luxury automaker has announced the launch of its BMW Monsoon Service Campaign 2025, which will run across its dealership network from June 15 to November 30, 2025. This extensive initiative covers both BMW and MINI vehicles, aiming to enhance vehicle safety, functionality, and comfort during the rainy months. The BMW Monsoon Service Campaign brings with it a host of complimentary services that are specially designed to address issues commonly triggered by wet and humid conditions. BMW's trained technical experts will conduct a comprehensive inspection of critical vehicle systems, including: Windscreen wipers and washer systems Rain and light sensors for automatic wiper and headlamp activation Alignment of headlamps and fog lights Electrical system and horn functionality Micro filters and weather strips on doors and trunk lid Sunroof seals, drainpipes, and trunk ventilation BMW will also clean the engine control unit box and check the electric plug connections in both the engine bay and underbody. Tyre condition is another major focus, with checks on tread depth, sidewall damage, bulges, and pressure. The brake system and exhaust components will undergo a detailed visual inspection as part of the complimentary care. In line with the brand's growing electric portfolio, BMW is also offering specialized checks for electric vehicles (EVs) and plug-in hybrids. These include inspections of the charging cable, high-voltage charging socket, and vehicle underbody for signs of damage, corrosion, or wear — all critical areas to maintain EV reliability in monsoon conditions. Vikram Pawah, President and CEO of BMW Group India, emphasized the brand's commitment to proactive customer care: 'Our 'Proactive Care' strategy allows us to redefine service by foreseeing your needs ahead of time. The BMW Monsoon Service campaign is specifically designed to equip your vehicle for the challenging monsoon conditions in India.' BMW assures that all inspections will be carried out using advanced diagnostic tools and genuine BMW parts, ensuring top-tier care and optimal vehicle performance. Adding more value to the service campaign, BMW is also rolling out special offers under the 'BMW Joy Rewards' program, especially targeting vehicles that are over five years old. Customers can expect discounts on select services and the option to purchase new BMW accessories, making it the ideal time to upgrade or maintain their vehicles.
India Today
24-06-2025
- Automotive
- India Today
BMW commences monsoon service campaign across dealerships in India
BMW Group India has announced its monsoon service campaign 2025, running from June 15 to November 30, across all authorised BMW workshops in the country. The initiative is part of the brand's customer-centric 'Proactive Care' strategy, aimed at ensuring BMW and Mini vehicles remain in peak condition through the demanding monsoon monsoon service campaign promises comprehensive vehicle care, expert inspections, and maintenance tips, all conducted by certified BMW/Mini technicians using advanced diagnostic tools and genuine Pawah, President and CEO, BMW Group India, said, "At BMW Group, we are committed to making your driving experience seamless and enjoyable throughout the year. Our 'Proactive Care's strategy allows us to redefine service by foreseeing your needs ahead of time. The BMW Monsoon Service campaign is specifically designed to equip your vehicle for the challenging monsoon conditions in India, ensuring optimal performance. With the support of skilled technicians, cutting-edge diagnostic tools, and authentic BMW parts, we provide you with the reassurance you need for every journey."Key complimentary checks under BMW monsoon service campaign:Windscreen wiper inspection and washer fluid level checkRain and light sensor functionality (auto wiper/headlamp check)Alignment of headlights and fog lightsHorn functionality and micro filter conditionInspection of door and trunk weather sealsSunroof cover seals, drainpipe, and trunk lid ventilationE-box (engine control unit) cleaning and plug connection checksTyre condition, pressure, and wear pattern assessmentExhaust system visual inspectionBrake pads and brake fluid checksCharging socket and high-voltage cable inspection for BEVs/PHEVsUnderbody inspection for damage or corrosion (BEVs/PHEVs)advertisementBMW owners can schedule service appointments in advance and update personal details to receive tailored offers from their local dealership. The service also includes the opportunity to explore a wide range of BMW accessories to further enhance the look and functionality of their over 5 years old will be eligible for special benefits under the 'BMW Joy Rewards' program, offering exclusive discounts and value-added to Auto Today Magazine- Ends
