Latest news with #BRAVIA
Campaign ME
3 days ago
- Business
- Campaign ME
Sony picks Ruder Finn Atteline for PR across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. This includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments. 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology,' said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA. 'As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity,' Simpson added. Sony claims it's aim is to continue to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region,' said Jobin Joejoe, Managing Director, Sony Middle East and Africa. 'We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level,' he added. The appointment of Ruder Finn Atteline aims to be an extension of this vision, Joejoe said. 'As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region,' he said. With a multitude of launches in the pipeline, Sony said it remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline claims that it will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Tahya Masr
5 days ago
- Business
- Tahya Masr
Sony Appoints Ruder Finn Atteline to Lead Regional PR Communications Across the Middle East
Sony Middle East and Africa has appointed Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, to manage its regional PR communications mandate across the Middle East. The agency will lead strategic PR Communications for Sony's consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt. Ruder Finn Atteline's appointment includes handling Sony's BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range. The partnership follows Ruder Finn Atteline's recent brand refresh and strategic senior appointments, strengthening the agency's expertise in consumer and corporate communications. Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: 'Sony is a brand that resonates globally, but also connects deeply with audiences here in the region. This partnership reflects the kind of work we want to do more of – bold, meaningful, and built on shared ambition, while also fulfilling Sony's purpose to fill the world with emotion through the power of creativity and technology . As we continue to expand our presence in the Middle East & North Africa, our focus remains on creating real impact for all our clients. Collaborating with iconic brands like Sony propels us closer to our goal of shaping the future of communications through culture and creativity.' Jobin Joejoe, Managing Director, Sony Middle East and Africa, added: 'At Sony, our ambition is fueled by a relentless drive to inspire and fulfil the curiosity of our audiences across the MENA region. We believe in creating meaningful experiences that go beyond technology. Experiences that connect with people on a deeper, more personal level. Our partnership with Ruder Finn Atteline is a natural extension of this vision. As an agency with strong regional insight and a grasp of evolving market dynamics, Ruder Finn Atteline brings both local relevance and strategic expertise to the table. Just like our People Philosophy, 'Special You, Diverse Sony' this further embodies our inclusive approach to craft integrated, high-impact communications strategies to showcase the depth, diversity, and values in the region.' As a creative entertainment company, Sony continues to shape cultural and immersive experiences across the region through its innovation in home entertainment, personal entertainment, digital imaging gaming, and storytelling. In recent months, the brand has spotlighted several key launches, including new home and personal entertainment offerings at the W Hotel in Abu Dhabi in April, and the launches of the REON Pocket Pro and flagship noise cancelling headphones WH-1000XM6 in May. With a multitude of launches in the pipeline, Sony remains committed to delivering inspiring content and cutting-edge technology across the region. Ruder Finn Atteline will continue to support Sony's story through integrated communication strategies rooted in the Middle East market, evolving entertainment trends, and shifting digital consumption patterns to keep connected with its customers.
Mint
30-04-2025
- Business
- Mint
Amazon Great Summer Sale starts at midnight: Unbeatable deals, over 60% discount on TVs of all sizes and brands
The Amazon Great Summer Sale presents a compelling opportunity to enhance your home theatre with cutting-edge display technology. We're observing significant price adjustments across a spectrum of premium television offerings. Consider the nuanced colour accuracy and contrast ratios inherent in Samsung's line-ups, or the sophisticated image processing and acoustic engineering evident in Sony's BRAVIA series. TCL's advancements also warrant attention, as do Xiaomi's competitively priced, feature-rich smart TVs. This event facilitates access to these advancements, further incentivised by no-cost EMI options and an immediate 10% reduction on HDFC Bank credit card and EMI transactions. This isn't merely a transactional event; it's an opportune moment to invest in a superior viewing experience, leveraging financial mechanisms that optimise value. Prepare for an elevated level of immersion this summer. During the Amazon Great Summer Sale, expect significant discounts on a range of Sony TVs. Look for deals on their BRAVIA series, including 4K Ultra HD and Smart LED Google TVs. Some models feature impressive discounts and may come with no-cost EMI options and a 10% instant discount on HDFC Bank credit card and EMI transactions. Keep an eye out for models with features like 4K Processor X1, Motionflow XR, Google TV integration, and immersive sound technologies to enhance your viewing experience. Imagine bringing home the vibrant hues and sharp detail that Samsung TVs are known for, now at unexpectedly delightful prices during the Amazon Great Summer Sale. This is your chance to experience their cutting-edge display technology, from immersive QLED brilliance to sleek Crystal UHD clarity. It's an invitation to elevate your viewing experience with a brand synonymous with innovation, making your summer entertainment truly shine. Unlock a new dimension of home entertainment with TCL TVs during the Amazon Great Summer Sale, where select models boast a remarkable 50% discount. This is an exceptional opportunity to immerse yourself in their innovative display technologies, including vibrant 4K HDR and expansive smart features. Imagine the cinematic experience, now within closer reach thanks to these significant savings on TCL's diverse range of televisions. It's a chance to redefine your viewing without a hefty price tag. Explore incredible savings on Xiaomi TVs during the Amazon Great Summer Sale, with discounts soaring up to 60% on select models! This is the perfect opportunity to snag a feature-packed smart TV without breaking the bank. Look out for potential offers like no-cost EMI options and a 10% instant discount with HDFC Bank credit card and EMI transactions, making these already budget-friendly Xiaomi TVs even more irresistible. Step into a world of stunning visuals with LG TVs during the Amazon Great Summer Sale, where select models are available at an impressive 50% discount. This is your moment to experience their renowned OLED technology, vibrant NanoCell displays, and innovative smart features at a significantly reduced price. Imagine the breathtaking picture quality and sleek designs enhancing your living space. Keep an eye out for potential bundled offers or financing options to make bringing home an LG TV even more rewarding this summer. Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. These partnerships do not influence our editorial content, which is free from any bias or marketing pitch. We strive to provide accurate and unbiased information to help you make informed decisions. We recommend verifying details with the retailer before making a purchase. First Published: 30 Apr 2025, 02:10 PM IST
Mid East Info
28-04-2025
- Entertainment
- Mid East Info
Sony Middle East and Africa Unveils It's 2025 Line-Up of BRAVIA TVs and New Additions to the ULT Power Sound series
The lineup was showcased at an exclusive event held at W Yas Island, Abu Dhabi, reflecting Sony's commitment to fulfilling its creative entertainment vision and delivering immersive audiovisual experiences Dubai, UAE: Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony's commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura. The event gave guests in attendance a first look into Sony's newest offerings, reinforcing its leadership positioning in premium home entertainment and it's drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline 'Bigger is Better' and engineered to deliver cinematic realism, bringing film creators' intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room. In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9. Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said: 'Today's consumers aren't seeking just technology upgrades – they're looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose'. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: 'At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value'. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (ET&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. *Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Fashion Value Chain
23-04-2025
- Business
- Fashion Value Chain
Sony India Expands Professional BRAVIA Lineup with the Launch of FW-98BZ30L 4K HDR Display
Sony India is expanding its professional BRAVIA 4K HDR display lineup with the launch of the FW-98BZ30L (98 inch) in the BZ30L series. Designed for commercial environments which require reliability, superior picture quality and compatibility, this new model meets the growing demand for larger screen sizes in the entry-level segment. Bravia FW-98BZ30L 4K HDR Display The FW-98BZ30L integrates Sony's AI-based XR Cognitive Processor, offering exceptional image quality, a wider viewing angle, advanced professional features, a smart System on a Chip (SoC) platform, robust performance and an innovative design. It is tailored for a variety of professional applications, including corporate presentations, retail and digital signage. 'At Sony, we continuously strive to meet the evolving needs of our professional customers by delivering cutting-edge display solutions that combine exceptional picture quality, reliability and innovative features. The FW-98BZ30L expands our professional BRAVIA lineup that caters to the growing demand for larger screen sizes in corporate and commercial environments. With the power of our AI-based XR Cognitive Processor, enhanced brightness and robust connectivity, this model is designed to provide an immersive visual experience while ensuring seamless integration and operational efficiency. We are confident that the FW-98BZ30L will be a game-changer for businesses looking for premium large-format display solutions,' said Daijiro Nakano, Deputy Managing Director, Sony India. Key Features of Sony FW-98BZ30L XR Cognitive Processor : The FW-98BZ30L offers a large, crystal-clear 4K resolution display for ultra-sharp, vibrant visuals with high motion clarity because of Sony's proprietary AI Based XR Cognitive processor Android Operating System : Integrated with Android OS for seamless content management and application usage gives the users ease of operations Enhanced Brightness and Color Accuracy : Provides impressive brightness and color consistency, ensuring vivid, true-to-life visuals in any lighting condition. Flexible Connectivity Options : The display supports a wide range of connectivity options, including HDMI, USB and control ports for easy integration with existing setups. Durability and Reliability : Designed for 24/7 operation in demanding environments, making it an ideal choice for commercial and corporate use. 32GB Storage: FW-98BZ30L comes with enhanced storage capacity of 32GB for users to store apps or contents without thinking twice. Additional highlights of the 98BZ30L includes about 22% reduction in weight and 28% slimmer bezel width when compared to Sony's professional BRAVIA BZ40J series. To help make the large model more portable and installation friendly, ergonomic horizontal handles are incorporated at the bottom of the display, while vertical handles are featured on the top to carry the unit easily. The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness: FW-98BZ30L (98 inch) FW-85BZ30L (85 inch) FW-75BZ30L (75 inch) FW-65BZ30L (65 inch) FW-55BZ30L (55 inch) FW-50BZ30L (50 inch) FW-43BZ30L (43 inch) All models incorporate sustainability elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding, power consumption based on settings configuration. Additional common features include 24/7 operation, one step setting of pre-sets for easy configuration and customization, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting, as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes. All models feature a new center alignment rail kit for easy mounting, while the FW-98BZ30L (98 inch) option comes standard with center aligned VESA patterns. It incorporates a streamlined common cabinet design that allows integrators and designers to interchangeably mix and match displays from each series based on business needs. By doing this, Sony's new pro BRAVIA lineup increases efficiency and scalability for deployments requiring different brightness levels and feature sets while maintaining a common size strategy. The new professional BRAVIA display lineup will also support Sony's Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications. Price and Availability: The FW-98BZ30L will be available via Sony authorized distributors in India from 15th April 2025 onwards. It comes with a standard 3-year warranty, with an optional extended warranty available at an additional cost, depending on customer requirement. Model Best Buy (in INR) Availability Date FW-98BZ30L 15,00,000/- 15th April 2025 onwards About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. Sony India Pvt. Ltd. A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 |
