Latest news with #BRAVIA8II
Fashion Value Chain
09-07-2025
- Fashion Value Chain
Sony India Unveils the All-new BRAVIA 8 II QD-OLED Series Redefining Cinematic Excellence at Home
Powered by an XR Processor™ with AI technology, BRAVIA 8 II delivers lifelike visuals and immersive sound for a cinematic experience Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned Enjoy perfect blacks, superior contrast and brilliant colours with the state-of-the-art QD-OLED screen XR Contrast Booster enhances brightness and colour depth, bringing every scene to life Witness stunning colours with XR Triluminos Max and remarkable clarity with XR Clear Image technology Immerse yourself in a cinematic audio-visual experience with Dolby Vision and Dolby Atmos Enjoy sound from the screen with Acoustic Surface Audio+ Access SONY PICTURES CORE and turn your living room into a cinematic hub with exclusive movies and content BRAVIA 8 II delivers responsive gameplay with breathtaking visuals and ultra-smooth performance Slim One Slate design and equipped with an elegant premium Eco Remote combining style and convenience Designed with the environment and accessibility in mind Sony India today announced the BRAVIA 8 II series, a revolutionary addition to its acclaimed line of televisions. This new series combines state-of-the-art QD-OLED technology with the advanced AI Processor XR to deliver unmatched picture quality and lifelike audio experiences. Designed to cater to the modern viewer, the BRAVIA 8 II series offers perfect blacks, precise shadow details and dynamic contrast, all while enhancing sound with Acoustic Surface Audio+ and Dolby Vision Atmos and various Studio Calibrated modes developed in collaboration with the leading streaming services. BRAVIA 8 II QD OLED Powered by an XR Processor™ with AI technology, BRAVIA 8 II delivers lifelike visuals and immersive sound for a cinematic experience The new BRAVIA 8 II series will be available in 164 cm (65) and 139 cm (55) screen size. Powered for precision. XR Processor in BRAVIA 8 II series features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned BRAVIA 8 II series is equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports. The BRAVIA 8 II series is IMAX enhanced and supports both Dolby Vision and Dolby Atmos, offering exceptional brightness, sharper contrast, richer colours, and immersive sound for a superior viewing experience on Prime Video, Netflix and other popular streaming platforms. Enjoy perfect blacks, superior contrast and brilliant colours with the state-of-the-art QD-OLED screen OLED technology in the BRAVIA 8 II series delivers unparalleled picture quality with perfect blacks, accurate shadow details, and superior contrast. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours. The infinite contrast ratio enhances every scene with stunning realism, making every image more dynamic and lifelike, perfect for an elevated cinematic experience at home. XR Contrast Booster enhances brightness and colour depth, bringing every scene to life BRAVIA 8 II has a high luminance panel and temperature sensor which helps XR Contrast Booster 25 precisely controls light for brighter pure black pictures This technology results in deeper blacks and brighter whites, giving a dynamic contrast that brings scenes to life. The QD-OLED panel keeps colours consistent ensuring consistent picture quality from any seat in the room. Witness stunning colours with XR Triluminos Max and remarkable clarity with XR Clear Image technology XR Triluminos Max in the BRAVIA 8 II series reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. It uses a custom database of textures to intelligently upscale any content to near 4K quality, regardless of the source. Immerse yourself in a cinematic audio-visual experience with Dolby Vision and Dolby Atmos The BRAVIA 8 II series supports advanced audio and visual technologies such as Dolby Vision and Dolby Atmos. Dolby Vision provides vibrant visuals with exceptional contrast, while Dolby Atmos delivers immersive spatial sound with in-depth and clearer audio technology, making you feel like part of the action. Enjoy sound from the screen with Acoustic Surface Audio+ Acoustic Surface Audio+ is a technology used in Sony BRAVIA 8 II, that turns the entire screen into a speaker. It uses actuators behind the screen to create vibrations, which in turn generate sound. This ensures sound is perfectly aligned with the picture, creating a truly immersive viewing experience, further enhanced by cinematic bass from subwoofers. Access SONY PICTURES CORE and turn your living room into a cinematic hub with exclusive movies and content The BRAVIA 8 II Series features Sony Pictures Core, a unique platform that provides access to a vast library of Sony Pictures movies. The platform also includes 4K HDR and IMAX enhanced movies, offering an elevated movie-watching experience with superior picture and sound quality. For 24 months, receive 10 FREE credits to stream movies in 4K Blu-ray quality with IMAX Enhanced visuals to elevate your home entertainment experience and bringing the magic of the big screen to your living room. BRAVIA 8 II delivers responsive gameplay with breathtaking visuals and ultra-smooth performance The BRAVIA 8 II series is optimized for gaming and is Perfect for PlayStation 5. It features Auto HDR Tone Mapping, which automatically adjusts HDR settings for the best picture quality. With 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), the television gives you smooth and clear movement for responsive gameplay. BRAVIA automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. With Game Menu elevate your gaming experience by providing seamless access to game status, settings, and assist functions all in one place. Gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. Slim One Slate design and equipped with an elegant premium Eco Remote combining style and convenience The Slim One Slate design seamlessly integrates the screen and bezel into a single, unified slate, maximizing your viewing experience. Its flush, one-piece back highlights the TV's sleek lines and slim profile, making it perfect for wall mounting and blending effortlessly with your walls. The warm, smudge-resistant texture harmonizes with your interior dcor. Designed with the environment and accessibility in mind Sony's Road to Zero plan targets zero environmental impact by 2050 across its operations and product life cycles. Contributing to this vision, BRAVIA TVs combine premium design and top-tier picture and sound quality with eco-conscious innovations. The Eco Dashboard 2 enables easy management of energy settings and power consumption tracking. BRAVIA also incorporates recycled materials, including Sony's SORPLAS, in components like speaker boxes and bezels. Additionally, voice commands and accessibility shortcuts ensure seamless operation for all users, enhancing convenience and inclusivity. Price and Availability Model Best Buy (in INR) Availability Date K-65XR80M2 3,41,990/- Available now K-55XR80M2 2,46,990/- Available now BRAVIA 8 II series is available across Sony retail stores – Sony Center and Sony Exclusive, portal, major electronic stores and other e-commerce portals. Sony India is also offering a comprehensive two-year warranty on the Bravia 8 II. About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.
Mint
18-06-2025
- Mint
Sony BRAVIA 8 II OLED TV series, starting at ₹2.46 lakhs, launched in India
Sony has launched its latest BRAVIA 8 II OLED TV series in India, bringing its premium QD-OLED technology to home screens. These are high-end TVs that come in two sizes, 55 inches and 65 inches. The 55-inch model is priced at ₹ 2,46,990 and the 65-inch model costs ₹ 3,41,990. You can buy them from Sony Centres, the ShopatSC website, large electronics stores, and online platforms. Both TVs have a sleek design and a flat back that is easy to set up in any room. Their surface is resistant to fingerprints and smudges for a cleaner look. They offer a 4K Ultra HD OLED display with a 120Hz refresh rate for fast scenes in sports, movies and games. The TVs are powered by Sony's XR Cognitive Processor. This feature detects the focus scenes on the screen to adjust the colour, brightness and contrast for a more realistic picture. Besides, the TVs also use technologies like XR Triluminos Max and XR Contrast Booster 25 to further improve brightness and colour depth. Immersive audio experience The BRAVIA 8 II TVs use a feature called Acoustic Surface Audio+. This means the sound comes directly from the screen itself. There are two hidden actuators and two subwoofers behind the screen for this. It gives a 50W audio output and supports Dolby Atmos, which makes the sound feel more real. If you're into gaming, especially with the PlayStation 5, these TVs come with features that improve the experience. They support 4K at 120 frames per second, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone Mapping. There's also a Game Menu where you can easily change gaming settings while you play. Smart features and connectivity Both the Sony Bravia 8 II OLED TVs run on Android TV and come with the Google TV interface. They also support voice control through Google Assistant. It allows you to connect them using Wi-Fi 6, Bluetooth 5.3, HDMI, USB, LAN, and more. Moreover, for people who need accessibility features, options like screen readers, text magnification and colour inversion are also included. Sony has used recycled plastic (SORPLAS) to build these TVs and included an Eco Dashboard that helps you track power usage.
Mint
18-06-2025
- Mint
Sony BRAVIA 8 II OLED TV series, starting at ₹2.46 lakhs, launched in India
Sony has launched its latest BRAVIA 8 II OLED TV series in India, bringing its premium QD-OLED technology to home screens. These are high-end TVs that come in two sizes, 55 inches and 65 inches. The 55-inch model is priced at ₹ 2,46,990 and the 65-inch model costs ₹ 3,41,990. You can buy them from Sony Centres, the ShopatSC website, large electronics stores, and online platforms. Both TVs have a sleek design and a flat back that is easy to set up in any room. Their surface is resistant to fingerprints and smudges for a cleaner look. They offer a 4K Ultra HD OLED display with a 120Hz refresh rate for fast scenes in sports, movies and games. The TVs are powered by Sony's XR Cognitive Processor. This feature detects the focus scenes on the screen to adjust the colour, brightness and contrast for a more realistic picture. Besides, the TVs also use technologies like XR Triluminos Max and XR Contrast Booster 25 to further improve brightness and colour depth. Immersive audio experience The BRAVIA 8 II TVs use a feature called Acoustic Surface Audio+. This means the sound comes directly from the screen itself. There are two hidden actuators and two subwoofers behind the screen for this. It gives a 50W audio output and supports Dolby Atmos, which makes the sound feel more real. If you're into gaming, especially with the PlayStation 5, these TVs come with features that improve the experience. They support 4K at 120 frames per second, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Auto HDR Tone Mapping. There's also a Game Menu where you can easily change gaming settings while you play. Smart features and connectivity Both the Sony Bravia 8 II OLED TVs run on Android TV and come with the Google TV interface. They also support voice control through Google Assistant. It allows you to connect them using Wi-Fi 6, Bluetooth 5.3, HDMI, USB, LAN, and more. Moreover, for people who need accessibility features, options like screen readers, text magnification and colour inversion are also included. Sony has used recycled plastic (SORPLAS) to build these TVs and included an Eco Dashboard that helps you track power usage. As a bonus, buyers will also get 10 free 4K movie credits on Sony Pictures Core, valid for two years.
Mid East Info
28-04-2025
- Entertainment
- Mid East Info
Sony Middle East and Africa Unveils It's 2025 Line-Up of BRAVIA TVs and New Additions to the ULT Power Sound series
The lineup was showcased at an exclusive event held at W Yas Island, Abu Dhabi, reflecting Sony's commitment to fulfilling its creative entertainment vision and delivering immersive audiovisual experiences Dubai, UAE: Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony's commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura. The event gave guests in attendance a first look into Sony's newest offerings, reinforcing its leadership positioning in premium home entertainment and it's drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline 'Bigger is Better' and engineered to deliver cinematic realism, bringing film creators' intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room. In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9. Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said: 'Today's consumers aren't seeking just technology upgrades – they're looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose'. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: 'At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value'. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (ET&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. *Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Mid East Info
07-04-2025
- Entertainment
- Mid East Info
Cinema is coming home: Sony expands its BRAVIA TV line-up for the most authentic cinematic experience at home
Bringing film creators' intent home with exquisite picture full of stunning contrast and colours and captivating sound in large and small screen size sets to perfectly complement any viewing environment (Dubai, United Arab Emirates, 7 April 2025) : Sony today revealed its 2025 BRAVIA TV line-up, bringing even more possibilities to enjoy fascinating cinematic worlds and stories at home by getting immersed in stunning pictures and sounds. BRAVIA was renewed as a brand last year to bring together all of Sony's home cinema products, offering film lovers a one-stop destination to enjoy their beloved content. Now, tapping into the technologies and features from the recent critically acclaimed flagship BRAVIA 9, the new BRAVIA 8 II , BRAVIA 5 , and BRAVIA 2 II usher in Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system i across screen sizes ranging from as large as 98' in the new BRAVIA 5 to 43' in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars, and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended. BRAVIA 8 II The Slim One Slate concept design of the BRAVIA 8 II fuses the screen and the bezel into a single slate, with the rear of the aluminium stand vanishing from view when seen from an angle, so you can focus on the beautiful and brilliant images. Sony's proprietary XR Processor and the latest generation QD-OLED panel work in tandem to render the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colours while preserving vivid brilliance, ensuring that each of the billions of colours appears just right. Additionally, the XR Processor optimises the high colour purity and wide colour gamut of the QD-OLED panel. The XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism. With a high luminance panel and a temperature sensor, this TV with XR Contrast Booster precisely controls light for sublime pictures full of depth and detail. In the sound department, Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker that emits sound from the right place in the scene to create a cinema-like experience of being enveloped in audio. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 carries over many of the state-of-the-art technologies and features of the last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive , which shares its core technology with Sony's professional monitors, with precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Arriving in five different screen sizes ranging from 98' to 55', BRAVIA 5 boasts several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favourites are upscaled to glorious 4K, while Dolby Atmos® and DTS:X® compatibility provides immersive audio. With Google TV at its core, it's always full of content and easy to use. Your favourite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes i that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX® Enhanced ii , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE iii and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced mode i , including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision® iv and Dolby Atmos® for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theatre home audio products By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and environment Reduced power consumption: BRAVIA 5 uses Sony's proprietary signal processing to maximise the characteristics of the panel device, automatically optimising brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials: Recycled materials including Sony original SORPLAS TM , plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel v . Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist: The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Moreover, you can control not just the TV but also the BRAVIA Theatre soundbar or system from the BRAVIA Connect App, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminals i of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Newly announced BRAVIA TV models – key specs BRAVIA 8 II BRAVIA 5 BRAVIA 2 II Panel QD-OLED Mini LED LED Screen size (inch) 65, 55 98, 85, 75, 65, 55 75, 65, 55, 50, 43 Key features Picture: XR Processor, XR Triluminos Max™, XR Contrast Booster 25, XR Clear Image, XR OLED Motion, 4K 120 Sound: Voice Zoom 3™, Acoustic Surface Audio+™ User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: XR Processor, XR Backlight Master Drive, XR Contrast Booster 10, XR Clear Image, XR Triluminos Pro™, XR Motion Clarity, 4K 120 Sound: Voice Zoom 3™, Acoustic Multi-Audio User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: 4K Processor X1, 4K X-Reality PRO User experience: Game Menu, PS Remote Play, Eco Dashboard 2, Google TV, Ambient Optimization Cinema related features Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® SONY PICTURES CORE, Dolby Atmos®, DTS:X®, Design Slim One Slate design with Seamless Edge One Slate design viii Flush Surface Notes to editors BRAVIA website: BRAVIA announcement video: BRAVIA 8 II product video: BRAVIA 5 product video: BRAVIA 2 II product video: ### About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact: Srishti Soni Ria Tharakan Atteline DMCC Sony Middle East and Africa FZE Email: sony@ Email:
