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Asia News Network
6 days ago
- Entertainment
- Asia News Network
‘Teto' or ‘egen'? Young Koreans turn to hormone-inspired identity tests
July 14, 2025 SEOUL – Bae Sung-jin, a 30-year-old office worker, says there's now one more way to check compatibility during blind dates. 'I get emotionally drained easily and tend to be very sensitive in relationships. So I make sure to check their MBTI and whether they're a 'teto' or 'egen' type,' he said. Twenty-two-year-old Lee, who recently got into so-called 'identity tests,' introduced herself as follows: 'I'm an 'egen woman,' so feminine clothing suits me well. But my personality is more like a 'teto woman.' — I'm bold and outgoing.' A new personality classification trend has taken hold among young singles in Korea, with the rise of the 'teto-egen' test. The test uses analogies to testosterone and estrogen levels to analyze interpersonal styles and energy types. Social media platforms like Instagram and YouTube Shorts are awash with users sharing their results. The trend has spilled into pop culture as well. Young K-pop fans analyze celebrities based on the theory: Aespa's Winter is labeled a teto woman, Karina an egen woman, Suzy a teto woman and IU an egen woman. Countless videos and comment threads speculate about celebrities' personality types by combining their clothing style, speech patterns and dating histories. Hormonal archetypes go viral The 'teto' and 'egen' arcetypes are derived from the hormones testosterone and estrogen, respectively. According to the typology, a teto man is masculine and athletic, while an egen man is gentle and appearance-conscious. A teto woman is expressive and extroverted, whereas an egen woman is reserved and traditionally feminine. The teto-egen test from the personality test platform, Types, had attracted over 1.16 million participants as of Thursday. The test, consisting of 28 questions, produces results such as gentle egen man or commander-like teto woman. One of the main draws of this test is its romantic compatibility analysis. Emotionally sensitive egen men are said to be attracted to charismatic teto women, while strong-willed teto men are seen as well-matched with caring egen women. The test gained even more attention after the final episode of 'SNL Korea' season 2 on Coupang Play last month featured a skit titled 'When a Teto Man Falls in Love.' In the episode, boy group BTOB's Yook Sung-jae, cast as an egen man, is dumped by his teto girlfriend for a more masculine partner. He undergoes a brutal teto transformation that includes growing a thick beard. The origin of the trend dates back to June 2021, when a diet content creator first posted about it on his blog. It gained popularity through a web cartoonist on Instagram, going viral soon after. For Gen Z, who seek quick ways to define themselves, the trend is a form of self-expression. Online content now covers dating, marriage, fashion, beauty and workplace behavior based on these archetypes. One beauty YouTuber posted a makeup tutorial titled 'Makeup for egen women,' featuring a clean and neat look. There are also countless videos on topics like 'The ideal woman for an egen man,' 'How teto women talk to teto men' and 'How teto women date egen men.' History of typing the self Self-categorization trends are nothing new. In the late 1990s and early 2000s, blood types were a popular personality metric in Korea and Japan. Statements like 'type A people are timid' and 'type B people are selfish' were commonly accepted, even though they originated in racially motivated studies by a Japanese eugenicist that have since been rejected by scientists. Later, the Myers-Briggs Type Indicator, or MBTI, became the most popular personality clasification tool, dividing people into 16 types. People began using MBTI types to explain themselves in conversations and check compatibility on first dates. It even found its way into career planning and hiring processes. Professor Lim Myung-ho of Dankook University's Department of Psychology and Psychotherapy explains the popularity of such trends as rooted in a desire for self-discovery and understanding. 'The trend reflects the MZ generation's effort to understand themselves and build positive relationships with others,' he said. Curiosity or confinement In a nationwide survey by Embrain Trend Monitor involving 1,000 Koreans aged 19 to 59, 76 percent of respondents in their 20s and 71.6 percent in their 30s said they 'want to understand themselves accurately.' The 86 percent of those in their 20s and 87.6 percent of those in their 30s said they were 'curious about who they are,' yet only 22.4 percent and 36.8 percent, respectively, felt they had truly learned about themselves through experience. The results highlight a growing reliance on type-based classifications to explore identity and match behavior to social expectations. In essence, these tests are light-hearted forms of entertainment, but they also serve as tools for introspection, self-expression and social communication. 'In an anxious society, it reflects a desire to feel a sense of belonging and create intimacy in relationships,' said Lim. 'As long as the intense competition among young people continues, these types of classification trends will persist.' However, some experts caution that such identity tests risk reinforcing oversimplified binaries. Framing behavior and traits in terms of gendered hormones can make stereotypes further entreched. 'Humans are wired to categorize and group things. Just like with MBTI or blood types, categorizing people into 'teto men' or 'egen men' is another attempt to simplify complex human nature,' said Kwak Geum-joo, a professor of psychology at Seoul National University. She warned that while such classifications begin as curiosity, they can become self-restrictive if taken too seriously. Professor Lim echoed the concern, 'Blindly believing in these tests can lead to overgeneralization and binary thinking. Identity tests should be treated lightly and used for reference only,' he said.
Korea Herald
12-07-2025
- Entertainment
- Korea Herald
‘Teto' or ‘egen'? Young Koreans turn to hormone-inspired identity tests
Though seen as playful route for self-discovery, experts urge moderation to avoid stereotyping, self-limiting beliefs Bae Sung-jin, a 30-year-old office worker, says there's now one more way to check compatibility during blind dates. 'I get emotionally drained easily and tend to be very sensitive in relationships. So I make sure to check their MBTI and whether they're a 'teto' or 'egen' type,' he said. Twenty-two-year-old Lee, who recently got into so-called 'identity tests,' introduced herself as follows: 'I'm an 'egen woman,' so feminine clothing suits me well. But my personality is more like a 'teto woman.' — I'm bold and outgoing.' A new personality classification trend has taken hold among young singles in Korea, with the rise of the 'teto-egen' test. The test uses analogies to testosterone and estrogen levels to analyze interpersonal styles and energy types. Social media platforms like Instagram and YouTube Shorts are awash with users sharing their results. The trend has spilled into pop culture as well. Young K-pop fans analyze celebrities based on the theory: Aespa's Winter is labeled a teto woman, Karina an egen woman, Suzy a teto woman and IU an egen woman. Countless videos and comment threads speculate about celebrities' personality types by combining their clothing style, speech patterns and dating histories. Hormonal archetypes go viral The 'teto' and 'egen' arcetypes are derived from the hormones testosterone and estrogen, respectively. According to the typology, a teto man is masculine and athletic, while an egen man is gentle and appearance-conscious. A teto woman is expressive and extroverted, whereas an egen woman is reserved and traditionally feminine. The teto-egen test from the personality test platform, Types, had attracted over 1.16 million participants as of Thursday. The test, consisting of 28 questions, produces results such as gentle egen man or commander-like teto woman. One of the main draws of this test is its romantic compatibility analysis. Emotionally sensitive egen men are said to be attracted to charismatic teto women, while strong-willed teto men are seen as well-matched with caring egen women. The test gained even more attention after the final episode of 'SNL Korea' season 2 on Coupang Play last month featured a skit titled 'When a Teto Man Falls in Love.' In the episode, boy group BTOB's Yook Sung-jae, cast as an egen man, is dumped by his teto girlfriend for a more masculine partner. He undergoes a brutal teto transformation that includes growing a thick beard. The origin of the trend dates back to June 2021, when a diet content creator first posted about it on his blog. It gained popularity through a web cartoonist on Instagram, going viral soon after. For Gen Z, who seek quick ways to define themselves, the trend is a form of self-expression. Online content now covers dating, marriage, fashion, beauty and workplace behavior based on these archetypes. One beauty YouTuber posted a makeup tutorial titled 'Makeup for egen women,' featuring a clean and neat look. There are also countless videos on topics like 'The ideal woman for an egen man,' 'How teto women talk to teto men' and 'How teto women date egen men.' History of typing the self Self-categorization trends are nothing new. In the late 1990s and early 2000s, blood types were a popular personality metric in Korea and Japan. Statements like 'type A people are timid' and 'type B people are selfish' were commonly accepted, even though they originated in racially motivated studies by a Japanese eugenicist that have since been rejected by scientists. Later, the Myers-Briggs Type Indicator, or MBTI, became the most popular personality clasification tool, dividing people into 16 types. People began using MBTI types to explain themselves in conversations and check compatibility on first dates. It even found its way into career planning and hiring processes. Professor Lim Myung-ho of Dankook University's Department of Psychology and Psychotherapy explains the popularity of such trends as rooted in a desire for self-discovery and understanding. 'The trend reflects the MZ generation's effort to understand themselves and build positive relationships with others,' he said. Curiosity or confinement In a nationwide survey by Embrain Trend Monitor involving 1,000 Koreans aged 19 to 59, 76 percent of respondents in their 20s and 71.6 percent in their 30s said they 'want to understand themselves accurately.' The 86 percent of those in their 20s and 87.6 percent of those in their 30s said they were 'curious about who they are,' yet only 22.4 percent and 36.8 percent, respectively, felt they had truly learned about themselves through experience. The results highlight a growing reliance on type-based classifications to explore identity and match behavior to social expectations. In essence, these tests are light-hearted forms of entertainment, but they also serve as tools for introspection, self-expression and social communication. 'In an anxious society, it reflects a desire to feel a sense of belonging and create intimacy in relationships,' said Lim. 'As long as the intense competition among young people continues, these types of classification trends will persist.' However, some experts caution that such identity tests risk reinforcing oversimplified binaries. Framing behavior and traits in terms of gendered hormones can make stereotypes further entreched. 'Humans are wired to categorize and group things. Just like with MBTI or blood types, categorizing people into 'teto men' or 'egen men' is another attempt to simplify complex human nature,' said Kwak Geum-joo, a professor of psychology at Seoul National University. She warned that while such classifications begin as curiosity, they can become self-restrictive if taken too seriously. Professor Lim echoed the concern, 'Blindly believing in these tests can lead to overgeneralization and binary thinking. Identity tests should be treated lightly and used for reference only,' he said.
Time of India
05-07-2025
- Entertainment
- Time of India
Lee Changsub's New Single 'VROOM VROOM': The Ultimate Summer Anthem Set to Drop July 7th
The Comeback That's Got Everyone Buzzing Okay, K-pop fans-brace yourselves! Lee Changsub, the powerhouse vocalist you know from BTOB, is back with a bang. After blessing our ears with singles like 'Feel The Groove' and 'I'll Be Your Flower' earlier this year, he's dropping his latest single 'VROOM VROOM' on July 7th. And honestly, it's the kind of summer drop that makes you want to dance on your terrace, rain or shine. Changsub teased us with two killer concept photos on his socials. First, he rocked a cowboy look straight out of a Bollywood western-think tough, free-spirited, and oozing charisma. Then, he switched it up with a vibrant blue suit, flower garland, and a bouquet, flashing a smile so fresh it could make even a Delhi summer feel cool. And yes, there's a bus in the background-because what's a summer jam without a road trip vibe? Why 'VROOM VROOM' Feels Like the Ultimate Summer Escape Let's be real-every friend group has that one song that instantly turns every get-together into a party. 'VROOM VROOM' is about to be that song. Changsub's vocals are as explosive as a Holi color bomb, and the track promises the kind of bright, energetic mood that makes you forget about exam stress or that never-ending internship. The album is all about that "well-made summer song" energy. Imagine the brightness of a July afternoon, the thrill of a Goa road trip, and the pure joy of chilling with your squad-Changsub's got it all packed in one track. His voice? It's like a cold mango lassi for your ears. And if you're still not convinced, just wait until you see him perform at Waterbomb Seoul 2025 this week-expect FOMO levels off the charts. Changsub's Nonstop Hustle-And Why We Relate This isn't just a comeback; it's a whole vibe. Since February, Changsub's been on a roll-releasing singles, starring in the musical 'Memphis,' and now, dropping what could be the summer anthem of the year. 'VROOM VROOM' drops on July 7th at 6 PM KST across all major streaming platforms. Mark your calendars, set your alarms, and get ready to blast it on loop-because this is the soundtrack of your monsoon memories. More Than Just a Song-It's a Mood There's something universal about chasing that summer feeling-whether you're in Seoul or Surat. Changsub's new single is a reminder that sometimes, all you need is good music, good vibes, and a little bit of adventure to make life feel epic. So, next time you're stuck in traffic or chilling with friends, hit play on 'VROOM VROOM' and let the summer take over.
![[Grace Kao] Life as a K-pop trainee begins at hagwon](/_next/image?url=https%3A%2F%2Fwimg.heraldcorp.com%2Fnews%2Fcms%2F2025%2F06%2F30%2Fnews-p.v1.20250630.534343592a8a45cc8fc19a7bebe40bbf_T1.jpg&w=3840&q=100)
Korea Herald
30-06-2025
- Entertainment
- Korea Herald
[Grace Kao] Life as a K-pop trainee begins at hagwon
Most children in Korea spend part of their daily lives at a hagwon, or a private academy sometimes referred to as a 'cram school.' While the majority of these institutions offer classes in academic subjects such as English and math, some prepare students for an audition to be a K-pop trainee. I visited one last month and was stunned by what I witnessed. Modern K Music Academy has five campuses — Seoul, Suwon, Bundang, Yeongtong and Incheon. I visited its largest, the Suwon Campus. The academy currently enrolls over 1,000 students and employs 200 teachers and 35 staff members. It is celebrating its 25th anniversary this year. The school has trained notable idols, including EXO's Chanyeol, Apink's Bomi, BTOB's Eunkwang and Changsub, and Stray Kids' Changbin. During the evening I visited, students were busy arriving after school. They politely bowed and said hello when they saw the CEO and his visitors, including me. Most of the students I saw looked between 12 and 18. Not surprisingly, almost all were Korean. However, I did see two non-Koreans — one was Albanian and came to Korea to prepare to become an idol. I heard all kinds of music from over 70 different practice rooms. There were an additional 55 lesson rooms. Some rooms were just wide enough to fit a piano; it was as if the walls were installed after the piano was in place. The students were also busy because there was a set of ensemble performances that evening. Groups of students would perform the same song to their peers, and then be judged on their performances. This seemed similar to the weekly and monthly evaluations of trainees at actual K-pop companies. That's no surprise, as the academy was founded by Kim Hyung Kyu, who has produced many well-known groups such as Beast, 4minute, BTOB, Apink and I-dle at Cube Entertainment, and Mamamoo, Onewe and Oneus at RBW Entertainment. I was fortunate to meet him a few times when visiting RBW (where he still works as an executive). He also attended the K-pop conference I held at Yale last year. As a skilled musician, he really knows what he's teaching. Students can choose from a variety of curricula that focus on trainee auditions, college entrance exams, hobbyists and those interested in becoming professional songwriters. Students at this academy were pursuing a range of goals, but the single largest group was those interested in the K-pop industry. Depending on the curriculum, the tuition ranges from 600,000 won to 1 million won ($440 to $740) per month. That evening, I watched students perform. One was supposedly 'mid-range' in their skill set, but they seemed professional. After their stirring performance, the teacher for each instrument ran up to the stage to give each student feedback. I think there were probably 100 of us in the audience cheering the musicians. Near the end of the performance, Kim kindly allowed us to follow him to his office, where he would welcome a new group of students. There were only four students on that Monday at 8 p.m. They were nervous, and one young woman's voice was barely audible. Thanks to Yale Ph.D. student Jenny Jiyoung Bae, I was able to understand his introductory lecture to the students. He told them that there are three essential parts of becoming a successful musician: diligence, creativity and personality. One is unlikely to succeed without excelling in all three aspects. Diligence involves consistent daily practice. Eight hours a day is the bare minimum, and one should spend more than that on the weekends. Creativity means that one has to learn how to create something completely new, even within the confines of the rules given. He believes that every successful K-pop group includes at least one member who will become a producer. That person will help the group innovate. Personality is the foundational and final decisive factor. It doesn't matter how talented or hardworking an individual is; no one will want to work with them if they are rude or arrogant. Personality matters as much (and perhaps more) than skill. The students were enthralled by his remarks. I then realized that every student I had seen that evening had been given the same talk. Hence, they each felt like they knew him personally. After the lecture, we ran back upstairs to the auditorium, where the ensemble players were wrapping up for the evening. He made a number of announcements and talked about idols and producers who will soon visit the campus. I was also introduced to the students. We left at around 8:30 p.m. I was exhausted, and it would be an hour before we got back to our hotel. However, the students would likely be there until 10 p.m., when the school closed. Many would also have a long bus ride back home. The more I learn about K-pop, the more I realize how its organization is distinctly Korean. Even in the world of trainees and idols, life can begin at a hagwon.
Pink Villa
29-06-2025
- Entertainment
- Pink Villa
Resident Playbook's Jung Jun Won and Go Yoon Jung lead June 2025 Actor Brand Reputation Rankings, know top 30 list
The Korean Business Research Institute has revealed the results of its latest analysis. The spotlight shines on some of the biggest and fastest-rising names in the Korean entertainment industry. Covering the period between May 24 and June 24, the June 2025 rankings offer a detailed snapshot of actor popularity. The data was compiled using several indicators: media coverage, audience engagement, online interactions, and community discussions. It focused on 100 actors who appeared in dramas, films, or streaming content during the past month. Jung Jun Won clinches No. 1 spot Claiming the No. 1 spot for June is Jung Jun Won. His standout performance in Resident Playbook, Hospital Playlist spin-off, has catapulted him into the spotlight. With a brand reputation index of 5,748,349, Jung's ranking is a proof of his rising influence as a lead actor. Jung's natural acting style and growing fanbase signal a promising future for the actor. His popularity shows no signs of slowing down. Son Suk Ku and So Ji Sub take second and third In second place is Son Suk Ku. His back-to-back appearances in the crime-thriller Nine Puzzles and the romantic fantasy Heavenly Ever After earned him a brand index of 5,450,604. His consistent performances and genre versatility continue to keep him in the spotlight. Veteran actor So Ji Sub returned to the small screen with the gritty drama Mercy for None, placing third with a brand reputation index of 5,042,154. His powerful comeback and longstanding popularity made him a strong contender this month. Go Yoon Jung and Gong Myoung round out the Top 5 At No. 4 is Go Yoon Jung, who also starred in Resident Playbook. Her role helped her gain a solid brand score of 4,094,237. It further boosts her status as one of the most in-demand young actresses in the industry. Gong Myoung claimed fifth place with a brand reputation index of 3,787,932. This is all thanks to his roles in Mercy for None and Second Shot at Love. His romantic and dramatic range has continued to attract praise and growing fan support. Top 30 most talked-about actors in June 2025 Jung Jun Won Son Suk Ku So Ji Sub Go Yoon Jung Gong Myoung Choo Young Woo Lee Jun Young Park Ji Hoon Lee Jae In Kang You Seok Park Bo Gum Shin Si Ah Kim Da Mi Park Bo Young Kang Ha Neul Lee Byung Hun Yook Sungjae (BTOB) Lee Jae Wook Lee Jun Hyuk Kim So Hyun Kim Ji Yeon (WJSN's Bona) Han Ye Ji Jo Bo Ah Uhm Ji Won Ahn Jae Wook Han Ji Min Kim Hye Ja Hong Hwa Yeon Jung Kyung Ho Jang Dong Yoon This month's list doesn't just focus on leading actors. It also reflects a diverse blend of emerging stars and established names.
