01-07-2025
Shaping Africa's Future Through Trade and Innovation - Middle East Business News and Information
In Partnership with BUGS TONE ALTEREGO GARMENT INTERNATIONAL CO., LTD
Information is pleased to feature BUGS TONE ALTEREGO GARMENT INTERNATIONAL CO., LTD. ahead of their participation in Ghana Investment and Trade Week (GITW) and its co-located events, Africa Build Show and Megawatt Africa. In this interview, the company shares its strategic vision, key objectives, and perspective on how international exhibitions serve as vital platforms for driving investment, innovation, and regional growth across West Africa.
Information: What is the long-term vision your organisation aims to achieve through platforms like GITW (Ghana Investment and Trade Week) and its co-located shows, Africa Build Show and Megawatt?
BUGS TONE: Through GITW's expanding platform, we aim to strengthen our presence annually by fostering sustainable trade relationships and driving consistent deal flow. Looking ahead, we are focused on achieving over $10 million in annual deals by 2030, building on the momentum of GITW's 2025 benchmark of 3,500+ attendees and 150+ exhibitors.
Information: How does participating in global exhibitions align with your company's mission?
BUGS TONE: Participation in global exhibitions directly supports our mission of bridging emerging markets with international capital and expertise. These platforms enable us to engage with key stakeholders, showcase our capabilities, and create meaningful global linkages.
Information: In your opinion, what role do international exhibitions play in shaping your sector's future?
BUGS TONE: GITW and its co-located shows go beyond the traditional trade fair model. They function as strategic engines for regional market integration, helping align global investment with local opportunity. These exhibitions promote innovation, reduce investment barriers, and support public-private collaboration, acting as real-time laboratories for Africa's economic transformation.
Information: What strategic objectives are you hoping to accomplish by being part of GITW and its co-located events, Africa Build Show and Megawatt?
BUGS TONE: Our primary objectives focus on accelerating market entry into West Africa by leveraging Ghana's strategic position within the AfCFTA framework. Through our participation in GITW, Africa Build Show, and Megawatt Africa, we aim to secure over $10 million in qualified leads and initiate more than 15 strategic partnerships by 2025. These platforms offer a powerful opportunity to engage with key stakeholders, foster meaningful connections, and scale our operations sustainably across the region.
Information: What success metrics or outcomes will define meaningful participation for your organisation?
BUGS TONE: Success for us will be defined by the volume and quality of leads generated, with a focus on building a strong commercial pipeline. Our goal is to generate over 200 qualified leads with a 30% conversion potential, translating into meaningful, long-term partnerships. Ultimately, our return on participation will be measured by our ability to secure growth-oriented collaborations that drive sustainable expansion across the region.
Join BUGS TONE ALTEREGO GARMENT INTERNATIONAL CO., LTD. and other global leaders at GITW 2026—where Africa's future is built.
🔗 GITW – Ghana Investment and Trade Week:
🔗 Africa Build Show:
🔗 Megawatt Africa:
