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Perfect Moment and BWT Alpine Formula One Team Launch Limited-Edition Luxury Performance Collection
Perfect Moment and BWT Alpine Formula One Team Launch Limited-Edition Luxury Performance Collection

Business Wire

time4 days ago

  • Business
  • Business Wire

Perfect Moment and BWT Alpine Formula One Team Launch Limited-Edition Luxury Performance Collection

LONDON--(BUSINESS WIRE)-- Perfect Moment Ltd. (NYSE American: PMNT), the luxury outerwear and activewear brand renowned for its alpine heritage and fashion-forward performance wear, today unveiled the PERFECT MOMENT x BWT ALPINE FORMULA ONE TEAM capsule collection. Designed in cooperation with BWT Alpine Formula One Team, the collection marks the debut of a creative collaboration that fuses the adrenaline of motorsport with the precision of mountain performance. The launch reflects the shared DNA of both brands—speed, innovation, and a passion for pushing boundaries. The summer capsule introduces a curated range of unisex pieces, including statement T-shirts, sleek jackets, and a signature bag, each merging Perfect Moment's iconic aesthetic with the bold energy of Formula One. 'Made for Moment Makers, this new capsule brings the bold spirit of BWT Alpine Formula One Team into our world of style and movement,' said Jane Gottschalk, co-founder, president and chief creative officer of Perfect Moment. 'It's vibrant, dynamic, and built for those who live life in motion.' The collaboration will continue later this year with the launch of a full ski capsule, uniting high-speed energy with high-altitude performance. 'This collaboration is a powerful expression of our brand values—performance, fearless energy, and timeless style,' said Vittorio Giacomelli, chief product officer of Perfect Moment. 'It also marks the next chapter of growth for our business, as we expand global reach, deepen strategic relationships, and connect with new audiences who demand the very best.' Giacomelli joined Perfect Moment earlier this year from Canada Goose, where he played a key role in scaling the brand into a billion-dollar business. BWT Alpine Formula One Team added: 'We are excited to have joined forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives and we are thrilled to see the collection go live.' The launch is accompanied by a high-impact global media campaign, celebrating the intersection of racing precision and mountain power. The capsule is available now exclusively at with limited-edition pop-up experiences scheduled around select Grands Prix. About BWT Alpine Formula One Team BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Franco Colapinto under the leadership of Executive Advisor, Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times including the Drivers' World Championship [1994, 1995, 2005 and 2006] with Michael Schumacher and Fernando Alonso, and the Constructors' World Championship [1995, 2005 and 2006]. The team's most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors' Championship. For more information, please head to Founded in Chamonix, France, Perfect Moment is a luxury outerwear and activewear brand that merges alpine heritage with fashion-forward performance. Known for its technical excellence, bold design, and versatile pieces that transition seamlessly from slopes to city, the brand is worn by athletes, tastemakers, and celebrities worldwide. Perfect Moment is traded on the NYSE American under the ticker symbol PMNT. Learn more at

AtkinsRéalis announces partnership with BWT Alpine Formula One Team Français
AtkinsRéalis announces partnership with BWT Alpine Formula One Team Français

Cision Canada

time13-06-2025

  • Automotive
  • Cision Canada

AtkinsRéalis announces partnership with BWT Alpine Formula One Team Français

MONTREAL, June 13, 2025 /CNW/ - BWT Alpine Formula One Team today announces a partnership with AtkinsRéalis Group Inc. (TSX: ATRL), a world-class engineering services and nuclear organization that prioritizes people, data and technology to transform the world's infrastructure and energy systems. Drawing on its extensive experience in key markets such as aerospace, defense, nuclear energy, and complex high-performance engineering and design, AtkinsRéalis will collaborate with BWT Alpine Formula One Team on joint initiatives. The collaboration will leverage shared resources such as technology, expertise, and facilities to achieve mutual objectives, including the development of an engineering academy to build capabilities across the partnership. This partnership aspires to foster technological innovation, uphold engineering excellence, and develop new ways of working within their respective fields. Ian L. Edwards, President and CEO, AtkinsRéalis: "We are proud to partner with BWT Alpine Formula One team, starting at this weekend's Canadian Grand Prix. By combining our global expertise with BWT Alpine Formula One Team's pioneering spirit, we're creating a relationship where seasoned engineers and rising talent can grow together, challenge conventions, and deliver real-world impact in performance, sustainability, and technological excellence. We look forward to working together to train and develop the engineers of the future." David Sanchez, Executive Technical Director, BWT Alpine Formula One Team: "We are excited to enter into this partnership with AtkinsRéalis; as competitors in Formula One, cutting-edge engineering is the most important part of the team's operations. The wide variety of groundbreaking technology mastered by AtkinsRéalis excellently combines with the fast-paced world of motorsport and we are excited to begin this new relationship this weekend in Montreal and beyond." About AtkinsRéalis Created by the integration of long-standing organizations dating back to 1911, AtkinsRéalis is a world-class engineering services and nuclear company dedicated to engineering a better future for our planet and its people. We create sustainable solutions that connect people, data and technology to transform the world's infrastructure and energy systems. We deploy global capabilities locally to our clients and deliver unique end-to-end services across the whole life cycle of an asset including consulting, advisory & environmental services, intelligent networks & cybersecurity, design & engineering, procurement, project & construction management, operations & maintenance, decommissioning and capital. The breadth and depth of our capabilities are delivered to clients in strategic sectors such as Engineering Services, Nuclear and Capital. News and information are available at or follow us on LinkedIn. About BWT Alpine Formula One Team BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Franco Colapinto under the leadership of Executive Advisor, Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times including the Drivers' World Championship [1994, 1995, 2005 and 2006] with Michael Schumacher and Fernando Alonso, and the Constructors' World Championship [1995, 2005 and 2006]. The team's most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors' Championship. For more information, please head to Forward-Looking Statements References in this press release to the "Company", "AtkinsRéalis", "we", us" and "our" mean, as the context may require, AtkinsRéalis Group Inc. or all or some of its subsidiaries or joint arrangements or associates. Statements made in this press release that describe the Company's expectations or strategies constitute "forward-looking statements", which can be identified by the use of the conditional or forward-looking terminology such as "estimates", "expects", "forecasts", "intends", "may", "objective", "plans", "projects", "should", "will", "likely", or other variations thereon. Forward-looking statements also include any other statements that do not refer to historical facts. The Company cautions that, by their nature, forward-looking statements involve risks and uncertainties, and that its actual actions or results could differ materially from those expressed or implied in such forward-looking statements. Forward-looking statements are presented for the purpose of assisting investors and others in understanding certain key elements of the Company's current objectives, strategic priorities, expectations and plans, and in obtaining a better understanding of the Company's business and anticipated operating environment. Readers are cautioned that such information may not be appropriate for other purposes. Forward-looking statements made in this press release are based on a number of assumptions believed by the Company to be reasonable as at the date hereof. The assumptions are set out throughout the Company's 2024 annual management disclosure & analysis ("2024 MD&A") (particularly in the sections entitled "Critical Accounting Judgments and Key Sources of Estimation Uncertainty" and "How We Analyze and Report our Results") filed with the securities regulatory authorities in Canada, available on SEDAR+ at and on the Company's website at under the "Investors" section. If these assumptions are inaccurate, the Company's actual results could differ materially from those expressed or implied in such forward-looking statements. In addition, important risk factors could cause the Company's assumptions and estimates to be inaccurate and actual results or events to differ materially from those expressed in or implied by these forward-looking statements. Those risks are identified in the 2024 MD&A (particularly in the section entitled "Risk and Uncertainties"), as may be updated from time to time in the Company's interim quarterly MD&A, are not exhaustive. The forward-looking statements herein reflect the Company's expectations as at the date of this press release and are subject to change after this date. The Company does not undertake to update publicly or to revise any such forward-looking statements whether as a result of new information, future events or otherwise, unless required by applicable legislation or regulation. The forward-looking information and statements contained herein are expressly qualified in their entirety by this cautionary statement.

Alpine F1 Unveils Smart Sneakers With Built-In Chip for Exclusive Access
Alpine F1 Unveils Smart Sneakers With Built-In Chip for Exclusive Access

Newsweek

time08-06-2025

  • Automotive
  • Newsweek

Alpine F1 Unveils Smart Sneakers With Built-In Chip for Exclusive Access

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The Alpine Formula One team is not only upping its game on track, but it is also enhancing the fan experience by quite a margin. The team has launched unique travel sneakers that offer exclusive access to customers and connect them to Alpine's "loyalty ecosystem." Alpine partnered with Endstate, a footwear and technology company based in Boston, to develop the sneakers that come with an NFC chip embedded in the tongue. Customers can tap their phones to gain access to exclusive Alpine F1 experiences and product authentication. The handcrafted tech sneakers are made in Portugal with a leather upper and rubber outsole, designed to be worn by all genders. Franco Colapinto of Argentina driving the (43) Alpine F1 A525 Renault on track during qualifying ahead of the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on May 31, 2025 in Barcelona, Spain. Franco Colapinto of Argentina driving the (43) Alpine F1 A525 Renault on track during qualifying ahead of the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on May 31, 2025 in Barcelona, calls the partnership the amalgamation of high-performance motorsport with modern footwear design backed by technology. The product description states: "BWT Alpine Formula 1 Team have partnered with Endstate to create a contemporary luxury sneaker designed specifically for the racing team. The collaboration marks a significant milestone in merging high-performance motorsport with modern footwear design embedded with technology. "Each Alpine x Endstate sneaker seamlessly integrates an Endstate NFC chip (3chip) embedded within the tongue, transforming the shoes into a gateway for exclusive Alpine experiences and product authentication. The 3chip activates through a simple smartphone tap, instantly connecting owners to Alpine's loyalty ecosystem." The BWT Alpine Formula One Team Travel Sneaker is here! 👟 Crafted with @Endstate, each pair features an embedded chip unlocking exclusive BWT Alpine Formula One Team experiences and authenticating your — BWT Alpine Formula One Team (@AlpineF1Team) June 7, 2025 The Alpine F1 team has also been witnessing technological and managerial changes in its efforts to climb the pecking order. The team's senior advisor, Flavio Briatore, has assumed the team boss role after the exit of Oliver Oakes in May, until a new team principal takes charge. Briatore joined Alpine last year, and since his onboarding, the Enstone outfit has been preparing to not only enhance performance in the current season but also plan for next year, when the sport enters a new era of regulations. Addressing the changes, Briatore told F1: "We're back in the business, with Alpine. Not easy because the team has gone through a lot of change, especially in the last four or five years, not only now. But little by little, we try to put the team together, the people together. "We're looking for next year as well – for the new engine and the new gearbox from Mercedes-Benz. So, this is our goal for next year. In the meantime, we need to be more competitive. We are not competitive for the moment, like I want, but [it] takes time." Speaking on the progress made in finding a new team principal, Briatore said: "We're looking. For the moment, nothing changed. I feel sorry for Ollie, honestly, because I had a very good relationship with him. He was a good team principal. "Everybody knows for personal reasons he stopped and resigned from Alpine. We're looking. We don't want to make any mistake. I'm prepared to take some time. But the moment we decide what is the new team manager, put in this way, we'll tell you."

Formula 1: Alpine replaces Doohan with Colapinto for next five rounds of World Championship
Formula 1: Alpine replaces Doohan with Colapinto for next five rounds of World Championship

Hans India

time07-05-2025

  • Automotive
  • Hans India

Formula 1: Alpine replaces Doohan with Colapinto for next five rounds of World Championship

New Delhi: Alpine F1 team has confirmed that Franco Colapinto will replace Jack Doohan for the next five race weekends, starting from the upcoming Emilia-Romagna Grand Prix, with the team deciding to 'rotate' the race seat alongside Pierre Gasly. "As part of an on-going assessment of its driver line-up, the team has made the decision to rotate one of its race seats for the next five rounds of the 2025 FIA Formula One World Championship. 'BWT Alpine Formula One Team therefore announces that Franco Colapinto will be paired with Pierre Gasly from the Emilia-Romagna Grand Prix, ahead of a new evaluation before the British Grand Prix in July," said an Alpine statement. The statement added that Doohan remains with the team as "first-choice reserve driver". 'Jack Doohan remains an integral part of the team and will be the first-choice Reserve Driver for this period of time," it added. Having previously served as a reserve driver for the Enstone-based team, it was announced last summer that Doohan was set to be promoted to the main race squad for 2025. The 22-year-old was then given an earlier-than-expected debut at the 2024 season finale in Abu Dhabi, following the departure of Haas-bound Esteban Ocon, Formula 1 reports. After starting his first full-time campaign this year, Doohan has struggled to match teammate Gasly and his troubles continued last time out in Miami, where he retired from the race following a Lap 1 collision with Racing Bulls' Liam Lawson. Doohan's future at the team had been a frequent topic of discussion since Colapinto's signing as a reserve in January, with Oakes having moved to quash those reports as recently as the Miami Grand Prix weekend. Colapinto made his F1 debut last year as a mid-season replacement for Logan Sargeant at Williams and immediately impressed, prompting other teams to look into signing him to a race seat for 2025. 'Firstly, I want to thank the team for giving me the opportunity to drive competitively for the next five races. I will work hard with the team to prepare for the next race in Imola and the upcoming triple-header, which will no doubt be intense and a big challenge for everyone. 'I have stayed sharp, and I am as ready as possible with the team's race support testing programme, as well as on the simulator at Enstone. I will do my best to get up to speed quickly and give it my all to deliver the best possible results alongside Pierre," said Colapinto. The news of Alpine's driver swap comes following the confirmation on Tuesday evening that Alpine Team Principal Oliver Oakes had resigned with immediate effect. Executive Advisor Flavio Briatore will be covering the duties previously performed by the Briton.

BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection
BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection

Yahoo

time26-03-2025

  • Automotive
  • Yahoo

BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection

LONDON, March 26, 2025--(BUSINESS WIRE)--BWT Alpine Formula One Team and luxury skiwear and lifestyle brand Perfect Moment Ltd. [NYSE American: PMNT] will come together to reveal a special-edition, capsule collection that effortlessly fuses Perfect Moment's refined ski lifestyle with the team's cutting-edge, racing performance. The sophisticated collection brings together two brands born in the French Alps with BWT Alpine Formula One Team's motor racing heritage and Perfect Moment, founded in the mountains near Chamonix with a reputation for high-performance skiwear, delivering a unique apparel range that embodies their shared passion for speed, adventure and French savoir-faire. COLLECTION HIGHLIGHTS The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces, seamlessly blending motorsport innovation with luxury skiwear aesthetics. The collection will include: Signature ski jackets, ski suits and performance-driven ski pants - reimagined with BWT Alpine Formula One Team's bold racing colors and dynamic design. Versatile base layers and statement knitwear - perfect for both the slopes and the racetrack. Limited-edition hoodies, T-shirts, and accessories - infusing the team's racing DNA into Perfect Moment fashion. This collaboration marks the perfect fusion of two brands that thrive in extreme environments - whether on the track or in the mountains. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula One combining it with the sporting and technical innovation required in skiing apparel. CAMPAIGN & LAUNCH The launch will be accompanied by a high-impact campaign. The campaign highlights the seamless blend of Formula One precision and mountain performance, showcasing the versatility of the collection. The collection will be available exclusively online at with special pop-up experiences launching ahead of selected race events. Jane Gottschalk, Perfect Moment co-founder and creative director says: "This collaboration is an exciting milestone for Perfect Moment blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon." BWT Alpine Formula One Team added: "We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives, and we are looking forward to launching the collection very soon." About Perfect Moment Founded in 1984, in the mountains of Chamonix, Perfect Moment is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again. Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete's dream: to experience 'The Perfect Moment.' In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, committed to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today. About BWT Alpine Formula One Team BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavia Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers' World Championship (1994, 1995, 2005 and 2006) with Michael Schumacher and Fernando Alonso, and the Constructors' World Championship (1995, 2005 and 2006). The team's most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructor's Championship. For more information, please head to View source version on Contacts Media Contact: BWT Alpine Formula One Team media@ Perfect Moment: UK: Sadie Chase-Gardener I sadierosemantovani@ Owen Phillips I owen@ Perfect Moment Investor Contact Ronald Both or Grant StudeCMA Investor RelationsTel (949) 432-7566Email contact Sign in to access your portfolio

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