Latest news with #BadboyPizza
Entrepreneur
07-07-2025
- Business
- Entrepreneur
Musician Badshah Launches 'Badboy Pizza'; Targets 50 Outlets & ₹150 Cr ARR in Three Years
The brand is being launched in strategic collaboration with Ghost Kitchens India, one of India's largest cloud kitchen-led F&B companies, operated by entrepreneur Karan Tanna. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Rapper, singer-songwriter, and entrepreneur Badshah (Aditya Prateek Singh Sisodia) has entered the quick service restaurant (QSR) industry with the launch of 'Badboy Pizza', a mass-premium pizza QSR chain. The brand is being launched in strategic collaboration with Ghost Kitchens India, one of India's largest cloud kitchen-led F&B companies, operated by entrepreneur Karan Tanna. Ahead of the launch, the company also held a viral marketing campaign featuring Badshah in a heated dispute and being slapped by a pizza flooded the internet with an objective to leverage the brand's tagline, 'pizza that slaps'. The move garnered over 8 million views across social media platforms. Badboy Pizza is currently operating from a flagship boutique outlet in Andheri, Mumbai, with the brand targeting to scale to 50 outlets across India's top five metros over the course of the next three years, with the objective of achieving an annual recurring revenue (ARR) of INR 150 crores. The brand is designed as a hybrid format comprising dine-in outlets and cloud kitchens. The brand aims to deliver an elevated, premium pizza experience rooted in cultural relevance, authenticity, and accessibility. The brand said that the average per-person cost will be INR 400. Badshah's entrepreneurial portfolio includes a fashion label Badfit, a nightlife venue Dragonfly, fine dining restaurants in Sago, Sidera, Seville, media ventures - Pentertainment 0075, Aaho TV, Apra Films, After Hours, along with strategic investments in high-growth platforms such as Droom, Ultimate Kho Kho, and Crickpe. Badshah said, "Badboy Pizza is an extension of my personality - rooted, bold and real and this launch is special since I've always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we're building not just a brand, but a truly world-class and accessible culinary experience." Karan Tanna, CEO, Ghost Kitchens India, states, "Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah's ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we're building the future of QSR experiences in India." India's QSR sector is on an upward trajectory, projected to rise from USD 85.19 billion in 2025 to USD 139.75 billion by 2030, a robust CAGR of 10.41 per cent, driven by urbanization, increased disposable incomes, and shifting consumption patterns. The pizza segment, in particular, is forecast to grow from USD 5.3 billion in 2024 to USD 11.8 billion by 2033, at a CAGR of 9.24 per cent.
Time of India
05-07-2025
- Business
- Time of India
Badshah now sells pizza with Ghost, enters Domino's turf with Badboy Pizza
Rapper and entrepreneur Badshah has forayed into India's fast-growing quick service restaurant (QSR) space with the launch of Badboy Pizza , a mass-premium pizza brand that eh company said blends Indian flavours with global styles. The launch is in partnership with Ghost Kitchens India , a cloud kitchen-led food and beverage company founded by Karan Tanna. The brand debuted its flagship boutique outlet in Mumbai's Andheri, backed by a viral pre-launch campaign showing Badshah in a dramatic spat ending with a pizza slap—designed to push its tagline 'Pizza that slaps.' Badboy Pizza aims to open 50 outlets across India's five largest metros in three years. With a hybrid model of dine-in and cloud kitchens, it is targeting an annual recurring revenue (ARR) of ₹150 crore. Each pizza experience is priced at an average of ₹400 per person. The brand promises to deliver what it describes as a consistent, elevated and authentic pizza experience that mirrors Badshah's personal identity — 'desi, chic and unapologetically authentic.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now Undo 'Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we're building not just a brand, but a truly world class and accessible culinary experience,' Badshah said. Ghost Kitchens India, which handles over 1.2 lakh orders per month and operates 12 brands including Starboy Pizza and New York Waffles, raised $5 million in Series A funding this year from GVFL and NB Ventures. It has clocked 60% year-on-year growth and is using the capital to expand through acquisitions. Live Events 'Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah's ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we're building the future of QSR experiences in India,' Karan Tanna, CEO of Ghost Kitchens India, said. India's QSR market is projected to grow from $85.19 billion in 2025 to $139.75 billion in 2030, a compound annual growth rate (CAGR) of 10.41%, driven by rapid urbanisation, rising disposable incomes, and shifting consumer preferences. Within that, the pizza segment is expected to expand from $5.3 billion in 2024 to $11.8 billion by 2033, growing at a CAGR of 9.24%. India's pizza scene has evolved rapidly since 1996, when its first outlet opened in Delhi. Today, it features major players like Domino's and Pizza Hut, alongside local challengers like La Pino'z and standalone outlets. US brand Little Caesars has also announced plans to open dozens of outlets in India to tap into the country's growing appetite and economic momentum. The Badboy Pizza menu features a 50-item spread. International flavours include Smoky BBQ (American), Meh-Hee-Koh (Mexican), Dynamite Schezwan (Indo-Chinese), Korean Spice, Chicken Shawarma, Hollywood Salmon (American), Truffle Cacio-E-Pepe (Italian), Chimichurri Messidona (Argentinian), and Burmese Khow Suey. Indian-inspired flavours highlight local favourites like Tandoori Tikka and Aloo Dumdaaar from North India, and Chicken Keemalal from the West. For vegetarians, options range from Onion Soubisé and Burrata Hot Honey to Truffle Cacio-E-Pepe and Cheesy 6. One standout is the Pushpa Pizza — a bold, spicy creation themed around the blockbuster film. Badshah, whose ventures already span fashion (Badfit), nightlife (Dragonfly), fine dining (Sago, Sidera, Sivelle), media (Pentertainment 0075, Aaho TV, Apra Films, After Hours), and investments in Droom, Ultimate Kho Kho, and Crickpe, is betting on Badboy Pizza to become a cornerstone of youth-driven food culture in India.
