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Graziadaily
07-07-2025
- Health
- Graziadaily
The Hembrow Sisters Redefine ‘Selfish' With Their New Sports Nutrition Brand (And It's Landing At Boots)
The supplement aisle is about to get a serious shake-up. Meet Selfish Supps, the Australian brand that's changing the conversation around putting yourself first - and it's the brainchild of global fitness stars, the Hembrow sisters. With over 17 million followers and a global fitness empire, Tammy Hembrow has become the go-to voice for real talk about wellness, motherhood, and showing up for yourself. Now, alongside her sisters Amy and Emilee, she is taking on the sports nutrition industry with a brand that's refreshingly honest about what women actually need. Now available exclusively in Boots, the timing couldn't be more perfect. Despite women making up over 39% of the UK sports nutrition market, walk into any supplement shop and you'll find yourself surrounded by aggressive branding focused on male performance goals and outdated wellness ideals. Selfish Supps is here to change that narrative entirely. "Fitness isn't just about hitting PBs or dropping dress sizes. It's about showing up for you," says Tammy. "Taking what you need and leaving guilt behind. It's knowing your best is enough and that giving your best to others starts with being selfish." The sisters are not just talking the talk - they're living it. Between them, they've navigated 5am feeds, postnatal recovery, business meetings squeezed between school drop-offs, and the constant juggling act of ambition versus self-care. This isn't another celebrity supplement line; it's a brand born from genuine experience. The core product range has launched exclusively at Boots (yes, Boots!) and covers the full spectrum of women's everyday health needs, from energy and performance to digestion, hydration, and muscle recovery. There's Give Me Plant Protein with its bloat-free 20g boost, Balance My Gut delicious blueberry blend with probiotics, and Hydrate Me's refreshing electrolytes with coconut water. Each formula is backed by science, is vegan, gluten-free, halal-certified, and comes in flavours like Pink Lemonade, French Vanilla, and Juicy Watermelon - because let's face it, who said supplements have to taste like punishment? Perhaps most refreshingly, Selfish Supps' debut UK campaign features real women from the TammyFit community rather than polished influencers or models. These are the faces of women working out for strength, for clarity, for energy and not perfection. At £29 and upwards, the range is now available in 1,300 Boots stores nationwide and online. Finally, a sports nutrition brand that gets it: sometimes the most revolutionary thing you can do is be a little selfish. Scroll to shop the whole collection below. Give Me Plant Protein The Selfish Supps vegan protein powder comes in two flavours - French Vanilla and Rich Chocolate. For strength, tone and recovery, it has a prebiotic boost with a smooth and creamy texture. Balance My Gut A refreshing Blueberry Bliss flavour, the Selfish Supps powder is aimed at de-bloating your gut by aiding digestion and supporting your gut microbiome. Hydrate Me The Selfish Supps electrolyte powder is best for during and post-gym sessions, aimed at recovery and fast hydration. The Pink Lemonade flavour contains magnesium, coconut water and vitamin C. Give Me Protein Water Selfish Supps has developed a light, hydrating protein in a juicy, non-gritty format. Best for aiding in recovery, it's perfect for a hydrating hit during and after your workout. I Want Energy Boost your gym sesh with Selfish Supps jitter-free pre-workout that contains aminos, BCAAs and green tea for focus and endurance. Natalie Corner is a commercial content editor for Grazia. Deeply invested in her skincare routine, she is never without SPF. She has tried and tested all sorts of hair products for curly hair and is on a mission to find the perfect under-eye colour corrector.
North Wales Live
07-07-2025
- Health
- North Wales Live
New gut powder hailed for 'helping with bloating' and 'taking away cravings'
Discovering the correct supplements to support women's training and fitness goals, plus improve their health, can prove to be challenging and time-consuming. Many supplements tend to cater exclusively to specific groups, leaving others feeling bewildered about which products to purchase. The Hembrow sisters - Tammy, Emilee and Amy - have gained worldwide recognition for their influence in fitness, wellness and parenting circles, and understand firsthand the desire for supplements suited to their way of life. The trio have now introduced Selfish - a female-focused sports nutrition brand - to Boots stores across the UK. The brand is characterised as contemporary sports nutrition crafted for genuine women and authentic routines. It has debuted with seven specially formulated products addressing the complete range of women's daily health requirements. Tammy, recognised as one of the globe's premier fitness influencers, explains: "Fitness isn't just about hitting PB's or dropping dress sizes. It's about showing up for you." As reported by the Mirror, the Selfish Supps range features numerous products engineered to assist with the aspirations and obstacles encountered by countless women. For instance, there's the Give Me Plant Protein priced at £24.65, marketed as a silky and rich vegan protein powder containing 20g of lean plant protein per portion. Also available in French Vanilla and Rich Chocolate flavours, it's designed to assist women with strength, toning, and post-workout recovery. For optimal results, users simply need to blend or shake one scoop into 250ml of water and consume after exercise, or whenever a protein boost is required. Balance My Gut is another option from the Selfish range that's a refreshing blue-greens gut health powder intended to help reduce bloating, aid digestion and support the gut microbiome. Available in Blueberry Bliss flavour, the 240g tub provides up to 30 servings and aims to bolster overall health and immunity, offering a non-gritty micro blue and phyto-greens powder. The light and fast-absorbing vegan Give Me Protein Water is also on offer and delivers a hydrating dose of hydrolysed plant protein for strength, toning and recovery. Available in VeryBerry and Tropical Crush flavours, the 300g tub provides 15 servings. This product is touted to support muscle tone, strength and repair, and meet daily protein targets. It provides a complete amino acid profile, offering lean hydrolysed plant protein, and a non-gritty, fast-absorbing formula. I Want Energy is the go-to for a juicy pre-workout boost, packed with BCAAs to enhance performance, stamina and focus without the dreaded crash. It's available in a tantalising watermelon flavour, provides up to 30 servings, and promises sustained endurance, heightened alertness and focus, all thanks to its clean and effective ingredients. For those on the hunt for alternative brands, there's no shortage of options. Take the Impact Whey Protein Powder from My Protein, priced at £13.99, which comes in various flavours and packs 23g of protein per scoop. There's also the Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets from Holland and Barrett, retailing at £10.49. These could be the perfect fit, especially for vegetarians looking to support their brain, heart and eyes. The Selfish brand has garnered rave reviews, boasting a stellar 4.9 out of 5-star rating on their website. A satisfied customer shared: "I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and obsessed with the flavour. It's also really helped with my bloating! Love it." Another happy user commented: "As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day." Yet, not all feedback was glowing, as one individual noted: "One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste." Someone else wrote: "I've had this for just over a week, and I've been sipping it straight after lunch when i need that sweet hit. I find that it fills me up and takes away the craving. Also, it's completely delicious." For women seeking to maximise their hectic, energetic lifestyles, Selfish's collection of supplements crafted exclusively for women might prove to be the ideal solution.
Metro
02-07-2025
- Health
- Metro
First female founded sports nutrition brand now available at Boots
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Supplements are growing in popularity and awareness with a growing conversation around supplements being designed and tested with men in mind. But it shouldn't be a one size fits all, at least that was the inspiration behind sisters Tammy, Emilee and Amy Hembrow's new brand Selfish Supps. According to research women account for over 39% of the UK's sports nutrition category, yet the majority of supplements or sports aids focus on male performance, their bodies, needs and aesthetic. Yet, they don't have the hormones women have, and consequently the needs. This is where Selfish Supps come in. Selfish Supps is a female-first sports nutrition brand created by women, for women. The Selfish Supps range includes seven functionally formulated products that cover the full spectrum of women's everyday health needs, from energy and performance, to digestion, hydration and muscle recovery. Each formula is free from unnecessary fillers, vegan, gluten-free and halal-certified, yet packed with flavour to make it pleasant to consume. The items in the range include Give Me Plant Protein, Balance My Gut, Hydrate Me, Give Me Protein Water, Give Me Plant Protein Powder, and I Want Energy. All products come in delicious flavours which span from Pink Lemonade, Juicy Watermelon, French Vanilla, Blueberry Bliss, to Very Berry. We know many can be bitter or leave a chalky texture in the mouth, but not Selfish Supps. More Trending Selfish Supps is available to buy directly from the website, as well as Boots, both online and in stores. The supplements typically retail for £29, however, you can make a saving as Selfish Supps is offering shoppers 25% off online purchases. To claim the discount all you have to do is enter the discount code 'METROSELFISH25', which is valid from now until July 14 with a minimum spend of £29. View More » Plus, the 25% off discount only applies to a one off purchase, so select your favourites wisely. This protein powder contains 20g of lean plant protein. It has also been formulated with prebiotics to encourage muscle growth without any bloating. Available in French Vanilla and Rich Chocolate. BUY NOW FOR £29 We're familiar with green powders, but Selfish Supps has created an alternative in the form of 'blue-greens gut health powder'. Formulated with a blueberry phyto blend, sea moss, spirulina, probiotics, vitamin C and fibre for overall wellness. It aims to debloat, aid digestion, nourish the gut microbiome and heal the leaky gut. It doesn't have a gritty texture, there are no artificial sweeteners or bulking agents. It's vegan, gluten free, soy free, halal friendly and soy free. BUY NOW FOR £29 Hydrate Me is an electrolyte – hence the with magnesium, coconut water, zinc and vitamin C, to rehydrate the body. It also offers immunity support and aids the body post-workout. It is a low sodium formula with no artificial sweeteners. BUY NOW FOR £29 If you would prefer something more lightweight when it comes to protein shakes, Give Me Protein Water is a welcome alternative. This fast-absorbing vegan protein water has been formulated with hydrolysed plant protein that is not gritty but hydrating and an effective boost of protein. It functions to support muscle growth, tone and support recovery after a workout. Available in Very Berry or Tropical Crush flavours. BUY NOW FOR £29 If you have ever tried pre-workout you may have found your skin feels extremely itchy and irritated, you struggle to focus and sweat, but it is said to kickstart your body into workout mode, and those initial reactions wear off as you work out. Thankfully, Selfish Supps has created a jitter-free pre-workout. It has been formulated with aminos, BCAAS and green tea, which combine to help with performance, strength, but also boost focus. It offers a more sustained boost of energy without the clean, vegan and gluten free formula has also been said to increase muscle definition. BUY NOW FOR £29 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: I'm a shopping writer and here's what I'm buying this week – from Berghaus to Skin Rocks MORE: Protein Works' Creatine Powder is the filler-free vegan supplement you need to know MORE: The best protein powders that actually taste good – and have nutritional benefits Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
Daily Mirror
02-07-2025
- Health
- Daily Mirror
Boots' 'best plant protein on the market' that 'tastes good' and 'fills you up'
Selfish is a female-first sports nutrition brand available at Boots Finding supplements, particularly for women, that will help with training, meeting fitness goals and give the best results can be difficult. A lot of supplements may only be tailored toward a certain demographic, leaving others lost and not knowing exactly what to buy. The Hembrow sisters, Tammy, Emilee and Amy, are best known for their global influence across the fitness, wellbeing and motherhood space and have first hand experience of wanting supplements that will tailor to their lifestyles. The three have now launched Selfish - the female-first sports nutrition brand which is landing at brand, which is described as a modern sports nutrition designed for real women and real routines, has launched with seven formulated products that cover the full spectrum of women's every day health needs. Tammy, one of the world's leading fitness creators, says: "Fitness isn't just about hitting PB's or dropping dress sizes. It's about showing up for you." The collection includes plenty of products designed to help with the goals and challenges faced by many women. For example, there's the Give Me Plant Protein for £24.65, described as a smooth and creamy vegan protein powder with 20g of lean plant protein per serving. It also comes in French Vanilla and Rich Chocolate flavours and is designed to help women with strength, toning, and post-workout recovery. To get best results with this protein, shoppers just need to mix or shake one scoop into 250ml of water and enjoy post-workout, or anytime a protein boost is needed. Boots' Selfish Supps range Product Description Another option is Balance My Gut which is a refreshing blue-greens gut health powder designed to help debloat, aid digestion and support users' gut microbiome. It comes in the flavour Blueberry Bliss, in a 240g tub which contains up to 30 servings. This product works to de-bloat, aids in digestion, nourishes the gut microbiome, supports overall health and immunity and non-gritty micro blue and phyto-greens powder. There is also the Give Me Protein Water which is a light, fast-absorbing vegan protein water for a hydrating hit of hydrolysed plant protein for strength, toning and recovery. Coming in the flavours VeryBerry and Tropical Crush, the 300g tub offers 15 servings. This product is said to support muscle tone, strength and repair, daily protein targets, complete amino acid profile, lean hydrolysed plant protein and a non-gritty, fast-absorbing formula. Last but not least is I Want Energy, an extra-juicy pre-workout with BCAAs for performance, stamina and focus - minus the crash afterwards. This comes in a juicy watermelon flavour, offers up to 30 servings and is said to give sustained, long-lasting endurance, a feeling of alertness and focus and has clean, effective ingredients. If this brand isn't quite what shoppers are after, there are many other options out there. For example, there's the Impact Whey Protein Powder for £13.99 from My Protein which comes in a range of flavours, and offers 23g of protein in every scoop. Another option is Wellwoman Vitabiotics Wellwoman 50+ 30 Tablets from Holland and Barrett for £10.49 which is said to help support the brain, heart and eyes and is suitable for vegetarians. Shoppers have, however, rated the Selfish brand with a high 4.9 out of 5 star rating on their website. One shopper said: "I like it. It's so refreshing and it's one of my favourite supps now." Another customer said: "As someone who has tried a lot of vegan and plant proteins out there, this is by far the best. Both the vanilla and chocolate taste amazing in smoothies or just with water and ice. No chalky texture at all. I have it every day." Not everyone felt the same, however, as one person wrote: "One scoop is a bit too selfish. It needs a couple for it to really make a difference in taste." "Amazing and enjoyable to drink," said another shopper. However, for women looking to get the most out of their busy, active lives, Selfish 's range of supplements designed specifically for women could be the perfect choice.
7NEWS
22-04-2025
- Health
- 7NEWS
Tammy, Emilee and Amy Hembrow launch a new sports nutrition brand for women: Selfish Supps
Australia's most popular fitness influencer Tammy Hembrow, has embarked on a new venture. The founder of fitness platform Tammy Fit and athleisure brand Saski, has stepped into the world of supplements along with her two sisters, Amy and Emilee. Making their own mark on the world of male-dominated supplements, the Hembrows have launched their very own brand, Selfish Supps, a range of effective and supportive nutrition products for women. 'So many women feel really confused or overwhelmed by the amount of supplements available and don't know where to start,' Tammy tells Best Picks. ' Everything felt too masculine, too complicated, too preachy or didn't taste good.' Describing the range as 'sports nutrition that gets women's bodies,' there's five different products in the launch; Give Me Plant Protein, Give Me Protein Water, Hydrate Me, I Want Energy and Balance My Gut. No matter your fitness journey or supplement experience, Selfish Supps are made to support women's unique health and fitness needs; from energy and endurance, to muscle tone, recovery, focus, gut health and hydration. Tasty and easy to drink, you can pick up the formulas for just $39.99 at Chemist Warehouse. If you've ever felt overwhelmed when walking down the supplements aisle, you're not alone. Studies show that while women represent 40 per cent off the sports nutrition market in Australia, many are left still searching for effective sports nutrition. Whether you're looking to tone your muscles, up your hydration or seeking an energy boost, Selfish Supps are science-backed formulas, designed to be added into a busy schedule. Unlike other supplements on the market, Selfish Supps provide women with ' simple, effective products,' created for the every day woman, no matter her fitness goals. As for the flavours, the Hembrows worked hard to create an enjoyable experience you'll actually want to drink everyday. 'We worked with a team of nutritionists to create high-quality formulas that balance effectiveness with experience. No chalky or gritty textures, or weird aftertastes,' Tammy explains. While each product contains all the good ingredients, the sisters share that it was equally important to clearly explain what each formula is designed for. ' Supplement aisles are overwhelming and we didn't want women picking it up and wondering 'is this even right for me?' It's really clear what each product is for, and the things we've left out like gluten, soy and dairy,' Emilee explains. Vegan, gluten-free and halal certified, Selfish Supps formulas are backed by science to support women's fitness needs. Each formula has a friendly price tag of just $39.99, which was an important decision the sisters made together. 'Good nutrition and taking care of yourself shouldn't be a luxury. We wanted women to feel like they can prioritise their health, as women, we already make so many other sacrifices every day,' says Tammy. The name 'Selfish' echos the brands ethos; to encourage women to prioritise their own wellbeing. 'We're all mums, we know what it's like putting yourself last and the guilt that comes with investing in yourself,' Amy adds. It's the first business all three sisters have embarked on together, combining their own shared experiences, including motherhood. 'We all bring something really different along with a lot of shared experiences as mothers and business owners so it's so nice being able to build this for our communities,' says Amy. ' It's chaos in the best way. Having the trust that we have in each other makes it a lot of fun,' adds Emilee.
