Latest news with #Bali
Time of India
7 hours ago
- Business
- Time of India
How Zivame's cultural fluency and innovation broke the clutter
In 2011, when homegrown brand Zivame was laying the groundwork in the lingerie space, consumer challenges were very different. With privacy being a top concern for many first-time users, the brand integrated several trust-focused features into its customer experience, for instance, shipping orders in discreet, unbranded packaging. Cut to now: from expanding its presence in offline retail to deeply understanding consumer insights, Zivame is reshaping both habits and category norms. Its award-winning campaign Museum of Boobs was an effort on that front. Daman Bali, Head of Brand Marketing at Zivame, describes the campaign as a consumer mindset reset, one led by education, design innovation, and cultural fluency. He shares the origin of the idea and the impact it created. Bali also adds that for the second half of the year, Zivame's focus will be on deepening product-level solutions tailored to different body profiles. 'Community building remains a strong priority. Whether through user-generated content, local activations, or storytelling that reflects real women and real needs, we want to create a space where women feel seen and supported,' he says. Could you share the key strategies and insights that went behind the making of 'The Museum of Boob' campaign? At the heart of the campaign was a simple but powerful insight: most women know their cup and band size, but few understand how breast shape plays a critical role in fit and comfort. This gap wasn't just informational, it was emotional. Women had normalized discomfort without realizing the problem wasn't them, but the product. Strategically, we wanted to: Shift the conversation from size to shape, making Zivame the first brand in India to lead this dialogueUse visual metaphors (e.g., mushrooms, umbrellas) to represent breast profiles in a non-clinical, humorous wayLayer the campaign across digital, retail, and experiential touchpoints to build curiosity and credibilityMake the conversation feel shareable and safe, not medical, awkward, or overly personal This wasn't just a product campaign. It was a consumer mindset reset, led by education, design innovation, and cultural fluency. What is the origin of the idea? Could you share the inspiration behind the campaign? The idea was born from our Fitcode data and decades of customer feedback, where we saw patterns that couldn't be explained by size alone. Women were wearing the 'right' size but still struggling with poor fit. The reason? Shape mismatch. The creative leap happened when we realized: this serious topic needed a lighter, metaphorical lens. Instead of charts or technical diagrams, we used everyday objects - quirky, disarming, and instantly relatable. That was the turning point that gave birth to the Museum of Boobs . The inspiration also came from a desire to reclaim the narrative around breasts - not to sensationalize them, but to celebrate their diversity, in form, not fantasy. What were the KPIs that you tracked to measure the success of this campaign? Could you share some key results? We tracked performance across digital, social, app, web, and retail, with very clear KPIs. Campaign reached over 27 Cr+ impressionsTriggered 4.9M organic reach and 22M+ views across socialWeb traffic surged by 319%Retail stores in cities like Hyderabad & Bangalore saw a 25% footfall increase#MuseumOfBoobs trended across platforms, creating viral user interest without any provocation How do you plan to scale the campaign? While Museum of Boobs was designed as a high-impact campaign, it has opened up a powerful space for ongoing conversations around shape-fit awareness. We see strong potential in revisiting and building on the idea in the future, with deeper insights, stronger market penetration, and an evolved product mix that better caters to breast shape diversity. If and when we bring the campaign back, the focus will be on scaling it across newer markets with localized promotions, curated assortments, and more in-store storytelling. We'll also lean heavily into influencer-led content, creating relatable, shape-first narratives that help normalize this conversation and keep the momentum going beyond the first wave. In many ways, the campaign aimed to normalize a conversation that should already be commonplace in everyday contexts. As a brand, how is Zivame trying to identify these points of conversation? What are consumers wanting from brands like yours? We listen, constantly. Our strength lies in data, dialogue, and cultural empathy. We don't just look at what women are buying. We study what they're struggling with, through Fitcode insights, customer service chats, reviews, and community stories. Campaigns like Museum of Boobs stem from identifying these invisible pain points and converting them into empathetic, empowering narratives. What can brands learn from the success of a campaign like 'The Museum of Boobs'? A few powerful lessons: If it hasn't been said, say it first. Shape-based fit was a white space. We claimed it with beyond performance. Build resonance. The campaign worked because it had emotional truth, not just media can disarm taboo. We used fun, not fear, to drive isn't a checklist - it's a lens. Every execution choice was shaped by: 'Would every woman feel seen, safe, and celebrated here?'Most importantly: don't just advertise. Advance the conversation. What is the brand going to focus on for the rest of the year from a marketing point of view? In the second half of the year, our focus is on going deeper into product-level solutions tailored to different body profiles. This means not just continuing to develop inclusive, shape-specific intimatewear, but also ensuring our marketing and promotions clearly communicate these solutions to every woman. From digital to retail, the aim is to make the connection between body type and product choice more intuitive, educational, and empowering. Alongside this, community building remains a strong priority. Whether through user-generated content, local activations, or storytelling that reflects real women and real needs, we want to create a space where women feel seen and supported. Zivame is evolving beyond just a lingerie brand, we're becoming a trusted guide in helping women better understand and embrace their bodies. Zivame's campaign Museum of Boobs won Disruptive Campaign of the Year at ETBrandEquity's Brand Disruption Awards 2025.
The Independent
a day ago
- The Independent
Family's heartbroken message after Brazilian tourist's volcano death
Juliana Marins, a 26-year-old Brazilian hiker, was found dead after falling down a cliff on Indonesia 's Gunung Rinjani volcano last week. Her family has accused the local search and rescue team of "great negligence," claiming she could have been saved if they had reached her sooner. Mohammad Syafii, head of Indonesia's rescue agency, stated that the four-day retrieval was hampered by rough terrain, adverse weather, and the inability to use a helicopter. Marins reportedly fell approximately 600m and was seen moving and calling for help after the initial fall, but rescue efforts were thwarted by difficult conditions. Her body was recovered on Wednesday and transported to Bali for an autopsy to determine the cause and time of death.
Malay Mail
a day ago
- Malay Mail
Three Australians face death penalty for Bali villa murder; two arrested after fleeing to Singapore
BADUNG, June 27 — Three Australian men have been formally charged with premeditated murder in Bali, a crime that carries the death penalty in Indonesia, following a fatal shooting earlier this month that killed one Australian and seriously injured another. The suspects — Tupou Pasa Midolmore, 37, Coskun Mevlut, 23, and Darcy Francesco Jenson, 37 — were presented to the media on Thursday, handcuffed and dressed in orange prison uniforms and balaclavas, according to a report published in the Jakarta Globe today. 'This was a carefully planned, organised attack — not a spontaneous act,' said Bali Police Chief Inspector General Daniel Adityajaya, describing the shooting as a professional operation carried out with clear intent. The incident took place on June 14 at Villa Casa Santisya in Badung, where the trio allegedly arrived on two motorbikes, attacked the victims, and escaped in separate vehicles. The suspects fled Bali through multiple provinces, eventually reaching Sidoarjo in East Java before taking a bus to Jakarta; police say they planned to flee the country via Soekarno-Hatta International Airport. Police officers escort Australian suspect Darcy Francesco Jenson to a press conference at Badung district police station in Badung, on June 26, 2025. — AFP pic One suspect was arrested in Jakarta, while the other two were apprehended in Singapore with the help of local authorities. The shooting claimed the life of Zivan Radmanovic, 32, and left 34-year-old Sanar Ghanim hospitalised with serious injuries, both of whom are Australian nationals. According to police, Jenson masterminded the operation, securing accommodation, arranging transport, purchasing a hammer to break into the villa, and preparing travel documents for their escape. Midolmore and Mevlut are alleged to have carried out the assault, with investigators saying the men posed as motorbike taxi riders by wearing ride-hailing service jackets to approach the villa without raising suspicion. While the investigation has advanced, police have yet to determine the motive behind the attack and are continuing to gather evidence. The trio face charges under Article 340 of Indonesia's Criminal Code for premeditated murder, and under the firearms law for illegal possession of firearms, both of which carry severe penalties. 'Our investigation is ongoing, and we do not rule out the possibility of additional suspects being involved,' said Daniel.
SBS Australia
2 days ago
- SBS Australia
NITV Radio News - 27/06/2025
Two men found guilty of the murder of Cassius Turvey in October 2022, are to be sentenced today. Indonesian police in Bali have paraded there Australian suspects involved in the shooting of fellow Australians earlier this month. Traditional custodians will travel to Paris next week to raise concerns with the United Nations about a draft decision to deny World Heritage listing for Western Australia's ancient Murujuga rock art collection.
Forbes
2 days ago
- Forbes
Facial Treatments in Asia to Restore Skin After Flying
Travel, whether for work, pleasure, or a combination of both, enriches the soul and senses. But it can also take a toll on skin. Long haul flights that enclosed us in high pressure air cabins result in exposure to dry, recycled air. This causes in loss of moisture, stress, and a compromised skin barrier. Similarly, new destinations entail shifts in temperature, diet, and circadian rhythm. When we drastically undergo these changes, skin issues like breakouts, puffiness, dehydration, flaking, and dulling manifest. More than an indulgent luxury, skin rejuvenating facials scheduled post flight could just as well be one of the smartest travel hacks to consider. After a fight and just before getting on with the travel itinerary, an express or 90-minute facial can do wonders for skin recovery. Those few precious moments in the spa can aid in refreshing the senses, easing muscle aches, and fighting off jet lag. During my last few work trips around Asia, I fought off the dreaded 'flight face' by booking a facial within the first 48 hours from landing. This new travel ritual has helped in addressing tired, dull looking skin as well as puffiness around the eye area. I've also since discovered that a relaxing and rejuvenating facial can get you ready for work, play and even the red carpet with little to no makeup required. More than piling up the layers, facials as the best pre-makeup base. Here, a short list of restorative, skin-boosting facials around Singapore, Hong Kong, Bali and Manila. The spa at the Capitol Kempinski Hotel in Singapore. The Capitol Kempinski The Capitol Kempinski Hotel, located in the Civic and Cultural center of Singapore is an iconic landmark. With only 155 luxury suites, the restoration masterpiece is the ideal destination for immersing in colonial art deco and Venetian design. Many of the key celebrations and galas in the Lion City are also held at the Capitol Kempinski. But beyond premium accommodations, exceptional dining, and A-list events, the hotel is home to a little known beauty secret: the Valmont facials at the spa. Valmont Facials at the Capitol Kempinski Spa CAPITOL KEMPINSKI HOTEL Shaped by Swiss expertise in cellular cosmetics, Valmont's Signature Facials were first introduced in 1985 as the holy grail for anti-aging. Products from the innovative skincare brand harness the healing properties of pure Alpine ingredients and state-of-the-art skin science. There are several types of Valmont facials, each one designed to address a specific skin concern and goal. Hydration of the Bisses is a 'moisturizing bath' for skin, ideal for dull, dehydrated skin. An rich infusion of hyaluronic acid brings back skin moisture, while illuminating skin. is a 'moisturizing bath' for skin, ideal for dull, dehydrated skin. An rich infusion of hyaluronic acid brings back skin moisture, while illuminating skin. Energy of the Glaciers is a skin booster that revitalizes and boosts cell renewal. It utilizes a combination of anti-wrinkle concentrates, triple DNAs, liposome RNAs, anti wrinkle boosters and cocktail of peptides to bring back skin's natural glow. After the treatment, features are visibly softer, youthful, and plump. is a skin booster that revitalizes and boosts cell renewal. It utilizes a combination of anti-wrinkle concentrates, triple DNAs, liposome RNAs, anti wrinkle boosters and cocktail of peptides to bring back skin's natural glow. After the treatment, features are visibly softer, youthful, and plump. Lifting des Sommets is a heaven-sent if you are looking for a facial that lifts and minimizes the superficial appearance of wrinkles. Specific massage techniques and a protocol of Valmont products are utilized to alleviate facial tension, relax the muscles, lift and smoothen. It's the perfect combination of a spa experience and a beauty transformation rolled in one session. The Red Carpet Facial at the Nobu Spa, City of Dreams, Manila The Nobu Spa at the City of Dreams in Manila NOBU SPA, CITY OF DREAMS Although my birthday was anything but a red carpet event, I deemed it a day special enough to spend an entire afternoon at the Nobu Spa in the City of Dreams, Manila. After a soothing Nobu Raken Massage (using warm oils and heated bamboo), the masseuse turned me over to a trained facialist for an indulgent Red Carpet Facial. 'We recommend this for clients who want to look refreshed, especially after a long flight or a sleepless night,' she said. The Red Carpet Facial at Nobu Spa is a multi-step regimen that highlights the age-defying properties of plant-based ingredients, mostly algae and rose. getty The newest addition to Nobu Spa's menu of highly-specialized treatments, the Red Carpet Facial utilizes products from a pioneer in German skincare research, BABOR. The multi-step regimen highlights the age-defying properties of plant-based ingredients, mostly algae and rose. This skin firming and nourishing facial incorporates potent collagen boosters and concentrates that minimize the appearance of fine lines and puffiness. Post treatment, skin was firmer and deeply moisturized. I stepped out with a birthday glow, just in time for an intimate dinner celebration with loved ones. La Mer Revitalizing Healing Facial at The Ritz Carlton Spa, Hong Kong The Ritz Carlton Spa in Hong Kong is a wellness sanctuary on the 116th floor that offers panoramic views of Victoria Harbor. RITZ CARLTON SPA, HONGKONG The first time I visited the Ritz Carlton Spa in Hong Kong was for an intimate launch of fine jewellery South Sea pearl brand, ARAO at the gift shop. I've since regarded that spa on the 116th floor as a go-to for quick pampering retreats, especially when tied to a tight schedule while in the Harbour City. Apart from the Lava Shell Jet Lag Solution, transformative facials by La Mer are reasons to sign off for a couple of hours and give mind, body and senses that much-needed reset. La Mer's Revitalizing Healing Facial harnesses the skin renewing and youth regenerating properties of pure Miracle Broth. This precious elixir, which is at the heart of all La Mer products, helps with healing dryness and duling to improve overall health and appearance of skin. At The Ritz Carlton Spa, a bespoke sequence of massage techniques are combined with La Mer's most iconic creams, serums, and elixirs. This treatment also targets specific points and contours of the face to naturally boost vitality, radiance, and energy. Oxygen Infusion Facial at the Mello Spa, Seminyak, Bali Entrance of Mello Spa in Seminyak, Bali MELLO SPA The Mello Spa in Seminyak, Bali offers body and facial treatments that are anchored on biohacking principles. This wellness haven, which will soon a second branch in Canggu, has also developed a comprehensive menu of experiences that address specific concerns of travelers in Bali. This includes recovery from jet lag, sun exposure, and fatigue. Oxygen Infusion Facial at Mello Spa in Seminyak, Bali MELLO SPA The Oxygen Infusion Facial is ideal to book shortly after arriving on the island and just before diving into a full itinerary of activities. It is also recommended for those looking to revive dry, dull, and sun drenched skin. Using state-of-the-art Intraceuticals Oxygen Machine, the treatment follows a specific protocol of products and massage technique for the face that naturally stimulates blood circulation and collagen production. No two facials are identical at Mello Spa. Depending on skin's current state, products used may vary. The team writes, 'Our expert skin therapists begin every treatment with personalized consultations–assessing skin type, concerns, and goals–to ensure your facial is perfectly tailored to you. We customized facials using products from Dr. Spiller, Elemis, Skeyndor or Innisfree,' writes the team. Combining touch and tech, this facial also utilizes a mechanical exfoliant to unclog pores and high pressure oxygen to infuse skin with super charged serums. After the treatment, skin was visibly more plump, smooth, hydrated and radiant. Regardless of destination, travel agenda or itinerary, a few house of self-care and pampering can truly enhance how we discover and show up for the world.
