Latest news with #Basatne
Miami Herald
23-06-2025
- Business
- Miami Herald
Basatne MENA and Likewize Launch Region's First Subscription-Based Handset Program: 'Upgrade & Protect'
Designed to combine sustainability, flexibility, and seamless user experience. DUBAI, UNITED ARAB EMIRATES / ACCESS Newswire / June 23, 2025 / In a landmark partnership set to reshape the region's telecom landscape, Basatne MENA, the regional arm of global circular economy leader Basatne, has partnered with Likewize, the global leader in device lifecycle services, to launch 'Upgrade & Protect', the Middle East's first subscription-based smartphone program designed to combine sustainability, flexibility, and seamless user experience. With smartphone users in the GCC replacing devices every 12-18 months and over 50 million active handsets in circulation, 'Upgrade & Protect' transforms traditional instalment plans into a dynamic monthly subscription that empowers consumers to swap, upgrade, or protect their devices anytime. For telcos, the model unlocks new recurring revenue streams while aligning with growing ESG mandates. This innovation arrives at a pivotal time, with UAE and GCC markets moving rapidly toward Net Zero and green digital transformation. The program aligns closely with the UAE's Net Zero by 2050 Strategy and the GSMA's Circular Economy for Mobile Devices initiative, supporting a shift away from linear consumption toward a more regenerative, technology-enabled future. An Integrated Ecosystem Powering Circular Innovation 'Upgrade & Protect' is enabled by Basatne's regional infrastructure, combining the power of Cartlow's re-commerce and trade-in platform with Ardroid's AI-powered reverse logistics engine. Together, they provide telcos with a complete circular framework, from seamless device collection and grading to resale, refurbishment, and responsible recycling. Likewize brings its global expertise to ensure scalability and telco readiness. Its risk-free operational model gives mobile operators access to a full turnkey solution with measurable economic returns and environmental impact. The Market Opportunity The GCC is primed for the shift to device-as-a-service models: Smartphone penetration exceeds 90% across GCC replacement cycles average 12-18 months, creating strong upgrade global device subscription market is projected to exceed USD 25 billion by 2026, 5G adoption is expected to cover 73% of GCC mobile regional smartphone market is forecasted to grow from 60 million units in 2024 to nearly 99 million by 2033. "Our partnership with Likewize marks a pivotal evolution in device ownership across the Middle East," said Mahmoud Abusway, Chief Commercial Officer of Basatne MENA. "By embedding circular economy principles into the telco model, 'Upgrade & Protect' delivers a flexible, sustainable solution that reduces waste, maximises asset value, and transforms the device lifecycle for both consumers and operators." With this program, Basatne MENA and Likewize are setting a new benchmark for telecom innovation in the region, one that blends sustainability, digitisation, and consumer empowerment. 'Upgrade & Protect' is not just a service; it represents a shift in how the region thinks about technology ownership and circular value creation. About Basatne Basatne is a global leader in circular technology, sustainable trade solutions, and reverse logistics, dedicated to reshaping the future of commerce. Through proprietary platforms, advanced logistics, and strategic partnerships, Basatne extends product lifecycles, reduces environmental impact, and optimizes global supply chains. Operating across six continents, Basatne is committed to delivering smarter, more responsible trade solutions while driving innovation in the circular economy. For more information, visit media inquiries, please contact:Nick Jankowski, CMOnick@ or info@ SOURCE: Basatne
Gulf Business
17-06-2025
- Business
- Gulf Business
Basatne MENA, Likewize launch smartphone subscription programme
Image: Supplied Basatne MENA, the regional arm of global circular economy leader Basatne, has partnered with Likewize, the global provider of device lifecycle services, to launch 'Upgrade & Protect' — an innovative subscription-based smartphone programme. Upgrade & Protect introduces a flexible, monthly subscription model that allows users to upgrade, swap, or protect their smartphones at any time. With more than 50 million active devices and smartphone replacement cycles averaging 12–18 months, the programme is designed to offer greater value and convenience to consumers while unlocking new recurring revenue streams for telecom operators. Smartphone programme to reduce waste 'This partnership with Likewize marks a pivotal evolution in device ownership across the Middle East,' said Mahmoud Abusway, CCO of Basatne MENA. 'By embedding circular economy principles into the telco model, 'Upgrade & Protect' delivers a flexible, sustainable solution that reduces waste, maximises asset value, and transforms the device lifecycle for both consumers and operators.' The launch is timely as GCC governments push toward net zero goals, digital sustainability, and green transformation. The programme aligns with the UAE's Net Zero by 2050 Strategy and the GSMA's Circular Economy for Mobile Devices initiative, promoting a regenerative and tech-enabled consumption model. The platform is supported by Ardroid's AI-powered reverse logistics engine, and Likewize's global telco operations expertise. Together, they create a fully integrated circular ecosystem covering device collection, grading, refurbishment, resale, and recycling. Likewize brings a turnkey solution for telcos, enabling risk-free operations with measurable returns — financial and environmental. The scalable model is designed to help operators meet both business growth and ESG performance mandates.
Zawya
16-06-2025
- Business
- Zawya
Basatne MENA and Likewize launch region's first subscription-based handset program: ‘Upgrade & Protect'
Dubai, United Arab Emirates – In a landmark partnership set to reshape the region's telecom landscape, Basatne MENA, the regional arm of global circular economy leader Basatne, has partnered with Likewize, the global leader in device lifecycle services, to launch 'Upgrade & Protect', the Middle East's first subscription-based smartphone program designed to combine sustainability, flexibility, and seamless user experience. With smartphone users in the GCC replacing devices every 12–18 months and over 50 million active handsets in circulation, 'Upgrade & Protect' transforms traditional instalment plans into a dynamic monthly subscription that empowers consumers to swap, upgrade, or protect their devices anytime. For telcos, the model unlocks new recurring revenue streams while aligning with growing ESG mandates. This innovation arrives at a pivotal time, with UAE and GCC markets moving rapidly toward Net Zero and green digital transformation. The program aligns closely with the UAE's Net Zero by 2050 Strategy and the GSMA's Circular Economy for Mobile Devices initiative, supporting a shift away from linear consumption toward a more regenerative, technology-enabled future. An Integrated Ecosystem Powering Circular Innovation'Upgrade & Protect' is enabled by Basatne's regional infrastructure, combining the power of Cartlow's re-commerce and trade-in platform with Ardroid's AI-powered reverse logistics engine. Together, they provide telcos with a complete circular framework, from seamless device collection and grading to resale, refurbishment, and responsible recycling. Likewize brings its global expertise to ensure scalability and telco readiness. Its risk-free operational model gives mobile operators access to a full turnkey solution with measurable economic returns and environmental impact. The Market Opportunity The GCC is primed for the shift to device-as-a-service models: Smartphone penetration exceeds 90% across GCC markets. Handset replacement cycles average 12–18 months, creating strong upgrade demand. The global device subscription market is projected to exceed USD 25 billion by 2027. By 2026, 5G adoption is expected to cover 73% of GCC mobile subscriptions. The regional smartphone market is forecasted to grow from 60 million units in 2024 to nearly 99 million by 2033. ' Our partnership with Likewize marks a pivotal evolution in device ownership across the Middle East,' said Mahmoud Abusway, Chief Commercial Officer of Basatne MENA. 'By embedding circular economy principles into the telco model, 'Upgrade & Protect' delivers a flexible, sustainable solution that reduces waste, maximises asset value, and transforms the device lifecycle for both consumers and operators.' With this program, Basatne MENA and Likewize are setting a new benchmark for telecom innovation in the region, one that blends sustainability, digitisation, and consumer empowerment. 'Upgrade & Protect' is not just a service; it represents a shift in how the region thinks about technology ownership and circular value creation. About Basatne Basatne is a global leader in circular technology, sustainable trade solutions, and reverse logistics, dedicated to reshaping the future of commerce. Through proprietary platforms, advanced logistics, and strategic partnerships, Basatne extends product lifecycles, reduces environmental impact, and optimizes global supply chains. Operating across six continents, Basatne is committed to delivering smarter, more responsible trade solutions while driving innovation in the circular economy. For more information, visit
Zawya
05-05-2025
- Business
- Zawya
Mohammad Sleiman appointed CEO of Basatne Group MENA to spearhead regional circular economy leadership
United Arab Emirates: Reinforcing its strategic roadmap for sustainable growth in the Middle East, Basatne Group has appointed Mohammad Sleiman as Chief Executive Officer of Basatne Group MENA. This pivotal leadership transition marks a new chapter for the Group as it consolidates its regional footprint across operations, circular technology, data analytics, and fintech. Under Sleiman's leadership, Basatne MENA will drive integrated growth, accelerate innovation, and advance the Group's commitment to building a greener, tech-enabled future for the region. With the UAE and wider GCC governments advancing national strategies focused on green technology and circular economy innovation, Basatne's leadership alignment reflects a proactive approach to capitalizing on regional momentum. Sleiman's appointment positions the Group at the forefront of this transformation. As the Founder and former CEO of Cartlow, Sleiman has already made a measurable impact on the circular economy landscape. Under his direction, Cartlow enabled the recirculation of millions of devices to both consumers and businesses, helping partners recover over AED 1 billion in resale value while preventing more than 30,000 tons of potential e-waste, the equivalent of offsetting 57,000 tons of CO₂ emissions. His pioneering work in integrating fintech-powered trade-in models, AI-led diagnostics, and reverse logistics has set a new benchmark for sustainability-driven innovation in the MENA region. His vision closely aligns with the UAE's Net Zero by 2050 and Saudi Arabia's Vision 2030 ESG goals. 'Mohammad has been instrumental in shaping the circular economy narrative in the region,' said Ammar Aboulnasr, Founder and Global CEO of Basatne Group. 'His ability to innovate, execute, and scale has not only created tangible impact through Cartlow, but has also laid the foundation for broader transformation. His leadership is exactly what we need to unify our operations and lead the charge toward a more sustainable regional economy.' Commenting on his appointment, Mohammad Sleiman said: 'I'm honored to step into this role at such a pivotal time, as circularity transitions from concept to concrete action. This next chapter is about scaling execution. We're bringing together a dynamic ecosystem of circular tech, fintech, and data analytics to solve real-world challenges. I'm excited to work with our teams and partners to shape a future where circularity drives both economic value and measurable environmental impact.' This appointment comes as regional governments double down on climate action, sustainable infrastructure, and digital transformation. With the UAE targeting Net Zero by 2050 and Saudi Arabia advancing its Vision 2030 objectives, Basatne Group's integrated approach is strongly aligned with national ambitions to build greener, more resilient economies. About Basatne Basatne is a global leader in circular technology, sustainable trade solutions, and reverse logistics, dedicated to reshaping the future of commerce. Through proprietary platforms, advanced logistics, and strategic partnerships, Basatne extends product lifecycles, reduces environmental impact, and optimizes global supply chains. Operating across six continents, Basatne is committed to delivering smarter, more responsible trade solutions while driving innovation in the circular economy.
Miami Herald
02-04-2025
- Business
- Miami Herald
Basatne Acquires Cartlow to Advance Circular Device Management in the Middle East
GRAPEVINE, TX / ACCESS Newswire / April 2, 2025 / In a landmark acquisition set to reshape the region's circular economy landscape, Basatne, a global leader in sustainable trade solutions and reverse logistics, has acquired Cartlow, the UAE-born pioneer in re-commerce and sustainable device management. This strategic move strengthens Basatne's position in the Middle East, leveraging Cartlow's proprietary technology and established market leadership to drive a more efficient, technology-powered circular economy. The acquisition comes at a crucial time as the Middle East faces a growing e-waste crisis, exceeding 3 million metric tons annually, with the UAE ranking among the highest in per capita electronic waste generation. With the re-commerce industry in the region projected to surpass $30 billion by 2028, Basatne and Cartlow are poised to lead the transformation toward a circular and sustainable economy. Cartlow has already recirculated over 1 million electronic devices, preventing 100,000 metric tons of CO₂ emissions, the equivalent of removing over 21,000 cars from the road for a year. By extending product lifecycles through its closed-loop circular ecosystem, Cartlow has generated over AED 500 million in value, reinforcing the economic and environmental benefits of sustainable commerce. Cartlow's cutting-edge solutions, now under Basatne Group, will accelerate the adoption of circularity and drive the development of a mature, scalable, and globally integrated ecosystem. With a vision to recirculate millions of devices across multiple channels, the company aims to solidify its position as a global leader in circular commerce and pave the way toward becoming one of the unicorns in the circular economy space. "This acquisition represents a pivotal step toward shaping our global circular ecosystem," said Ammar Aboulnasr, Founder and CEO of Basatne. "In 2023, we launched Ardroid, the UAE's leading refurbishing facility, pioneering the region's first AI and robotics-driven solution for data wiping and diagnostics. Today, with the integration of Cartlow, we are completing a fully closed-loop ecosystem, enabling markets to transact seamlessly and accelerating the transition toward a structured, scalable circular economy." "Joining forces with Basatne will allow us to expand our technological reach beyond the region and scale sustainable practices across global markets," said Mohammad Sleiman, Founder and CEO of Cartlow. "The synergy between our platforms will revolutionize device lifecycle management and reinforce the region's role as a leader in circular innovation. This collaboration enables us to take the next step in providing smart, scalable, and sustainable solutions for businesses and consumers alike." This strategic integration aligns with key sustainability initiatives, including the UAE's Net Zero by 2050 strategy and Saudi Vision 2030, both of which emphasize environmental responsibility, digital transformation, and economic diversification. With the UAE emerging as a hub for green technology and sustainable commerce, Basatne and Cartlow's combined expertise will accelerate the shift toward a circular economy, providing retailers, businesses, and consumers with the tools to embrace more responsible trade and consumption practices. About Basatne Basatne is a global leader in circular technology, sustainable trade solutions, and reverse logistics, dedicated to reshaping the future of commerce. Through proprietary platforms, advanced logistics, and strategic partnerships, Basatne extends product lifecycles, reduces environmental impact, and optimizes global supply chains. Operating across six continents, Basatne is committed to delivering smarter, more responsible trade solutions while driving innovation in the circular economy. For more information, visit About Cartlow Cartlow is a green tech enabler in the circular economy, providing an innovative recommerce and reverse logistics platform for businesses and consumers in the Middle East. While widely recognized for its re-commerce marketplace, Cartlow has also developed cutting-edge technology solutions that optimize trade-in, reverse logistics, and device lifecycle management. Since its inception, Cartlow has recirculated millions of electronic devices, significantly reducing e-waste and providing businesses with scalable, sustainable solutions. For more information, visit For media inquiries, please contact:Nick Jankowski, CMOnick@ or info@ SOURCE: Basatne
