Latest news with #BasisTechnologies
Associated Press
30-06-2025
- Business
- Associated Press
Basis Technologies Names Mike Hoyle as Executive Vice President of Artificial Intelligence
CHICAGO, June 30, 2025 (GLOBE NEWSWIRE) -- Basis Technologies ( ), the industry's leading advertising automation platform, announced today Mike Hoyle as Executive Vice President of Artificial Intelligence (AI). In his newly appointed position, Mike will drive the holistic implementation of AI into the company's flagship technology offering across key features such as media planning, campaign optimization, forecasting, reporting and more. He will focus on alignment of product, engineering and data science teams to deliver on Basis' AI technology portfolio. Mike was most recently a product development leader at Amazon for four years, driving developments related to allocation and pricing of Sponsored Product ads across off-search pages. At Amazon, he was also focused on building and scaling a team of engineers and applied scientists that leveraged AI to optimize ad relevance and performance. Prior to Amazon, Mike was VP of Engineering at Basis, playing a key role in the development of the Basis platform. In his career, he has led software development teams for enterprises such as Citi, Barclays Capital, and Morgan Stanley. 'Basis is fortunate to have Mike join our team as he finishes a dynamic four years at Amazon where he implemented a sustainable growth strategy for one of its most significant advertising products,' said Tyler Kelly, president, Basis Technologies. 'As brands and agencies continue to adopt Basis to automate their advertising, our vision is to further leverage artificial intelligence to boost human intelligence and improve the lives of people working in digital media.' Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. Basis' suite of AI and machine learning-powered solutions streamline operations, minimize costly errors, and enhance campaign performance. 'Basis holds a unique position at the center of the digital advertising ecosystem,' said Mike Hoyle. 'By harnessing the latest advancements in AI and machine learning, we have an opportunity to empower our customers with the most automated, intelligent, and comprehensive advertising solution in the market.' About Basis Technologies Basis Technologies is solving the advertising industry's biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at Press Contact Anthony Loredo [email protected] 917-573-4157
Yahoo
17-06-2025
- Business
- Yahoo
Fortune Media and Great Place To Work Name Basis Technologies to 2025 Fortune Best Workplaces in Chicago
Emily Barron, chief people officer, Basis Technologies CHICAGO, June 17, 2025 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune magazine have recognized Basis Technologies ( as one of this year's Best Workplaces in Chicago. Basis Technologies is the industry's leading advertising automation platform. This marks Basis' 6th time being named to this prestigious list, ranking at No. 3. Earning a spot signifies that Basis has exceeded rigorous benchmarks, establishing itself as one of the top workplaces among companies headquartered in Chicago. To determine the Fortune Best Workplaces in Chicago™ List, Great Place To Work collected nearly 62,000 confidential responses from employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization. 'Basis is incredibly grateful to Great Place To Work and Fortune for the recognition that represents the city in which our business originated,' said Emily Barron, chief people officer of Basis Technologies. 'Basis has thrived for more than two decades because our people sustain our culture and values. We salute our employees, as they are the ones who drive our longevity and legacy.' Among Basis employees, 97% report that it is a great place to work, while only 57% of employees at typical U.S.-based companies feel the same about their employers. Basis' profile on Great Place to Work is available at: The Best Workplaces in Chicago list is highly competitive. Survey responses reflect a comprehensive view of the workplace experience. Honorees were recognized for their ability to deliver positive outcomes for employees, regardless of their role or status within the organization. To qualify for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. 'Congratulations to the Fortune Best Workplaces in Chicago,' says Michael C. Bush, CEO at Great Place To Work. 'These companies prove that prioritizing people leads to better performance and that leaders who invest in their people are rewarded with more sustainable and profitable businesses.' In the past few years, Basis also ranked as one of the Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces™ (2024, 2023, 2022, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024). Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. About Basis TechnologiesBasis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at About the Best Workplaces in ChicagoGreat Place To Work selected the 2025 Fortune Best Workplaces in Chicago by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 62,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in the Chicago List and these rankings are based on their feedback. To be eligible for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. Read the full get on this list next year, start here. About Great Place to WorkAs the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on its coveted Best Workplaces™ lists. Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit and sign up for the newsletter to learn more. About FortuneFortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit Contact:Anthony A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
17-06-2025
- Business
- Associated Press
Fortune Media and Great Place To Work Name Basis Technologies to 2025 Fortune Best Workplaces in Chicago
CHICAGO, June 17, 2025 (GLOBE NEWSWIRE) -- Great Place To Work® and Fortune magazine have recognized Basis Technologies ( ) as one of this year's Best Workplaces in Chicago. Basis Technologies is the industry's leading advertising automation platform. This marks Basis' 6th time being named to this prestigious list, ranking at No. 3. Earning a spot signifies that Basis has exceeded rigorous benchmarks, establishing itself as one of the top workplaces among companies headquartered in Chicago. To determine the Fortune Best Workplaces in Chicago™ List, Great Place To Work collected nearly 62,000 confidential responses from employees at eligible companies via its proprietary platform. Companies were ranked based on their ability to offer consistently positive experiences, building trust with leaders, colleagues, and the overall organization. 'Basis is incredibly grateful to Great Place To Work and Fortune for the recognition that represents the city in which our business originated,' said Emily Barron, chief people officer of Basis Technologies. 'Basis has thrived for more than two decades because our people sustain our culture and values. We salute our employees, as they are the ones who drive our longevity and legacy.' Among Basis employees, 97% report that it is a great place to work, while only 57% of employees at typical U.S.-based companies feel the same about their employers. Basis' profile on Great Place to Work is available at: The Best Workplaces in Chicago list is highly competitive. Survey responses reflect a comprehensive view of the workplace experience. Honorees were recognized for their ability to deliver positive outcomes for employees, regardless of their role or status within the organization. To qualify for the list, companies must be Great Place To Work Certified™, have at least 10 U.S. employees, and be headquartered in the Chicago region. 'Congratulations to the Fortune Best Workplaces in Chicago,' says Michael C. Bush, CEO at Great Place To Work. 'These companies prove that prioritizing people leads to better performance and that leaders who invest in their people are rewarded with more sustainable and profitable businesses.' In the past few years, Basis also ranked as one of the Fortune Best Workplaces for Women™ (2024, 2023, 2022, 2020), Fortune Best Workplaces in Advertising and Marketing™ (2024, 2023, 2022), Fortune Best Medium Workplaces™ (2024, 2023, 2022, 2020), and Fortune Best Workplaces for Millennials™ (2024, 2023, 2022, 2016). Additionally, it has been named No. 1 for two consecutive years on Ad Age's Best Places to Work (2025, 2024). Basis provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. About Basis Technologies Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. Headquartered in Chicago with offices servicing North America, South America, and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture. Learn more at About the Fortune Best Workplaces in Chicago Great Place To Work selected the 2025 Fortune Best Workplaces in Chicago by surveying 1.3 million employees in the U.S., representing companies that collectively employ more than 8.4 million U.S. workers. Of those responses, nearly 62,000 were received from employees at companies that were eligible for the 2025 Fortune Best Workplaces in the Chicago List and these rankings are based on their feedback. To be eligible for the list, companies must be Great Place To Work Certified ™, have at least 10 U.S. employees, and be headquartered in the Chicago region. Read the full methodology. To get on this list next year, start here. About Great Place to Work As the global authority on workplace culture, Great Place To Work brings more than three decades of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on its coveted Best Workplaces™ lists. Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit and sign up for the newsletter to learn more. About Fortune Fortune upholds a legacy of award-winning writing and trusted reporting for executives who want to make business better. Independently owned, with a global perspective and digital agility, Fortune tells the stories of a new generation of innovators, builders, and risk-takers. Online and in print, Fortune measures corporate performance through rigorous benchmarks and holds companies accountable. Fortune creates communities by convening true thought leaders and iconoclasts — those who shape industry, commerce and society — through powerful and prestigious lists, events, and conferences, such as the iconic Fortune 500, the CEO Initiative and Most Powerful Women. For more information, visit Contact: Anthony Loredo 917-573-4157 [email protected] A photo accompanying this announcement is available at
Yahoo
10-06-2025
- Business
- Yahoo
Basis Technologies Adds New Capabilities for Omnichannel Reporting, Data Visualization, Paid Search Activation, and Task Management on its Advertising Automation Platform
Streamlines and Unifies More Key Elements of Advertising in Basis Alongside Planning and Buying Across Programmatic, Publisher-Direct, and Social Channels Tyler Kelly, president, Basis Technologies CHICAGO, June 10, 2025 (GLOBE NEWSWIRE) -- Basis Technologies ( the industry's leading advertising automation platform, today announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Central to this announcement is Basis' reporting and insights hub, which automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance with unmatched agility, clarity, and customization. 'Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,' said Tyler Kelly, president, Basis Technologies. 'Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.' Basis helps agencies and brands do more with less to deliver business outcomes faster. The AI-powered platform empowers marketers through an integrated suite of modular applications for planning and operations across programmatic, publisher-direct, search, and social channels. Basis' latest product advancements are designed to further evolve that platform into a fully integrated environment that automates the most important phases of the campaign lifecycle. Unified Reporting and InsightsBasis is further automating how data is collected, accessed, and visualized by consolidating campaign reporting systems, including those of third-parties, into a single dashboard. It simplifies access to historical reports, enhances visibility across performance dimensions, and provides data consistency. Basis collaborated with Snowflake for fast and efficient data processing for brands and agencies with proprietary customer data and from third-party advertising platforms. Basis' data visualization and reporting is powered by ThoughtSpot. New in-platform capabilities include: Cross-Channel Insights: Unified reporting with automated ingestion of campaign data from Basis' DSP, publisher-direct buying, and all major paid search and social media platforms. Scheduling and Sharing: Automated delivery of reports to stakeholders. Live Dashboards: Enhanced visualization of campaign data in real-time. Flexible Report Builder: Fully customizable reports and best-in-class templates, with advanced filters. 'Data and creativity fuel our work. Campaign insights empowers our team to move fast and capitalize on opportunities for clients,' said Kira Clifton, VP of media and analytics, Hart. 'Basis delivers a differentiator that helps us coalesce, analyze and showcase data, enabling Hart to stand out and build trust among marketers.' 'In its early stages, Basis' new reporting tool holds great promise as a time-saving solution for pulling and visualizing client data,' said Rachael Root, VP of programmatic media, Ad+genuity. 'With intuitive filters and flexible download and visualization options, it's designed to make insights more accessible and presentation-ready.' To learn more about Basis' reporting and insights capabilities, visit: Paid Search AdvertisingBasis now provides a centralized system for the creation, approval, and export of search campaign builds directly into Google Ads. The platform already automates the ingestion of ad delivery data from Google and Microsoft Ads. Basis' new search enhancements with Google Ads include: Campaign builds with built-in validations Bulk uploads using standardized templates Direct export to Google Ads for immediate activation Discrepancy detection between planned and live campaigns Downloadable live campaign snapshots in a client-ready format Build versioning with full change tracking Task ManagementEmbedded directly into the campaign workflow, Basis' collaborative task management capabilities enable users to create, assign, and manage tasks tied to specific campaigns, clients, or message center threads. Users can make to-do lists with due dates and priority levels, as well as email notifications for assignments and deadlines. The centralized interface helps media teams streamline communication and execution, coordinate more effectively, and deliver faster, with fewer tools and miscommunications. About Basis Technologies Basis Technologies is solving the advertising industry's biggest problems with the most comprehensive advertising automation platform. As a unified command center for agencies and brands, Basis delivers an integrated suite of modular applications, each specializing in unique areas such as planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. By closing system gaps, automating workflows, and streamlining data management, Basis empowers leaders to increase efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at Contact:Anthony A photo accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Martechvibe
21-04-2025
- Business
- Martechvibe
AI Nears Full Industry Adoption: Research
Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Staff Writer less than a minute ago Basis Technologies, the advertising automation platform, announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows. Additionally, generative AI use at agencies has skyrocketed, with nearly 40% of respondents saying they use it every day as part of their workflows. By comparison, in 2023, a Basis survey revealed that less than 10% of advertising professionals used AI daily and 33% said that they didn't use it at all. Agency leaders cited the top reasons for using AI were for ideation brainstorming (86%) and research purposes (72%). Additionally, 76% of senior agency leaders said they plan to increase their AI investment over the next 12 months, with 77% actively seeking out technology to help automate or streamline processes. Basis' study was completed in March 2025 by more than 170 senior respondents at North American/Global agencies. 'In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,' said Katie McAdams, Chief Marketing Officer at Basis Technologies. 'However, there are numerous areas within agencies where it has not yet taken full root, like data optimisation, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realised or understood.' ALSO READ: Adobe Announced New Adobe Express Innovations Additional findings include: The State of Agency Work More than half of agency leaders said their organisation's 2024 revenue was up from the year prior, while around one-quarter said numbers were down. Another 22% said revenues were flat. More than 40% of respondents reported that their agencies have conducted layoffs within the last 12 months, a slight increase from 2024 (36%). Just over half of agency professionals (55%) are open to looking for a new job within the next 12 months, compared to 56% of all US workers. However, just 19% of respondents said they were somewhat or very likely to go job hunting in the year ahead. A growing majority of agency professionals (61%) believe that digital advertising has gotten harder over the last two years, up slightly year-over-year. Agency Challenges Inefficient processes are the greatest challenge agencies report facing (56%), followed closely by rising costs (43%), shrinking profits (43%), and siloed/disconnected systems (42%). With advertisers confronting the growing threats of AI-generated misinformation, hate speech and rolled-back content moderation efforts on social media platforms , 85% of agency professionals believe brand safety risks are greater today than they were at this time last year, with nearly two-thirds of all respondents (64%) believing they are significantly higher. More than half of respondents (51%) said their current adtech/martech stack consists of eight or more tools, with 40% juggling 10+ tools to manage their clients' campaigns. Last year, just 17% of full-service and media agencies said they were managing 10+ tools. Basis Technologies provides advertising software with an integrated suite of modular applications for planning, operations, and more across programmatic, publisher-direct, search, and social channels. ALSO READ: Storyblok Launches Storyblok Labs for Content Management The Martechvibe team works with a staff of in-house writers and industry experts. View More agency workflowsAIAI Adoptionresearch Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. 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VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. 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It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE
