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Forbes
16-06-2025
- Entertainment
- Forbes
Top Creators Home Improvement 50
Looking to unclog a drain, remove a stain, wallpaper a bathroom, or redesign a living room? Social media's renovation and repair creators have turned millions of fans into amateur contractors, interior designers, and DIY weekend warriors. What once required hiring a pro—or cracking open a how-to book—is now just a tap away. The debut Forbes Top Creator DIY 50 list celebrates the influencers who are redefining how we fix, build, decorate, and design. From laying tile and reviewing power tools to painting the perfect powder room and growing the ultimate garden, these creators inspire the next generation of homeowners to get their hands dirty. This year's honorees collectively boast over 225 million followers across YouTube, Instagram, and TikTok—powering a booming content category that blends education with entertainment and drives serious product sales in the estimated $550 billion home improvement market. To build this debut list, Forbes partnered with creator marketing firm Influential to crunch data on follower counts and engagement rates for thousands of internet personalities. The result? A snapshot of the top creators remodeling the massive home DIY market. courtesy of Bea Elton Got a dirty job? Look to Bea. She transforms appalling apartments and filthy flats into pristine palaces. Her big clean-up earned her the highest engagement rate on the list. Isabella De Abrew His DIY videos on cleaning and gardening have the slick edits and high energy of a music video. Cleaning with lemon and baking soda has never looked so cool. The construction couple attracts millions of engaged fans with renovations (libraries, pantries, powder rooms) to unboxing reviews of power tools. If you have the stain, McCauley has the hack. Her deep-cleaning videos teach followers to make linens, ovens, and dishwashers shine like new. Jaclyn Kabot Smith mixes family life with over-the-top home projects–think redoing a school's field and blacktop, building an epic bunk room, and outrageous garage organizing. He's the dad who makes all the other weekend warriors jealous. From laying plaster to posing for a fashion shoot, the Utah-based influencer gives fans a mix of remodeling, interior decoration, and lifestyle design. The designer teaches her community how to create cozy interiors and decorate their home for each season and holiday. In 2023, she released her design book 'A Home for Every Season.' Rue Decor With an eye for clean lines and neutral colors, Rue shows fans how to bring sleek, modern design to any room in the house. Jhonn-Jackson For Uncle Jhonn, wood is good. The influencer teaches his millions of fans the power of lumber with tutorials on constructing from scratch tables, benches, sheds, gardens, and beyond. The builder and woodworker shows fans how to mill logs, fit joints, and even build their own workshop. For gearheads, he shows off plenty of high-octane saws and drills, too. Using his own Bay Area home as a social media stage, the designer posts tips and inspiration on refreshing your bedroom, garden, and porch—all while giving fans a full view of his life. With bright colors, bold patterns, and funky furniture, the Gen-Z decorator delivers content and inspiration that is anything but boring. Calmus mixes DIY tips with a healthy dose of dad jokes. His merch line hawks t-shirts celebrating the glamor of suburban life—'Big Dad Energy' anyone? Using high-quality visuals of projects, design tips, and behind-the-scenes snaps, the Kansas City-based design and remodeling firm has amassed a massive fan base on Instagram. Fans flock to Vanhoy's long-form videos showing how antiques, flowers, and classic design details can give homes a warm, timeless feel. From hidden dog feeding stations, budget bathroom remodels, and social media-worthy holiday décor to retiling a bathroom or crafting a gingerbread dollhouse—she's got you covered. Marcello-Peschiera Thanks to whimsical and wild details like psychedelic paint patterns and scratch-n-sniff wallpaper, she turns your home into a fun house. The craft enthusiast offers storage tips and home hacks, too. Dean blends family life with creative home renovations—from crafting designer-inspired furniture from scratch to building secret clubhouses inside a staircase. Want a green thumb? Follow Swales. The British garden guru shows you how to grow veggies in nearly everything: planters, window boxes, or a full backyard garden. Also an author, this year Swales released her garden guide 'Give It A Grow.' The LA-based interior designer offers an eclectic blend of content, from luxury house tours and posh glamping to renter-friendly renovations. Murray-Kruger Kruger blends craftsmanship with relatable, high-energy content—ranging from tool reviews to home renovation tips to behind-the-scenes looks at life in the trades. Ever thought about spider-proofing your home? Anna Louisa is your go-to. The British guru shares the deep cleaning tips you didn't know you needed in her 5 Minute Cleaning Hacks book. The self-proclaimed 'queen of cleaning' went from housekeeper to home improvement hero with Scrub Daddy and Clorox partnerships. The Austin-based creator aims to make a clean home accessible to her followers by offering free cleaning services and giveaways If upcycling was a person it would be Maggie Mcgaugh. From scavenging for discarded house items in people's trash to repurposing the 'ugliest thing' at Goodwill, the Texas native has an eye for hidden gems For Luis Arturo Sanchez his high rise apartment is his canvas. The content creator and homebody is not afraid of canceling weekend plans to enjoy his rent. Sharing home decor inspiration, he invites fans into the creative playground that is his LA home. Julie-Sousa You will not find cliche game day decor at a watch party of Julie Sousa. The self-taught interior decorator with ADHD has mastered the science of quick, easy and 'looks expensive.' A boy mom at heart, her toddler son is enjoying the fruits of her latest ice cream truck toy race car track projects. Show, don't tell. That's a strategy ToolsTour tests in their short 10 second explainer videos with no dialogue. From gluing ice to the back of a phone and calling it a 'phone cooler' to building hanging rods out of bottle caps, the account is a haven for contrarian chores. The gardening gurus Char and Mav have harvesting hacks for every outdoor engagement. From using copper mesh to protect herbs from slugs to growing heart shaped veggies for Valentine's Day, the couple has reimagined agriculture for the everyday gardener. It has never been easier to get into trades. Mykhalo Panschisak frequently shares this belief to his loyal followers who flock to his page for innovative home renovation projects. A champion of the Titanium Economy, the instagram contractor knows the value of earning an honest dollar What started with MrBeast style youtube videos in his teenage years ended with imagining home improvement projects as a father of 2. From modernizing his 70s style bathroom interior to building 'busy boards' for his toddler, the 25 year old seamlessly balances fatherhood and handyman. Fans flock to his page for funky furniture inspiration. Jonny Carmack's eclectic interiors feature every house item you can think of from bedazzled toilet seats to garden-themed ceilings. Often taking thrifting suggestions from his comment section, the maximalist knows his audience. Need fashion feedback? Go to Kirsty Gore's page. The British mom is no stranger to a good makeover. Fans go for the mum and daughter OOTDs and stay for the Nordic styling hauls. The Massachusetts native has turned makeup into millions of dollars. Nogueira creates beauty tutorials and reviews for her 20 million fans across TikTok and Instagram. Big brand deals have followed, including partnerships with Estée Lauder and e.l.f. In March, she launched her own brand, Point Of View, offering serums, moisturizers, and lip balm. Based in Dubai, Kaur has more than 4 million Instagram fans who follow her for sleek, modern design tips and inspiration. On the side, the former beauty pageant queen creates handmade jewelry via her company, House of Mitti. Drew-Michael-Scott Drew Scott teaches fans about design, renovation, and vintage styles as he documents the renovation of his 1929 home. Meanwhile, his online shop sells vintage furniture and home goods, including 18th-century tables and pewter dishware. The home makeover master provides inspiration to fans no matter the budget or the home size—apartment renters included. In 2025, she published the how-to book 'Own Your Space: Attainable Room-by-Room Decorating Tips for Renters and Homeowners.' Watch builder Kyle Stumpenhorst construct a home from scratch: framing, drywall, window installation, and roofing. His site, RR Plans, sells fans building plans ranging from sheds to garages to complete homes. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. Got a space that needs a facelift? Check out Cass Smith. The self-taught DIYer teaches fans how to renovate kitchens, create a sleek gym—even make a home theatre. When Shea and Syd McGee aren't running their design firm Studio McGee, they post highly produced, long-form YouTube videos featuring modern, luxury remodels. Tim Parker, a full-time firefighter, is a popular DIY and lawn care expert. He's famous for transforming overgrown yards into jaw-dropping makeovers through his viral series Free Mow Fridays. Self-taught DIYer Amanda Vernaci began posting in 2019 to show off the renovation of her small rental home. Today, more than 1.4 million Instagram fans follow her for practical tips ranging from building a treehouse, epoxying a garage floor, and upgrading a living room. The social handle says it all. Plant pro Jamie Walton teaches millions of fans how to grow a garden of flowers, fruits, and veggies—all in an eco-friendly way. His best-selling book 'Nettles & Petals' debuted in 2025. Winton covers it all—from top home goods finds, creating the perfect laundry room, and building your own back porch. Looking for cooking and fashion inspiration? She has that, too. Philip Bradford is your digital handyman, teaching you how to install a kitchen backsplash, set up exterior lights, and properly use power tools. He also throws in lawn care tips for good measure. Mysha Bolen mixes her education in fashion design with renovation know-how. She shows her millions of fans how to hang trim, remodel a bedroom, and maximize storage in basements and garages. To help you get the job done, she recommends her favorite tools and products. Brad Royce and family post practical home repair videos teaching fans how to fix leaks, cracked paint, and clogged drains. On the remodel front, the Royce family covers retiling, hanging drywall, and clever storage ideas. Looking to renovate the style of your home—and yourself? Look to Cassandra Noel. The creator covers design, fashion, self-care, and food in her wide-ranging social accounts. Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too. Charlee-Ostrander Not only does Ostrander redesign homes, the hands-on influencer lays carpets, handles power tools, and builds shelving from scratch. She makes scary-good Halloween displays, too.
Scotsman
24-04-2025
- Lifestyle
- Scotsman
Scotland wastes 24 million hours spring cleaning but TikTok star reveals top tips on making it less of a burden
With spring in full swing, it's our annual chance to refresh, declutter and reset our homes. Many of us are starting to pay attention to the annual deep clean, but new research suggests we might be spending far more time on it than we need to. Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... A new survey among 2,000 Brits, from online electrical retailers has found Scotland respondents spend an average of 4 and a half on a full spring clean, amounting to a whopping 14 million hours collectively across Scotland #CleanTok has taken over the internet, inspiring millions to clean their home with its oddly satisfying cleaning videos. 1 in 11 Scottish respondents say that social media motivates them to tackle their clutter. Advertisement Hide Ad Advertisement Hide Ad UK TikTok star Bea Elton (aka @cleanwithbea) has over 2 million followers by transforming hoarders' homes. She has shared her tips to make spring cleaning more productive and manageable: UK TikTok star Bea Elton (aka @cleanwithbea) Use your laundry timer as your spring clean timer: Start a laundry load and use the time left as your timer to clean your home. This approach makes cleaning feel more like a productive task instead of a never-ending to-do list. Plus, when you return to your laundry, it's ready to be put in the dryer or hung on the washing line, and you've cleaned a significant portion of your home in the meantime. Start a laundry load and use the time left as your timer to clean your home. This approach makes cleaning feel more like a productive task instead of a never-ending to-do list. Plus, when you return to your laundry, it's ready to be put in the dryer or hung on the washing line, and you've cleaned a significant portion of your home in the meantime. Tidy by task, not by room : Cleaning room by room can often mean hopping from one task to another, which can feel less efficient. A recommended strategy is to start with higher surfaces and work your way down, leaving floor cleaning until the end. For instance, if you clean floors first and then wipe down countertops, any dust or crumbs that fall could ruin the effort you just put in. Adopting this method not only saves time but also improves overall efficiency, making the cleaning process feel more manageable. : Cleaning room by room can often mean hopping from one task to another, which can feel less efficient. A recommended strategy is to start with higher surfaces and work your way down, leaving floor cleaning until the end. For instance, if you clean floors first and then wipe down countertops, any dust or crumbs that fall could ruin the effort you just put in. Adopting this method not only saves time but also improves overall efficiency, making the cleaning process feel more manageable. Let cleaning products 'marinate': Many cleaning products need time to break down grime, grease, and other stubborn stains. Spray surfaces including your hob, oven and countertops and let them soak any stains while you tackle something else. This gives the cleaner time to break down dirt and grime, so when you return to wipe it off, it requires minimal effort. A few extra minutes of soaking can save you time later and make cleaning less strenuous. Many cleaning products need time to break down grime, grease, and other stubborn stains. Spray surfaces including your hob, oven and countertops and let them soak any stains while you tackle something else. This gives the cleaner time to break down dirt and grime, so when you return to wipe it off, it requires minimal effort. A few extra minutes of soaking can save you time later and make cleaning less strenuous. Don't skip attachments: Many people overlook the power of vacuum attachments. Attach the soft brush tool to your vacuum cleaner, and use it to dust skirting boards, radiators, blinds, and light fixtures. The soft brush attachment is designed to lift dust without damaging delicate surfaces. The dust and dirt will be lifted from the wood and sucked straight into the vacuum cleaner, meaning it is one of the most efficient ways to dust. Plus, it also means that you don't have to get down on your hands and knees so it makes it a much easier job. The research also found what motivates us to do a thorough clean of our homes. The reasons for this seasonal cleaning ritual include: Scotland's Top Motivators for Spring Cleaning:
