Latest news with #BeastLife
Time of India
07-07-2025
- Business
- Time of India
ETBWS 2025: Beast Life's roadmap: A D2C success story
At the ETBrandEquity Brand World Summit 2025 , Raj Vikram , co-founder of Beast Life , took the stage to share his company's journey and roadmap for 2025 and beyond. Vikram, alongside fellow co-founder Gaurav Taneja , has steered Beast Life to significant growth in the competitive direct-to-consumer (D2C) market. Vikram's journey began in Lucknow, leading him to work with prominent brands in Gurgaon and Goa, including Mamaearth and Dr. Morepen. These experiences shaped his understanding of brand building. This realisation led him to connect with his ex-boss, Varun Alagh, co-founder and chief executive officer of Honasa Consumer. Alagh was approached for guidance when Vikram wanted to start out on his own. Alagh introduced Vikram to Gaurav Taneja, a key influencer and co-founder with a strong grasp of product development and operations. Their combined synergy laid the foundation for Beast Life. Navigating the D2C landscape Beast Life emerged as a health brand in a dynamic D2C environment. Vikram highlighted the evolving market, noting, "Mamaearth, Plum, Illuminate have made influencer led brands. They started investing in influencers at a very early stage. After that they became big and not just an influencer brand." He underscored a crucial principle: "Not a single brand gets built from just marketing. The right thing to do at the right time is very important to build a D2C brand." Pillars of success: Product, story and trust A critical factor in Beast Life's rapid ascent, according to Vikram, has been the product line coupled with a compelling brand story. Gaurav Taneja, with his 15 years of experience in the fitness industry, brought immediate credibility and trust to the brand. "If our co-founder was in this line for the last 15 years, fitness influencer India, obviously, people would trust us," Vikram explained. The founders' strategic vision and execution have yielded impressive results. "It's been 13 months for the business. We already crossed 40 crore NFT net sales as a business, and that too profitable with a box percentage of 60 per cent," Vikram mentioned. A step-by-step approach to growth Vikram detailed Beast Life's methodical strategy for scaling: Product focus: Prioritising "trending products" that resonate with their strategy: Emphasising a D2C-first approach, which currently drives 70 per cent of their business. Operational excellence: Continuously refining customer service and logistics, acknowledging initial challenges but highlighting subsequent improvements. Vikram summarised their holistic philosophy: "Building a brand in the D2C space is a 360 degree approach. Product trend, product story, distribution, then customer service, logistics, together can make a good D2C brand.'
News18
20-05-2025
- Business
- News18
‘Flying Beast' Gaurav Taneja BREAKS Silence On Shark Tank India Backlash: 'They Were Against Me...'
Last Updated: Gaurav Taneja, YouTuber and entrepreneur, faced tough scrutiny on Shark Tank India Season 4 for his protein brand, Beast Life. Entrepreneur and popular YouTuber Gaurav Taneja made headlines with his appearance on Shark Tank India Season 4, where he presented his protein brand, Beast Life. The pitch quickly turned intense as Sharks Aman Gupta, Vineeta Singh, and Anupam Mittal challenged him over several aspects of his business dealings. From failing to disclose income from his YouTube channel to omitting the mention of his other food venture, Rosier, Gaurav faced a barrage of tough questions. The panel also raised concerns about his multitasking approach and dependence on delegation in managing multiple businesses. Following the episode, Gaurav reflected on the experience during a conversation on the Think School Hindi YouTube channel by Zero1. Speaking candidly, he shared his confusion over the panel's aggressive stance. 'A lot of things happened at Shark Tank and I was wondering why are they so much against me. When I receive a customer's complaint, I give my team the order number and ask for an update, I won't sit and see in the system. Obviously I will delegate the task," he saod. He also touched on being criticised for juggling his social media brand, Flying Beast, alongside his other ventures. 'They told me, 'You aren't shutting down Flying Beast (his social media channel)?' and I was like what a foolish decision. They are asking me shut down what distinguishes me and from where I am selling everything. We got a kickstart and we had an advantage but the rest of the journey has been same as them. We didn't get everything on a plate, I have also had sleepless nights and built this distribution. I would get up at 4am and take flights." Despite the backlash and walking away from the Tank without a deal, Gaurav came away with more than just business insights. He shared a key takeaway from the experience and said, 'More than business, I learnt how to stay humble and take rejections, and how to be quiet at some situations, come back and work harder, despite people not believing in you. We have to face rejections many times but when we face it in front of the camera, it becomes a big thing." On the show, Gaurav had sought Rs 1 crore in exchange for 1% equity in Beast Life, placing its valuation at Rs 100 crore. However, none of the Sharks opted to invest. Anupam Mittal, in particular, did not mince words in his feedback, calling Gaurav a 'good influencer" but a 'terrible entrepreneur." He told him on air, 'You are a good influencer, but you can't outsource entrepreneurship," and added, 'You cannot allot a set time in start-ups; you have to be available all the time." First Published:
News18
19-05-2025
- Entertainment
- News18
Gaurav Taneja Calls Shark Tank India's Advice 'Foolish', Defends Flying Beast: 'They Wanted Me...'
Last Updated: After a tense pitch session on Shark Tank India 4, YouTuber and entrepreneur Gaurav Taneja breaks his silence on the show's backlash. Gaurav Taneja—pilot-turned-bodybuilder-turned-YouTuber and now entrepreneur—found himself in the eye of a storm during his recent appearance on Shark Tank India Season 4. Pitching his protein supplement brand Beast Life, the popular content creator, widely known as Flying Beast, was met with tough love from the Sharks, who grilled him not just over business metrics, but also questioned his entrepreneurial priorities. The pitch turned tense when Sharks like Aman Gupta, Vineeta Singh, and Anupam Mittal pointed out that Gaurav hadn't disclosed key details—such as his earnings from his massive YouTube presence or the existence of another food venture, Rosier. His reliance on delegation rather than direct involvement didn't sit well with the panel either. Now, speaking on the YouTube podcast Think School Hindi by Zero1, Gaurav opened up about the experience and offered his side of the story. 'A lot happened at Shark Tank, and I was confused—why were they so against me?" he said, recalling how his business style, which leans heavily on team-based execution, was perceived as a red flag. 'If a customer complains, I assign the issue to my team. Of course I delegate—I can't personally track every order." One of the most contentious moments was when he was asked if he intended to shut down Flying Beast, the very YouTube channel that launched his public persona. 'They told me, 'You aren't shutting down Flying Beast?' I thought that was ridiculous," he said. 'Why would I close the one thing that's given me reach and recognition? That's where the visibility and initial customer trust came from." While he admits he may have had a head start due to his social presence, Gaurav emphasized that his journey hasn't been easy. 'It wasn't handed to me. I've had sleepless nights, taken 4 a.m. flights, built a distribution network from scratch. There's been blood, sweat, and hustle," he added. Despite the backlash—and walking away without an investment—Gaurav says the experience taught him humility and grit. 'More than business, Shark Tank taught me how to handle rejection on a big stage. How to stay quiet when needed, take criticism, and go back to work even harder," he said. His ₹1 crore ask for just 1% equity (valuing Beast Life at ₹100 crore) raised eyebrows among the Sharks, with Anupam Mittal delivering one of the harshest comments. 'You're a great influencer, but a terrible entrepreneur," Mittal had said, adding, 'You can't outsource entrepreneurship. A start-up isn't a 9-to-5 job." First Published:
Indian Express
19-05-2025
- Business
- Indian Express
Gaurav Taneja hits back at ‘Sharks', calls their Shark Tank India suggestions ‘foolish': ‘They wanted me to close down Flying Beast'
Businessman and YouTuber Gaurav Taneja's pitch for his protein brand, Beast Life, on Shark Tank India 4 was filled with drama. The 'Sharks,' including Aman Gupta, Vineeta Singh, and Anupam Mittal, grilled him for not disclosing his income from his social media channel and for hiding his other food brand, Rosier, during the pitch. They also questioned him for handling too many ventures at once and relying heavily on delegation. Now, in a recent chat on the YouTube channel Think School Hindi by Zero1, Gaurav opened up about his Shark Tank experience. He said, 'A lot of things happened at Shark Tank and I was wondering why are they so much against me. When I receive a customer's complaint, I give my team the order number and ask for an update, I won't sit and see in the system. Obviously I will delegate the task.' Gaurav spoke about the Sharks targeting him for running multiple businesses while also managing his social media presence. He said, 'They told me, 'You aren't shutting down Flying Beast (his social media channel)?' and I was like what a foolish decision. They are asking me shut down what distinguishes me and from where I am selling everything. We got a kickstart and we had an advantage but the rest of the journey has been same as them. We didn't get everything on a plate, I have also had sleepless nights and built this distribution. I would get up at 4am and take flights.' Gaurav also shared his biggest learning from Shark Tank. He said, 'More than business, I learnt how to stay humble and take rejections, and how to be quiet at some situations, come back and work harder, despite people not believing in you. We have to face rejections many times but when we face it in front of the camera, it becomes a big thing.' Gaurav walked out of Shark Tank empty-handed, as all Sharks refused to invest in his business. His ask was ₹1 crore in exchange for 1% equity, valuing his company at ₹100 crore. Anupam Mittal had criticised him during the show, calling him a 'good influencer' but a 'terrible entrepreneur'. 'You are a good influencer, but you can't outsource entrepreneurship,' Mittal said on the show, adding, 'You cannot allot a set time in start-ups; you have to be available all the time.'
