23-06-2025
Emirates Motor Company onboards Emirati people of determination through Bee Café Initiative
Abu Dhabi, United Arab Emirates: Emirates Motor Company (EMC), the flagship company of Al Fahim Group, has welcomed four new Emirati employees who are People of Determination, through a meaningful collaboration with Bee Café, a pioneering initiative by the Zayed Higher Organisation (ZHO).
As part of EMC's inclusive Emiratization strategy, the new hires are officially employed by EMC. They will carry out their roles at Bee Café in Abu Dhabi, the UAE's first café fully operated by People of Determination. The Bee Café stands as a powerful symbol of workplace diversity and the meaningful contributions all UAE talent brings to the professional world. Supported by Al Fahim Group, this innovative employment model reflects EMC's commitment to creating accessible job opportunities in environments that nurture individual strengths and potential.
This initiative also forms part of Al Fahim Group's broader Emiratisation and inclusion program, aimed at empowering People of Determination through diverse career pathways that encourage long-term professional and social integration.
The company warmly welcomed its newest team members, marking a significant milestone in its recruitment efforts and reaffirming its dedication to inclusive national development. Al Fahim Group and its subsidiary, Emirates Motor Company, share a firm conviction about the importance of recognising talent in all its forms and creating inclusive opportunities for all. Such initiatives, although regarded as small steps, can lead to meaningful change, especially as more organisations come together to support and acknowledge the value of people with Determination in the UAE's thriving society.
About Emirates Motor Company
As the flagship company of ALFAHIM Group, Emirates Motor Company (EMC) – Mercedes-Benz General Authorized Distributor in the Emirate of Abu Dhabi since 1962, symbolises the phenomenal growth and success the group has achieved.
In true Mercedes-Benz tradition, EMC continuously strives for customer satisfaction and excellence. EMC markets, distributes and services Mercedes-Benz vehicles, from luxury sedans through SUVs, sporty AMG vehicles as well as electrice cars, providing quality service by certified experts. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops.
About ALFAHIM Group
ALFAHIM Group is one of the UAEs most successful family businesses. Based in Abu Dhabi, the conglomerate has played an intrinsic role in the development of the country's progressive economy, and continues to harness its assets to deliver on a clearly defined mission: To remain a leading sustainable group of companies providing prosperity for future generations across multiple industries. Through its portfolio of companies across the automotive, real estate, energy and travel sectors, the group is a key contributor to Abu Dhabi's Economic Vision 2030 leading to a more sustainable and diversified economy.
