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Ben Sherman makes tailoring comeback for SS25
Ben Sherman makes tailoring comeback for SS25

Fashion Network

time16-06-2025

  • Entertainment
  • Fashion Network

Ben Sherman makes tailoring comeback for SS25

After a six-year absence, heritage fashion brand Ben Sherman has re-entered the world of sharp tailoring for SS25. Attributing the release to a 'resurgence of dressed-up style', Ben Sherman's creative director, Mark Williams said now's 'the right time to step back in to the formalwear fold'. It recognised the shift away from formalwear during the pandemic, which impacted demand and continued until recently. But now it's back, Theindustryfashion reported. 'With the resurgence of dressed-up style and strong momentum across our UK website, our new London and Brighton stores and national retail partners like John Lewis, the time was right to reintroduce tailoring,' Williams said. 'This new collection is a confident return, rooted in our heritage and designed to meet the evolving style preferences of our customer.' That heritage element means the brand has returned to its Mod roots with its slim 'Soho Fit Suit ' – coming with a two-button jacket as opposed to original three button Mod styles. Williams added: "Ben Sherman's approach to tailoring has always been grounded in our brand's heritage. While wider silhouettes and relaxed fits are undoubtedly trending across the industry, we believe it's equally important to offer styles that reflect what our customers continue to seek. Our consumer gravitates toward a sharper, more fitted silhouette - something that's been central to the Ben Sherman identity for decades. 'The slim-fit featured throughout this collection is a modern interpretation of the clean, structured tailoring worn by the Mods, style pioneers whose influence remains deeply embedded in British menswear."

Ben Sherman makes tailoring comeback for SS25
Ben Sherman makes tailoring comeback for SS25

Fashion Network

time16-06-2025

  • Entertainment
  • Fashion Network

Ben Sherman makes tailoring comeback for SS25

After a six-year absence, heritage fashion brand Ben Sherman has re-entered the world of sharp tailoring for SS25. Attributing the release to a 'resurgence of dressed-up style', Ben Sherman's creative director, Mark Williams said now's 'the right time to step back in to the formalwear fold'. It recognised the shift away from formalwear during the pandemic, which impacted demand and continued until recently. But now it's back, Theindustryfashion reported. 'With the resurgence of dressed-up style and strong momentum across our UK website, our new London and Brighton stores and national retail partners like John Lewis, the time was right to reintroduce tailoring,' Williams said. 'This new collection is a confident return, rooted in our heritage and designed to meet the evolving style preferences of our customer.' That heritage element means the brand has returned to its Mod roots with its slim 'Soho Fit Suit' – coming with a two-button jacket as opposed to original three button Mod styles. Williams added: "Ben Sherman's approach to tailoring has always been grounded in our brand's heritage. While wider silhouettes and relaxed fits are undoubtedly trending across the industry, we believe it's equally important to offer styles that reflect what our customers continue to seek. Our consumer gravitates toward a sharper, more fitted silhouette - something that's been central to the Ben Sherman identity for decades. 'The slim-fit featured throughout this collection is a modern interpretation of the clean, structured tailoring worn by the Mods, style pioneers whose influence remains deeply embedded in British menswear."

Ben Sherman makes tailoring comeback for SS25
Ben Sherman makes tailoring comeback for SS25

Fashion Network

time16-06-2025

  • Entertainment
  • Fashion Network

Ben Sherman makes tailoring comeback for SS25

After a six-year absence, heritage fashion brand Ben Sherman has re-entered the world of sharp tailoring for SS25. Attributing the release to a 'resurgence of dressed-up style', Ben Sherman's creative director, Mark Williams said now's 'the right time to step back in to the formalwear fold'. It recognised the shift away from formalwear during the pandemic, which impacted demand and continued until recently. But now it's back, Theindustryfashion reported. 'With the resurgence of dressed-up style and strong momentum across our UK website, our new London and Brighton stores and national retail partners like John Lewis, the time was right to reintroduce tailoring,' Williams said. 'This new collection is a confident return, rooted in our heritage and designed to meet the evolving style preferences of our customer.' That heritage element means the brand has returned to its Mod roots with its slim 'Soho Fit Suit ' – coming with a two-button jacket as opposed to original three button Mod styles. Williams added: "Ben Sherman's approach to tailoring has always been grounded in our brand's heritage. While wider silhouettes and relaxed fits are undoubtedly trending across the industry, we believe it's equally important to offer styles that reflect what our customers continue to seek. Our consumer gravitates toward a sharper, more fitted silhouette - something that's been central to the Ben Sherman identity for decades. 'The slim-fit featured throughout this collection is a modern interpretation of the clean, structured tailoring worn by the Mods, style pioneers whose influence remains deeply embedded in British menswear."

Apparel Group launches Ben Sherman in India
Apparel Group launches Ben Sherman in India

Fashion Network

time04-06-2025

  • Business
  • Fashion Network

Apparel Group launches Ben Sherman in India

Apparel Group has introduced British menswear brand Ben Sherman to the Indian market as part of its multi-brand licensing agreement with Marquee Brands LLC. The move forms part of the group's broader strategy to expand the presence of premium international labels across India and the GCC region. "We're excited to announce that Apparel Group is bringing the iconic British menswear brand, Ben Sherman, to India," Appparel Group India Private Limited announced on Linkedin. "This partnership marks a significant step in expanding our premium fashion portfolio and introducing Indian consumers to Ben Sherman's rich heritage, timeless style, and modern British tailoring. Stay tuned as we redefine menswear fashion in India with this legendary brand." Founded in Brighton in 1963 by Arthur Benjamin Sugarman, Ben Sherman is known for its roots in British youth culture. Over the decades, the brand has evolved into a full menswear offering, including shirts, suits, outerwear and accessories, while retaining its heritage-inspired aesthetic, Apparel Resources India reported. With this launch, Apparel Group aims to bring Ben Sherman's blend of contemporary design and classic tailoring to Indian consumers. The group's extensive retail footprint and understanding of local shopping preferences are expected to support the brand's successful entry into the market.

Apparel Group launches Ben Sherman in India
Apparel Group launches Ben Sherman in India

Fashion Network

time04-06-2025

  • Business
  • Fashion Network

Apparel Group launches Ben Sherman in India

Apparel Group has introduced British menswear brand Ben Sherman to the Indian market as part of its multi-brand licensing agreement with Marquee Brands LLC. The move forms part of the group's broader strategy to expand the presence of premium international labels across India and the GCC region. "We're excited to announce that Apparel Group is bringing the iconic British menswear brand, Ben Sherman, to India," Appparel Group India Private Limited announced on Linkedin. "This partnership marks a significant step in expanding our premium fashion portfolio and introducing Indian consumers to Ben Sherman's rich heritage, timeless style, and modern British tailoring. Stay tuned as we redefine menswear fashion in India with this legendary brand." Founded in Brighton in 1963 by Arthur Benjamin Sugarman, Ben Sherman is known for its roots in British youth culture. Over the decades, the brand has evolved into a full menswear offering, including shirts, suits, outerwear and accessories, while retaining its heritage-inspired aesthetic, Apparel Resources India reported. With this launch, Apparel Group aims to bring Ben Sherman's blend of contemporary design and classic tailoring to Indian consumers. The group's extensive retail footprint and understanding of local shopping preferences are expected to support the brand's successful entry into the market.

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