Latest news with #BenefitCosmetics
Vancouver Sun
2 days ago
- Entertainment
- Vancouver Sun
Makeover: Try this cut for naturally wavy hair that will dry effortlessly
Siena Domaradzki, 26, has an event coming up and wanted a fresh haircut to elevate her style. Siena has naturally dark-brown, medium-density hair that hadn't been cut in several months. She said it was feeling unmanageable and shapeless and wanted more layers and body while maintaining some length. I started by cleansing her hair with Oribe Signature Shampoo and conditioner , then layered the mid-lengths and ends with Oribe Supershine Moisturizing Cream for added hydration. I sectioned her hair into a central vertical parting and eliminated two inches from her length, creating a diagonal back shape to form bouncy face-framing layers. I incorporated round layers through the back for added body and movement and so that when she wears in naturally wavy, it will dry effortlessly. Before styling, I applied some KMS Styling Foam , for long lasting style and hold, then blow dried her hair with a round brush. To finish her style, I sprayed Oribe Dry Texturizing Spray to her root for invisible body and texture. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. I kept Siena's makeup very fresh and simple. I started by evening out her complexion with a light application of a sheer foundation. I dusted on a little bronzer and used a pink cream blush to brighten her cheeks. On her eyes, I used a cream shadow pencil in a soft metallic-bronze tone and finished the look with a sheer lip gloss. Foundation: MAC Cosmetics Studio Radiance Face and Body Radiant Sheer Foundation Eyeshadow: NYX Jumbo Eye Pencil in Coconut Cane Bronzer: Benefit Cosmetics Hoola Bronzer Blush: Essence Baby Got Blush in Tickle Me Pink Lip: Kylie Cosmetics Lip Gloss in Kylie with NYX Lip Pencil in Sand Storm
Yahoo
07-07-2025
- Business
- Yahoo
Benefit Cosmetics Wants to Rule in Foundation Next
Benefit Cosmetics is bringing its Porefessional franchise to a new category. On July 14, the brand will introduce Porefessional Foundation — a 40-shade, medium- to full-coverage offering that aims to bring the line's pore-smoothing benefits to color cosmetics. While Benefit has previously forayed into foundation with now-discontinued products such as its Play Sticks and Hello Happy powder foundation, this launch — three years in the making — marks the brand's only present offering in the category. More from WWD EXCLUSIVE: Sacheu Beauty Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target Sofía Vergara Embraces Guava-themed Summer Makeup Trend for Toty Event in Madrid 'So many foundations clog pores or create more texture — there isn't really a pore-first foundation, and that's where we come in,' said Kate Helfrich, head of global product and service innovation at Benefit, which is owned by LVMH Moët Hennessy Louis Vuitton. Retailing for $46 and rolling out this month to all retailers including Sephora, Ulta Beauty and TikTok Shop, the product features niacinamide, glycerin and rosehip extract for a roughly '84 percent skin-care ingredient formula,' Helfrich said. 'I don't think you can develop color makeup today that doesn't have skin-forward benefits,' she continued. 'Part of the innovation here is the viscosity; the ability to develop a medium- to full-coverage foundation that maintains its lightweight texture and won't clog pores.' Currently, Benefit ranks as the number-one prestige primer brand in the U.S. thanks to its assortment of skin-prepping and blurring Porefessional primers, which this foundation aims to complement. Circana data shows the brand also takes the top spot in the U.S. when it comes to prestige mascara sales — another category it expanded earlier this year with the introduction of a new, volume-focused BadGal Bounce launch. 'We're carving out a space in foundation through what we're already known for,' said Chelsea Evans, senior vice president of global category strategy at Benefit, adding, 'the Porefessional franchise continues to be a growth driver for us.' According to Evans, primer and loose powder launches introduced last year to the range exceeded sales expectations. One Porefessional product sells globally every eight seconds, and the line's Hydro Pop skin care toner, also launched in 2024, continues to see triple-digit growth and ranks as a top skin care product for the brand in key Asia markets where essences are often a core step in skin regimens. 'We see that problem-solution stock keeping units are performing for us,' Evans said. To that end, the Porefessional Foundation aims not only to reduce the look of pores during wear, but also to improve skin texture, with 97 percent of 118 study participants reporting that bare skin became smoother over time with use. This near-plus long term approach to delivering results is one that Benefit is looking to bring to other color and skin categories, too, within the Porefessional line. 'What's so unique about Porefessional is that it's about an attribute — pores — and delivering on smoothing, blurring care for them, which gives us so much freedom and white space for where we can take this — there are almost no limits there,' Evans said. Best of WWD The Best Makeup in Grammys History: Kim Kardashian, Miley Cyrus, Cher and More Iconic Red Carpet Looks A Look Back at Grammys Best Makeup on the Red Carpet: Beyonce, Dua Lipa and More Photos The Best Eyeliner Brand According to Stacey Bendet, Queen of the Black Smokey Eye
Web Release
27-06-2025
- Lifestyle
- Web Release
Get Ready for Fabulous Summer Looks with BADgal BANG! Power Blue Mascara!
Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long Why You'll Love It: Bold Power Blue: Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner glow! Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner glow! Unmatched Volume: Enjoy 36 hours of dramatic volume without any heaviness. The gravity-defying formula ensures your lashes look full and fabulous all day long. Enjoy 36 hours of dramatic volume without any heaviness. The gravity-defying formula ensures your lashes look full and fabulous all day long. Lightweight Formula: Infused with lightweight aero-particles, this mascara keeps your lashes feeling airy while delivering maximum volume. Plus, ProVitamin B5 helps strengthen and thicken your lashes! Infused with lightweight aero-particles, this mascara keeps your lashes feeling airy while delivering maximum volume. Plus, ProVitamin B5 helps strengthen and thicken your lashes! Smudge-Proof & Flake-Free: Get ready for worry-free wear! This water-resistant, smudge-proof, and flake-free formula keeps your look fresh from morning to night. Get ready for worry-free wear! This water-resistant, smudge-proof, and flake-free formula keeps your look fresh from morning to night. Custom Slimpact! Brush: The unique brush design reaches every lash, ensuring an even application for that perfect, fluttery finish. Summer Makeup Tips with Benefit Products: Flirty Cheeks: Use Benetint in Raspberry or Dark Cherry for a natural flush that looks fresh and vibrant in the summer sun. Glow Up: Apply the Glow La La Highlighter in Aurora to your cheekbones for a radiant, sun-kissed look that catches the light beautifully! Bronzed Perfection: Sweep on Hoola Wave Bronzer for a warm, bronzy glow that adds dimension to your face and enhances your summer vibe. Finish with Blue: Complete your eye look with BADgal BANG! Power Blue Mascara for lashes that pop and frame your eyes perfectly! ? ?
Vancouver Sun
18-06-2025
- Lifestyle
- Vancouver Sun
Makeover: A fresh look for a 50th high school reunion
Wendy Morris, 69, was attending her 50th high school grad reunion and wanted a little special treatment to celebrate herself. Wendy has medium length and fine-to-medium textured hair. She wanted to refresh her colour so we applied neutral-beige highlights throughout to brighten her blond for the summer. After shampooing her hair with Oribe Beautiful Blonde Shampoo and Conditioner, we sprayed the mid-lengths and ends with Oribe Run-Through Detangling Primer for added hydration. We then trimmed up her hair and styled it smooth. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Wendy is a skin-cancer survivor and has undergone extensive reconstructive surgery on the right side of the face. Her recovery was long and now that she has healed, she wanted to have fun with her makeup. We started by evening out her complexion to create a natural and healthy glow and enhanced her eyes using neutral-brown contour and eyeliner. We chose a bright pink lip to add a pop of colour. Foundation: MAC Face and Body Radiant Sheer Foundation Eyeshadow: MAC Pro-Long Wear Paint Pot in Soft Ochre with MAC Eyeshadow in Saddle Eyeliner: Smashbox Always On Gel Liner in Fishnet Brows: Benefit Cosmetics Precisely My Brow Pencil in #2.5 Bronzer: Benefit Cosmetics Bronzer in Hoola Blush: MAC Powder Blush in Fleur Power with Soft and Gentle Highlighter. Lip: Stila Stay All Day Liquid Lipstick in Patina.
The Independent
11-06-2025
- Lifestyle
- The Independent
How I achieve the perfect brows fast (with just this one product)
Whether it's the brand's signature hoola bronzer (£27.05, or porefessional primer (£18.99, many of Benefit's products have become much-loved beauty staples, but perhaps none more so than its brow heroes. From pencils that carve, define and polish, to waxes that sculpt and hold an arch in place, odds are you've had a Benefit eyebrow tool (or three) in your make-up bag at some point. Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit Cosmetics has always been at the forefront of a pioneering, but playful, approach to beauty. Take, for example, its hoola bronzer – this was the first shimmer-free matte bronzer on the market when it launched 20 years ago, while the brand's 10-year-old roller lash curling mascara (£24.50, was inspired by hair rollers, capturing and curling every lash, for a dramatic flutter. Some of the brand's bestsellers can even be traced right back to the Seventies – see the rose-tinted lip and cheek stain, which was originally created for dancers as a nipple tint. But it's the beauty brand's brow roster for which Benefit is most loved and lauded. From the tinted and clear gel to the precisely brow pencil, the brand is the gold standard for creating salon-quality brows at home. When I first got into make-up as a young teenager, my mum took me straight to the Benefit counter, and I've been in a committed relationship with the brand's beauty products ever since – chiefly the precisely brow pencil. Helping you create the illusion of fuller brows, the precise tip lets you draw individual hairs while the brush tool buffs the formula, for extra volume. How I tested I've been using the precisely pencil for years. From application, the formula and staying power to the finished look, here's why Benefit's precisely brow pencil will always be a cult classic. Why you can trust us Daisy Lester is a senior IndyBest writer, she frequently writes about the beauty products worth buying. She has previously reviewed new launches and cult favourites, from Bobbi Brown's Jones Road gel eyeliner to Refy's new skincare range. She has, crucially, assessed Benefit's hero products before, to bring our readers the ones she thinks are worth buying. Sitting at the top of that list is the Benefit precisely my brow pencil, and this is her full, honest review.
