Latest news with #Beydoun
Roya News
10-07-2025
- Politics
- Roya News
Slain Palestinian child Hind Rajab nominated for Nobel Peace Prize
Hind Rajab, the five-year-old Palestinian girl killed by 'Israeli' forces in Gaza in January 2024, has been nominated for the 2025 Nobel Peace Prize. The nomination was submitted by Khaled Beydoun, a law professor at Arizona State University, in collaboration with the American-Arab Anti-Discrimination Committee (ADC). In a statement, the ADC said the nomination aligns with the Nobel criteria of 'reducing the horrors of armed conflict, promoting unity among nations, and advancing lasting peace.' The campaign also serves as a symbolic recognition of the ongoing suffering endured by children in Gaza for over 630 days, Beydoun noted on social media. He clarified that the nomination had been in the works long before US President Donald Trump, recently nominated by 'Israeli' Prime Minister Benjamin Netanyahu, entered consideration. 'This nomination is a symbolic expression of the ongoing horror experienced by Gaza's children,' Beydoun said, adding that Nobel rules require nominations to be submitted by qualified academics, such as law professors. The ADC emphasized that Hind's nomination comes amid the ongoing aggression in Gaza, which continues to claim innocent lives. 'A child's life should be dedicated to growth and learning, not overshadowed by fear and violence,' the committee stated, launching a petition in support of the nomination. Hind Rajab was killed in Tel al-Hawa, southwest Gaza City, when 'Israeli' forces shelled and opened fire directly on a car in which she and six relatives were sheltering. Her death sparked global outrage and became a symbol of the toll the war has taken on Palestinian children.
LeMonde
19-06-2025
- Health
- LeMonde
Sweden sounds the alarm on loneliness
Letter from Malmö Roro Wirlander Beydoun, 40, manages a pharmacy in downtown Örebro, a city of 160,000 people located 200 kilometers west of Stockholm. The pharmacy employs about 15 staff. Since March 1, Beydoun has dedicated one hour of his working time each month to fighting loneliness – his own, and that of his loved ones or his customers. In addition to continuing to pay his salary, the Apotek Hjärtat chain, which owns his pharmacy, gives him 1,000 Swedish kronor (about €90) to organize various activities. 11 employees from the group, which has 4,000 staff members in Sweden, joined this pilot project called " vanvard" ("caring for friends") – a nod to the " friskvard" ("health care") program that allows employers to fund sports activities for their employees. The idea emerged as part of an effort to tackle involuntary isolation, which the liberal-conservative government has declared a national cause for the duration of its term, allocating 300 million kronor (€27 million) annually since 2023. "Every day, in our pharmacies across Sweden, we meet people who feel lonely and we see the consequences of this involuntary loneliness on their lives. Just as we would with other illnesses, we want to help fight it," explained Monika Magnusson, head of Apotek Hjärtat. A study conducted by the Public Health Agency of Sweden in 2022 found that 24% of people affected by loneliness suffered from severe mental health disorders, and 28% had suicidal thoughts. With this project, Magnusson said, the pharmacy chain is aiming to raise awareness among its staff and among the wider public.
Campaign ME
06-05-2025
- Business
- Campaign ME
Brands for Less reveals its first complete AI-generated summer campaign
Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. At its core, the initiative showcases Brands For Less' exclusive summer collection, featuring clothing, toys and home products from a curated range of high-quality, authentic brands. But beyond products, the campaign also demonstrates a creative exploration of how generative AI can enhance brand storytelling, not by replacing human creativity, but by unlocking new dimensions of it. 'This campaign is more than just a first in the region, it's an indication of where we believe the future of retail is headed,' said Ayman Beydoun, Chief Executive Officer of Brands For Less Group. 'We approached this not just as a marketing initiative, but as a strategic innovation experiment. Our goal was to test how AI can accelerate the creative process, amplify visual storytelling, and ultimately drive deeper engagement with our audience, all while staying true to our core values of accessibility, quality, and originality,' Beydoun added. View this post on Instagram A post shared by BFL Group (@bflgroup) The campaign launches at a time when AI is transforming industries across the globe. By embracing this technology with intention and creativity, the brand aims to open up exciting new possibilities for storytelling, content creation, and customer engagement. In August 2024, the off-price retailer Brands for Less revealed a campaign collaborating with AI influencers. Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood. The first campaign was rolled out across multiple channels to maximise reach and engagement on social media platforms such as Instagram and TikTok. More recently, Brands for Less' The Agent campaign, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offered audiences an inside look at the sourcing process behind the brand. The campaign aimed to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Beydoun concluded, 'At Brands For Less, we are committed to embracing digital transformation and leading with innovation. Whether through AI integration, hoping on trends, or data-driven strategies, we continuously seek out forward-thinking solutions to keep us relevant and ahead of the curve.'
