01-07-2025
- Business
- AU Financial Review
Can this new CEO revive one of the world's oldest watch brands?
Gregory Kissling is an ultra-marathon runner. For five years, the Breguet CEO competed in the Bieler Lauftage, a 100-kilometre race in Switzerland, persisting until he finally nailed his goal of finishing in under 10 hours. 'You really need to have this mindset to never give up,' he says, sitting in Breguet's giant boutique in the Xintiandi area of Shanghai. The same attitude, he insists, is necessary when developing innovations in watchmaking. 'It's never easy and you fail many times, but you have to keep trying.'
Having started his role at Breguet last year, Kissling's determination will surely be tested again as he attempts to revive the brand's fortunes.
