Latest news with #BinayaSPradhan
The Print
06-07-2025
- Business
- The Print
Assam's investment opportunities, tea trade, tourism potential showcased in New York
'@IndiainNewYork hosted a Roundtable on Business & Investment Opportunities in Assam with @USISPForum,' it said. The Indian Consulate in the American city hosted the two events, it said in its official X handle on Thursday. Guwahati, Jul 4 (PTI) Investment opportunities in trade and tourism potential of Assam were presented to industry leaders in New York, with a special B2B Buyer-Seller meet on Assam Tea, officials said. The US-India Strategic Partnership Forum is a non-governmental organisation working towards building a strategic partnership between India and the US. Assam chief secretary Ravi Kota and Consul General Binaya S Pradhan shared their insights with industry leaders in the meet, the X post said. 'The event highlighted Assam's immense potential in trade, tourism, and investment,' it added, thanking chef Vikas Khanna for attending the meet and sharing his remarks. Another B2B Buyer-Seller meet was also held at the Consulate, showcasing the rich legacy and global potential of Assam Tea, another post in the consulate general's account said. 'In a series of events for celebration of 200 years of Assam Tea, @IndiainNewYork organised a meeting for major producers and suppliers of Assam Tea with prominent Tea buyers of the US,' it said. Kota and the Consul (Trade) attended the event, and provided the details and specialty of Assam tea. Secretary of the Indian Tea Association Arijit Raha provided the historical perspective of India-US tea trade and introduced all the Indian tea companies. 'Tea tasting sessions were also organised where tea experts and tea sommeliers gave the tea experience to the attendees. The event fostered valuable connections between Indian producers and US buyers, strengthening trade ties,' the post on X added. PTI SSG NN This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
Time of India
25-06-2025
- Business
- Time of India
Assam tea to take centre stage at New York's fancy food show
Guwahati: The enduring fragrance and heritage of Assam's tea will be showcased at the Summer Fancy Food Show 2025, scheduled at the Jacob Javits Center in New York City from June 29 to July 1, commemorating the 200th year of 'Assam Tea', a significant occasion that celebrates the beginnings, worldwide influence, and financial importance of India's renowned beverage. The India pavilion, which will house a "Tea Lounge", will be jointly inaugurated by Assam chief secretary Ravi Kota and ambassador Binaya S Pradhan, Consul General of India in New York on June 29. The "Assam Tea Lounge" will offer visitors an immersive experience through thoughtfully curated live brewing bars, sommelier-led tasting sessions, and artisan tea pairings with cookies, chocolates, and more. Visitors can explore the evolution of Assam tea through engaging storytelling sessions, video interviews with tea growers, and showcases on sustainability, women-led cooperatives, and certifications like Rainforest Alliance. The space will also be adorned with Assamese design elements — from visuals of tea gardens and local crafts to musical and dance performances that highlight the state's rich cultural tapestry, PRO to the state chief secretary said. This initiative at the behest of CM Himanta Biswa Sarma and supported by the Consulate General of India in New York "aims to promote Assam's rich tea heritage and expand trade and export opportunities in the US market.
