Latest news with #BintiDijitali
Zawya
11 hours ago
- Business
- Zawya
Powering Women's Economic Transformation in Tanzania
In Kigoma, Tanzania, where over 80 per cent of livelihoods rely on small-scale farming, fishing, and informal trade, women constitute the majority of the agricultural workforce and are the backbone of the region's economy. However, in an increasingly digital economy, limited digital literacy remains a major barrier to unlocking women's full economic potential, with many women in the region lacking the necessary skills to use mobile platforms, digital financial services, or online marketplaces, impeding the growth and formalization of women-led businesses. Amid these challenges, women like Chichi Ramadhani Kamandwa are increasingly harnessing digital tools to grow their businesses. A 39-year-old mother of three and a determined entrepreneur living in Kigoma town, Kamandwa runs a small-scale agro-processing business specializing in the milling and packaging of maize, cassava, and nutrient-rich flours. In 2024, she participated in a Digital Literacy and Branding workshop organized by UN Women to equip women entrepreneurs in the region with practical skills to expand their businesses and access wider markets through digital platforms. The initiative formed part of the second phase of the UN Kigoma Joint Programme (KJP II) - a collaborative effort of 17 UN agencies working with local authorities and communities to advance development and human security in Kigoma - and engaged beneficiaries of UN Women's "Binti Dijitali" African Girls Can Code Initiative (AGCCI), who facilitated sessions with hands-on technical expertise and peer-led guidance. 'Before the training, I only used my phone for calls and taking pictures. I didn't know it could be a marketing tool for my business, helping me showcase my products online, reach more customers, and improve my record-keeping,' said Kamandwa. With the skills she has acquired, Chichi is now transforming her business. 'I learned how to create product labels, list ingredients and registration numbers to build customer trust, and package my products attractively,' said Kamandwa, adding that the most beneficial change she made was improving my packaging. 'I realized how much the look of a product matters. After updating my logo and labels and switching to better-quality packaging, my sales increased significantly, because customers had more confidence in my brand,' she explains. Kamandwa also began using accessible platforms such as WhatsApp to reach new customers, advertise her products, and receive orders. In Kigoma, many women entrepreneurs navigate complex social and economic realities. Alongside their business efforts, they often carry the primary responsibility for household care and income generation, frequently without consistent support from partners. 'Once a woman begins to earn, she is often left to shoulder everything alone,' Kamadwa explains. 'Some men leave for work in other towns, return only briefly, and then leave again, while the woman is left behind to care for the children, run the household, and manage her business on her own.' Additionally, limited access to financial services or reliable support systems leaves women vulnerable to unfair treatment or exploitative arrangements, particularly when trying to access markets or services. 'When you lack information or tools, people take advantage of you,' says Kamandwa. Through strategic partnerships with local government authorities, trade officers, mobile service providers, and private sector actors, UN Women, under KJP II, is working to create an inclusive and enabling business environment for women and youth. 'Initiatives such as the digital literacy workshop aim to strengthen the capacity of women-led enterprises to adopt innovative, market-driven practices, build resilience, and transition into formal markets for sustainable growth,' says Ms. Lilian Mwamdanga, UN Women Specialist for Women's Economic Empowerment. According to Kamandwa, the benefits of workshops like these extend well beyond the knowledge they gain. They create opportunities for women to connect with peers, share experiences, and establish lasting support networks. 'We have even formed small groups to support and uplift one another,' she shares. 'I have also started teaching other women how to use their phones for business. It might seem like a small thing, but it can really transform how we work and sell.' The use of digital platforms has also empowered women like Kamandwa to manage their sales independently, reducing reliance on informal and often unreliable intermediaries. With increased visibility and growing sales, Kamandwa has expanded her inventory and begun selling her products in bulk. She also hopes to continue mentoring others and to start providing training for young women interested in business, so they too can build a future of their own. 'If I can do this, I believe other women can too. We just need the right support and a chance to grow,' she says. Distributed by APO Group on behalf of UN Women - Africa.
Zawya
13-02-2025
- Science
- Zawya
Bridging the Digital Gender Gap: Digital Literacy Skills Open Doors for Young Women in Tanzania
As a child growing up in Morogoro, Tanzania, Annagrace Malamsha was always drawn to the sciences. While many young girls in her primary school seemed to steer away from science subjects, she found them fascinating, driven by a deep curiosity to understand how things work. It was there that she also started to develop a love for ICT. Guided by her passion and school support, she eventually pursued a university degree in Pharmacy. Then, in 2023, she seized the opportunity to apply for a African Girls Can Code Initiative (AGCCI) coding camp in Dar es Salaam and was accepted, reigniting her dream of exploring the tech sector. 'The AGCCI Coding Camp has been a life changer, and a core part of shaping my perception on pursuing careers within the Tech space,' said Malamsha. Malamsha, along with Flora Kagoma are two of 100 shining examples of how the AGCCI 'Binti Dijitali' programme is making an impact to young women and girls in Tanzania. Implemented by UN Women in collaboration with the Ministries of Gender, ICT, and Education in Mainland Tanzania and Zanzibar, African Union Commission, and the International Telecommunication Union, AGCCI, supported by the Government of Belgium targets girls and young women aged 17 to 25, providing them with training in coding and digital literacy. During its first phase (2018–2021), the initiative empowered more than 600 participants from 32 African countries to pursue careers and innovations in ICT. Building on this success, the second phase, funded by the Government of Belgium and executed in partnership with schools, NGOs, private sector organizations, and government agencies, expanded its reach across 11 countries including Tanzania, benefiting over 1,000 girls through intensive coding camps that covered foundational programming and hands-on digital training. According to UN Women Programme Specialist for Women's Economic Empowerment, Ms. Lilian Mwamdanga, the program aims to bridge the digital gender gap, ensuring that women and girls can compete in the workforce in a rapidly evolving world. "Information and Communication Technology (ICT) is emerging as a powerful tool for economic empowerment, creating opportunities in employment, entrepreneurship, and innovation. Yet, despite rapid digital advancements, women remain underrepresented in the tech sector,' she said. 'By empowering them with the skills they need, we can help bridge this gap and create a more inclusive digital economy, where women and girls can contribute towards driving innovation and economic growth.' Following the coding camp, Malamsha was able to use the skills she gained to pivot from her career as a pharmacist with a stronger focus on digital marketing. 'I was able to use what I learned from the coding camp to work as a freelance graphics designer, brand manager and social media manager.' Since participating in the camp, Annagrace has consistently sought opportunities to give back to her community. Her initiatives range from engaging in international campaigns that empower women to providing training in digital marketing. Currently, she is the co-founder of SHEWORKS in Tech, an initiative dedicated to establishing digital clubs in secondary schools and equipping the next generation of innovators with essential skills. 'I want girls to know that coding and working in the ICT sector is not reserved for men,' Annagrace insists. 'We must challenge the status quo and address the gender divide, one training session at a time.' Flora Kagoma, a 24-year-old electronics engineer from the University of Dar es Salaam, joined the Binti Dijitali coding camp in 2023 to acquire practical skills for solving real-world problems in Tanzania's agriculture and energy sectors. 'I have always been intrigued by how technology can solve everyday issues. But the camp gave me hands-on experience in building practical solutions, and I realized I could channel my passion for electronics toward improving people's lives,' she said. During the two-week camp, she assembled a robot, fulfilling a longtime dream. She also collaborated on a project addressing farmers' challenges. This experience paved the way for other high-profile initiatives, including building a Smart Energy System showcased at TAWECE 2024 and an AI-enhanced drone for early crop disease detection, which earned her second place in the Mama Samia Award for Best Agriculture Idea. Motivated by the camp's impact, Flora now mentors secondary students through Smart Girls in ICT across Arusha, Manyara, Tanga, and Kilimanjaro, advocating for the inclusion of young women in technological innovation. As digital skills become the cornerstone of modern economies, initiatives like AGCCI are vital for closing the gender gap in technology empowering more women to become leaders in technology. The program, currently in its third phase, will host additional coding camps in 2025 to expand opportunities, empower more young women, and drive inclusive growth and innovation across Tanzania. 'Technology is a powerful tool for change; if we don't bring young women on board, we're missing half the country's potential,' said Flora. Distributed by APO Group on behalf of UN Women - Africa.
