Latest news with #BirlaOpus
Time of India
18 hours ago
- Business
- Time of India
Birla Opus becomes third-largest player by revenue in six months of pan-India operations
Birla Opus , the paints business of the Aditya Birla Group , is the third-largest player by revenue in the decorative paints segment within six months of its pan-India operations, Himanshu Kapania, the managing director of Grasim Industries said. This is as per the FY 2024-25 exit run rate and internal estimates of the company. 'This is a feat unprecedented globally in the paints industry ,' Kapania said in the company's annual report for 2024 – 25 (Apr – Mar). Birla Opus is housed within Grasim Industries and commenced operations last fiscal. Explore courses from Top Institutes in Please select course: Select a Course Category Data Science Management Artificial Intelligence Product Management MBA Design Thinking Healthcare Public Policy Technology others Others CXO Leadership Operations Management healthcare Data Analytics Project Management Finance Data Science MCA PGDM Degree Digital Marketing Cybersecurity Skills you'll gain: Duration: 10 Months IIM Kozhikode CERT-IIMK DABS India Starts on undefined Get Details Skills you'll gain: Duration: 10 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Prof Cert in DS & BA with GenAI India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Postgraduate Cert in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months IIT Madras CERT-IITM Advanced Cert Prog in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 30 Weeks IIM Kozhikode SEPO - IIMK-AI for Senior Executives India Starts on undefined Get Details The decorative paints business represents a galactic opportunity for the company. 'With rising per capita income, young population, booming real estate sector and shorter repainting cycles, the potential for growth in paint consumption is immense,' he said. The company plans to have a total production capacity of 1,332 million litres per annum – which is 24% of the industry's capacity – and has already commissioned five out of its six greenfield plants, which have a total production capacity of 1,096 million litres per annum. It started commercial production in April last year. It has spent Rs 2,288 as capital expenditure on the paints business in fiscal 2025, and a total of Rs 9,352 crore on the business so far, which is nearly 94% of its planned capital expenditure of Rs 10,000 crore for the business. 'FY 2025-26 will be a defining year for Birla Opus, with the Kharagpur plant becoming fully operational in H1. This will unlock major efficiencies in logistics and operations, enhancing our ability to meet market demand swiftly,' the company said in its annual report. It also reiterated its target of achieving Rs 10,000 crore in revenue within three years of full-scale operations. INDUSTRY DYNAMICS The previous fiscal was one of the worst for the industry in more than two decades, with demand seeing a year-on-year decline. Industry incumbents pointed out that a combination of weak demand and the entry of a new player weighed on their earnings. Nearly 1,500 million litres of annual production capacity was added in the domestic paint industry last fiscal, which at around 40% of the industry's existing capacity, is the highest capacity addition in a single year in nearly 100 years. Apart from the capacity addition, the paint industry is also seeing some consolidation. JSW Paints recently announced the acquisition of Akzo Nobel 's business in India, valuing the company at Rs 12,000 crore. This is set to make the company the fourth-largest in the industry, and the second-largest in the industrial paints segment. 'Even as JSW Paints is a rational competitor, we expect a rise in competitive intensity—especially in the premium segment where APNT holds a dominant 65-70% share—driven by Dulux's strong brand equity, under-penetration (latent potential) and JSW Group's execution prowess,' Kotak Institutional Equities said in a recent report.
Time of India
2 days ago
- Automotive
- Time of India
ETBWS 2025: Cricket advertising drives full funnel impact
For decades, no sport has united audiences quite like cricket. In recent years, however, the way the game is delivered and consumed has transformed, with digital and immersive formats reshaping how audiences engage with the sport. Brands looking to connect with cricket viewers are also evolving, crafting campaigns that drive awareness, consideration, and sales in more innovative ways. At the 7th edition of the Brand World Summit, organised by ETBrandEquity, a panel of marketing leaders explored how India's most-watched sport can be leveraged for full-funnel impact. The panel featured Lakshmi Narayanan B, CMO, CEAT Tyres; Inderpreet Singh, head of marketing, Birla Opus; Bhawna Sikka, CMO, Adidas India; Zameer Kochar, CMO, Angel One; Aniruddha Haldar, senior vice-president and business head, commuters, EV and corporate brand, TVS Motor Company; and Robin Das, founder and CEO, Brandintelle. The power of creativity, particularly in legacy-driven categories such as paints, emerged as a central theme. 'For me, advertising performance hinges on the creative,' stated Singh. 'I've seen it across 23 years of my career, the biggest delta that you get. You can talk about it qualitatively or run market mix modelling; whichever way you do it, it's the creative that makes the final difference much more than efficiency or other parameters.' Birla Opus entered a competitive paints market dominated by 70–80-year-old brands, and Singh noted that differentiation was non-negotiable. 'We had one brief: be different. If you want to win, you must be very, very different. So that's what it is for me, the power of creativity.' While creativity sets the stage, cultural integration amplifies its impact, particularly through cricket, which serves as a shared national moment. 'When you say India's largest playground for ads, nothing can beat the IPL,' said Haldar. 'We've tried pure digital, pure TV, and now follow a hybrid, because different consumers are pointedly available on their chosen medium.' For TVS, which operates in fast-growing categories such as EVs and scooters, brand experiences must extend beyond traditional advertising. 'Cricket reaches the last mile. When RCB is in the final, it's not just Bangalore, it's Bharat. If your ad fits that moment, in that flavour, it gets spoken about and earns its own media,' Haldar added. Cricket's ability to deliver upper-to-lower funnel continuity is another significant advantage. 'Cricket is the big one,' observed Sikka. 'When you look at BARC data, whether it is Champions Trophy or IPL, this year we've had 350 million audiences on linear TV, 250 million audiences on mobile. For a brand, it's the biggest platform to reach at scale.' As the official kit sponsor of Team India, Adidas does more than simply buy media; it plays a central role in the fan experience. 'When you see the Indian cricket team play in three stripes, it's unparalleled pride and equity you can't monetise. That's the upper funnel,' Sikka shared. 'Mid to lower is the product: aspiring athletes looking at footwear, fans buying the Team India jersey. During big matches, jersey sales shoot up. Are we there when people want to express their fandom? Absolutely.' Cricket also contributes to brand saliency in low-frequency purchase categories. 'The media landscape is highly fragmented. You need to be sharp to find the right media mix. It's like finding a needle in a haystack. But cricket is right on top,' noted Narayanan. CEAT's journey with cricket dates back to 1995 through CEAT Cricket Ratings and, later, a visible on-ground presence during IPL matches. 'For a category like tyres, where buying happens once every five to seven years, cricket opens the top of the funnel not just in India but globally through the diaspora,' said Narayanan. Kochar emphasised the integration of brand and business objectives. 'Brand and business are two sides of the same coin.' Angel One leverages data-driven media mix modelling, analysing 18 months of data to optimise creative, media choices, and budgets for improved RoI (return on investment). 'Our IPL association boosts visibility, recall, and consumer sentiment, with strong lifts in traffic, installs, leads, and positive business trends such as CAC (customer acquisition costs) and lifetime value,' Kochar added. Das pointed out that brands can still achieve impact without large budgets by leveraging shared viewing experiences. 'There are ways brands can leverage IPL without spending that much, especially at the bottom of the funnel,' explained Das. 'Things like more streaming, where people watch together and engage, that's something brands can explore. Not every brand has a big budget, but engagement and conversion can happen in those shared moments.'
India Today
5 days ago
- Business
- India Today
Inside access
Picture a child with a sweet tooth, let loose in a candy store. That's exactly how visitors felt when they walked into this new design show. One that proved to be perfect for those dreaming of building their dream home or simply seeking a dose of design inspiration. Late June, just as monsoon tiptoed across the city's rooftops, Design POV introduced a new world with flair at Mumbai's Jio World Convention Centre. This immersive showcase, curated by Totality Solutions and powered by Tabu, Elite Building Materials, and Birla Opus, Aditya Birla Group (design partner), brought together some of the country's most exciting architects, designers, and homeware brands for a weekend that was equal parts style and substance. At the centre of it all was The Core—a dedicated space where 18 leading studios came together to reimagine future-forward design through a rich cultural and material lens. This was where design dialogue reached its peak. THE SHOW-STOPPERS: Birla Opus, Aditya Birla Group CEO Rakshit Hargave
Time of India
09-07-2025
- Business
- Time of India
Asian Paints shares get double upgrade from Jefferies with Rs 2,830 target price
Jefferies has upgraded Asian Paints to 'buy,' foreseeing a potential 14% upside, citing stabilizing competition and easing input costs. Despite recent underperformance and challenges from Grasim's Birla Opus, a cyclical upturn in fundamentals is expected. The brokerage anticipates improved consumption, gross margins, and earnings growth for Asian Paints, making it a contrarian pick. Tired of too many ads? Remove Ads Worst may be behind Tired of too many ads? Remove Ads Valuations and recovery Shares of Asian Paints received a double upgrade from Jefferies on Wednesday, with the brokerage raising its rating to 'buy' from 'underperform' and raising the target price to Rs 2,830, which implies a potential upside of nearly 14% from current its latest report, Jefferies flagged Asian Paints as one of its top contrarian picks alongside Hindustan Unilever and Varun Beverages , citing scope for 'a cyclical upturn in fundamentals' and arguing that 'while downside appears limited, there is meaningful upside in the event of a turnaround.''Grasim's Birla Opus exerted severe pressures at a time when industry growth rates also softened along with certain mgmt. changes coupled with high input cost volatility,' the brokerage noted. However, Jefferies said the competitive landscape is stabilising, adding that 'while Birla Opus will continue to ramp-up, we believe that the easy gains are already captured and expect a gradual recovery in earnings starting FY26 for Asian Paints.'Asian Paints' stock has underperformed the Nifty 50 significantly since early 2021, delivering a negative return of 15% versus an over 82% gain in the benchmark index. According to Jefferies, the last few years have been marred by raw material price volatility, subdued demand, increased trade spending, and management the brokerage expects 'a normalisation in gross margin,' supported by stabilising input costs, a more gradual pick-up in Birla Opus growth after FY25, and expected improvement in consumption driven by government support measures and a good monsoon.'So, overall, while we believe that some of the challenges will likely persist for next few quarters, the worst may be behind,' Jefferies the near-term challenges, Jefferies believes the stock offers favourable risk-reward. Asian Paints is currently trading at a one-year forward price-to-earnings multiple of 50x on depressed earnings, which is one standard deviation below its five-year brokerage sees volume growth in the company's domestic decorative segment gradually rising to high single digits over the next three years, with consolidated revenue and EBITDA projected to grow at a CAGR of 8% and 11% respectively through FY28. Gross margins, which had dipped below 40% due to pricing pressures and higher input costs, are expected to improve steadily.'We do highlight that none of the above names are cheap by any stretch of imagination, but we see a potential for a cyclical upturn in the fundamentals, which should drive up share price,' Jefferies investors, the upgraded call signals renewed confidence in Asian Paints' ability to regain its footing amid evolving industry dynamics and easing macro pressures. Asian Paints shares were trading 1.7% higher on Wednesday at Rs 2,527.70 on the BSE.: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)
Economic Times
09-07-2025
- Business
- Economic Times
Asian Paints shares get double upgrade from Jefferies with Rs 2,830 target price
Shares of Asian Paints received a double upgrade from Jefferies on Wednesday, with the brokerage raising its rating to 'buy' from 'underperform' and raising the target price to Rs 2,830, which implies a potential upside of nearly 14% from current levels. ADVERTISEMENT In its latest report, Jefferies flagged Asian Paints as one of its top contrarian picks alongside Hindustan Unilever and Varun Beverages, citing scope for 'a cyclical upturn in fundamentals' and arguing that 'while downside appears limited, there is meaningful upside in the event of a turnaround.' 'Grasim's Birla Opus exerted severe pressures at a time when industry growth rates also softened along with certain mgmt. changes coupled with high input cost volatility,' the brokerage noted. However, Jefferies said the competitive landscape is stabilising, adding that 'while Birla Opus will continue to ramp-up, we believe that the easy gains are already captured and expect a gradual recovery in earnings starting FY26 for Asian Paints.' Asian Paints' stock has underperformed the Nifty 50 significantly since early 2021, delivering a negative return of 15% versus an over 82% gain in the benchmark index. According to Jefferies, the last few years have been marred by raw material price volatility, subdued demand, increased trade spending, and management the brokerage expects 'a normalisation in gross margin,' supported by stabilising input costs, a more gradual pick-up in Birla Opus growth after FY25, and expected improvement in consumption driven by government support measures and a good monsoon. ADVERTISEMENT 'So, overall, while we believe that some of the challenges will likely persist for next few quarters, the worst may be behind,' Jefferies the near-term challenges, Jefferies believes the stock offers favourable risk-reward. Asian Paints is currently trading at a one-year forward price-to-earnings multiple of 50x on depressed earnings, which is one standard deviation below its five-year average. ADVERTISEMENT The brokerage sees volume growth in the company's domestic decorative segment gradually rising to high single digits over the next three years, with consolidated revenue and EBITDA projected to grow at a CAGR of 8% and 11% respectively through FY28. Gross margins, which had dipped below 40% due to pricing pressures and higher input costs, are expected to improve steadily.'We do highlight that none of the above names are cheap by any stretch of imagination, but we see a potential for a cyclical upturn in the fundamentals, which should drive up share price,' Jefferies said. ADVERTISEMENT For investors, the upgraded call signals renewed confidence in Asian Paints' ability to regain its footing amid evolving industry dynamics and easing macro pressures. Asian Paints shares were trading 1.7% higher on Wednesday at Rs 2,527.70 on the BSE. ADVERTISEMENT Also read | Asian Paints shares see Rs 7,700 crore block deal, stock up over 2% (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)
