Latest news with #BiscuitMuseum
North Wales Chronicle
19-07-2025
- General
- North Wales Chronicle
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. A post shared by Jaffa Cakes (@jaffacakesofficial) The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
The Herald Scotland
19-07-2025
- General
- The Herald Scotland
Answer to Jaffa Cakes being biscuits or cakes finally found
If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. McVitie's answers long long-running question on how to classify Jaffa Cakes The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) Recommended Reading: The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
Glasgow Times
19-07-2025
- General
- Glasgow Times
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. McVitie's answers long long-running question on how to classify Jaffa Cakes The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) Recommended Reading: The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
South Wales Guardian
19-07-2025
- General
- South Wales Guardian
Answer to Jaffa Cakes being biscuits or cakes finally found
We've all been roped into the debate about the subject at some point in our lives, with many being bitterly split on the subject. If you want the definitive answer to the query, which has become existential for some, here is what McVitie's has to say after sending a cease and desist-esque letter to the London-based Biscuit Museum. A post shared by Jaffa Cakes (@jaffacakesofficial) The museum, which has long celebrated the UK's "most dunkable delights", dedicated an entire exhibition to Jaffa Cakes earlier this week. However, this did not go unnoticed by McVitie's, with the company penning an open letter reading: 'Dear Sirs, Madams, and Biscuit Enthusiasts, "It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of biscuitry. "We write to you today, not with crumbs of animosity, but with a full slice of firm objection. "Allow us to be clear: Jaffa Cakes are, in fact, cakes. "Not biscuits. Not hybrid snacks. Just cakes. Some would say the clue is in the name on the box.' To help alleviate this, the company has announced the creation of a new "Cake Wing". A new 'Cake Wing' was opened to house the Jaffa Cake exhibit (Image: McVitie's/Biscuit Museum) The new centre will see the Jaffa Cake exhibition housed in its own dedicated space and acknowledge that while Jaffa Cakes may be neighbours of biscuits in the supermarket, they are, and always have been, cakes. Discussing this, a spokesperson for McVitie's Jaffa Cakes commented: "Well, you can imagine our delight! After much deliberation, we've come to a happy compromise with the Biscuit Museum. The new 'Cake Wing' ensures our iconic Jaffa Cakes can remain a cherished feature in this British institution, but rightly recognises and pays homage to our cake-ness.' The Biscuit Museum's curator, Gary Magold, added: 'We never could have imagined how the public would have responded to the news of the letter we received after unveiling the Jaffa Cakes exhibit - it's been amazing to see so many people support the work we do in preserving biscuit history. We want to say a huge thank you to McVitie's for their support in opening the Cake Wing, too - it means we can still proudly feature Jaffa Cakes here at the museum, in its new, very own, dedicated space.'
Metro
03-07-2025
- Entertainment
- Metro
Scandal hits biscuit museum as McVitie's say they must 'draw the line'
The humble Jaffa Cake has caused chaos at a lesser-known London museum after a well-intentioned tribute to the treat took a sticky turn. Peek Freans Biscuit Museum in Bermondsey, London, opened a new exhibition on June 30, celebrating McVitie's Jaffa Cake, only to be met with a cease-and-desist-style letter. The problem? Jaffa Cakes, despite residing in the biscuit aisle, are famously not biscuits. It's no laughing matter, as McVitie's has fought long and hard to cement the cake status of its chocolate orange treat, which is nearly 100 years old, and was quick to correct the museum's frankly preposterous categorisation of it as anything else. The confectionery giant warned that the inclusion of Jaffa Cakes in a biscuit exhibition was factually incorrect and sent the museum a letter to set the record straight. 'Dear Sirs, Madams, and Biscuit Enthusiasts,' the letter begins. 'It has come to our attention, with no small degree of dismay, that the Biscuit Museum has included the humble Jaffa Cake within its exhibition of Biscuitry. 'We write to you today, not with crumbs of animosity, but with a full slice of firm objection. 'Allow us to be clear: Jaffa Cakes are, in fact, cakes. Not biscuits. Not hybrid snacks. Some would say the clue is in the name on the box.' In a follow-up statement, a spokesperson for McVitie's said: 'Look, we love a good biscuit as much as the next snack enthusiast, but we've got to draw the line somewhere, and that line is sponge-based. 'We respect the Biscuit's Museum's enthusiasm, but a cake's a cake, even when it's small, round and lives suspiciously close to Hobnobs. It's nothing personal, it's just the way the cake crumbles.' If the Biscuit Museum had done its research, it would have discovered that this isn't the first time Jaffa Cakes have been at the centre of a full-blown identity crisis. In 1991, McVitie's won a UK VAT tribunal, which decided the treat was in fact a cake – a distinction that made it exempt from VAT, unlike its biscuit relatives. McVitie's brought forward strong arguments, including the product's name (they are called Jaffa CAKES after all), their composition and texture ('the same as a traditional sponge cake') and the fact they go hard 'like a cake' when they go stale, rather than 'soft like a biscuit'. HMRC settled the matter and decided the treat had enough characteristics of cakes to be accepted as such. Queen of cakes Mary Berry – perhaps the best deciding authority – affirmed Jaffa Cakes' status as a cake in a 2016 episode of the Great British Bake Off, where she 'silenced' biscuit apologist. Despite the court ruling, the 'is it a cake or a biscuit?' debate continues to divide households, office staffrooms, and social media feeds. More Trending Some convincing arguments from the opposition are that they are marketed and packaged like biscuits and, most importantly, found in the biscuit aisle. 'If Jaffa Cakes are cakes, where do you put the candles?', plenty of others have pondered. Staff at the museum were left with no choice but to remove the exhibition. However, its curator, Gary Magold, hopes a compromise can be made. View More » 'It's a shame we've had to remove the exhibition for the moment,' he said. 'But, as a nation of Jaffa Cake lovers, we're hoping to reach an agreement.' Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Pensioner left 'appalled' after landlord fails to repair front door bashed in by mistake MORE: Manhunt launched after woman followed off bus and sexually assaulted MORE: Iconic London nightclub set for one last party before closing its doors for good Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
