Latest news with #Blippi
Yahoo
a day ago
- Business
- Yahoo
Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset
One of the biggest hurdles that streaming services face in their efforts to maintain profitability is retaining customers, CNBC reports. In an effort to offset the cash losses that come with subscriber loss, services have employed a number of different strategies, from upping advertising opportunities to putting out better content. Recently, they've discovered a better, more sustainable solution: children's programming. "Kids' content drives a huge amount of engagement because kids watch it over and over and over and over. They never tire of it," said Kevin Mayer, co-CEO of Candle Media. Candle Media owns Moonbug, which distributes popular series like "CoComelon" and "Blippi." Don't Miss: 7,000+ investors have joined Timeplast's mission to eliminate microplastics—now it's your turn to $100k+ in investable assets? – no cost, no obligation. The data backs this up. Nielsen Senior Vice President of Product Strategy and Thought Leadership Brian Fuhrer told CNBC that when there was only one season of "CoComelon," kids would watch the same episode over and over. Additionally, Disney+'s "Bluey," which has 154 episodes, had been streamed 25 billion minutes as of July 14, according to a Nielsen report. Netflix (NASDAQ:NFLX), which acquired the rights to past seasons and new episodes of "Sesame Street" and "Peppa Pig" in May, has reported that kids and family content represents 15% of its total viewing. However, many streaming services are learning that having this content on their platforms isn't enough. "If you're not on YouTube, it's like you don't exist for kids," Maverix Insights co-founder Alexia Raven said. "That's where the eyeballs are." Trending: Accredited Investors: Grab Pre-IPO Shares of the AI Company Powering Hasbro, Sephora & MGM— Andy Heyward, CEO of Kartoon Studios (NYSE:TOON), agrees. "I would say YouTube is part of everybody's media strategy. More kids are consuming YouTube than anything else. But there's so much stuff on there that you have to be very, very unique to rise above." Many streaming services are now working in tandem with YouTube, curating channels with clips from specific series and even creating shows exclusively for the platform. "I think we certainly know that some partners think of YouTube as the engine of discoverability. They want to make sure they're meeting users where they are, and so they are on YouTube as a way of connecting with audiences," YouTube's global head of youth and learning, Katie Kurtz, told CNBC. "We also know that a lot of our partners are not really just building large YouTube channels. They are also thinking about building a really great next generation of characters, and some of that involves being YouTube first."Paramount+, which attributes much of its success to its deep library of kids' series, is a perfect example of this. Earlier this year, it launched original animated series "Kid Cowboy" exclusively on YouTube. Other companies are doing the opposite, and scouring YouTube for original content to add to their existing platforms. Netflix, for example, acquired the YouTube original "CoComelon" in 2020 and saw a huge jump in viewership thanks to the series. The show has since moved to Disney+, but Netflix is hoping to repeat the magic with new "Ms. Rachel" content. So far, it's a strategy that seems to be working. In Netflix's Q2 2025 earnings call, co-CEO Ted Sarandos said that "Ms. Rachel" content had garnered some 53 million views so far this year. Read Next: The average American couple has saved this much money for retirement —? Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? NETFLIX (NFLX): Free Stock Analysis Report This article Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Buzz Feed
5 days ago
- Entertainment
- Buzz Feed
Kylie Kelce Banned These Kids' Shows In Her House
As you probably know, Kylie Kelce is mom to four daughters — Wyatt, 5, Elliotte, 4, Bennett, 2, and 3-month-old Finnley — with her husband, Jason Kelce. And in the latest episode of her Not Gonna Lie podcast, the mom of four revealed that she has some pretty strict rules when it comes to what her girls watch at home. Giving her official 'guide to kids' TV,' Kylie revealed three shows she's 'banned' her kids from watching for 'a multitude of reasons.' 'I'm pretty sure there are studies that have shown that these shows are not correct,' she said. The first is Cocomelon. 'No. Aggressively no,' she said. 'If Cocomelon comes up on any of the screens, my daughters say, 'Oop, we're not allowed to watch that,' because I have doubled, tripled, quadrupled down. We are not watching Cocomelon in our house.' 'I do think that we should question anything that locks kids in the way Cocomelon locks them in. Specifically, as early as Cocomelon does,' she added. 'You might think I'm being a little unreasonable and a little dramatic, but you're fucking wrong. It is not good.' The second show on the list is Blippi. 'I don't even know where to start with this one. Blippi is weird to me,' she said. 'I don't like it. I understand that some of it is educational. I understand that it started, like, as an educational base — I'm good.' With those two out of the way, I fear this third and final one might ruffle a few feathers. According to Kylie, the Kelce kids are strictly banned from watching the Teletubbies — because her 4-year-old 'thinks it's creepy.' 'They have TVs in their bellies,' she said. For what it's worth, there are still plenty of shows that Kylie loves and is very happy for her girls to watch — namely, Sesame Street, which she placed in her 'top tier.' 'Big Bird is aging like fine wine,' she said. 'I really wanna know his skincare routine because he doesn't look a day older than when I used to watch him when I was little. It's crazy.' Other Kylie-approved shows include: Ms. Rachel, T.O.T.S., Bluey, Peppa Pig, and Puppy Dog Pals. As well as some of her childhood faves like Zoboomafoo, The Big Comfy Couch, SpongeBob SquarePants, PB&J Otter, and Bear in the Big Blue House. OK, time to give your thoughts on this. I think banning Cocomelon and Blippi is fair enough, but the Teletubbies? Sure, it's weird, but it's a classic!
Time of India
5 days ago
- Entertainment
- Time of India
Jason Kelce's wife Kylie Kelce reveals banned kids shows and strict screen rules in her house
Jason Kelce's wife Kylie Kelce reveals banned kids shows and strict screen rules in her house (Image Via X) Kylie Kelce, wife of retired NFL star Jason Kelce and mom of four, has opened up about the kids' TV shows she refuses to allow in her home. On the July 24, 2025 episode of her podcast Not Gonna Lie with Kylie Kelce, she shared her personal list of banned shows and explained why some programs are completely off-limits. Kylie Kelce shares strict screen rules for her kids on new podcast episode On this new episode, Kylie talked about her personal 'screen time recommendations' and named a few shows that are completely banned in the Kelce household. While many parents talk about limiting screen time, Kylie took it a step further by sharing exactly which shows are not allowed and why. Kylie Kelce didn't hold back when talking about the shows she doesn't let her kids watch. The first one she named was Cocomelon. She said it's an 'aggressive no' and added, 'If Cocomelon comes up on any screen, my daughters say, 'Oh, we're not allowed to watch that.'' She even joked that people without kids might find her too strict. 'You're wrong,' Kylie said. 'It's not good.' The second banned show is Blippi. Kylie said it makes her uncomfortable. 'I don't even know where to start with this one. Blippi is weird to me,' she said. 'I understand that some of it is educational, but I'm good.' The third show on her banned list is Teletubbies. This time, the decision came from her 4-year-old daughter Elliotte. Kylie said, 'Ellie thinks it's creepy… They have TVs in their bellies.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Nvidia's AI Strategy Is Clear - But Is Wall Street Paying Attention? Seeking Alpha Undo Kylie Kelce praises Sesame Street , Bluey , and other kids' classics While some shows were banned, Kylie Kelce also shared a list of kids' shows she loves. She spoke highly of shows like Sesame Street, Ms. Rachel, T.O.T.S., Bluey, Peppa Pig, Puppy Pals, and even her childhood favorites like Zoboomafoo, Bear in the Big Blue House, and Spongebob Squarepants. Also Read: Taylor Swift's Boyfriend Travis Kelce's Brother Admits Leaving Wife Behind After Spotting A Shark In Ocean, In Hilarious Podcast Moment Kylie also gave a special shoutout to PBS and its shows. 'Everyone deserves access to PBS,' she said, adding that she plans to donate to her local PBS station and hopes others will do the same. She also joked about Big Bird from Sesame Street, saying, 'I really wanna know his skincare routine because he doesn't look a day older.' FAQs Q1. What kids' shows did Kylie Kelce ban in her house? Kylie banned Cocomelon, Blippi, and Teletubbies from her home. Q2. Which kids' shows does Kylie Kelce like? She enjoys Sesame Street, Ms. Rachel, Bluey, Peppa Pig, and others. Q3. Where did Kylie Kelce share this information? She talked about it on her podcast, Not Gonna Lie with Kylie Kelce, on July 24, 2025. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
CNBC
18-07-2025
- Entertainment
- CNBC
As streaming services chase profitability, kids' content is king
In the battle among streaming services to capture and keep subscribers, kids' shows like "CoComelon" and "Bluey" are becoming powerful tools to help win the war. Retaining customers has proven to be one of the biggest hurdles in the build-out of streaming. When Netflix reported subscriber losses in 2022, it sent a ripple effect through the industry and media companies began leaning into advertising and other business models to focus on profitability. Meanwhile, companies like Warner Bros. Discovery and Disney have been vocal about the need for quality content to drive subscriber growth. Children's programming offers a unique value proposition for the streaming equation: it's less expensive and has more longevity than other forms of content. "Kids' content drives a huge amount of engagement because kids watch it over and over and over and over. They never tire of it," said Kevin Mayer, co-CEO of Candle Media, which owns Moonbug, the distributor of hit kids' shows such as "CoComelon" and "Blippi." Mayer said reducing churn — industry jargon for customer losses — is the most substantial factor in improving streaming services' economics, even more so than gaining new subscribers or generating revenue from those customers. "If you churn, you lose subscribers, your top line diminishes. You have to spend marketing dollars to replenish, either to re-market to lost subscribers or to find new ones," said Mayer. Kids tend to repeat watching shows and movies, and it shows in the data. When there was initially only one season of "CoComelon" on Netflix, kids watched the same episodes multiple times, said Brian Fuhrer, senior vice president of product strategy and thought leadership at Nielsen. The 154 episodes of animated Australian hit series "Bluey," which streams on Disney+, had more than 25 billion minutes viewed in the first half of 2025, according to a Nielsen report released in July. Kids' films in general have been driving both the box office and have been many of the top streamed titles this year, according to Nielsen. Disney's "Moana" is the most streamed movie in history and the sequel, "Moana 2," had 7.2 billion viewing minutes since it was released on Disney+ in March, per Nielsen. Live sports and hit TV series are often credited with drawing the biggest audiences and driving short-term subscriber additions for streamers, but services that feature strong portfolios of children's content offer parents a reason to stick with subscriptions longer term, industry analysts and experts told CNBC. A fourth-quarter video trends report from TiVo found that of nearly 4,500 survey respondents in the U.S. and Canada, those with children use 13.6 services compared with 8.2 for those without. Overall, the report from the fourth quarter of 2024 found that respondents had on average 9.9 services, down from 11.1 in the prior year. TiVo's report found that people were dropping streaming apps due to lack of usage rather than higher pricing. Meanwhile, kids being home from school during the summer has helped to spike both streaming and TV usage in June, according to a recent Nielsen report. Total TV usage among 6- to 17-year-olds was up 27% compared with the prior month, and streaming accounted for 66% of their total time spent with TV in June. The strategy for media companies varies when it comes to using children's content as a retention tool. Disney, Paramount Global and Netflix are among the streaming services with deep libraries of kids content. WBD, however, has stepped back from the genre, most notably with its decision to relinquish the streaming rights to "Sesame Street." The new season of the iconic children's show will be released on Netflix later this year, with two more seasons to follow. Meanwhile, new "Sesame Street" episodes will also be available on PBS KIDS and its YouTube channel. Netflix has reported kids' and family content represents 15% of the company's total viewing. Part of the broader media strategy has also come to mean joining forces with the traditional media industry's biggest competitor — Alphabet's YouTube. Even Netflix, the streaming juggernaut that upended the media industry, is faced with the reality that social media platform YouTube is dominating streaming on the TV screen. YouTube consistently pulls the highest TV viewership among all streaming platforms, according to Nielsen. As of June, YouTube accounted for 12.8% of overall streaming on the TV, surpassing Netflix and Disney+, Nielsen reported. In total, streaming viewership surpassed broadcast and cable TV. "I would say YouTube is part of everybody's media strategy," said Andy Heyward, a longtime media executive in the kids' television industry and CEO of Kartoon Studios. "More kids are consuming YouTube than anything else. But there's so much stuff on there that you have be very, very unique to rise above." YouTube strategy used to be an afterthought for many media companies, but that's since changed, according to Alexia Raven, who spearheaded generational research as a former executive at Warner Bros. Discovery and has since co-founded the research and strategy firm Maverix Insights. "If you're not on YouTube, it's like you don't exist for kids," Raven said. "That's where the eyeballs are." In response, traditional media companies are increasingly working "as close partners" with YouTube -- creating and curating YouTube channels with clips from specific content and TV networks, and even creating shows just for the platform, said Katie Kurtz, the global head of youth and learning at YouTube. "I think we certainly know that some partners think of YouTube as the engine of discoverability. They want to make sure they're meeting users where they are, and so they are on YouTube as a way of connecting with audiences," said Kurtz. The content Disney produces for YouTube serves to complement its long-form series on Disney+ and fuel deeper engagement with its characters and stories, a Disney spokesperson told CNBC. Paramount credits its library of kids programming as helping to establish Paramount+ as one of the fastest-growing streaming services, according to a spokesperson — much of which comes from cable TV network Nickelodeon. Franchises like "Paw Patrol," "SpongeBob SquarePants" and "Dora the Explorer" have been particularly successful. Still even with that depth in kids' programming, Paramount earlier this year released the original animated series, "Kid Cowboy," exclusively on YouTube. "We also know that a lot of our partners are not really just building large YouTube channels. They are also thinking about building a really great next generation of characters, and some of that involves being YouTube first," said Kurtz, calling out "Kid Cowboy" as an example. Meanwhile, traditional media companies are also looking to YouTube for new forms of content to add to their platform. In recent years, content makers who started out on YouTube have signed licensing deals with top streaming services. "We want to be in business with the best creatives on the planet, regardless where they come from," said Netflix co-CEO Ted Sarandos during Thursday's earnings call with investors. "CoComelon" in particular stands out. The animated series originated on YouTube and still reaches much of its viewers there, but when Netflix acquired a subset of its content in 2020, it was a boost for Netflix's viewership. It has appeared in Nielsen's top 10 list of acquired titles a total of 179 times, with 155 consecutive appearances on the rankings. However, it was last featured on the list in September 2024. Despite its slowdown in viewership, "CoComelon" managed to nab a new subscription streaming home with Disney+ this year, according to people familiar with the matter who declined to speak publicly on the private negotiations. Disney outbid Netflix for the rights to the program beginning in 2027 and Netflix refrained from submitting a higher bid, the people said. Netflix declined to renew its "CoComelon" license due to a decline in viewership, one of the people said. Netflix saw the hours spent viewing "CoComelon" decline nearly 60% from early 2023 — when it started releasing engagement data — to late 2024. A Disney spokesperson said that "CoComelon" continues to be a top destination for preschool-aged children, adding the show fits seamlessly into its preschool ecosystem and supports engagement and retention with its young audiences, which is a key driver of platform health. Despite letting go of "CoComelon," Netflix is still investing in kids content. Earlier this year, Netflix added "Ms. Rachel" content, which is programming from a YouTube creator of toddler and preschooler content of the same name whose channel has nearly 16 million subscribers. The series has been in Netflix's top 10 most watched "shows" globally for 17 weeks, according to the company. "There are some creators on YouTube like Ms. Rachel that are a great fit," Sarandos said on Thursday's call. "If you just saw on the engagement report, she's had 53 million views in the first half of 2025 on Netflix. So she clearly works on Netflix."
Barnama
16-07-2025
- Entertainment
- Barnama
Rasha Rizk And Blippi To Headline Bahrain Summer Toy Festival
MANAMA, July 16 (Bernama-BNA) -- The Bahrain Summer Toy Festival returns for its second season with an exciting line-up of entertainment, featuring celebrated artist Rasha Rizk and children's icon Blippi, Bahrain News Agency (BNA) reported. Organised by the Bahrain Tourism and Exhibitions Authority (BTEA), in cooperation with Beyon Al Dana Amphitheatre and Exhibition World Bahrain (EWB), the festival promises a dynamic blend of music, education, and interactive experiences for families across the Kingdom. Renowned for her iconic contributions to Spacetoon's musical legacy, Rasha Rizk will perform live on July 21 and 22. Her return follows the success of her appearance in the festival's inaugural edition, where her nostalgic repertoire captivated audiences.
