Latest news with #Blis
Forbes
03-07-2025
- Business
- Forbes
This Brazilian Startup Is Turning A Population Of 211 Million Into A Cannabis Data Goldmine
Toninho Corrêa While much of the world watches Germany and the U.S. inch forward on cannabis reform, Brazil has quietly become home to a fast-growing and highly structured medical cannabis market. And helping drive that transformation is a mobile app (not a clinic, cultivator or multinational) that's redefining patient access in one of the world's most complex regulatory environments. It's called Blis, and if you haven't heard of it yet, you're not alone. Built entirely in Brazil by a team of local developers and patients, the platform has already reached more than 300,000 users, generates R$2 million (about $363,000) in monthly revenue and holds what may be the largest real-world cannabis patient database in Latin America. With a population of more than 211 million, Brazil is Latin America's largest potential market for medical cannabis, but also one of the most complex to navigate. Under ANVISA's RDC 660 and RDC 327, cannabis prescriptions are legal, but only for imported, pharmaceutical-grade products, and only with doctor supervision. Despite those constraints, analysts project Brazil's medical cannabis sector could exceed $4.4 billion by 2032, driven by rising demand, decreasing stigma and a worsening mental health crisis. Across the region, Latin America's legal cannabis market is expected to reach $3.75 billion by 2028, with Brazil accounting for a significant share, especially if CBD flower is reauthorized for import in the coming months, opening an entirely new vertical for digital platforms. Born From Patients, Built For Brazil Blis didn't begin in a boardroom; it started with a group of Brazilian patients, frustrated by the painful logistics of getting medical cannabis legally. 'We faced enormous difficulties,' said CEO Toninho Corrêa. 'From the medical consultation to the import bureaucracy.' The existing system was slow, scattered and intimidating. So they built something new: an app approved by both Apple and Google that allows full legal access to cannabis treatment in Brazil, from doctor consultation to home delivery, in just a few taps. According to Corrêa, the platform has reduced access time by 160x, collapsing what used to take weeks into a seamless digital experience. And as cannabis adoption in Brazil shifts from critical conditions like Parkinson's and epilepsy toward broader wellness use (for sleep, anxiety, stress and focus), demand is accelerating. 'In practice, we are creating an entirely new market in Brazil for this type of alternative therapy,' he said. Rather than adapt a foreign model, Blis was built locally from the ground up, with Brazilian regulations, payment systems and patient behavior in mind. 'Importing a foreign model wouldn't work,' Corrêa said. 'We needed a solution tailored to the country's regulatory and cultural context.' That local-first approach has now positioned Blis as a scalable model for the rest of Latin America — and beyond. Numbers That Speak For Themselves In under a year, Blis has surpassed 300,000 downloads and now reaches patients in more than 1,800 cities and towns across Brazil, including many rural areas where medical support is limited or nonexistent. According to the company, over 60% of users who complete a consultation go on to purchase a product. Furthermore, the platform boasts a 42% repurchase rate, signaling strong adherence to treatment plans. Blis App The average order value is around R$1,000 (roughly $182) and the top-selling products are gummies and oils focused on sleep, anxiety and focus, an indicator of Brazil's shifting relationship with cannabis: less taboo, more therapeutic. 'Gummies grew faster than we expected,' Corrêa said, noting their popularity among women aged 30 to 45, who favor discreet, precisely dosed formats. Adoption is also rising among patients over 60, especially for sleep support and chronic pain relief; a demographic often overlooked in global cannabis marketing. 'We're not just seeing growth in the typical early adopter audience. This is mainstream,' he added. A Massive Cannabis Patient Dataset You've Probably Never Heard Of Beyond product sales, Blis is quietly building something even more valuable: data. With over 25,000 real-world patient records and growing, the platform now manages what it claims is one of the largest clinical cannabis databases in Latin America, a resource that could shape treatment standards, support clinical trials and inform regulatory strategy across the region. The company says all data collection follows strict LGPD standards and informed consent protocols. The top three conditions being treated on the platform are insomnia, anxiety and stress, a mental health trifecta that has surged across Brazil in the wake of COVID-19 and ongoing economic instability. Corrêa says the company is now exploring partnerships with researchers and institutions to translate this data into high-impact clinical insights. 'This is a living ecosystem. We're just getting started.' Blis says it handles patient data in full compliance with Brazil's General Data Protection Law (LGPD), using anonymization protocols for any internal studies or aggregated analysis. 'Only authorized professionals have access to patient records, with full traceability and consent controls,' Corrêa noted. While no personal data is currently shared with third parties, Blis may partner with research institutions in the future — but only under strict ethical review and legal safeguards. 'Patients are always informed about how their data is used and can revoke consent at any time,' Corrêa said. Corrêa also noted a sharp rise in interest for gummies, particularly among women and older patients, who value simplicity, discretion and routine. 'We were surprised by how fast that segment matured,' he said. It's a signal that, when designed well, medical cannabis can meet people where they are, without intimidation or stigma. A Market Shaped By Regulation — But Led By Patients From the outside, Brazil's medical cannabis landscape can look impenetrable. But insiders like Corrêa argue that perception no longer matches reality. 'Many still think cannabis is illegal or only accessible in very severe cases,' he said. 'But ANVISA's RDCs 660 and 327 allow legal access with a prescription. The real issue isn't regulation; it's public awareness and access.' In that gap, Blis has positioned itself as both a healthcare facilitator and an information bridge. The company has invested heavily in educational outreach, working with media outlets, conservative audiences and even older patient groups to dispel misconceptions and normalize treatment. 'We made a point of starting Blis' communication through more traditional channels,' Corrêa said. 'That helped us build credibility in places where cannabis was still taboo.' A potential turning point looms: the reauthorization of CBD flower imports, which ANVISA is reportedly considering in the coming weeks. If approved, it would open a new therapeutic category for platforms like Blis, allowing faster-acting, inhalable options for patients with chronic pain, advanced conditions or prior experience with cannabis. 'We're ready,' Corrêa said. 'This would expand our product portfolio and create new experiences for patients who need different kinds of relief.' From Patient App To Platform Play Blis may have started as a fix for a broken access system, but it's now eyeing a far larger opportunity. The company says it hit breakeven within six months, now counts over 25,000 active patients and projects a valuation of over $100 million by year's end, up from roughly $60 million today. The roadmap ahead includes expanding to at least one Latin American market by 2025, launching new technology and service channels, and publishing the company's first clinical data report based on its growing patient base. 'We're building toward a R$1 billion valuation by 2027,' Corrêa said, 'but more importantly, we're building trust.' To reach that next phase, Blis is currently in conversations with investors, strategic partners and scientific collaborators — both in Brazil and internationally. Corrêa says he's open to capital, but only when it aligns with the company's mission. 'What we're looking for is more than money. It's regulatory expertise, clinical insight and the ability to scale responsibly.' Latin America Is Watching Although Blis was built specifically for Brazil's regulatory maze, its model, combining technology, medical guidance and legally compliant distribution, could travel well. 'Blis was built to scale,' Corrêa said. 'Countries like Colombia, Argentina and Mexico are already advancing cannabis regulations, and we see a strong fit for digital platforms that educate and reduce stigma.' Each country brings its own challenges, but the demand patterns — anxiety, insomnia, chronic pain — are strikingly similar across Latin America. Corrêa believes Brazil's unique mix of tight regulations and huge unmet demand has forced innovation in a way that could serve as a template for emerging markets. 'Brazil may lag in public perception, but we lead in digital access,' he said. Compared to countries like Colombia, which has prioritized cultivation, or Mexico, where legal ambiguity continues to stall implementation, Brazil's patient-first approach, anchored in ANVISA oversight and doctor supervision, may prove more scalable in the long term. And while most of the international cannabis spotlight remains focused on North America and Europe, Corrêa is confident: 'The next wave of cannabis innovation may not come from where people expect.' Redefining Wellness, One Click At A Time For Corrêa, cannabis is just the beginning. 'Blis is not just a cannabis company: it's a new model of wellness for Latin America,' he said. The platform's long-term vision includes expanding into personalized protocols, new therapeutic categories, and broader public health integration, all grounded in real-world data and patient experience. As mental health needs grow and healthcare systems strain under demand, platforms like Blis are positioning themselves not just as dispensers of product, but as scalable infrastructure for care. 'The debate is no longer led by regulators,' Corrêa said. 'It's led by patients.' Blis may not have brand recognition in North America — yet — but its trajectory offers a glimpse of what cannabis innovation can look like when it's rooted in need, built with purpose, and shaped by the realities of the people it serves.
Martechvibe
13-06-2025
- Business
- Martechvibe
Blis Launches Blis AI
Built into Blis' existing Audience Explorer platform, Blis AI uses the company's location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes. Blis has announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers. The product is designed to streamline the most manual, time-consuming part of campaign planning. Using natural language inputs, Blis AI translates a simple campaign brief into up to three ready-to-activate audience recommendations, each based on a dynamically assembled range of audience inputs and backed by transparent rationale. 'This is the first planning tool built for the way marketers actually work,' said Aaron McKee, Chief Technology Officer at Blis. 'It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence.' Built into Blis' existing Audience Explorer platform, the tool uses the company's location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes. Blis AI reflects that vision: practical tools powered by real-world behaviour, designed for a privacy-first future. Blis AI's planning solution is available to clients in the US and UK, with availability to follow in select additional markets later this year. 'Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes,' said Alex Boras, President of Blis. 'Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.' ALSO READ: Hikvision Unveils One-Stop SMB Solutions The Martechvibe team works with a staff of in-house writers and industry experts. 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It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Yahoo
12-06-2025
- Business
- Yahoo
Blis Launches Blis AI -- New Media Planning Tool Delivers Smarter Audiences in Seconds
NEW YORK and LONDON, June 12, 2025 /PRNewswire/ -- Blis, the leading provider of advertising solutions that drive real-world outcomes, today announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers. The product is designed to streamline the most manual, time-consuming part of campaign planning. Using natural language inputs, Blis AI translates a simple campaign brief into up to three ready-to-activate audience recommendations, each based on a dynamically assembled range of audience inputs and backed by transparent rationale. "This is the first planning tool built for the way marketers actually work," said Aaron McKee, Chief Technology Officer at Blis. "It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence." Built into Blis' existing Audience Explorer platform, the tool draws on the company's robust location, lifestyle, purchase, and behavioral data to surface audience combinations that are often overlooked in traditional workflows. The release of Blis AI marks the company's most significant product launch since its acquisition by T-Mobile Advertising Solutions (T-Ads), the advertising division of T-Mobile that now also includes Vistar Media, the leading programmatic out-of-home platform. As highlighted in this year's NewFronts, T-Ads is building a full-funnel ecosystem that unites data, media, and measurement to deliver better outcomes for marketers while respecting consumer privacy. Blis AI reflects that vision: practical tools powered by real-world behavior, designed for a privacy-first future. Blis AI's planning solution is now available to clients in the US and UK, with availability to follow in select additional markets later this year. "Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes," said Alex Boras, President of Blis. "Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time." To learn more or request a demo, visit or contact About Blis: Blis is a radically different advertising platform that structures data based on geography rather than identity, linking real-world actions to digital behaviors. Our advanced omnichannel targeting capabilities enable advertisers to connect with audiences often missed by ID-based solutions, ensuring greater accuracy and efficiency. Blis remains at the forefront of innovation, delivering future-proof technology that drives measurable performance and helps advertisers reach and engage audiences across all screens. Founded in the UK in 2004, Blis employs over 300 global employees across 14 offices in 11 countries. Find out more at View original content to download multimedia: SOURCE Blis
Mid East Info
03-06-2025
- Business
- Mid East Info
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025 - Middle East Business News and Information
Blis secured two Golds in 'Data & Insights' and 'Real-Time Marketing' categories and a Bronze in 'Programmatic' category claiming the crown of 'AdTech platform for 2025' UAE,June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Web Release
02-06-2025
- Business
- Web Release
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025
Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
