7 days ago
- Business
- Fashion Value Chain
Gargi Launches Bliss: Silver Charms in Bottled Keepsakes
Gargi by P. N. Gadgil & Sons, one of India's fastest-rising fashion jewellery labels, has introduced its latest offering—the Bliss Collection. Crafted entirely from 925 sterling silver, this line reimagines minimal jewellery with themed charms packaged in distinctive glass bottles, ideal for personal indulgence or heartfelt gifting.
Each charm in the Bliss Collection symbolizes a sentiment—be it love, gratitude, or personal meaning. With motifs such as stars, hearts, notes, and nature-inspired icons, the collection brings a gentle narrative to everyday adornment. The bottle packaging adds to its charm, transforming each piece into a meaningful keepsake.
Available exclusively in Gargi's 16 retail stores across India, Bliss invites shoppers to explore gifting not as a seasonal ritual but as an emotional gesture.
Speaking on the launch, Aditya Modak, Co-founder of Gargi, noted, 'Jewellery speaks in silence. With Bliss, we've tried to make that unspoken communication more deliberate and memorable—whether you're buying for yourself or someone you cherish.'
The launch follows a strong FY 2024-25 for the brand, with revenue reaching ₹128.4 crore, nearly tripling from the previous year. Net profits stood at ₹28.8 crore, driven by retail expansion, franchise growth, and entry into quick commerce through Blinkit in Mumbai.
Bliss continues Gargi's focus on affordable, meaningful silver jewellery, blending minimal aesthetics with emotional resonance—proof that the most cherished gifts come in small, thoughtful packages.
