Latest news with #Blokees
Korea Herald
03-07-2025
- Entertainment
- Korea Herald
Blokees Becomes Exclusive Strategic Partner of "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" Exhibition
SHANGHAI, July 3, 2025 /PRNewswire/ -- On July 2nd, the much-anticipated exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" hosted its media preview day in Shanghai. The event will officially open to the public on July 5th. The Chinese Assembly Character Toys brand Blokees is participating as the exclusive strategic partner of the Ultraman-themed exhibition, unveiling a series of new Blokees Ultraman model kits and exhibiting nearly 100 Ultraman-themed creations from BFC, demonstrating its strong and long-standing partnership with Ultraman's IP. Blokees established a partnership with New Creation—the exclusive licensing agent for the Ultraman series in mainland China—in 2021, marking its entry into the "Model Kits" category. In 2022, the brand launched its first Ultraman classic model kits, which have since gained widespread popularity among Ultraman fans. Over the past four years, Blokees has featured the Ultraman IP across three major product series—HERO10, Legend and preCOOL, resulting in over 10 major editions and more than 80 Ultraman Model Kits, representing over 140 different Ultraman characters. Driven by its continuously evolving R&D capabilities,Blokees now holds over 500 patents and remains committed to developing innovative charecter-based products for consumers around the world. During the exhibition, Blokees featured nearly 100 Ultraman-themed BFC works in its dedicated display area, becoming the first Chinese brand to display original user creations at the Ultraman 60th Anniversary Theme Exhibition. These works were created by BFC creators. On-site, Ultraman-themed BFC Creation Competitions let players experience BFC creation culture firsthand. Creators immersed themselves in the imaginative world of assembly, passing on the Fun of Building. Blokees has always placed a strong emphasis on BFC creation culture and continues to host the annual BFC Creative Competition. Participants are invited to assemble original works using Blokees Model Kits. Winning entries have the chance to be showcased at international exhibitions alongside Blokees. The BFC community has grown into a vital platform for connecting global players and driving the brand's creative ecosystem forward. With its strong R&D capabilities and innovative product lineup, Blokees is implementing a "Universally appealing, Stepwise pricing, Globally promoting" strategy. Blokees will continue to connect global players through innovative products and community culture.
Cision Canada
03-07-2025
- Entertainment
- Cision Canada
Blokees Becomes Exclusive Strategic Partner of "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" Exhibition
SHANGHAI, July 2, 2025 /CNW/ -- On July 2nd, the much-anticipated exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" hosted its media preview day in Shanghai. The event will officially open to the public on July 5th. The Chinese Assembly Character Toys brand Blokees is participating as the exclusive strategic partner of the Ultraman-themed exhibition, unveiling a series of new Blokees Ultraman model kits and exhibiting nearly 100 Ultraman-themed creations from BFC, demonstrating its strong and long-standing partnership with Ultraman's IP. Blokees established a partnership with New Creation—the exclusive licensing agent for the Ultraman series in mainland China—in 2021, marking its entry into the "Model Kits" category. In 2022, the brand launched its first Ultraman classic model kits, which have since gained widespread popularity among Ultraman fans. Over the past four years, Blokees has featured the Ultraman IP across three major product series—HERO10, Legend and preCOOL, resulting in over 10 major editions and more than 80 Ultraman Model Kits, representing over 140 different Ultraman characters. Driven by its continuously evolving R&D capabilities,Blokees now holds over 500 patents and remains committed to developing innovative charecter-based products for consumers around the world. During the exhibition, Blokees featured nearly 100 Ultraman-themed BFC works in its dedicated display area, becoming the first Chinese brand to display original user creations at the Ultraman 60th Anniversary Theme Exhibition. These works were created by BFC creators. On-site, Ultraman-themed BFC Creation Competitions let players experience BFC creation culture firsthand. Creators immersed themselves in the imaginative world of assembly, passing on the Fun of Building. Blokees has always placed a strong emphasis on BFC creation culture and continues to host the annual BFC Creative Competition. Participants are invited to assemble original works using Blokees Model Kits. Winning entries have the chance to be showcased at international exhibitions alongside Blokees. The BFC community has grown into a vital platform for connecting global players and driving the brand's creative ecosystem forward. With its strong R&D capabilities and innovative product lineup, Blokees is implementing a "Universally appealing, Stepwise pricing, Globally promoting" strategy. Blokees will continue to connect global players through innovative products and community culture.
Yahoo
02-07-2025
- Entertainment
- Yahoo
The Blokees' Marvel "Hero Assemble Limited-time Pop-up" event has officially launched, introducing two new Marvel Hero series products.
SHANGHAI, July 2, 2025 /PRNewswire/ -- On June 30th, the Blokees' Marvel "Hero Assemble Limited-time Pop-up" event was officially launched at Merlo City in Shanghai. During this event, Blokees globally unveiled and simultaneously made available for purchase its latest Marvel Heroes Series products. The Marvel Heroes - Champion Class- Captain America and the Marvel Infinity Saga Series 04 appeal to fans of all ages. The event is presented in a comic-inspired style, reconstructing the Marvel Universe as envisioned by fans. Upon entering the pop-up store, visitors are immersed in the world of comic books. A prominently displayed open comic book symbolizes the gateway to the Marvel Universe. Familiar classic scenes, such as Hulk's roar, Venom's extended tongue, and Spider-Man's dynamic leap, are vividly brought to life through detailed recreations. The exhibition area is divided into multiple zones, including the "Product Display Area," and "Product Experience Area." The "Product Display Area" showcases over 60 Blokees Poseable Model Kits from two major Marvel series: "Marvel Infinity Saga" and "Spider-Man and His Magical Friends." Blokees' Marvel Infinity Saga Series 04 offers better character selection, craftsmanship, and gameplay than its predecessors. This edition includes eight iconic characters: Iron Man (Mark5, Mark6, Mark46), Winter Soldier, Thor, Vision, Whiplash, Ultron, and Hulk. It also highlights four classic rival pairs from the Marvel films that capture key conflicts in the Marvel Universe. Blokees' Champion Class - Captain America features 37 movable parts that improve mobility and playability. It includes a replica of Thor's Hammer for recreating Captain America lifting it in Avengers: Endgame. The product can also be combined with Ultraman and Thor Bluecore versions, allowing fans to relive the excitement of the Avengers' Big Three. The event will continue until July 13th. Blokees organized activities such as a Speed Assembly Competition, a one-day store manager experience. These activities allowed participants to explore and interact with Blokees' Marvel Model Kits. The Speed Assembly Competition was particularly popular, attracting many participants and spectators. This event exemplifies Blokees' globalization strategy targeting all people across all price ranges. Through partnerships with top IPs, diverse product portfolios engage players of all ages and interests worldwide while passing on the fun of building. View original content to download multimedia: SOURCE Blokees Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
02-07-2025
- Entertainment
- Yahoo
The Blokees' Marvel "Hero Assemble Limited-time Pop-up" event has officially launched, introducing two new Marvel Hero series products.
SHANGHAI, July 2, 2025 /PRNewswire/ -- On June 30th, the Blokees' Marvel "Hero Assemble Limited-time Pop-up" event was officially launched at Merlo City in Shanghai. During this event, Blokees globally unveiled and simultaneously made available for purchase its latest Marvel Heroes Series products. The Marvel Heroes - Champion Class- Captain America and the Marvel Infinity Saga Series 04 appeal to fans of all ages. The event is presented in a comic-inspired style, reconstructing the Marvel Universe as envisioned by fans. Upon entering the pop-up store, visitors are immersed in the world of comic books. A prominently displayed open comic book symbolizes the gateway to the Marvel Universe. Familiar classic scenes, such as Hulk's roar, Venom's extended tongue, and Spider-Man's dynamic leap, are vividly brought to life through detailed recreations. The exhibition area is divided into multiple zones, including the "Product Display Area," and "Product Experience Area." The "Product Display Area" showcases over 60 Blokees Poseable Model Kits from two major Marvel series: "Marvel Infinity Saga" and "Spider-Man and His Magical Friends." Blokees' Marvel Infinity Saga Series 04 offers better character selection, craftsmanship, and gameplay than its predecessors. This edition includes eight iconic characters: Iron Man (Mark5, Mark6, Mark46), Winter Soldier, Thor, Vision, Whiplash, Ultron, and Hulk. It also highlights four classic rival pairs from the Marvel films that capture key conflicts in the Marvel Universe. Blokees' Champion Class - Captain America features 37 movable parts that improve mobility and playability. It includes a replica of Thor's Hammer for recreating Captain America lifting it in Avengers: Endgame. The product can also be combined with Ultraman and Thor Bluecore versions, allowing fans to relive the excitement of the Avengers' Big Three. The event will continue until July 13th. Blokees organized activities such as a Speed Assembly Competition, a one-day store manager experience. These activities allowed participants to explore and interact with Blokees' Marvel Model Kits. The Speed Assembly Competition was particularly popular, attracting many participants and spectators. This event exemplifies Blokees' globalization strategy targeting all people across all price ranges. Through partnerships with top IPs, diverse product portfolios engage players of all ages and interests worldwide while passing on the fun of building. View original content to download multimedia: SOURCE Blokees Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Korea Herald
03-06-2025
- Business
- Korea Herald
Blokees Initial Release Minions Mokoo Series: Minions-N-Disguise, Becomes a Banana Day Hotspot
SHANGHAI, June 3, 2025 /PRNewswire/ -- On June 1, 2025, the 2025 Minions Banana Day was officially launched in Shanghai and Beijing, marking the commencement of a five-month tour across six cities in China. The Chinese building block character toy brand Blokees made a special appearance at the event. At the flagship station in Shanghai, Blokees globally unveiled and simultaneously made available to purchase its latest Minions Mokoo Series: Minions-N-Disguise. This series showcases six iconic Minions characters: King Bob, Soldier Stuart, Golf Tim, Knight Dave, Maid Phil, and Caveman Kevin. Their distinctive physical traits and classic appearances are meticulously replicated. Each figure features detachable outfits, interchangeable accessories, and 11 articulated joints, enabling engaging and realistic interaction. In addition, a hidden cute skeleton design serves as a surprising Easter egg, offering an unexpected delight to dedicated Minions fans. Blokees has been actively promoting user innovation, further cultivating the innovative culture of the BFC (Blokees Figures Creator) brand, and encouraging users to become creators within the BFC ecosystem. In the Minions Banana Day exhibition area, Blokees has specifically established a dedicated display zone for BFC creations. The Blokees booth attracted considerable attention and became a prominent destination for Minions enthusiasts. Attendees participated in photo sessions and group portraits while experiencing the innovative process of construction and transformation. The atmosphere was lively, characterized by laughter and enthusiasm. A dedicated Minions fan commented with excitement, "These Minions building blocks exhibit highly detailed and realistic designs, offering versatility through customizable outfits. The integration of a skeletal framework represents an ingenious and surprising feature, enhancing the product's appeal significantly." The Minions Banana Day will continue until October 26, making stops in Shanghai, Beijing, Chengdu, Wuhan, Changsha, and Shenyang. Throughout the tour, Blokees will introduce additional Minions-themed releases and interactive activities. With a portfolio encompassing over 500 patents, Blokees remains at the forefront of innovation. Through its "All Ages, All Price Points, Global Reach" strategy, Blokees is progressively propelling Chinese brick-based character toys onto the global stage.
