Latest news with #Bluefin
Yahoo
15-07-2025
- Business
- Yahoo
Bluefin and Allied Electronics Secure Petroleum Retail with PCI-Validated P2PE Integration
ATLANTA, July 15, 2025--(BUSINESS WIRE)--Bluefin, a global leader in payment and data security, today announced a partnership with Allied Electronics to bring Bluefin's PCI-validated point-to-point encryption (P2PE) solution, Decryptx®, to Allied's NeXGen PRIME forecourt controller platform. NeXGen PRIME fuses the performance of Allied's NeXGen Forecourt Controller with the advanced AEGIS hardware platform to deliver a best-in-class automation solution for retail petroleum and convenience store operators. As Bluefin's integrated partner for Commercial Fuel, Allied currently supports more than 500 live locations using the joint solution to protect sensitive cardholder data. The integration of Decryptx® provides an added layer of security by encrypting payment data at the point of interaction – such as fuel dispensers or in-store terminals – and keeping it encrypted through to decryption in Bluefin's secure environment. This not only protects against cyber threats but also helps petroleum retailers and grocery stores simplify PCI DSS compliance, reduce risk, and build consumer trust. With over 52,000 interface devices deployed globally and a client roster that includes Pilot, Casey's, Love's, and QuikTrip, Allied is a trusted leader in forecourt automation. The addition of Bluefin's P2PE technology ensures their customers are equipped to meet the rising demands of payment security in complex, high-volume environments. "Our goal is to make enterprise-grade payment security accessible and practical for all retail fueling environments," said Sean Gately, Vice President of Security Solutions at Bluefin. "This integration brings together Allied's innovation and Bluefin's P2PE expertise to protect both merchants and consumers at the pump and in-store." "Security is critical in today's fueling landscape, and Bluefin's P2PE solution enhances our ability to deliver both protection and performance to our customers," said Bob Danford, Strategic Account Manager, Allied Electronics. "Together, we're raising the standard for secure, compliant, and future-ready forecourt technology." About Allied Electronics Founded in 1978, Allied Electronics is a trusted leader in service station automation and forecourt technology, serving major oil companies, travel plazas, convenience stores, casinos, and other markets across North America. The company develops and maintains the NeXGen Prime and Aegis forecourt controllers and supports over 52,000 interface devices worldwide, partnering with top-tier fuel dispenser, tank gauge, car wash, and price sign manufacturers. Allied also operates the industry's largest online petroleum parts superstore, offering more than 58,000 products for brands like Gilbarco, Tokheim, and Wayne. With a legacy of innovation and a commitment to future-ready automation, Allied empowers service stations to meet the evolving demands of the 21st century. About Bluefin Bluefin is a global leader in payment and data security, specializing in PCI-validated point-to-point encryption (P2PE) and vaultless tokenization to protect cardholder data, PII, and PHI. Our product suite includes both integrated and vendor-agnostic solutions, enabling enterprises, organizations, and SaaS platforms to secure sensitive data with business flexibility. We work with 300+ partners to serve 35,000 clients in 60 countries, securing over 2.5 billion pieces of data annually. Bluefin is headquartered in Atlanta with offices in Waterford, Ireland and Vienna, Austria, and is a Participating Organization of the PCI Security Standards Council (SSC). For more information, visit View source version on Contacts Walker Sandsbluefinpr@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
03-06-2025
- Business
- Yahoo
Bluefin Wins 2025 Fortress Cybersecurity Award for ShieldConex® Orchestration
ATLANTA, June 03, 2025--(BUSINESS WIRE)--Bluefin, a global leader in payment and data security, today announced it has been named a winner in the 2025 Fortress Cybersecurity Awards, presented by the Business Intelligence Group. Bluefin was honored in the category of Leading Cybersecurity Products and Services for its ShieldConex® Orchestration platform – an innovative, processor-agnostic solution that empowers enterprises to orchestrate payment and sensitive data security across providers, platforms, and use cases without sacrificing control, scalability, or compliance. The Fortress Cybersecurity Awards recognize the world's leading companies and executives who are working to keep data and systems secure in an increasingly complex threat landscape. Winners are selected based on their commitment to innovation, measurable impact, and the advancement of cybersecurity best practices. "The volume and complexity of threats facing organizations today is growing by the minute," said Russ Fordyce, CEO of the Business Intelligence Group. "The winners of this year's Fortress Cybersecurity Awards are not only keeping up – they're setting the pace. We're proud to honor Bluefin for building systems and solutions that make us all more secure." Bluefin's ShieldConex Orchestration platform stood out to judges for its unique approach to solving a persistent challenge in the payments ecosystem: proprietary tokenization and vendor lock-in. ShieldConex eliminates these barriers through vaultless, real-time tokenization and detokenization, enabling secure, flexible handling of payment, personally identifiable information (PII), and protected health information (PHI) across multiple processors and partners. In addition, ShieldConex offers processor-agnostic point-to-point encryption (P2PE) for card-present transactions, allowing organizations to choose from Bluefin's certified P2PE devices regardless of processor compatibility. The result is a powerful, unified orchestration layer that secures and routes card-present payments, card-not-present transactions, and sensitive data – all without sacrificing choice, scalability, or compliance. "We're proud to be recognized with this prestigious award for ShieldConex Orchestration," said John M. Perry, CEO of Bluefin. "As the cybersecurity stakes continue to rise, organizations need more than just protection – they need control, flexibility, and independence in how they secure and manage data. ShieldConex delivers on that vision. This award is a testament to our team's relentless drive to innovate, anticipate the next wave of threats, and empower our clients to own and protect their data on their terms." For more information about Bluefin and ShieldConex Orchestration, visit About Bluefin Bluefin is a global leader in payment and data security, specializing in PCI-validated point-to-point encryption (P2PE) and vaultless tokenization to protect cardholder data, PII, and PHI. Our product suite includes both integrated and vendor-agnostic solutions, enabling enterprises, organizations, and SaaS platforms to secure sensitive data with business flexibility. We work with 300+ partners to serve 35,000 clients in 60 countries, securing over 2.5 billion pieces of data annually. Bluefin is headquartered in Atlanta with offices in Waterford, Ireland and Vienna, Austria, and is a Participating Organization of the PCI Security Standards Council (SSC). For more information, visit View source version on Contacts Walker SandsBluefinPR@ Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
03-06-2025
- Business
- Business Wire
Bluefin Wins 2025 Fortress Cybersecurity Award for ShieldConex® Orchestration
ATLANTA--(BUSINESS WIRE)--Bluefin, a global leader in payment and data security, today announced it has been named a winner in the 2025 Fortress Cybersecurity Awards, presented by the Business Intelligence Group. Bluefin was honored in the category of Leading Cybersecurity Products and Services for its ShieldConex® Orchestration platform – an innovative, processor-agnostic solution that empowers enterprises to orchestrate payment and sensitive data security across providers, platforms, and use cases without sacrificing control, scalability, or compliance. The Fortress Cybersecurity Awards recognize the world's leading companies and executives who are working to keep data and systems secure in an increasingly complex threat landscape. Winners are selected based on their commitment to innovation, measurable impact, and the advancement of cybersecurity best practices. 'The volume and complexity of threats facing organizations today is growing by the minute,' said Russ Fordyce, CEO of the Business Intelligence Group. 'The winners of this year's Fortress Cybersecurity Awards are not only keeping up – they're setting the pace. We're proud to honor Bluefin for building systems and solutions that make us all more secure.' Bluefin's ShieldConex Orchestration platform stood out to judges for its unique approach to solving a persistent challenge in the payments ecosystem: proprietary tokenization and vendor lock-in. ShieldConex eliminates these barriers through vaultless, real-time tokenization and detokenization, enabling secure, flexible handling of payment, personally identifiable information (PII), and protected health information (PHI) across multiple processors and partners. In addition, ShieldConex offers processor-agnostic point-to-point encryption (P2PE) for card-present transactions, allowing organizations to choose from Bluefin's certified P2PE devices regardless of processor compatibility. The result is a powerful, unified orchestration layer that secures and routes card-present payments, card-not-present transactions, and sensitive data – all without sacrificing choice, scalability, or compliance. 'We're proud to be recognized with this prestigious award for ShieldConex Orchestration,' said John M. Perry, CEO of Bluefin. 'As the cybersecurity stakes continue to rise, organizations need more than just protection – they need control, flexibility, and independence in how they secure and manage data. ShieldConex delivers on that vision. This award is a testament to our team's relentless drive to innovate, anticipate the next wave of threats, and empower our clients to own and protect their data on their terms.' For more information about Bluefin and ShieldConex Orchestration, visit About Bluefin Bluefin is a global leader in payment and data security, specializing in PCI-validated point-to-point encryption (P2PE) and vaultless tokenization to protect cardholder data, PII, and PHI. Our product suite includes both integrated and vendor-agnostic solutions, enabling enterprises, organizations, and SaaS platforms to secure sensitive data with business flexibility. We work with 300+ partners to serve 35,000 clients in 60 countries, securing over 2.5 billion pieces of data annually. Bluefin is headquartered in Atlanta with offices in Waterford, Ireland and Vienna, Austria, and is a Participating Organization of the PCI Security Standards Council (SSC). For more information, visit
Malaysian Reserve
20-05-2025
- Business
- Malaysian Reserve
HTX DeepThink: Bullish Sentiment Builds as BTC Holds Steady-Which Altcoins Will Lead the Rotation?
SINGAPORE, May 20, 2025 /CNW/ — As mid-May unfolds, crypto market sentiment continues to rise. While major assets trend steadily upward, capital is beginning to rotate into fundamentally solid altcoins. In this edition of HTX DeepThink, Chloe (@ChloeTalk1) from HTX Research shares her macro outlook and strategic insights, with a spotlight on rotation opportunities across the SUI ecosystem and the emerging AttentionFi sector. Macro Outlook: Rising Bullish Sentiment Amidst Steady Short-Term Uptrend This week's U.S. economic calendar is light on major data releases. Market attention is primarily directed towards Federal Reserve officials' interpretations of recent commentary suggesting a possible single interest rate cut in 2025. Analysis of options market data shows a prevailing bullish sentiment: the Call/Put open interest ratio has reached 1.55, accompanied by increasing premiums for call options. At the same time, short-term implied volatility (IV) has dropped to a new 18-month low of 35–40%. In short: the market is experiencing 'euphoric sentiment amid calm volatility.' Under such conditions, Bitcoin could retest new highs within the next 30–45 days, targeting the $105K–$115K range. However, this mix of high sentiment and low volatility often conceals the build-up of excessive leverage. A sudden surge in IV or a meaningful drop below $100K could trigger a sharp deleveraging event. Strategic Positioning: Capital Rotation into High-Quality Altcoins for Momentum Capture From a capital allocation perspective, rotating a portion of capital into fundamentally strong and liquid altcoins may present an opportunity to capitalize on potential spillover momentum from Bitcoin's upward trajectory. This edition of HTX DeepThink highlights promising sectors and projects worthy of investor attention. SUI Ecosystem: All-Time High Market Cap, Undervalued Core Project The SUI chain has reached an all-time high in market cap, but its ecosystem projects have yet to follow with substantial gains. This opens a window for early positioning in undervalued ecosystem leaders. HTX has listed two standout projects within the SUI ecosystem: Haedal and Bluefin. Haedal is the dominant LST (liquid staking) protocol on SUI, commanding 76% of market share and benefiting from strong network effects. Bluefin, SUI's flagship perpetual DEX, currently holds a market cap of only $31.6M yet has achieved an annualized revenue of $8.2M, implying a price-to-sales (P/S) ratio of just 3.8x—far lower than GMX (9.1x) and Drift (12.4x). The upcoming V2 upgrade will introduce veTokenomics and new trading incentives, potentially boosting both user activity and protocol revenues. Given the rising attention on SUI's mainnet, Haedal and Bluefin appear to exhibit dual potential for valuation recovery and Beta-driven upside, which may warrant mid-term attention from market participants. AttentionFi: Capitalizing on Bull Market User Acquisition Premium New Web3 projects are launching rapidly, and the cost of user acquisition is soaring. In traditional channels like Telegram, Google, or Red Note, user acquisition cost (UAC) is calculated via 'traffic × conversion rate.' With CPCs at $0.5–1.0 and conversion rates around 10%, it can cost $5–10 to acquire a real, retained user. Kaito offers a far more efficient 'attention engine.' Its API charges based on a combination of reputation score and meaningful engagement. As a result, project teams can acquire real users with 3–4x higher retention at just $2–3 per user—much lower than traditional channels. With this model, Kaito has grown rapidly, expanding from 30 to 120 integrated projects in the past three months, and quadrupling API call volume. Meanwhile, $KAITO staking has surged to 19.7M tokens, and the protocol has cumulatively bought back and burned 3.7M tokens, creating a strong demand-supply mismatch and deflationary pressure that supports higher price ceilings. On Base chain's IDO platform Virtuals, users who stake ≥5,000 $KAITO can earn Virgen Points to redeem IDO allocations. Several recent IDOs have seen 10–30x returns on day one, forming a lucrative loop: stake → points → arbitrage. With the recent listing of $KAITO on HTX, its liquidity is expanding—and in a bull market where competition for user attention intensifies, Kaito's combination of low-cost, high-precision targeting and deflationary tokenomics makes it a promising asset to watch. *The above content is not an investment advice and does not constitute any offer or solicitation to offer or recommendation of any investment product. About HTX DeepThink: HTX DeepThink is a flagship market insights column created by HTX, dedicated to exploring global macro trends, key economic indicators, and major developments across the crypto industry. In a world where volatility is the norm, HTX DeepThink aims to help readers 'Find Order in Chaos.' About HTX Research HTX Research is the dedicated research arm of HTX Group, responsible for conducting in-depth analyses, producing comprehensive reports, and delivering expert evaluations across a broad spectrum of topics, including cryptocurrency, blockchain technology, and emerging market trends.
Cision Canada
20-05-2025
- Business
- Cision Canada
HTX DeepThink: Bullish Sentiment Builds as BTC Holds Steady--Which Altcoins Will Lead the Rotation?
SINGAPORE, May 20, 2025 /CNW/ -- As mid-May unfolds, crypto market sentiment continues to rise. While major assets trend steadily upward, capital is beginning to rotate into fundamentally solid altcoins. In this edition of HTX DeepThink, Chloe (@ ChloeTalk1) from HTX Research shares her macro outlook and strategic insights, with a spotlight on rotation opportunities across the SUI ecosystem and the emerging AttentionFi sector. Macro Outlook: Rising Bullish Sentiment Amidst Steady Short-Term Uptrend This week's U.S. economic calendar is light on major data releases. Market attention is primarily directed towards Federal Reserve officials' interpretations of recent commentary suggesting a possible single interest rate cut in 2025. Analysis of options market data shows a prevailing bullish sentiment: the Call/Put open interest ratio has reached 1.55, accompanied by increasing premiums for call options. At the same time, short-term implied volatility (IV) has dropped to a new 18-month low of 35–40%. In short: the market is experiencing "euphoric sentiment amid calm volatility." Under such conditions, Bitcoin could retest new highs within the next 30–45 days, targeting the $105K–$115K range. However, this mix of high sentiment and low volatility often conceals the build-up of excessive leverage. A sudden surge in IV or a meaningful drop below $100K could trigger a sharp deleveraging event. Strategic Positioning: Capital Rotation into High-Quality Altcoins for Momentum Capture From a capital allocation perspective, rotating a portion of capital into fundamentally strong and liquid altcoins may present an opportunity to capitalize on potential spillover momentum from Bitcoin's upward trajectory. This edition of HTX DeepThink highlights promising sectors and projects worthy of investor attention. SUI Ecosystem: All-Time High Market Cap, Undervalued Core Project The SUI chain has reached an all-time high in market cap, but its ecosystem projects have yet to follow with substantial gains. This opens a window for early positioning in undervalued ecosystem leaders. HTX has listed two standout projects within the SUI ecosystem: Haedal and Bluefin. Haedal is the dominant LST (liquid staking) protocol on SUI, commanding 76% of market share and benefiting from strong network effects. Bluefin, SUI's flagship perpetual DEX, currently holds a market cap of only $31.6M yet has achieved an annualized revenue of $8.2M, implying a price-to-sales (P/S) ratio of just 3.8x—far lower than GMX (9.1x) and Drift (12.4x). The upcoming V2 upgrade will introduce veTokenomics and new trading incentives, potentially boosting both user activity and protocol revenues. Given the rising attention on SUI's mainnet, Haedal and Bluefin appear to exhibit dual potential for valuation recovery and Beta-driven upside, which may warrant mid-term attention from market participants. AttentionFi: Capitalizing on Bull Market User Acquisition Premium New Web3 projects are launching rapidly, and the cost of user acquisition is soaring. In traditional channels like Telegram, Google, or Red Note, user acquisition cost (UAC) is calculated via "traffic × conversion rate." With CPCs at $0.5–1.0 and conversion rates around 10%, it can cost $5–10 to acquire a real, retained user. Kaito offers a far more efficient "attention engine." Its API charges based on a combination of reputation score and meaningful engagement. As a result, project teams can acquire real users with 3–4x higher retention at just $2–3 per user—much lower than traditional channels. With this model, Kaito has grown rapidly, expanding from 30 to 120 integrated projects in the past three months, and quadrupling API call volume. Meanwhile, $KAITO staking has surged to 19.7M tokens, and the protocol has cumulatively bought back and burned 3.7M tokens, creating a strong demand-supply mismatch and deflationary pressure that supports higher price ceilings. On Base chain's IDO platform Virtuals, users who stake ≥5,000 $KAITO can earn Virgen Points to redeem IDO allocations. Several recent IDOs have seen 10–30x returns on day one, forming a lucrative loop: stake → points → arbitrage. With the recent listing of $KAITO on HTX, its liquidity is expanding—and in a bull market where competition for user attention intensifies, Kaito's combination of low-cost, high-precision targeting and deflationary tokenomics makes it a promising asset to watch. *The above content is not an investment advice and does not constitute any offer or solicitation to offer or recommendation of any investment product. About HTX DeepThink: HTX DeepThink is a flagship market insights column created by HTX, dedicated to exploring global macro trends, key economic indicators, and major developments across the crypto industry. In a world where volatility is the norm, HTX DeepThink aims to help readers " Find Order in Chaos." About HTX Research HTX Research is the dedicated research arm of HTX Group, responsible for conducting in-depth analyses, producing comprehensive reports, and delivering expert evaluations across a broad spectrum of topics, including cryptocurrency, blockchain technology, and emerging market trends.
