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Collector receives ODOP award for Bobbili Veena
Collector receives ODOP award for Bobbili Veena

Hans India

timea day ago

  • Entertainment
  • Hans India

Collector receives ODOP award for Bobbili Veena

Vizianagaram: Vizianagaram district made a mark on the national stage as the iconic Bobbili Veena was awarded the First Prize under the One District One Product (ODOP) scheme. District Collector Dr BR Ambedkar received the prestigious award at a ceremony held at Pragati Maidan, New Delhi, on Monday. Under the ODOP initiative, sevenproducts from various districts across Andhra Pradesh were selected, with Bobbili Veena emerging as the top winner in the district-level category. The handcrafted musical instrument, known for its cultural and artistic heritage, brought significant recognition to Vizianagaram. Alongside Bobbili Veena, Bapatla cotton sarees and Venkatagiri sarees also jointly received the first prize in the same category. Awards were presented across four different categories at the event. Union Minister of Commerce and Industry Piyush Goyal presented the ODOP award to Collector Dr Ambedkar during the grand ceremony. The event was also attended by Delhi Minister Rekha Gupta, Delhi Minister of Industries Jitin Prasada, Andhra Pradesh BC Welfare and Handlooms & Textiles Minister S. Savita have attended the programme.

Bobbili Veena selected under ODOP scheme
Bobbili Veena selected under ODOP scheme

Hans India

time2 days ago

  • General
  • Hans India

Bobbili Veena selected under ODOP scheme

Vizianagaram: There nowned Bobbili Veena, which already gained name and fame across India and abroad, has got yet another rare recognition. Under the prestigious One District – One Product (ODOP) scheme, the Bobbili Veena has been officially selected as the unique product representing Vizianagaram district. Among the seven products chosen from different districts of Andhra Pradesh, Bobbili Veena's selection stands as a proud moment for the region. District collector Dr B R Ambedkar travelled to New Delhi to receive the award on behalf of the district. The ODOP award ceremony is scheduled to take place on Monday, July 14, at the Bharat Mandapam, Pragati Maidan, New Delhi. The Bobbili Veena, traditionally known as the Saraswati Veena, is famed for its distinctive tonal quality and craftsmanship. Often gifted as a souvenir, a miniature version of the veena has been a customary presentation in various events. It has been showcased and gifted not only in India but also in international forums. Notably, Bobbili Veena-themed postage stamps and coins have also been released, further highlighting its cultural significance. These veenas are also being exported to other states and countries. They have been displayed at major events like the G-20 summit held in Delhi and the Global Summit in Visakhapatnam. Former U.S. President Bill Clinton was reportedly impressed upon viewing a Bobbili Veena. The instrument has already received Geographical Indication (GI) status from the Government of India. Gollapalli village, near Bobbili town, is renowned for the craftsmanship of veena-making. Recognized as a rare handicraft, this art has sustained over 300 families in the village for more than a century. Although veena production also takes place in Vadada, Badangi Mandal, the instruments are still identified as Bobbili Veenas. These veenas are primarily made using jackfruit and sampangi wood. In light of the increasing demand and scarcity of suitable wood, the Andhra Pradesh government has recently taken the initiative to promote large-scale cultivation of jackfruit trees in the Uttarandhra region. With its inclusion under the ODOP scheme, the prominence and popularity of the Bobbili Veena are expected to grow even further, bringing more recognition to the artisans and their exceptional craft.

ODOP: Andhra Pradesh government gets awards for ten products
ODOP: Andhra Pradesh government gets awards for ten products

New Indian Express

time2 days ago

  • Business
  • New Indian Express

ODOP: Andhra Pradesh government gets awards for ten products

VIJAYAWADA: Andhra Pradesh has earned national acclaim by bagging 10 prestigious awards under the One District – One Product (ODOP) initiative, highlighting its rich handlooms, handicrafts, and agricultural heritage. Special Chief Secretary (Handlooms and Textiles) RP Sisodia announced that seven awards were clinched for handloom and handicraft products, two for agriculture-based products, and one in the interstate ODOP category. The awards will be presented by Union Minister for Commerce and Industry Piyush Goyal at a ceremony at Bharat Mandapam in New Delhi on Monday. The award-winning products include Bobbili Veena (Vizianagaram), Etikoppaka toys (Anakapalli), Peddapuram silk sarees (Kakinada), Chirala silk sarees (Bapatla), Venkatagiri sarees (Tirupati), Narasapur crochet lace (West Godavari), and Dharmavaram silk sarees (Sri Sathya Sai district). From the agricultural sector, Guntur chilli and Srikakulam cashew were recognised. The interstate ODOP award details will be revealed during the ceremony. Collectors and artisans from the respective districts have already gone to New Delhi to receive the awards.

Andhra Pradesh bags 10 awards
Andhra Pradesh bags 10 awards

Hans India

time2 days ago

  • Politics
  • Hans India

Andhra Pradesh bags 10 awards

Vijayawada: Complementing the Centre's efforts to foster balanced regional development across all districts of the country, Andhra Pradesh has achieved a significant milestone, securing 10 prestigious awards under the 'One District – One Product' (ODOP) initiative. This national recognition highlights the state's rich heritage and prowess in handlooms and handicrafts as well as agricultural produce. The ODOP initiative is aimed at nurturing balanced regional development across the country by selecting, branding, and promoting one product from each district of the country. According to RP Sisodiya, Special Chief Secretary to the Government (Handlooms and Textiles), seven of the awards for AP were for handloom as well as handicraft products and two for agriculture-based products. Additionally, Andhra Pradesh received an award in the inter-state ODOP category, the details of which will be announced on Monday at Bharat Mandapam, New Delhi, where Union Minister Piyush Goyal will present the awards. Sisodiya attributed these accolades to the focused efforts of the Andhra Pradesh government, led by Chief Minister N. Chandrababu Naidu, who has prioritised the revival and promotion of traditional crafts and rural livelihoods. The award-winning products include Bobbili Veena (Vizianagaram), Etikoppaka toys (Anakapalli), Peddapuram silk sarees (Kakinada), Chirala silk sarees (Bapatla), Venkatagiri sarees (Tirupati), Narasapur crochet lace (West Godavari) and Dharmavaram silk sarees (Sri Sathya Sai) in the Handloom and Handicrafts category. In the Agricultural Products category, Guntur chilli and cashew from Srikakulam won the awards. The Special Chief Secretary said it was a matter of pride that AP had been selected in the inter-state ODOP category, the specific segment of which would be revealed during the ceremony. Sisodiya appreciated AP for achieving such national recognition within just one year of the coalition government taking office. According to state officials, the state government is actively working to bring more products under the ODOP framework. Chief Minister Naidu has already engaged with the Central government, advocating for the inclusion of banana from Kadapa, tomato from Chittoor, and groundnut from Anantapur in the ODOP scheme. The larger goal is to ensure that each district in Andhra Pradesh is represented by a signature product, thereby boosting local industries and empowering producers. The plethora of awards for AP is expected to significantly enhance marketing and sales of traditional handloom and handicraft products. Special training programmes are being organized for artisans, infusing fresh enthusiasm among them. Sisodiya acknowledged the crucial role played by the central government, alongside the Chief Minister's support, in AP securing this recognition. To further bolster the handloom sector, the state government will launch a free electricity scheme for weavers on August 7, coinciding with National Handloom Day. Under this initiative, 200 units of power would be provided free to handloom operators and 500 units free power to power-loom operators. On the same day, the government will release thrift fund contributions to weavers, fulfilling a key pre-election promise made by Chief Minister Naidu and Minister Lokesh to the weaving community. Efforts are lso underway to expand the marketing network for handloom products. Currently, 97 APCO showrooms operate across the state, with plans to open more outlets to improve access and visibility for locally produced garments. E-commerce platforms are also being utilised to boost sales.

Andhra Pradesh bags 10 awards under ODOP initiative
Andhra Pradesh bags 10 awards under ODOP initiative

Time of India

time2 days ago

  • Business
  • Time of India

Andhra Pradesh bags 10 awards under ODOP initiative

Vijayawada: In a significant achievement, Andhra Pradesh has bagged ten prestigious awards under the 'One District – One Product' (ODOP) initiative. Special chief secretary (handlooms and textiles), RP Sisodia said that seven of these awards were bagged by handloom and handicraft products, while two were awarded to agriculture-based products. Tired of too many ads? go ad free now In addition, the state received another award in the inter-state ODOP category. Awards will be presented at the national ceremony scheduled to be held on Monday in New Delhi. "Awards are a result of focused efforts by the state govt under the leadership of chief minister N Chandrababu Naidu, who has prioritized the revival and promotion of traditional crafts and rural livelihoods. The Bobbili Veena from Vizianagaram, Etikoppaka toys from Anakapalli, Peddapuram silk sarees from Kakinada, Chirala silk sarees from Bapatla, Venkatagiri sarees from Tirupati, Narasapur crochet lace from West Godavari, and Dharmavaram silk sarees from Sri Sathya Sai district among the award-winning handloom and handicraft products," Sisodia told TOI. He explained that Guntur chilli and cashew from Srikakulam have also received ODOP honours under the agriculture category. He said that district collectors and skilled artisans from respective districts have already departed to New Delhi to receive the awards. Sisodia expressed happiness that within just one year of the coalition govt taking charge, the state has earned national-level recognition through ten ODOP awards. "The state govt is actively working to bring more products under the ODOP framework. Chief minister Naidu has already raised the issue with the central govt, seeking recognition for banana from Kadapa, tomato from Chittoor, and groundnut from Anantapur under the ODOP scheme. The objective is to ensure that each district in Andhra Pradesh is represented with a signature product, which will promote local industries and empower producers," said Sisodia.

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