Latest news with #BobbyMarhamat
Yahoo
14-06-2025
- Business
- Yahoo
TakeUp's AI platform available on Oracle Cloud Marketplace for revenue optimisation
TakeUp, a provider of AI-powered revenue optimisation platforms for independent hotels, has announced its availability on Oracle Cloud Marketplace. The platform can be deployed on Oracle Cloud Infrastructure (OCI) and integrates with Opera Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration aims to enhance hotel revenue management strategies through AI-driven solutions. TakeUp CEO Bobby Marhamat said: 'Making TakeUp available on the Oracle Cloud Marketplace is a game-changer for independent properties looking to level up their revenue strategy beyond traditional yield management. 'TakeUp's participation in Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables customers to reap the benefits of TakeUp's AI-powered revenue management platform. We look forward to leveraging the power of Oracle Cloud Infrastructure to help us achieve our business goals.' The TakeUp hotel revenue management platform combines AI-powered learning models with personalised guidance from revenue strategists to optimise room rates in real-time. This approach ensures that shifting demand, market conditions, and guest behaviour are analysed through machine learning and refined with human expertise to maximise revenue impact. Revenue managers face an overwhelming number of pricing decisions daily. TakeUp claims to streamline this process by automating complex, time-consuming tasks. The platform runs real-time simulations across countless scenarios, dynamically adjusting rates to match shifting market conditions. TakeUp acts as a partner, allowing revenue managers to focus on high-level decision-making while continuously optimising their pricing strategies. Through this integration, revenue managers can access near real-time price sensitivity analysis, enabling them to fine-tune rates with data-backed precision. A continuous feedback loop refines future strategies for revenue and profitability. Intelligent automation saves time by automatically running simulations and adjusting rates based on market conditions, reducing manual guesswork. Oracle Cloud Marketplace serves as a centralised repository for enterprise applications offered by Oracle and its partners. It provides Oracle customers with trusted business applications and services that offer unique solutions. Designed to run any application faster and more securely, OCI offers more than 150 AI and cloud services. It is claimed to address data privacy, sovereign AI, and low-latency requirements, providing consistent performance and global pricing. "TakeUp's AI platform available on Oracle Cloud Marketplace for revenue optimisation" was originally created and published by Hotel Management Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
16-05-2025
- Business
- Yahoo
León Y Sol Tequila Takes Center Stage at the 2025 Bet Awards Party in Partnership with Empire
The recently awarded, fast-rising tequila is stepping in loud—racking up wins, turning heads, and raising the bar across spirits and culture. SAN FRANCISCO, May 16, 2025 /PRNewswire/ -- León Y Sol Tequila isn't just a rising star—it's the brand shaking up the tequila game with bold flavor, fearless presence, and a fast-growing cultural footprint. In a category built on tradition, León Y Sol honors its roots—but makes it loud, modern, and unapologetically confident. In just one month, León Y Sol earned a rare double Silver win—awarded for both its Reposado and Blanco expressions—at the 2025 Agavos Awards. The momentum continued with additional Silver and Bronze medals at the San Francisco World Spirits Competition (SFWSC), reinforcing the brand's rising reputation in the world of premium tequila. But this tequila doesn't just collect medals—it moves culture. León Y Sol is now the official sponsor of the 2025 BET Awards Party thrown by Empire Records, taking place in Hollywood on June 8, where it will take the stage alongside the boldest names in entertainment. The brand also forged a multi-year partnership with EMPIRE, the largest independent record label in the U.S., creating powerful moments that bring together music, storytelling, and celebration—from red carpet events to exclusive artist experiences. "We know the rules of the game—but we're not here to play it safe," said Bobby Marhamat, CEO of León Y Sol. "We're here to raise the bar for what tequila can be—on the shelf, at the bar, and in the culture." With over 3,500 retail and on-premise placements nationwide, León Y Sol is gaining momentum fast. Crafted from 100% Blue Weber Agave, it's additive-free, gluten-free, non-GMO, and made using traditional Mexican techniques with a clean-label approach. Designed for those who demand more—from taste to transparency. León Y Sol isn't just premium tequila. It's a movement. A voice that doesn't whisper—it roars. ABOUT LEÓN Y SOL TEQUILA León Y Sol is more than a tequila—it's a lifestyle brand rooted in tradition and bold self-expression. Handcrafted in the Highlands of Jalisco and born in California, each bottle merges heritage and design, ritual and rebellion. Our award-winning tequilas are made with 100% Blue Weber Agave, and are always additive-free, non-GMO, and gluten-free. Whether you're sipping solo or celebrating with your crew, León Y Sol is for those who live with fire, speak their truth, and toast to the moments that matter. Media Contact: Elisa Rocha 949.677.4878 395320@ View original content: SOURCE Leon Y Sol, Inc.
