Latest news with #BobsDiscountFurniture
Yahoo
07-07-2025
- Entertainment
- Yahoo
Bob's Discount Furniture Launches Entertaining New Social-First Reality Series: "Till Decor Do Us Part"
Clashing Styles Meet Relationship Trials in Original Six-Episode Social Series MANCHESTER, Conn., July 07, 2025--(BUSINESS WIRE)--Bob's Discount Furniture is excited to announce the launch of a new social-first reality series, "Till Decor Do Us Part," which invites couples to take a leap of faith by giving their partners 100% decision rights in designing the room of their dreams. "Till Decor Do Us Part," shot specifically for social, features comedian Gabby Bryan as the host and six real-life couples as the contestants. Each episode showcases one partner shopping for furniture while the other, along with the host, watches and comments in real time from the sidelines. This setup guarantees laughter and surprises as design choices are made without consulting the other partner. The engaging format ensures that viewers will enjoy the journey as much as the final reveal, where each couple sees their newly designed space for the first time. In a landscape where marketing is rapidly evolving, Steve Nesle, Chief Marketing Officer of Bob's, highlights the importance of connecting with new audiences where they are - on their phones. "Traditional advertising has an important place in our full stack marketing strategy," said Nesle. "But increasingly we need to connect with new audiences on the platforms they frequent with the kind of content they consume." The series kicks off with six initial episodes appearing on Bob's new handles - @TillDecorDoUsPart across TikTok, Meta, and YouTube. The series will roll out over the summer, with a new episode dropping every week. "Our couples and Gabby are the stars of the show here," added Nesle. "The Bob's brand plays the facilitator—like a couples therapist. We guide them through their design adventures while celebrating their unique styles." Meet the Couples: A style-conscious wife lets her design-newbie husband redesign their bedroom. What could go wrong? A new girlfriend takes on a bachelor pad with barely more than a couch and a TV. A sentimental momma's boy watches his partner take over his childhood home. A maximalist chef nervously watches his ultra-practical wife make bold calls. A speech pathologist with a love for plants clashes with her detective boyfriend's "boy style." And a jiu-jitsu bro goes head-to-head with his curated minimalist girlfriend. The show will also feature an always-on TikTok and Instagram content strategy designed to extend the drama beyond each episode, with fan-favorite formats like: "Find the Bob" – a Where's Waldo–style furniture hunt "Keep It or Chuck It" – where Gabby decides the fate of questionable decor "Furniture Eulogies" – heartfelt sendoffs for questionable design choices "Couch Therapy" – where Gabby helps couples compromise, one loveseat at a time "Engagement is the name of the game," adds Nesle. "Yes, we want to reach new audiences, but more importantly, we want them to interact with us." "Till Decor Do Us Part" promises to be a refreshing addition to the reality show genre, emphasizing creativity, humor, and the dynamics of relationship decision-making. For more information and to watch the series, visit or follow us on Facebook, TikTok, YouTube, Instagram @tilldecordouspart. For more information about decor featured on the show visit About Bob's Discount Furniture Founded in 1991, Bob's Discount Furniture is one of the fastest growing furniture retailers in the United States, with 200 stores across 26 states. Known for its quality products, unbeatable prices, and playful spirit, Bob's helps millions of customers furnish the homes they love — now with a little reality-TV flair. Learn more at View source version on Contacts Media:mybobsstanton@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18-06-2025
- Automotive
- Yahoo
Joe Gibbs Racing announces new multi-year sponsorship deal
Since the departure of long-time partner FedEx, Denny Hamlin and Joe Gibbs Racing have welcomed several new partners to the No. 11 Toyota. Of note, Progressive signed on in a major deal that will have the insurance company back Hamlin in 18 races this year. JGR has now announced the addition of Bob's Discount Furniture, a U.S.-based furniture store with its headquarters in Newington, Connecticut. They have roughly 150 stores across the country, primarily in the Northeast, Mid-Atlantic, Midwest, and West Coast regions. Advertisement This is a multi-year deal with the company's first race set for August 3rd at Iowa Speedway. It's unclear how many races they will sponsor this year. The official paint scheme will be revealed on Thursday, July 17th in Winston-Salem, North Carolina. The location will be the grand opening of a new Bob's Discount Furniture store. Denny Hamlin, Joe Gibbs Racing Toyota Denny Hamlin, Joe Gibbs Racing Toyota Hamlin already has three wins in 2025, tied for the most among all drivers. After crashing in the battle for the Daytona 500 win, he went on to win at Martinsville, Darlington, and Michigan -- all with three different sponsors. Hamlin has carried four different primary sponsors this year. In addition to Progressive, he has raced with National Debt Relief, SportClips, Yahoo colors. Advertisement He recently missed the Cup race in Mexico City following the birth of his son, which was the first Cup race the veteran driver has missed in about eleven years. Despite that, he remains fifth in the regular season standings. Read Also: Carson Hocevar fined for making insensitive comments about Mexico Will NASCAR return to Mexico City in 2026? Despite Mexico win, SVG says "I need to keep getting better to justify" Cup ride To read more articles visit our website.
Yahoo
18-05-2025
- Business
- Yahoo
Bob's Discount Furniture Expanding With 20 New Locations
While the retail industry has been hit hard by the uncertainty over the White House tariffs, there appears to be a bright spot on the horizon for one retailer. Bob's Discount Furniture is bucking the retail trend of closing brick-and-mortar stores with some significant growth in 2025. The company announced the news in an April 2025 press release, sharing that they will be opening "20 new stores in 2025" with a first-time presence in Vermont and North Carolina. 'We're excited to bring our on-trend assortment of furniture, mattresses, and home accents at everyday low prices to new customers and markets,' said Ramesh Murthy, Chief Operating Officer at Bob's Discount Furniture in a statement. 'Adding new territories also allows us to make a local impact on more communities by generating jobs and providing support to local schools and nonprofits, things that have been core to Bob's since our founding over 30 years ago.' The decision to open in two new states is a source of pride for the company too. 'Bob's has built a loyal customer base throughout New England, and opening a store in Vermont allows us to strengthen our connection with a region that has supported our brand for years," Murthy added. "In North Carolina, we believe that the growing population and rich furniture market will be a great fit for our value-driven approach to furniture shopping.' Bob's Discount Furniture opened its first store in Newington, CT in 1991. The company's mission is to give consumers a "low-pressure, no-gimmick approach to furniture shopping." They now have over 190 stores across the U.S. and hope to expand into the Southeast market in the future. Here are the 2025 new store locations for Bob's Discount Furniture: California: Sacramento Iowa: Davenport (open) Massachusetts: Dorchester Michigan: Burnsville (open) Roseville (open) Troy Nevada: Reno (open) New Jersey: Eatontown New York: Bohemia (open) Long Island City (Queens) North Carolina: Durham Fayetteville Wilmington Jacksonville Winston-Salem Cary Pennsylvania: Montgomeryville (opening May 23) Easton Vermont: Williston
