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Royal Stag BoomBox returns with powerful fusion track ‘SIGH'
Royal Stag BoomBox returns with powerful fusion track ‘SIGH'

Hans India

time18-07-2025

  • Entertainment
  • Hans India

Royal Stag BoomBox returns with powerful fusion track ‘SIGH'

Royal Stag BoomBox, the flagship music IP from Seagram's Royal Stag in collaboration with Universal Music Group (UMG), has returned with an exciting new edition of Royal Stag BoomBox Originals. Known for fusing the richness of melody with the dynamic energy of hip-hop, the platform has now launched its latest original track, SIGH, featuring the powerful duo of Nikhita Gandhi and Dino James. Following the success of tracks like Pehle Jaisi Baat Nahi, Hoodie, Mohabbat, and Imtihaan, the new season brings with it a bold sonic direction. SIGH delivers a vibrant mix of smooth vocals and sharp rap verses, capturing a mood of self-assurance and defiance. It celebrates the moment one stops explaining themselves and begins embracing who they truly are—with confidence and style. Sharing her excitement, singer Nikhita Gandhi said, 'Working on SIGH with Dino was truly thrilling. Royal Stag BoomBox lets artists break free and express themselves without boundaries. This track is bold, honest, and very close to my heart.' Rapper Dino James added, 'SIGH is a reflection of raw truth and creative freedom. Collaborating with Nikhita brought an emotional depth to the song. Platforms like BoomBox challenge us to expand our artistic horizons.' Kartik Mohindra, CMO of Pernod Ricard India, emphasized music's role in the brand's youth engagement strategy. 'Royal Stag BoomBox is a celebration of bold creativity. This season, we're blending Bollywood's melodies with hip-hop beats, redefining the soundscape for a new generation.' Preeti Nayyar, SVP at UMG for Brands, said, 'BoomBox stands for bold expression and genre-crossing creativity. It's a space where artists collaborate, experiment, and connect with youth culture.' Music remains a cornerstone of Royal Stag's identity, and with India's youth increasingly gravitating toward hybrid musical experiences, BoomBox continues to bridge tradition and trend. With SIGH now streaming across YouTube, social media, and major audio platforms, fans can expect more genre-defying tracks this season, including Sajna by Neeti Mohan, Panther & Ravator, and Maybe by Armaan Malik and Ikka. The sound of Generation Large is only just getting started.

‘We hear stories': Red Sox playing Rays at Yankees' ‘Boom Box' spring home
‘We hear stories': Red Sox playing Rays at Yankees' ‘Boom Box' spring home

Yahoo

time14-04-2025

  • Sport
  • Yahoo

‘We hear stories': Red Sox playing Rays at Yankees' ‘Boom Box' spring home

TAMPA — The Tampa Bay Rays' game notes include a tidbit titled, 'Boom Box.' It notes there have been 31 homers hit in the first 12 games at the Rays' temporary home, George M. Steinbrenner Field. There have been 26 homers hit here over the past six games (4.3 per game). Tampa Bay is playing here at the Yankees' spring training home during the 2025 season while Tropicana Field is being repaired. Hurricane Milton caused $55.7 million of damage to Tropicana Field, per the Associated Press. Advertisement 'Obviously we have no idea how it's going to play. We hear stories about it,' Red Sox manager Alex Cora said here Monday, hinting at the way the ball flies out of here. 'But we just gotta show up and try to win the series.' The Red Sox' Wally home run head was sitting in the visitors clubhouse waiting to be used before the first game of Boston and Tampa's three-game series Monday. But how many times will it be used? The Red Sox are tied for 21st in the majors in home runs with just 12 in 17 games. Boston is sixth in the majors in runs with 77 but 40.2% of those runs came in two games against the Cardinals. So Boston has scored 46 runs in its other 15 games, an average of just 3.1 runs per game. Advertisement Is this the perfect place for Boston's offense to break out? 'Obviously facing a tough pitching staff, it's hard to do,' Cora said. 'But we feel like we are a capable team offensively. So hopefully we can hit a few balls in the air and start having fun again.' Cora said the ballpark renovations were done well. 'We like it. They did a good job,' he said. 'The cage, especially. We saw it during spring training. They did an amazing job. Very spacious. The weight room is good. It's a good facility.' More Red Sox coverage

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