Latest news with #BootsFragrance
Fashion Network
25-07-2025
- Business
- Fashion Network
Boots to open fragrance-only store in London this year
Boots is continuing its growth drive in its core UK market and will open a first-of-its-kind fragrance boutique in London this autumn. It will showcase over 400 luxury and niche scents including UK exclusives and new brands to the chain. The company said the boutique "will offer a sensory-led retail space with expert consultations, premium concierge services, and luxury gift-wrapping". It comes as the company continues to "invest significantly" in its store portfolio to enhance customer experience", although it's also closing stores, some of which may have been operational for many decades. So where will the new store be? Boots Fragrance's location is Broadgate Central and follows the opening of its beauty-only store at Battersea Power Station in 2023. The new 2,150 sq ft boutique will include over 20 brands new to Boots and recent additions to the chain, such as Hermès and Guerlain, will be there. New emerging British founder-led brands and niche international labels "will also be brought together under one roof to celebrate the artistry and innovation of modern perfumery". The store will include "a reimagined, sensory-led retail experience, featuring trend-led discovery zones and immersive experiences that invite customers to engage with fragrance in a completely new way. A team of expert Fragrance Specialists, with advanced training on scent profiling and fragrance matching, will be on hand to provide personalised consultations and tailored advice, supported by a premium concierge service and luxury gift-wrapping". All the products available at the store will also be available on Boots' webstore and app. The company's director of fragrance, Chelsey Saunders, said the move "represents a bold step forward in how we bring fragrance to our customers". So why this move right now? Boots said the announcement comes against the backdrop of a "robust UK fragrance market, which is on track to surpass £2 billion by 2029". Fragrance sales at the business itself have seen "solid growth as the retailer continues to expand its brand portfolio alongside an ongoing programme of nationwide store upgrades of fragrance aisles. The launch of Boots Fragrance boutique represents the next step in this journey".
Fashion Network
25-07-2025
- Business
- Fashion Network
Boots to open fragrance-only store in London this year
Boots is continuing its growth drive in its core UK market and will open a first-of-its-kind fragrance boutique in London this autumn. It will showcase over 400 luxury and niche scents including UK exclusives and new brands to the chain. The company said the boutique "will offer a sensory-led retail space with expert consultations, premium concierge services, and luxury gift-wrapping". It comes as the company continues to "invest significantly" in its store portfolio to enhance customer experience", although it's also closing stores, some of which may have been operational for many decades. So where will the new store be? Boots Fragrance's location is Broadgate Central and follows the opening of its beauty-only store at Battersea Power Station in 2023. The new 2,150 sq ft boutique will include over 20 brands new to Boots and recent additions to the chain, such as Hermès and Guerlain, will be there. New emerging British founder-led brands and niche international labels "will also be brought together under one roof to celebrate the artistry and innovation of modern perfumery". The store will include "a reimagined, sensory-led retail experience, featuring trend-led discovery zones and immersive experiences that invite customers to engage with fragrance in a completely new way. A team of expert Fragrance Specialists, with advanced training on scent profiling and fragrance matching, will be on hand to provide personalised consultations and tailored advice, supported by a premium concierge service and luxury gift-wrapping". All the products available at the store will also be available on Boots' webstore and app. The company's director of fragrance, Chelsey Saunders, said the move "represents a bold step forward in how we bring fragrance to our customers". So why this move right now? Boots said the announcement comes against the backdrop of a "robust UK fragrance market, which is on track to surpass £2 billion by 2029". Fragrance sales at the business itself have seen "solid growth as the retailer continues to expand its brand portfolio alongside an ongoing programme of nationwide store upgrades of fragrance aisles. The launch of Boots Fragrance boutique represents the next step in this journey".
Fashion Network
25-07-2025
- Business
- Fashion Network
Boots to open fragrance-only store in London this year
Boots is continuing its growth drive in its core UK market and will open a first-of-its-kind fragrance boutique in London this autumn. It will showcase over 400 luxury and niche scents including UK exclusives and new brands to the chain. The company said the boutique "will offer a sensory-led retail space with expert consultations, premium concierge services, and luxury gift-wrapping". It comes as the company continues to "invest significantly" in its store portfolio to enhance customer experience", although it's also closing stores, some of which may have been operational for many decades. So where will the new store be? Boots Fragrance's location is Broadgate Central and follows the opening of its beauty-only store at Battersea Power Station in 2023. The new 2,150 sq ft boutique will include over 20 brands new to Boots and recent additions to the chain, such as Hermès and Guerlain, will be there. New emerging British founder-led brands and niche international labels "will also be brought together under one roof to celebrate the artistry and innovation of modern perfumery". The store will include "a reimagined, sensory-led retail experience, featuring trend-led discovery zones and immersive experiences that invite customers to engage with fragrance in a completely new way. A team of expert Fragrance Specialists, with advanced training on scent profiling and fragrance matching, will be on hand to provide personalised consultations and tailored advice, supported by a premium concierge service and luxury gift-wrapping". All the products available at the store will also be available on Boots' webstore and app. The company's director of fragrance, Chelsey Saunders, said the move "represents a bold step forward in how we bring fragrance to our customers". So why this move right now? Boots said the announcement comes against the backdrop of a "robust UK fragrance market, which is on track to surpass £2 billion by 2029". Fragrance sales at the business itself have seen "solid growth as the retailer continues to expand its brand portfolio alongside an ongoing programme of nationwide store upgrades of fragrance aisles. The launch of Boots Fragrance boutique represents the next step in this journey".
Time Out
24-07-2025
- Business
- Time Out
Boots is opening its first ever perfume-only shop in London
Boots is one of the UK high street's great all-rounders. Sure, you can get beauty and cosmetic products at a Boots, but you can also grab medicines, electricals, homeware and even pretty decent meal deals. But soon Boots will hone in on just one of its many offerings, opening the brand's first-ever fragrance-first store. Called Boot Fragrance, it'll open in the City of London this autumn. Fussy about your perfume? This may be the shop for you. Boots Fragrance will apparently showcase more than 400 'luxury and niche' scents, promising UK exclusive perfumes and over 20 brands that are new to Boots – including 'new emerging British founder-led brands and niche international labels'. The new 2,150 square-foot space will also feature a team of 'fragrance specialists' who'll help you find your new smell, and within the shop will be 'trend-led discovery zones and immersive experiences'. Chelsey Saunders, Boots' director of fragrance, said: 'Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers. As the nation's favourite beauty retailer, we're proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all.' This may be Boots' first ever perfume-first store, but it isn't the first time the company has experimented with new types of stores in London. Back in 2023 Boots opened a beauty-only store in Battersea Power Station, offering 11,200 square feet of beauty and skincare. London's new Boots Fragrance doesn't yet have an official opening date, but we know it'll be at new shopping centre Broadgate Central. Watch this space for updates.
