Latest news with #BoultAudio
Mint
03-07-2025
- Business
- Mint
Boult FluidX series, brand's first over-ear headphones, launched in India: Price, features and more
Indian consumer tech brand Boult Audio has introduced its latest flagship offering in the over-ear headphone segment with the launch of the FluidX Pro. The new device leads the company's recently announced FluidX series, which also includes the standard FluidX model that is already available for purchase. The FluidX Pro is priced at ₹ 7,999 and is available in Raven Black and Skin Beige. The standard FluidX model is priced at ₹ 5,999 and comes in Black, Green, and Ivory White. Both models can be purchased online via Amazon, Flipkart, and Myntra. Positioned as a high-end audio product, the FluidX Pro is Boult's first device to feature both Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC), aiming to deliver a more immersive and controlled sound environment. The launch appears to mark Boult's attempt to expand its presence in the premium segment of India's competitive audio accessories market. Both the FluidX Pro and standard FluidX come equipped with 40mm Bass Boosted Drivers supported by Boult's proprietary BoomX technology, which the company claims enhances bass and overall audio performance. They also include Bluetooth 5.4 connectivity with Blink and Pair for faster device pairing, as well as a dedicated Combat Gaming Mode offering low latency (60ms), aimed at mobile and casual gamers. In terms of build, the headphones offer water resistance rated at IPX5 and are designed with foldable, adjustable headbands and rotating ear cups. Touch controls and support for voice assistants are available on both models. Battery performance varies between the two. The FluidX Pro is claimed to support five hours of playback from a 10-minute charge, while the standard FluidX claims a longer overall battery life of up to 60 hours, with a three-hour playback window from a 10-minute top-up. Varun Gupta, Co-Founder and CEO of Boult, stated that the series reflects user feedback and attempts to align the product design with current lifestyle demands.
Time of India
20-05-2025
- Business
- Time of India
Smartwatch boom cools off in 2025
Smartwatch shipments in India have declined for five consecutive quarters, dropping 33% year-on-year in Q1 2025. The industry is shifting from budget devices to premium features, with fewer new models being launched. Experts predict a correction year, focusing on the ₹5,000-10,000 price segment, expecting a slight shipment growth by year-end after a significant drop in 2024. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Smartwatches, once among the fastest growing consumer electronics segments, are now finding fewer takers in India. Shipments fell for the fifth consecutive quarter by 33% on-year in the January-March period, amid a shift from volume-driven sales of budget devices to a focus on premium quarter also saw a decline in the number of active brands in the segment and new models trackers said 2025 will be a year of correction for the industry where brands will focus on higher-end price segments to fuel growth. Shipments are expected to grow 2% on-year by the end of the year, after declining 34.4% on-year in top brands, launches have gone down from around five to six new models per quarter last year to an average of two to three models in Q1 2025, Counterpoint Research research firm said the overall installed base relative to smartphone users, estimated to be around 15-20%, has not changed significantly since last contribution of the sub-₹5,000 budget segment to overall shipments fell from 95% in Q1 2024 to 91% in Q1 2025, with the premium segment seeing sharper growth. The ₹5,000-10,000 price segment is emerging as the area of focus, which grew 17% on-year in Q1, in what is being seen as a year of correction for the industry, said Anshika Jain, research analyst, Counterpoint Research."Organic consumer demand and search queries have gone down for smartwatches. The attach ratio has peaked and is no longer increasing. The repeat purchase ratio is also much lower compared to products like TWS (truly wireless stereo) earbuds," Varun Gupta, co-founder, Boult Audio, told ET.
Time of India
26-04-2025
- Business
- Time of India
Boult Audio's net profit declines by 37 pc in FY24, revenue up 41 pc
New Delhi: Boult Audio , the bootstrapped consumer electronics brand, has reported a 37 per cent drop in its net profit to Rs 2.5 crore for the fiscal year 2023-24 (FY24), compared to Rs 4 crore in FY23. The Delhi-based company, which designs and manufactures wireless earbuds , headphones, smartwatches, and speakers, saw its revenue from operations increase to Rs 697 crore in FY24 from Rs 498 crore in the previous fiscal, as per its financials. Boult also made Rs 5 crore from non-operating revenue, bringing its total revenue to Rs 702 crore. However, the rising expenses, particularly in materials, advertising, and post-supply discounts, outpaced the revenue growth . Boult's cost of material consumed surged by 25 per cent to Rs 402 crore, making up nearly 58 per cent of its total expenses. Advertising expenses jumped by 74 per cent to Rs 162 crore, and post-supply discounts saw an 84 per cent increase to Rs 70 crore, as per an Entrackr report. As a result of these rising costs, Boult's overall expenses climbed by 41 per cent to Rs 699 crore in FY24, according to its financials. This increase in operational costs significantly impacted the company's bottom line, leading to a sharp decline in its net profit. The company's domestic sales saw a growth of 45 per cent, reaching Rs 620 crore, while international sales remained stable at Rs 77 crore, contributing 11 per cent to the total revenue. However, unlike its competitors, Boult has maintained its bootstrapped status and is led by co-founders Varun Gupta and Tarun Gupta, who own a combined 49.5 per cent stake in the company. According to industry experts, while the company is making efforts to build its brand and prepare for high-volume sales, the growing competition in the consumer electronics market and the rising cost pressures have made it difficult for Boult to maintain profitability.
Hans India
25-04-2025
- Business
- Hans India
Boult Audio's net profit declines by 37 pc in FY24, revenue up 41 pc
New Delhi: Boult Audio, the bootstrapped consumer electronics brand, has reported a 37 per cent drop in its net profit to Rs 2.5 crore for the fiscal year 2023-24 (FY24), compared to Rs 4 crore in FY23. The Delhi-based company, which designs and manufactures wireless earbuds, headphones, smartwatches, and speakers, saw its revenue from operations increase to Rs 697 crore in FY24 from Rs 498 crore in the previous fiscal, as per its financials. Boult also made Rs 5 crore from non-operating revenue, bringing its total revenue to Rs 702 crore. However, the rising expenses, particularly in materials, advertising, and post-supply discounts, outpaced the revenue growth. Boult's cost of material consumed surged by 25 per cent to Rs 402 crore, making up nearly 58 per cent of its total expenses. Advertising expenses jumped by 74 per cent to Rs 162 crore, and post-supply discounts saw an 84 per cent increase to Rs 70 crore, as per an Entrackr report. As a result of these rising costs, Boult's overall expenses climbed by 41 per cent to Rs 699 crore in FY24, according to its financials. This increase in operational costs significantly impacted the company's bottom line, leading to a sharp decline in its net profit. The company's domestic sales saw a growth of 45 per cent, reaching Rs 620 crore, while international sales remained stable at Rs 77 crore, contributing 11 per cent to the total revenue. However, unlike its competitors, Boult has maintained its bootstrapped status and is led by co-founders Varun Gupta and Tarun Gupta, who own a combined 49.5 per cent stake in the company. According to industry experts, while the company is making efforts to build its brand and prepare for high-volume sales, the growing competition in the consumer electronics market and the rising cost pressures have made it difficult for Boult to maintain profitability.
