Latest news with #BrandConnectInitiative
Time of India
a day ago
- Business
- Time of India
RoshanSpace BrandCom wins top industry honour for DeSync CMS innovation in DOOH storytelling
In a time where consumer attention is fleeting and urban environments are overloaded with competing brand messages, RoshanSpace tackled a major industry challenge: how to deliver multi-layered storytelling without overwhelming the viewer. Traditional DOOH often fell short when brands wanted to communicate entire portfolios or complex narratives in a short window. This challenge gave rise to DeSync CMS , a transformative, tech-enabled solution that reinvented storytelling in seconds. 'This award is not just a win for RoshanSpace, but for the future of DOOH innovation in India,' said Junaid Shaikh , MD, RoshanSpace BrandCom . 'With DeSync CMS, we've redefined how stories can be told outdoors, one screen, one story, all at once. With this win, RoshanSpace cements its position at the forefront of tech-led media innovation, redefining the potential of urban outdoor storytelling , where creativity, data, and design come together to make every second count,' Shaikh further added. What Makes DeSync CMS a Game-Changer DeSync CMS enables what RoshanSpace terms ' Synchronous Desynchronisation '; each screen in the ProDigi network plays a different creative simultaneously, choreographed within a tight 10-second window. This allows for: Full product portfolios to be showcased at a single glanceRicher, more immersive storytellingAudience engagement without message clutter This innovative approach proved highly effective across campaigns. For NIC Ice Cream, DeSync showcased different flavours across 20 screens at once, turning commutes into a delightful sensory experience. Zepto mirrored its app interface by assigning each screen a product category, achieving seamless phygital integration. Meanwhile, Birla Opus Paints used the format to display emotion-led colour palettes that transitioned through the day, transforming the flagpoles into a dynamic, mood-based colour catalogue. Each campaign was optimised using data-backed targeting strategies based on time, location, and audience movement, generating over 6.7 million impressions in just one week and an average dwell time of 4+ seconds per screen. Beyond unique creative demonstration ability, DeSync CMS delivers operational excellence through automated content distribution, real-time proof-of-play, and audience analytics, giving brands both visibility and accountability. Brand Connect Initiative This article has been produced by the RoshanSpace BrandCom Team. ETBrandEquity may or may not subscribe to the views produced in the article.
Time of India
07-07-2025
- Business
- Time of India
Visa and Times Prime announce partnership to bring exclusive benefits to Visa Signature credit cardholders
Visa , a global leader in digital payments, and Times Prime, India's leading premium lifestyle membership, announced a partnership that brings special benefits to Visa Signature credit cardholders. The collaboration will provide these cardholders with complimentary access to Times Prime membership for one year, with a host of premium benefits across entertainment, lifestyle, travel, and dining. Times Prime membership offers a carefully curated selection of premium subscriptions and exclusive offers from leading brands, ensuring a seamless and enriched lifestyle experience. Members enjoy complimentary access to top-tier services such as Dish TV, Watcho (Zee5/Sun NXT + 12 OTTs), Swiggy, Spotify, Uber, Moneycontrol, Lenskart, Apollo 24/7 and Starbucks, among others, unlocking unparalleled convenience and entertainment. Harshita Singh, Business Head, Times Prime, said, 'Times Prime is the ultimate lifestyle membership, bringing together exclusive benefits from the most sought-after brands, both in India and globally. Our collaboration with Visa Signature ensures that cardholders unlock immense value, elevating their lifestyle with seamless access to premium experiences across entertainment, shopping, dining, and more. This partnership reinforces our vision of delivering unparalleled convenience and luxury, making everyday moments extraordinary for our members.❜ Ramakrishnan Gopalan, Head – Products & Solutions, India & South Asia, Visa, added, ❛Our partnership with Times Prime reflects Visa's commitment to supporting the daily needs of our affluent cardholders. We understand that consumers seek benefits in entertainment and lifestyle, and together, we are ensuring that Visa Signature credit cardholders get more out of life's experiences with exclusive benefits that align with their preferences and needs. We are excited to deepen this relationship and further elevate the value we bring to our customers.' With this partnership, Visa and Times Prime reaffirm their shared commitment to providing unparalleled lifestyle experiences. By offering complimentary Times Prime membership to Visa Signature credit cardholders, this collaboration continues to enhance the everyday lives of premium customers across India. Brand Connect Initiative
Time of India
28-06-2025
- Business
- Time of India
Pluang is Mastering with Redis
Real-time trading isn't just about speed. It's about precision, resilience and innovation at scale. Stay tuned with Aditya Jha, CTO at Pluang and Ankit Agarwal, VP Engineering at Pluang and Jatin Gupta, Regional Director at Redis APAC in the episode of our series #CustomerChronicles. Note: This video is a part of ETCIO's Brand Connect Initiative. Advertisement
Time of India
18-06-2025
- Entertainment
- Time of India
SBI Life's #PapaHainNa presents a heartfelt tribute to fathers who always show up
SBI Life Insurance 's newest digital film, Papa Bhooltey Nahin , unveiled under the #PapaHainNa digital property, powerfully revels the quiet strength and emotional resilience of fathers. Launched on Father's Day, the campaign pays tribute to dads who, no matter what roles they embrace, remain steadfast to the promises they've made to their loved ones. The digital film opens by immersing us in the daily professional lives of three fathers—a hockey coach, a forest officer, and an architect—each confidently steering through their responsibilities. Whether it's guiding a player down the rink, leading an important briefing, or scrutinizing a site plan, their focused hands symbolize direction, determination, and disciplined leadership. Through a series of smooth transitions, the same hands are shown cradling a baby, playfully waving a toy wand, or meticulously building blocks at home. The contrast is subtle yet profound, revealing that those very hands which command with authority also nurture with tender love. This seamless interplay captures how fathers gracefully navigate between their professional commitments and the warmth of home, all driven by an unwavering sense of duty. Since its debut, the campaign has resonated deeply with viewers, igniting discussions across digital platforms about the understated yet enduring power of fatherhood. By rooting its storytelling in everyday moments, SBI Life prompts us to reconsider the true meaning of protection—not as a mere product, but as a quiet, heartfelt commitment lived out daily. SBI Life, through #PapaHainNa, redefines protection as more than financial security. It is a lifelong promise, born from love and responsibility, that underscores the belief that genuine protection is subtle, consistent, and intentional. By acknowledging this profound commitment, the brand inspires each of us to honor the promises we hold dear, just as a devoted father does. Brand Connect Initiative
Time of India
18-06-2025
- Business
- Time of India
Synergetics Announces Strategic Partnership with AWS to Deliver Cutting-Edge Cloud Training and Consulting Services
Synergetics, a leading provider of learning, skilling solutions and cloud consulting services , proudly announces its strategic alliance with Amazon Web Services (AWS). This collaboration with AWS strengthens Synergetics' commitment to empowering enterprises and IT professionals with certified and top-tier AWS training, Data AI, and cloud solutions, driving digital transformation across industries. Synergetics: A Leader in Skilling, and Cloud Consulting With a decade of experience in learning solutions and cloud consulting , Synergetics serves a diverse clientele, ranging from IT-ITES, Manufacturing, BFSI, Pharma, SME enterprises, and startups. Our service offerings cater to the changing needs of the IT ecosystems enabling organizations to stay ahead of the evolving technology landscape. Our one-of-its-kind Engagement Model – Educate, Advise, Implement, and Manage, undertakes to deliver end-to-end solutions to our customers at various stages of their cloud adoption journey. We offer foundation courses in advanced cloud deployment ensuring a seamless integration of cloud technologies within the business operations. Elevating Skills with AWS Training As an AWS Training Partner , Synergetics will offer official AWS training programs designed to equip IT professionals with the skills necessary to architect, develop, and operate applications on AWS. Synergetics aims to bridge the cloud skills gap, enabling organizations to harness the full potential of AWS services including to accelerate cloud adoption. We plan to offer The participating IT professionals will be empowered with AWS skills to leverage cloud technologies efficiently. A Legacy of Trust and Strategic Partnerships With the new AWS partnership, Synergetics strengthens its record of delivering impactful training and consulting services through strategic alliances with industry leaders such as Microsoft and the Python Institute. Synergetics has been able to successfully upskill thousands of IT professionals in cloud computing, artificial intelligence, data science, and software development, fostering innovation and growth within organizations worldwide through these strategic partnerships. About Synergetics Synergetics is a trusted name in technology skilling and cloud consulting, offering expertise in AI, Data Analytics, Cloud, DevOps, Open Source, .NET, Java, ERP, and Security. With a mission to drive digital transformation, Synergetics empowers businesses with cutting-edge training, advisory, and implementation services tailored to their needs. Note: This article is a part of ETCIO's Brand Connect Initiative.
