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Boston Globe

SharkNinja rolls into Hollywood spotlight in latest Brad Pitt movie

SharkNinja hosted a 'consumer activation' in New York's Times Square ahead of the city's official premiere, with product demo stations, where passersby could try a Ninja Slushi or a Shark FlexStyle hair styler. Advertisement SharkNinja's Limited-Edition APXGP Performance Collection, as featured in Apple Original Films' F1® The Movie The company hopes to show its ethos around 'design, speed and performance' is reflected in the movie's storyline. For example, chief executive Mark Barrocas said that like 'the characters in the film, we're always pushing to do more, do better, and defy expectations.' Advertisement Spokesman Brandon Hart declined to say how much the company is spending on the movie appearances. Also unclear: how that amount compares with what the company would have to spend to sponsor a real F1 team. This is an installment of our weekly Bold Types column about the movers and shakers on Boston's business scene. Jon Chesto can be reached at