Latest news with #BrandonMina
Forbes
18-07-2025
- Business
- Forbes
Why The Best Marketing In 2025 Is Data-Driven
Brandon Mina, CEO of BrandPilot AI (CSE: BPAI | OTCQB: BPAIF). For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn't a strategy in 2025. The best marketing isn't left to gut feelings—it's fueled by data. Every major brand breakthrough of the last five years shares one common denominator: data-powered insights that turn marketing into a science, not a gamble. From Netflix revolutionizing sports fandom to Duolingo using machine learning (ML) to craft ads, the brands that win today aren't the ones making the loudest noise—they're the ones listening the hardest. What's most fascinating about Drive to Survive, the Netflix show about Formula 1, isn't just that it boosted F1 viewership in the U.S.—it's that it did so by turning data into drama. Netflix didn't market the sport—they marketed the characters because their engagement data told them what most brands still miss: emotion converts. As someone building AI tools for marketers, this is a masterclass in turning behavioral insight into mass adoption. Spotify Wrapped taught us that data can be deeply personal. Wrapped isn't a campaign—it's a ritual. It transforms back-end analytics into front-stage identity. The big takeaway? In 2025, personalization isn't a luxury—it's the expectation. In our own business-to-business (B2B) campaigns, when we mirror a buyer's context—language, key performance indicators (KPIs), even memes—we see a two to three times performance lift, no extra budget needed. And then there's Duolingo (Duo): a case study in calculated chaos. The Duo owl isn't just a mascot—it's a media entity that manufactures cultural currency and blends brand irreverence with serious machine learning under the hood. What appears to be random is actually data-optimized character content. Behind the memes and mayhem are real-time ad feedback loops, creative versioning and retention-driven bidding models. What makes Duolingo brilliant isn't just its humor—it's its cultural fluency. The team tracks trends in real time and lets Duo engage in internet culture as a character, even if it means being unhinged. A decentralized social team keeps Duo fast, human and unmistakably alive online. These aren't just fun campaigns—they're proof that data and narrative are the new creative brief. In 2025, great marketing doesn't start with a brainstorm. It starts with behavior. These aren't flukes. They're signals. If you're not combining cultural awareness with machine learning, you're not behind—you're invisible. Data doesn't kill creativity. It rescues it from randomness—and gives it reach. How Netflix Used Data To Revive An Entire Sport Formula 1 used to be a niche sport in the U.S.—an aging European pastime followed by gearheads and legacy fans. Then Netflix launched Drive to Survive, and everything changed. Netflix didn't just guess that a behind-the-scenes docuseries would work. It used mountains of viewer data to shape the storytelling: • Eighty percent of Netflix's audience had never watched an F1 race before—Netflix focused on character-driven rivalries because emotional storytelling increases audience retention by 40%. • F1's U.S. female viewership jumped from 8% in 2017 to 40% in 2024, turning casual Netflix viewers into hardcore fans and F1 fans into a significantly more culturally diverse fan base. • The U.S. Grand Prix in Austin doubled ticket sales after Drive to Survive aired, proving that entertainment-driven marketing creates new fan bases. • F1's global revenue surged to $2.6 billion in 2023, up from $1.8 billion in 2018, demonstrating how data-backed content can drive financial growth. This wasn't a marketing accident. It was a data-backed content strategy that transformed a dusty sport into an entertainment powerhouse. Spotify Wrapped: The Gold Standard Of Personalized Marketing Spotify Wrapped isn't just a fun end-of-year feature—it's a masterclass in data-driven marketing. Every year, Spotify takes user listening data and turns it into hyper-personalized, shareable content. The results speak for themselves: • Wrapped drives a 40% increase in social media engagement (registration required) for Spotify every December. • The campaign generates billions of organic impressions, with celebrities and brands joining the made for sharing campaign. • Personalized marketing like Wrapped boosts app downloads by 21% in the first week of December each year because people love seeing their habits reflected back at them. Again, this wasn't a lucky branding moment. It was data-driven storytelling, proving that the best marketing today is built on AI-powered insights. Duolingo: Chaos Engineered By Data In February 2025, Duolingo launched its 'Duo is dead' campaign—outright claiming the mascot died in every region except Japan—a stunt that hijacked conversation from even Super Bowl ads, generating social media mentions that dwarfed most big-game ads. Duolingo's irreverent owl may look like comic relief, but their campaigns are fueled by machine learning and cultural analysis. • Duolingo tracks social comments and trends—and tests creative hourly—with its global social team using live performance data to decide which version of content goes live—often favoring the most absurd option that scores highest engagement. • With TikTok under threat in the U.S., Duolingo pivoted to YouTube Shorts and saw viewership surge 430%; in Q1 2025 alone, Shorts content drove over 300 million impressions, revealing precise cross-platform optimization. Behind the memes, an ML-powered infrastructure—including ad surfacing logic, retention models and creative versioning—automatically selects high-performing content in real time to maximize both engagement and downloads. Duolingo isn't just playing with culture—it's engineering it, one data-backed post at a time. This is chaos, calculated. The Fall Of Gut-Feel Marketing And The Rise Of Data-Driven Creativity In 2025, the best marketers are data analysts first and creatives second. They're the ones who: • Let algorithms guide creative decisions, like Netflix shaping Drive to Survive. • Use AI to optimize engagement, like Duolingo, unlocking revenue with machine learning. • Leverage personal data to fuel viral campaigns, like Spotify Wrapped turning music habits into a cultural moment. The brands that don't embrace this shift? They'll keep guessing while their competitors continue to win. Gut instinct had a good run, but data is now the world's greatest marketing weapon. The question isn't whether your brand should embrace it—it's whether you can afford not to. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Globe and Mail
01-04-2025
- Business
- Globe and Mail
BrandPilot AI to Launch AI-Powered SEO Platform, Expanding Its Suite of Search Marketing Tools
Toronto, Ontario--(Newsfile Corp. - April 1, 2025) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF), a leading innovator in AI-powered marketing and advertising technology, is pleased to announce its latest tool for marketers, an advanced AI-driven Search Engine Optimization (SEO) platform designed to complement and enhance its existing AdAi Search Engine Marketing (SEM) tool. This new platform empowers marketers to optimize organic search performance with the same level of intelligence and automation that AdAi provides for paid search. By leveraging advanced artificial intelligence and automation, the tool-kit delivers actionable insights and automated strategies to improve website visibility, drive organic traffic, and boost overall online presence. "This platform is designed to be a powerful complement to AdAi, providing marketers with a unified and intelligent approach to search engine marketing," said Brandon Mina, CEO of BrandPilot AI. "By combining the power of AI-driven paid and organic search optimization, marketers can achieve unprecedented results." This new SEO platform allows marketers to increase organic website traffic and visibility, improve keyword rankings and search engine performance, enhance content relevance and engagement, gain a competitive edge, and maximize ROI across all search marketing efforts. Key Features: Automated On-Site Optimization: Real-time recommendations for improving website structure, content, and technical SEO with automated change deployment. Intelligent Keyword Discovery: AI-powered identification of high-value keywords and analysis of search intent. Comprehensive Performance Analytics: Detailed reporting on keyword rankings, traffic, and SEO effectiveness. Advanced Competitive Analysis: Detailed insights into competitors SEO strategies and keyword performance. With the launch of this AI-driven SEO platform, BrandPilot AI continues to provide marketers with the tools necessary to navigate the complexities of digital marketing. While AdAi focuses on optimizing paid search campaigns, this new SEO platform enhances organic search performance, creating a synergistic approach to overall search visibility. By addressing both paid and organic strategies, businesses can achieve a more comprehensive and effective online presence, driving sustainable growth and enhancing overall online visibility. The company plans to launch the new product on its website on April 8, 2025. About BrandPilot AI Inc. BrandPilot AI (CSE: BPAI) is a performance marketing technology company headquartered in Toronto, specializing in innovative solutions that deliver exceptional ROI for global enterprise brands. Leveraging artificial intelligence, data analytics, and industry expertise, BrandPilot AI empowers organizations to navigate complex advertising landscapes with precision. The Company's core offering, AdAi combats ad waste by identifying cannibalistic ads in paid search campaigns, while Spectrum IQ, harnesses micro-influencers to maximize ROI for global enterprise brands. For more information about BrandPilot AI and its AI-powered marketing solutions, please visit CONTACT INFORMATION BrandPilot AI Brandon Mina Chief Executive Officer ir@ +1-866-960-2724 Forward-Looking Statements This news release contains forward-looking information and statements, which may include, but are not limited to, statements regarding the Company's business objectives, growth strategy, expected benefits of its new AI-powered SEO platform, anticipated outcomes of integrating AI into both paid and organic search marketing, and the overall impact of its evolving product suite on marketing performance. Forward-looking statements are based on management's current expectations and assumptions, including, but not limited to, the continued adoption of artificial intelligence in digital marketing, the effectiveness of the Company's technology in improving organic search visibility and reducing reliance on paid channels, and its ability to deliver measurable ROI through integrated search solutions. Forward-looking information and statements are subject to known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to differ materially from those expressed or implied herein. These risks and uncertainties include, but are not limited to, changes in market conditions, regulatory developments, competitive pressures, technological advancements, and the Company's ability to execute its business plan successfully. Although the Company believes that the forward-looking statements contained herein are reasonable, there can be no assurance that they will prove to be accurate. Readers are advised to evaluate these risks and uncertainties independently and not to place undue reliance on such forward-looking information. Any forward-looking statements in this release are made as of the date hereof, and except as required by applicable laws, the Company assumes no obligation and disclaims any intention to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Neither the Canadian Securities Exchange, nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
