Latest news with #BrazenMENA
Zawya
02-07-2025
- Business
- Zawya
Brazen MENA marks 10 year anniversary with bold new rebrand: ‘B Ahead, B Brazen'
A client first philosophy, 'B Ahead, B Brazen' focuses on Visibility, Reputation and Impact The rebrand launches in silo with its redefined, three-powered service offering – B Social, B Lifestyle, B Corporate Dubai: Brazen MENA, one of the 10 best PR agencies in the Middle East with offices in Dubai and Riyadh, today announces a bold new rebrand as it celebrates its milestone, 10-year anniversary. The rebrand sees the launch of the agency's new, brand platform 'B Ahead, B Brazen' and reflects Brazen MENA's evolution from PR agency to reputation consultancy and the best female owned in the Middle East . With a view to driving greater Visibility, Reputation and Impact for its clients, 'B Ahead, B Brazen' reflects a future-facing, client-first positioning, built around clear service specialisms. Created especially for the challenges brand's face in today's world – from fragmented attention, rising scepticism, and pressure to deliver ROI – the new positioning has been shaped in line with today's consumer who expects more; they're selective, sceptical and constantly choosing who to trust. As such, brands must earn attention, shape narrative and prove value. 'B Ahead' is Brazen MENA's solution – and serves to help clients move faster and think sharper, whilst staying one step ahead. The rebrand launches in silo with the agency's redefined, three-powered service model: B Social, B Lifestyle, B Corporate – specialised offerings ultimately designed to move the needle on visibility, sentiment and business results: B Social – Strategy-led, insight-driven, social-first campaigns that convert attention into action. B Lifestyle – Consumer and culture-connected campaigns for lifestyle and experience-led brands. B Corporate – Reputation-first communications that build trust, credibility and influence across sectors. Managing Partner, Louise Jacobson, who is also a Provoke Innovator 25 – EMEA, and a Global Women in PR MENA Board Member comments: 'For the last decade, Brazen MENA has enjoyed numerous accolades. In that time, we've looked after 400+ brands across consumer, corporate and government sectors, won 70+ industry awards, and built long-term client partnerships based on our values of trust, performance and relevance. 'The 10 year mark is not just an exciting milestone, but also a turning point – a chance not just to reflect, but a reset for what's next. We know the challenges brands face in today's complex, consumer driven world – and 'B Ahead B Brazen' enables us to pinpoint them head on. 'B Ahead' is not just a brand line – it will serve as the lens for every strategy, every campaign and every result. Combined with our redefined, three-powered service offering, we're confident this rebrand will propel us forward for the next decade as we continue to expand across the GCC and beyond.' Operating across the GCC with offices in Dubai and Riyadh servicing clients in UAE, Qatar, KSA and UK, Brazen MENA offers deep regional insight and bilingual team delivery. With proven results in building strategies for global and local brands, delivering press office, influencer and content execution across Gulf markets, the agency is not only the region's top 10 PR consultancies, but also recognised as the number one female-owned PR agency in the region. About Brazen MENA Brazen MENA was established in Dubai, UAE in 2015 and is one of the region's leading PR agencies Brazen MENA has represented 400+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more The agency's senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community Shortlisted for 100+ MENA Industry Awards 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year Caterer ME F&B PR firms Power List 2022 – 2025 MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem. PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy's GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year MEPRA 2023 – 2023 Award Winners: Homegrown Agency of the Year 2023
Zawya
24-02-2025
- Business
- Zawya
CFI appoints Brazen MENA to drive communications across its trading portfolio
Dubai, United Arab Emirates: Following a competitive pitch, Brazen MENA has been selected as CFI's strategic partner for all public relations needs. As an award-winning agency, with accolades such as the MEPRA Home-Grown Agency of the Year, Brazen MENA has been entrusted with increasing awareness of CFI's global trading services, empowering traders, and highlighting its wide array of financial products and advanced trading platforms. A pioneering financial services provider, CFI prides itself on delivering exceptional value to traders worldwide. With over 25 years of experience, CFI offers access to more than 15,000 financial instruments and is regulated by over 12 international authorities, ensuring a secure and trusted trading environment. Brazen MENA's role will be to strengthen CFI's brand presence and expand its recognition in global financial markets. With a commitment to superior trading conditions, CFI provides commission-free trading, zero-pip spreads, ultra-fast execution, and world-class support. Brazen MENA will focus on promoting CFI's advanced platforms, educational resources, and market-leading tools that make trading more accessible, flexible, and reliable. In addition, Brazen MENA will oversee all media and influencer communications, working to further promote CFI's powerful offerings, from expert trading education to the cutting-edge tools that help traders make smarter, more informed decisions. Ziad Melhem, CFI Chief Marketing Officer comments: 'At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA's creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.' Louise Jacobson, Managing Partner of Brazen MENA added: "We're thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset—values that align perfectly with our approach at Brazen MENA. This partnership reinforces our expertise in the corporate and finance space, and we're excited to enhance CFI's brand presence and expand its recognition in global financial markets. With our smart, creative, and results-driven strategies, we're set to deliver high-impact results." For more information, please contact Louise Jacobson at Brazen E. Louise@ W. About Brazen MENA Brazen MENA was established in Dubai, UAE in 2015 and is one of the region's leading lifestyle agencies Famous for harnessing the power of PR to manage reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more The agency's senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community Shortlisted for 100+ MENA Industry Awards 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year Caterer ME F&B PR firms Power List 2022 – 2023 MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem. PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy's GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year MEPRA 2023 – 2023 Award Winners: Homegrown Agency of the Year 2023
