Latest news with #BreeMatcha
The Hindu
6 days ago
- Lifestyle
- The Hindu
Why Sanya Malhotra started her own matcha brand, Bree Matcha
For Sanya Malhotra it was love at first sip when she tried matcha. It all started when she wanted to cut back on caffeine and tried this as an alternative. Slowly she converted her friends and family to it. Today that love has translated into her foraying into entrepreneurship, with own brand. She has partnered with Essenzaa Nutrition to launch Bree Matcha. As we get on a video call, the Jawan and Dangal actor is sipping on a tall glass of the beverage. 'I used to have coffee every morning. I realised a coffee made me feel jittery and anxious and I used to get caffeine crashes. So, I decided to stay away from caffeine. But I still missed my daily ritual of making a cup of coffee. A couple of years ago, a friend suggested I try matcha. When I made my first matcha, I fell in love with it. I felt energised but I did not feel anxious or jittery. And then as I read more about it, I found out about its other benefits too, such as the antioxidants it contains.' Sanya could never find the right quality of matcha in India; she used to get matcha from friends who were travelling abroad. So she decided to launch her own brand. Essenzaa has been in the wellness industry for 14 years, and exports products to 23 countries. The Mumbai-based nutraceutical and herbal contract manufacturing company was co-founded by Kunal Shah and Siddharth Shah. It seemed like a good fit. The brand has three products available, everyday matcha, ceremonial matcha, and a ceremonial matcha kit. Bree sources its matcha from Kagoshima prefecture in Japan, an area known for its active volcanoes. 'The region is extremely rich in volcanic soil,' says Siddharth. What is ceremonial matcha? Siddharth explains the difference between the ceremonial grade and the everyday grade of matcha. 'The difference is the number of harvests. The first harvest of the season is called ceremonial. It is brighter, greener, and more appealing on the taste palate. It can be had with just water. Whereas the everyday is more like the third or fourth harvest. It tastes a little bolder. It is generally used in lattes, in food or for baking.' He shares numbers of the matcha industry in India. 'These are estimated figures. The current Indian matcha market stands at around ₹450 crores. And they are touting it to grow to ₹850 crores by 2030. But in my opinion, the industry is going to be even bigger.' Bree is also doing B2B sales to cafes and restaurants. Matcha is an acquired taste and a divisive subject, but both Siddharth and Sanya say they have converted their families to replace their morning chai with matcha. It being trending right now has worked really well for the brand, but Sanya has been a matcha evangelist for many years now. On the work front, Sanya is busy with projects at hand. She is working on Sunny Sanskari Ki Tulsi Kumari, and another movie opposite Bobby Deol, that is directed by Anurag Kashyap. Prices start at ₹600 upwards. Bree Matcha is available online and on quick commerce platforms
Gulf Today
17-07-2025
- Entertainment
- Gulf Today
Sanya opens up about embracing bold role in her upcoming action-comedy
Bollywood actress Sanya Malhotra has opened up about embracing a bold new avatar in her upcoming action-comedy film. The actress spoke about the exciting challenge and what drew her to the unconventional role. The 'Dangal' actress shared, 'The moment I heard the script, I knew this was something I had to do! It's quirky, packed with action, and has an infectious energy, which I absolutely love. What's even more exciting is being part of a team that's creating a global footprint with such a clear and exciting vision. I can't wait for everyone to see what we've been cooking up!' Sanya will headline the project, directed by Kapil Sharma and backed by Aagaaz Entertainment. Talking about the project, producer Neeraj Tiwari shared, 'We have always believed in the power of strong stories. With this film, we are bringing a fresh, entertaining narrative to audiences, and this is just the beginning for us at Aagaaz Entertainment. We're excited to be doing this with our partners-Aagaaz and Travelin' Bone-and bringing together Sanya Malhotra and Kapil Sharma, both of whom we admire greatly. This film is entertaining, well-crafted, and will connect with a wide audience.' Tiwari added, 'At Aagaaz, we're focused on making cinema that is rooted in strong subjects and rich content. Our goal is to bring audiences stories that are original, engaging, and emotionally impactful. We are putting in our full effort to deliver films that connect deeply with viewers-this is just the beginning.' Kapil Sharma expressed, 'I'm very excited by the opportunity to work with the exceptional Sanya Malhotra on this fun script, adapted by the talented writer Nupur Pai. Looking forward to collaborating with Neeraj Tiwari of Aagaaz Entertainment, Ratpack Stories, and Travelin' Bone as we navigate this fresh spin on the action-comedy genre.' A few days ago, Sanya Malhotra announced her new film on social media, saying she was elated to share the news with her fans. Meanwhile, Sanya, who can be seen in cameo appearance in the recently released film 'Thug Life,' is venturing into new territories. The actress has joined the Matcha bandwagon, as she has added 'entrepreneur' to her growing list of roles. The actress has launched her own matcha venture that reflects her personal philosophy of balance, calm, and conscious living. The actress has partnered with Dr. Kunal Shah and Siddharth Shah, founders of Essenzaa Nutrition for the premium lifestyle brand inspired by the calm clarity and ritual of traditional Japanese tea culture. Talking about the same, she said, 'At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional. It's a ritual I believe in deeply, and I'm proud to build something that supports natural energy and calm focus'. Her foray into the world of wellness and lifestyle marks a significant shift, one where celebrities are not just endorsing products but building them from scratch. Sanya Malhotra's new initiative champions clean energy, mental clarity, and intentional living, values that mirror her own quiet strength and thoughtful approach to fame. Indo-Asian News Service
Time of India
17-06-2025
- Entertainment
- Time of India
Sanya Malhotra and Essenzaa launches Bree Matcha
Marking her debut as an entrepreneur, Bollywood actress Sanya Malhotra has partnered with Kunal Shah and Siddharth Shah, founders of Essenzaa Nutrition , a name in clean-label wellness , to introduce Bree Matcha , a premium lifestyle brand inspired by the calm clarity and ritual of traditional Japanese tea culture . Bree Matcha enters the Indian wellness space by combining ancient Japanese traditions with modern Indian lifestyles. The brand offers three signature products: Everyday Matcha , Ceremonial Matcha and a Ceremonial Matcha Kit (a combination of a chasen, bowl, spoon and matcha). Matcha is known to boost energy, enhance focus and provide antioxidants for overall well-being without the caffeine crashes. Sourced directly from Kagoshima, Japan and crafted with Essenzaa's experience of clean, clinically-backed formulations. The idea took shape when Malhotra first experienced matcha and adopted it as part of her daily routine, a moment of calm amidst constant movement. Meanwhile, Essenzaa Nutrition, a trusted name in clean-label wellness, was exploring functional superfoods that resonated with evolving consumer needs in India. A chance conversation turned into collaboration, and Bree Matcha was born, not just as a product, but as a lifestyle rooted in presence, balance and clarity, the press note stated. 'At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,' said Malhotra. 'It's a ritual I deeply believe in, and I'm extremely proud to be a part of something that builds and supports natural energy and calm focus.' For Essenzaa founders, Bree Matcha represents a natural progression in their mission to bring purposeful, high-quality wellness solutions to Indian consumers. 'We wanted to introduce a product that aligns with both health and lifestyle. Bree is not just about energy, it's about how you choose to show up in your day,' said Shah. 'Bree Matcha is not just a beverage—it's a movement towards conscious consumption and modern wellness ,' said Siddharth Shah, co-founder of Essenzaa. 'Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.' With its minimalist design language, transparent ingredient sourcing, and soulful positioning, Bree Matcha sets out to build more than a brand, it aims to create a movement toward intentional living , it added.
