Latest news with #Brex
Business Wire
15-07-2025
- Business
- Business Wire
Scott Holden Joins Vanta as Chief Marketing Officer
SAN FRANCISCO--(BUSINESS WIRE)-- Vanta, the first and only AI-powered trust management platform, today announced that Scott Holden has joined the company as its Chief Marketing Officer. As CMO, Holden will oversee the entire Marketing department including brand, product marketing, demand generation, growth, communications and field marketing. Holden will report to Vanta CEO Christina Cacioppo. With 20 years of marketing leadership at high-growth SaaS companies including Brex, ThoughtSpot and Salesforce, Holden has built and scaled world-class teams and driven category creation in competitive, fast-evolving markets. As CMO, Holden will lead Vanta's efforts to expand global awareness of its market-leading trust management platform, deepen customer engagement and drive business growth across industries and segments. 'Scott has a unique talent for transforming breakthrough products into generational category leaders,' said Cacioppo. 'What's most remarkable isn't just what he's built over two decades of marketing leadership, it's how he's done it: with a relentless focus on customers and collaboration. Scott's blend of deep storytelling and analytical rigor will be critical for Vanta as we enter our next chapter of growth.' Holden most recently served as CMO at Brex, where he evolved the company's brand into the leading AI-powered spend platform, growing Brex's enterprise business by over 90% in the past year alone. With his expertise in product-led growth marketing, Brex's startups business had a 70% increase in sign-ups and a 2x increase in spend efficiency last year under Holden's leadership. In addition, Holden led a variety of Brex's high-impact brand campaigns including the Enterprise focused 'Concurghhh' and customer brand campaign featuring leading companies like DoorDash, Robinhood and the Boston Celtics. Prior to Brex, Holden spent over eight years at ThoughtSpot, serving as CMO and Head of Go-to-Market (GTM) Operations leading a 100+ person organization encompassing marketing, sales development and GTM operations, while spearheading brand campaigns and implementing a successful account-based marketing strategy targeting Global 2000 enterprises. Earlier in his career, Holden spent seven years at Salesforce, where he held multiple marketing leadership roles, including Vice President of Marketing for the Salesforce Platform, Sales Cloud, and Chatter, and oversaw teams across customer marketing, industry marketing and community. 'I first discovered Vanta after experiencing just how painful and complex the SOC 2 process can be at a previous company,' said Holden. 'What stood out immediately—beyond the clear product-market fit—was the truly special way Vanta is reimagining critical, complicated security work as approachable and scalable, especially in the age of AI. Whether serving fast-growing startups or Fortune 50 leaders, Vanta's vision for AI-powered trust has never been more relevant—or essential—than it is today.' Holden joins Vanta as the company continues to accelerate its product innovation and industry recognition. In June 2025, Vanta introduced the Vanta AI Agent to autonomously handle time-consuming and error-prone GRC workflows. Earlier this year, Vanta released its AI Security Assessment to guide customers on the responsible use of AI and became one of the first companies to achieve ISO 42001 certification, reinforcing its commitment to building trust in AI systems. Last week, Vanta was named a Leader in the 2025 IDC MarketScape: Worldwide Governance, Risk, and Compliance Software, reflecting the company's leadership in automating and simplifying security and compliance. Vanta's additional recent accolades include the Forbes Cloud 100, Fast Company's Most Innovative Companies, Inc. Magazine's Best Workplaces for 2025 and Forbes' 2025 list of Best Startup Employers. About Vanta Vanta is the leading AI powered trust management platform that helps simplify and centralize security for organizations of all sizes. Over 11,000 companies including Atlassian, Duolingo, Icelandair, Ramp and Synthesia rely on Vanta to build, maintain and demonstrate their trust—all in a way that's real-time and transparent. Founded in 2018, Vanta has customers in 58 countries with offices in Dublin, London, New York, San Francisco and Sydney. For more information, visit
Yahoo
11-07-2025
- Business
- Yahoo
Startups Weekly: Still running
Welcome to Startups Weekly — your weekly recap of everything you can't miss from the world of startups. Want it in your inbox every Friday? Sign up here. This newsletter took a break for the Fourth of July, and maybe you did, too, but the news didn't. Even the biggest startups are still running after more funding. To help you catch up, we've got the top startup stories from the week, plus some from the previous one. So far this month, we've learned that not getting acquired by Adobe can be good business and that it is sometimes worth embracing the messiness. As for cheating, we are afraid the messages are still mixed. Blockbuster ahead: Figma released a regulatory filing ahead of its IPO, which experts estimate could raise up to $1.5 billion for the design company — and its financial details are impressive. Multitasking: In case you missed it, everyone in tech has an opinion about Soham Parekh, the serial moonlighter Silicon Valley startups apparently can't stop hiring. Between the cheats: Cluely is making noise with its rage-bait marketing, but the numbers are also following. Its annual recurring revenue doubled to about $7 million in a week, founder Roy Lee told TechCrunch. Lee also said he isn't worried about rivals, nor cheating detectors. Insights from Brex: If your company is struggling to procure the right AI tools, you're not alone, and you may find it interesting to know how corporate credit card company Brex has embraced the 'messiness.' New stripes: Stripe's first employee, Darragh Buckley, who went on to found fintech startup Increase, has seemingly succeeded in achieving his long-rumored goal to buy a bank; but his interests are not what his competitors think, he told TechCrunch. Several interesting deals and new funds were announced in the last couple of weeks — and there are more to come. In talks: Revolut is reportedly seeking a new funding round at a $65 billion valuation; SpaceX is looking to raise $250 million at a $400 billion valuation; and Lovable is on track to raise $150 million at a $2 billion valuation. Meanwhile, LangChain may become a unicorn soon. Also: Rivian spinoff Also, a micromobility startup building e-bikes and more, raised $200 million from Greenoaks Capital. Concrete: Colorado-based startup Terra CO2 locked in a $124 million Series B to slash the carbon footprint of concrete. AI for robots: Genesis AI, a startup that aims to build a foundational model for enabling robots to perform tasks, emerged from stealth with a $105 million seed round (yes, seed) co-led by Eclipse and Khosla Ventures. From Dubai to Spain: Huspy, a proptech startup that streamlines finding homes and mortgages, closed a $59 million Series B to double down across the Middle East and expand in Europe. It is already present in Spain. Happy accidents: After rediscovering a forgotten hydrogen tech, Tulum Energy raised $27 million to build a pilot plant in Mexico alongside a steel plant belonging to Techint Group, out of which it spun out. Quantum collective: Israeli quantum startup Qedma just raised a $26 million round with participation from IBM, which takes the stance that driving quantum further requires a community effort. Composed: Tailor, whose system Omakase allows AI agents to securely access its enterprise resource planning platform via API, raised a $22 million Series A. '[B]usinesses want systems that can be composed, not hardcoded,' CEO Yo Shibata said. Battle-tested: Co-founded by Pipedrive CEO and angel investor Ragnar Sass, Estonian VC firm Darkstar completed a first close of approximately $17.5 million to invest in defense solutions that have been tested in combat in Ukraine, with the goal of helping re-arm Europe. Alum backing alums: Phosphor Capital, a venture firm launched by Zeus Living founder Kulveer Taggar, will solely invest in Y Combinator companies, and YC CEO Garry Tan is one of its investors. As evidenced by Salesforce snapping up cloud management firm Informatica for $8 billion, AI is forcing the data industry to consolidate, but there's more to it. 'This consolidation is being driven by customers being fed up with a multitude of products that are incompatible,' trend analyst Sanjeev Mohan told TechCrunch. Sign in to access your portfolio
Miami Herald
10-07-2025
- Business
- Miami Herald
How to establish business credit fast in 2025
Business credit can be essential to building a successful business. From better financing options to higher credit limits, business credit can unlock huge growth opportunities for your business. And while it can sound intimidating, there are ways to establish your business credit quickly. The process doesn't require perfect personal credit or massive upfront capital, but rather a systematic approach that prioritizes the right steps. Unlike personal credit, which relies on your personal payment history and length of credit accounts, business credit operates differently and separately. It's tied to your business entity and Employer Identification Number (EIN), not your personal Social Security number, which means that it's a reflection of your business's ability to manage debt. While business credit can improve access to credit, it can also legitimize your business. Vendors, suppliers, and even customers view businesses with established credit profiles as more trustworthy and stable. Whether you've just formed an LLC or you're running a new business that's been operational for a few months, Brex shares how to start the process of establishing and building business credit. Steps you should follow to establish business credit fast These steps can help you quickly build business credit without using personal credit. 1. Register your business Your business needs legal recognition before you can establish business credit. Register as an LLC, corporation, or other business entity in your state. The registration process typically involves choosing a business name, filing the necessary documents with your state's Secretary of State, and paying any required fees. 2. Apply for an EIN An Employer Identification Number (EIN) is your business's Social Security number. Don't pay third-party services that charge fees for this process, and instead apply for free directly through the IRS website. Your EIN allows you to open a business bank account, apply for business credit cards, and establish accounts with vendors without using your personal Social Security number. The EIN application takes about 15 minutes online, and you'll receive your number immediately. This nine-digit number becomes the primary identifier for your business credit profile across all three major business credit bureaus. 3. Apply for a DUNS number A Data Universal Numbering System (DUNS) number is a unique nine-digit identifier that Dun and Bradstreet-which is one of the major business credit bureaus-assigns to your business. This number is often used by lenders and other businesses to determine the creditworthiness of your business, and government contractors and large corporations often require DUNS numbers before they'll work with you. 4. Open a business bank account Open a dedicated business account using your EIN. This account creates a clear financial trail that separates your business and personal expenses, which is something credit bureaus and lenders look for when evaluating creditworthiness. Use this account for all business-related income and expenses, as a positive banking history can be a factor in credit decisions. 5. Apply for a business credit card Applying for a business credit card is the next step to building business credit fast. While some business credit cards allow you to apply using personal credit or a personal guarantee, that can tie your personal finances to your business performance. Applying for a business credit card with no personal guarantee or an EIN-only business credit card can help separate your business from your personal financial health. When considering business credit cards for a new business, look for providers that report payment history to the major business credit bureaus. Tools such as expense management software and automated accounting software that can come with corporate credit cards can make a big impact on your bottom line. Nonetheless, the goal is to establish a positive payment history that gets reported to business credit agencies. 6. Establish credit with vendors and suppliers To accelerate building business credit, establish credit with vendors and suppliers that report payment history to the major business credit bureaus. Focus on suppliers you'll actually use, such as office supply companies, telecommunications providers, shipping companies, and industry-specific vendors. Companies like Grainger, Quill, and Uline often approve new businesses and report payment history to business credit bureaus. 7. Make prompt payments Making prompt and on-time payments is essential to establishing a good business credit score. Business credit scoring weighs payment history heavily, and even one late payment can significantly impact your business credit score. Set up automatic payments or utilize expense management tools to ensure you never miss a due date. 8. Monitor credit Check your business credit score reports regularly with all three major bureaus: Dun and Bradstreet, Experian Business, and Equifax Business. Each bureau may have different information about your business, so monitoring all three ensures you catch errors or identity theft quickly. Business credit monitoring services often offer free basic reports, though detailed reports typically cost $50 to $200 per bureau. Why should I establish business credit for my business? Building business credit delivers benefits that impact your startup's growth potential and financial flexibility. Here's why founders should establish business credit rather than relying solely on personal credit. Limit personal liability Business credit creates a legal and financial firewall between your personal assets and business debts. When you establish business credit for your LLC or corporation, creditors evaluate your business entity separately from your personal finances, protecting your personal assets from business-related financial issues. Without business credit, you can be forced to personally guarantee business loans and other credit lines. This means if your startup can't repay its debt, creditors can pursue your personal assets to satisfy business debts. Separately, a strong business credit profile allows you to secure financing based on your company's creditworthiness, not a personal guarantee. Improved access to capital Business credit opens doors to funding sources that don't consider personal credit, as many lenders, investors, and alternative financing companies focus exclusively on business credit scores and cash flow when making lending decisions. Once you've started building your business credit, establishing a positive payment history and improving your credit scores can give your business better access to capital. For instance, vendors can extend significantly higher credit limits to businesses with established credit profiles. A new business might qualify for $5,000 in trade credit initially, but the same company with a year of positive business credit history could access $50,000 or more in vendor financing. Business credit also qualifies you for SBA loans, equipment financing, and business lines of credit that require established business credit histories. These funding sources typically offer larger amounts and better terms than personal credit-based financing options. Qualify for better financing terms Strong business credit scores can unlock lower interest rates, higher credit limits, and more favorable repayment terms. Companies with excellent business credit can access business credit cards with 0% introductory APR periods, rewards programs, and credit limits that exceed what personal credit cards offer. Equipment financing also becomes more accessible and affordable. Businesses with strong credit profiles often qualify for equipment loans with lower rates than those available through personal credit-based financing. Wider vendor availability Many suppliers and service providers require established business credit before extending trade credit or net payment terms. This is particularly true for wholesale suppliers, manufacturing companies, and B2B service providers who work primarily with established businesses. Without business credit, you're limited to cash payments or personal credit card purchases, which restricts your purchasing power and cash flow management options. Better reputation among customers Established business credit signals legitimacy and stability to potential customers, partners, and investors. Other companies can look up your business credit profile through services like Dun and Bradstreet to verify that you're a legitimate business with a track record of paying bills on time. This credibility becomes essential when pursuing larger contracts or working with enterprise customers who conduct vendor due diligence. A strong business credit profile demonstrates financial responsibility and reduces the perceived risk of doing business with your company. Common mistakes to avoid when building business credit Even with the right strategy, founders can make mistakes that slow their progress or damage their business credit scores. Avoid these common errors to establish business credit fast and maintain a strong credit profile. Mixing personal and business finances Using your business credit card for personal expenses or paying business bills with personal accounts destroys the legal separation that helps make business credit valuable. Credit bureaus and lenders look for clear financial boundaries between your personal and business activities, and mixed finances can signal poor business management and increase liability risks. For example, using your card to pay for groceries or personal travel expenses creates a paper trail that connects business and personal spending. If your business faces legal issues, this mixing of funds can eliminate the legal protections your business structure provides, making your personal assets vulnerable to business creditors. Keep separate bank accounts, credit cards, and accounting records for all business transactions. Even small purchases like office supplies should go through business accounts to maintain clean financial records that support your business credit profile. Neglecting to pay bills on time Compared to personal credit scores, business credit scores weigh payment history much more heavily. As a result, late payments can be devastating for business credit scores. On top of that, managing payments is critical as many vendors report late payments after just 30 days past due, compared to personal credit, where late payments typically aren't reported until 30 to 60 days overdue. Damaging your business credit can undo months of progress. This is especially damaging when you're trying to build business credit in 30 days, where every positive payment counts toward establishing your credit history. Setting up automatic payments for all recurring bills and creating calendar reminders for invoice due dates can help prevent missed due dates. Maxing out credit lines High credit utilization ratios can signal financial stress to business credit bureaus and potential lenders. Keep your business credit card balances below 20% of available credit limits, and ideally, below 10% for optimal credit scores. For instance, if you have a $10,000 business credit line, carrying a $9,000 balance tells creditors you're financially stretched, even if you make payments on time. This high utilization can prevent you from qualifying for additional credit lines or better terms on future financing. Instead of maxing out one credit line, consider applying for multiple smaller credit lines to increase your total available credit while maintaining low utilization ratios. Not monitoring credit reports regularly Business credit reports can contain errors, outdated information, or even fraudulent accounts that damage your credit score without your knowledge. Check your business credit reports quarterly at a minimum, and immediately after establishing new vendor relationships to verify they're reporting your account activity. The cost of monitoring services is minimal compared to the potential damage from undetected errors or identity theft. Tools and resources you should use for managing business credit Successfully building and maintaining strong business credit can require the right tools and resources. From monitoring services that alert you to changes in your credit profile to software that helps automate payments, these resources can simplify your credit management process and help you avoid costly mistakes. When selecting tools and resources, consider your business's size, industry, and specific credit goals. Many platforms offer free trials, allowing you to test their features before committing. Keep in mind the most expensive option isn't always the best, and instead focus on finding tools that integrate well with your existing systems and will get used by your team. Consistent use of these resources, combined with sound financial practices, will help you build and maintain the strong business credit profile necessary for long-term success. Credit monitoring services Here's a list of effective tools available to manage your business credit. Dun and Bradstreet Credit Dun and Bradstreet, one of the major business credit bureaus, offers monitoring of your D&B credit file, including alerts for changes to your scores and reports. The service also allows you to add positive payment history that might not otherwise be reported, potentially boosting your Paydex score. Their CreditMonitor service provides unlimited access to your credit file and scores, along with industry benchmarking data to see how your credit compares to similar businesses. Equifax Equifax's business risk monitor offers oversight of your Equifax business credit file with instant alerts for any changes or inquiries. The service provides access to your Business Credit Report and Business Credit Risk Score, along with tools to help you understand factors affecting your creditworthiness. Equifax also offers identity monitoring features to protect against business identity theft and fraud. Experian Experian's business credit advantage provides monitoring of your Experian business credit report with real-time alerts when changes occur. The platform includes score tracking, credit report disputes, and recommendations for improving your credit profile. Their premium tiers offer additional features like competitor monitoring and industry risk assessments. Trade credit networks Moody's Analytics Moody's maintains a trade payment database and helps businesses establish trade credit relationships. Their platform allows you to research potential vendors' payment requirements and credit policies, making it easier to identify opportunities for building trade credit. Creditsafe Creditsafe allows your business to check and monitor the performance of vendors and suppliers, including business credit scores, payment history, and other financial information. Services like Creditsafe help businesses find reliable partners, and their international coverage is particularly valuable for businesses with global operations or suppliers. Educational resources SCORE The SCORE Association offers free mentoring and educational workshops on a range of business-related topics, including business credit management through a network of volunteer business experts. Their resources include templates, guides, and one-on-one counseling to help businesses develop credit management strategies. Small Business Administration The Small Business Administration provides extensive educational resources for business owners, including online courses, local workshops, and counseling services on business credit. Their Small Business Development Centers network offers free consulting on credit building and financial management. Credit Suite Credit Suite specializes in business credit-building education and consulting, offering courses, coaching, and done-for-you services. While paid, their approach can be valuable for businesses serious about rapidly building strong credit profiles. Accounting and bookkeeping tools Xero Xero bookkeeping software helps maintain accurate financial records that are essential for credit applications and monitoring. Its cash flow management tools and integration with various payment platforms help ensure timely payments and proper documentation of your business's finances. FreshBooks FreshBooks combines invoicing, expense tracking, and payment processing in a user-friendly platform built for small businesses. Its reporting features help you track payment patterns and identify areas for improvement in your credit management strategy. Wave Wave offers free accounting software with paid add-ons for payment processing and payroll. Despite being free, it provides robust features for tracking expenses, managing invoices, and maintaining the financial records necessary for building business credit. Why business credit cards are essential for establishing credit Business credit cards are an accessible entry point for building business credit without using personal credit. While just one component of a credit-building strategy, they're an effective tool to demonstrate responsible credit management to business credit bureaus, which can prepare your business for better opportunities in the future. While your business makes consistent payments, your business credit card can also help establish your business as a legal entity separate from your personal finances. Unlike personal credit cards used for business expenses, dedicated business credit cards report activity under your business's EIN, building credit history tied to your company rather than your personal profile. With the top business credit cards, you can access the financial tools growing businesses need to prevent cash flow problems. These cards, also known as corporate credit cards, offer sophisticated spend controls that help you build credit responsibly. Real-time budgets, transaction limits, and category restrictions ensure your business can consistently cover monthly payments while establishing the positive payment history essential for strong business credit scores. This story was produced by Brex and reviewed and distributed by Stacker. © Stacker Media, LLC.
Yahoo
06-07-2025
- Business
- Yahoo
How Brex is keeping up with AI by embracing the ‘messiness'
Companies have struggled to adopt the right AI tools as the technology evolves at a far faster pace than their slow sales cycles. Corporate credit card company Brex is no different. The startup found itself facing the same issue as its enterprise counterparts. The upshot: Brex completely changed its approach to software procurement to ensure they wouldn't get left behind. Brex CTO James Reggio told TechCrunch, at the HumanX AI conference in March, the company initially tried to assess these software tools through their usual procurement strategy. The startup quickly discovered its months-long piloting process was just not going to work. 'In the first year following ChatGPT, when all these new tools were coming on the scene, the process itself of procuring would actually run so long that the teams that were asking to procure a tool lost interest in the tool by the time that we actually got through all of the necessary internal controls,' Reggio said. That's when Brex realized had to completely rethink its procurement process. The company started by coming up with a new framework for data processing agreements and legal validations for bringing on AI tools, Reggio said. This allowed Brex to vet potential AI tools quicker and get them into the hands of testers faster. Reggio said the company uses a 'superhuman product-market-fit test' to figure out what tools are worth investing in beyond the pilot program. This approach gives employees a much larger role in deciding what tools the company should adopt based on where they are finding value, he added. 'We go deep with the folks who are getting the most value out of the tool to figure out whether it is actually unique enough to retain,' Reggio said. 'We're basically, I would say, about two years into this new era where there's 1,000 AI tools within our company. And we've definitely canceled and not renewed on maybe five to 10 different larger deployments.' Brex gives its engineers a monthly budget of $50 to license whichever software tools they want from an approved list. 'By delegating that spending authority to the individuals who are going to be leveraging this, they make the optimal decisions for optimizing their workflows,' Reggio said. 'It's actually really interesting and we haven't seen a convergence. I think that that has also validated the decision to make it easy to try a bunch of different tools, is that we haven't seen everybody just rush in and say, 'I want Cursor.'' This approach has helped the company figure out where it needs broader licensing deals for software too based on a more accurate headcount of how many engineers are using what. Overall, Reggio said the best way for enterprises to approach the current AI innovation cycle, in his opinion, is to 'embrace the messiness' and know that figuring out which tools to adopt will be a bumpy process and that's okay. 'Knowing that you're not going to always make the right decision out of the gate is just like paramount to making sure that you don't get left behind,' Reggio said. 'I think that the one mistake that we could make is to overthink this and spend six to nine months evaluating everything very carefully before we deploy it. And you don't know what the world is going to look like nine months from now.' Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
06-07-2025
- Business
- TechCrunch
How Brex is keeping up with AI by embracing the ‘messiness'
Companies have struggled to adopt the right AI tools as the technology evolves at a far faster pace than their slow sales cycles. Corporate credit card company Brex is no different. The startup found itself facing the same issue as its enterprise counterparts. The upshot: Brex completely changed its approach to software procurement to ensure they wouldn't get left behind. Brex CTO James Reggio told TechCrunch, at the HumanX AI conference in March, the company initially tried to assess these software tools through their usual procurement strategy. The startup quickly discovered its months-long piloting process was just not going to work. 'In the first year following ChatGPT, when all these new tools were coming on the scene, the process itself of procuring would actually run so long that the teams that were asking to procure a tool lost interest in the tool by the time that we actually got through all of the necessary internal controls,' Reggio said. That's when Brex realized had to completely rethink its procurement process. The company started by coming up with a new framework for data processing agreements and legal validations for bringing on AI tools, Reggio said. This allowed Brex to vet potential AI tools quicker and get them into the hands of testers faster. Reggio said the company uses a 'superhuman product-market-fit test' to figure out what tools are worth investing in beyond the pilot program. This approach gives employees a much larger role in deciding what tools the company should adopt based on where they are finding value, he added. Techcrunch event Save $450 on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Save $450 on your TechCrunch All Stage pass Build smarter. Scale faster. Connect deeper. Join visionaries from Precursor Ventures, NEA, Index Ventures, Underscore VC, and beyond for a day packed with strategies, workshops, and meaningful connections. Boston, MA | REGISTER NOW 'We go deep with the folks who are getting the most value out of the tool to figure out whether it is actually unique enough to retain,' Reggio said. 'We're basically, I would say, about two years into this new era where there's 1,000 AI tools within our company. And we've definitely canceled and not renewed on maybe five to 10 different larger deployments.' Brex gives its engineers a monthly budget of $50 to license whichever software tools they want from an approved list. 'By delegating that spending authority to the individuals who are going to be leveraging this, they make the optimal decisions for optimizing their workflows,' Reggio said. 'It's actually really interesting and we haven't seen a convergence. I think that that has also validated the decision to make it easy to try a bunch of different tools, is that we haven't seen everybody just rush in and say, 'I want Cursor.'' This approach has helped the company figure out where it needs broader licensing deals for software too based on a more accurate headcount of how many engineers are using what. Overall, Reggio said the best way for enterprises to approach the current AI innovation cycle, in his opinion, is to 'embrace the messiness' and know that figuring out which tools to adopt will be a bumpy process and that's okay. 'Knowing that you're not going to always make the right decision out of the gate is just like paramount to making sure that you don't get left behind,' Reggio said. 'I think that the one mistake that we could make is to overthink this and spend six to nine months evaluating everything very carefully before we deploy it. And you don't know what the world is going to look like nine months from now.'
