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Yahoo
a day ago
- Business
- Yahoo
Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset
One of the biggest hurdles that streaming services face in their efforts to maintain profitability is retaining customers, CNBC reports. In an effort to offset the cash losses that come with subscriber loss, services have employed a number of different strategies, from upping advertising opportunities to putting out better content. Recently, they've discovered a better, more sustainable solution: children's programming. "Kids' content drives a huge amount of engagement because kids watch it over and over and over and over. They never tire of it," said Kevin Mayer, co-CEO of Candle Media. Candle Media owns Moonbug, which distributes popular series like "CoComelon" and "Blippi." Don't Miss: 7,000+ investors have joined Timeplast's mission to eliminate microplastics—now it's your turn to $100k+ in investable assets? – no cost, no obligation. The data backs this up. Nielsen Senior Vice President of Product Strategy and Thought Leadership Brian Fuhrer told CNBC that when there was only one season of "CoComelon," kids would watch the same episode over and over. Additionally, Disney+'s "Bluey," which has 154 episodes, had been streamed 25 billion minutes as of July 14, according to a Nielsen report. Netflix (NASDAQ:NFLX), which acquired the rights to past seasons and new episodes of "Sesame Street" and "Peppa Pig" in May, has reported that kids and family content represents 15% of its total viewing. However, many streaming services are learning that having this content on their platforms isn't enough. "If you're not on YouTube, it's like you don't exist for kids," Maverix Insights co-founder Alexia Raven said. "That's where the eyeballs are." Trending: Accredited Investors: Grab Pre-IPO Shares of the AI Company Powering Hasbro, Sephora & MGM— Andy Heyward, CEO of Kartoon Studios (NYSE:TOON), agrees. "I would say YouTube is part of everybody's media strategy. More kids are consuming YouTube than anything else. But there's so much stuff on there that you have to be very, very unique to rise above." Many streaming services are now working in tandem with YouTube, curating channels with clips from specific series and even creating shows exclusively for the platform. "I think we certainly know that some partners think of YouTube as the engine of discoverability. They want to make sure they're meeting users where they are, and so they are on YouTube as a way of connecting with audiences," YouTube's global head of youth and learning, Katie Kurtz, told CNBC. "We also know that a lot of our partners are not really just building large YouTube channels. They are also thinking about building a really great next generation of characters, and some of that involves being YouTube first."Paramount+, which attributes much of its success to its deep library of kids' series, is a perfect example of this. Earlier this year, it launched original animated series "Kid Cowboy" exclusively on YouTube. Other companies are doing the opposite, and scouring YouTube for original content to add to their existing platforms. Netflix, for example, acquired the YouTube original "CoComelon" in 2020 and saw a huge jump in viewership thanks to the series. The show has since moved to Disney+, but Netflix is hoping to repeat the magic with new "Ms. Rachel" content. So far, it's a strategy that seems to be working. In Netflix's Q2 2025 earnings call, co-CEO Ted Sarandos said that "Ms. Rachel" content had garnered some 53 million views so far this year. Read Next: The average American couple has saved this much money for retirement —? Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? NETFLIX (NFLX): Free Stock Analysis Report This article Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Japan Today
16-07-2025
- Entertainment
- Japan Today
Rough times for broadcast networks illustrate changing media landscape
By DAVID BAUDER Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world — one fueled by the habits of young people and the other by their elders. During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June. Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main the broadcast networks ABC, CBS, NBC and Fox entertainment. For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived. In June, 46% of Americans' TV time was spent on streaming services, led by YouTube and Netflix. Cable television networks represented 23.4% and broadcast was 18.5%, for a total of just under 42%, Nielsen said. It was the first time broadcast TV had ever slipped below 20% of total TV viewing. 'It kind of felt like the right time,' said Brian Fuhrer, Nielsen's senior vice president for product strategy and thought leadership. 'A lot of people thought it would happen more quickly.' The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix series like 'Ginny & Georgia' and 'Squid Game' were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said. In June 2024, the numbers were roughly reversed — 47.7% of people were watching conventional TV in an average minute, with 40.3% logged on to a streaming service. While the direction is clear, it's not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said. It's also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for "traditional" TV, has also fueled streaming services. Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said. Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump's inauguration week in January, for example. Its audience — among the oldest of all television networks — tends to stay pretty steady throughout the year. © Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Arab Times
16-07-2025
- Entertainment
- Arab Times
Streaming now dominates TV time
NEW YORK, July 16, (AP): Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world - one fueled by the habits of young people and the other by their elders. During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June. Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main broadcast networks ABC, CBS, NBC and Fox entertainment. For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived. In June, 46% of Americans' TV time was spent on streaming services, led by YouTube and Netflix. Cable television networks represented 23.4% and broadcast was 18.5%, for a total of just under 42%, Nielsen said. It was the first time broadcast TV had ever slipped below 20% of total TV viewing. 'It kind of felt like the right time,' said Brian Fuhrer, Nielsen's senior vice president for product strategy and thought leadership. 'A lot of people thought it would happen more quickly.' The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix series like 'Ginny & Georgia' and 'Squid Game' were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said. In June 2024, the numbers were roughly reversed - 47.7% of people were watching conventional TV in an average minute, with 40.3% logged on to a streaming service. While the direction is clear, it's not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said. It's also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for 'traditional' TV, has also fueled streaming services. Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said. Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump's inauguration week in January, for example. Its audience - among the oldest of all television networks - tends to stay pretty steady throughout the year.
Fast Company
16-07-2025
- Entertainment
- Fast Company
Nielsen report for June 2025 shows rough times for these broadcast networks
Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world—one fueled by the habits of young people and the other by their elders. During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June. Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main the broadcast networks ABC, CBS, NBC and Fox entertainment. For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived. Broadcast TV slips below 20% of total In June, 46% of Americans' TV time was spent on streaming services, led by YouTube and Netflix. Cable television networks represented 23.4% and broadcast was 18.5%, for a total of just under 42%, Nielsen said. It was the first time broadcast TV had ever slipped below 20% of total TV viewing. 'It kind of felt like the right time,' said Brian Fuhrer, Nielsen's senior vice president for product strategy and thought leadership. 'A lot of people thought it would happen more quickly.' The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix series like 'Ginny & Georgia' and 'Squid Game' were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said. In June 2024, the numbers were roughly reversed—47.7% of people were watching conventional TV in an average minute, with 40.3% logged on to a streaming service. While the direction is clear, it's not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said. Content is distributed over more platforms It's also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for 'traditional' TV, has also fueled streaming services. Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said. Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump's inauguration week in January, for example. Its audience—among the oldest of all television networks—tends to stay pretty steady throughout the year.
Time of India
16-07-2025
- Entertainment
- Time of India
Rough times for broadcast networks illustrate changing landscape
New York: Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world - one fuelled by the habits of young people and the other by their elders. During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June. Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main the broadcast networks ABC, CBS, NBC and Fox entertainment. For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived. Broadcast TV slips below 20 % of total In June, 46 % of Americans' TV time was spent on streaming services, led by YouTube and Netflix . Cable television networks represented 23.4 % and broadcast was 18.5 %, for a total of just under 42 %, Nielsen said. It was the first time broadcast TV had ever slipped below 20 % of total TV viewing. "It kind of felt like the right time," said Brian Fuhrer, Nielsen's senior vice president for product strategy and thought leadership. "A lot of people thought it would happen more quickly." The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix series like "Ginny and Georgia" and "Squid Game" were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said. In June 2024, the numbers were roughly reversed - 47.7 % of people were watching conventional TV in an average minute, with 40.3 % logged on to a streaming service. While the direction is clear, it's not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said. Content is distributed over more platforms It's also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for "traditional" TV, has also fuelled streaming services. Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said. Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump's inauguration week in January, for example. Its audience - among the oldest of all television networks - tends to stay pretty steady throughout the year. (AP)
