4 days ago
Marks and Spencer launches exclusively into David Jones with lingerie line that sells one bra every two seconds
You heard it here first; Marks and Spencer has officially arrived Down Under.
Eager Aussies who have been patiently waiting for products to land into stores (previously M&S has only been available to buy online) can now shop the range in store and online at David Jones.
The first drop to launch in Australia is a curated edit of lingerie, sleepwear and the sought-after Rosie by M&S collection, a viral collab with supermodel Rosie Huntington-Whitely herself.
Expect to find t-shirt bras, lace and strapless lingerie, shapewear, thermals and a variety of briefs with prices starting from as little as $29.99 — plus complimentary lingerie fittings available.
'We're thrilled to welcome Marks & Spencer to David Jones, introducing one of Britain's most iconic retailers to our customers,' says Bridget Veals, Executive General Manager of Womenswear, Footwear & Accessories at David Jones.
'The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value.'
Gracing our top drawers for over 140 years, Marks and Spencer is known and loved around the world.
Aussies will now be able to experience first-hand the quality, comfort and expert fit M&S lingerie is known for, from everyday basics to luxe lace styles from Rosie Huntington-Whiteley's sought-after collaboration.
With over 2 0 million bras sold annually — that's one every two seconds — the affordable price points and incredible quality make Marks & Spencer the go-to destination for lingerie shoppers.
The launch into the Australian market sets a hugemile stone for Marks & Spencer too.
'We're taking starting steps in Australia; it's a market which has always shared long-standing and strong links with the UK and where brand recognition is high,' says Mark Lemming, Managing Director of International at Marks & Spencer.
'With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.'
